EasyCash
EasyCash is an Egyptian digital payment platform founded in 2019 that processes transactions for over 15,000 SME merchants and 500,000 end users, generating revenue via transaction fees. The Cairo-based company plans GCC market expansion within 12-18 months.
- Company typePrivate
- Founded2019
- HeadquartersCairo, Egypt
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What EasyCash does
EasyCash is an Egyptian digital payment platform founded in 2019 and headquartered in Cairo. The company provides transaction processing, payment collection, and disbursement services through a mobile and web application, serving small and medium-sized merchants as its primary customer segment and individual end users (500,000+) as a secondary segment. EasyCash reports 15,000+ active merchants and over EGP 1 billion in transaction volume during 2025.
The platform operates on digital payment processing technology, with no disclosed proprietary modules, patents, trademarks, or named sub-products in the available source data. The company differentiates on faster technological development cycles and improved transaction success rates compared with larger Egyptian digital payment incumbents, and pursues a horizontal segmentation strategy with product diversification as a stated growth lever. Distribution is self-serve / product-led via the digital platform.
EasyCash generates revenue through transaction fees on payment processing. Pricing models are not publicly disclosed. The company plans to enter four GCC markets (Saudi Arabia, UAE, Qatar, Kuwait) within 12-18 months via strategic partnerships. In May 2024, the company received an investment from eFinance Investment Group; the company is privately held with no public ownership, parent, or subsidiary structure disclosed.
EasyCash firmographics
Firmographics- Name
- EasyCash
- Legal name
- EasyCash
- Website
- https://easycashwallet.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EasyCash is an Egyptian digital payment platform founded in 2019 that processes transactions for over 15,000 SME merchants and 500,000 end users, generating revenue via transaction fees. The Cairo-based company plans GCC market expansion within 12-18 months.
- Ownership category
- akta.pro rank
EasyCash industry classification
Industry- Product category
- Digital Payments / Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Activities Related to Credit Intermediation (5223)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
- akta.pro secondary industries
- Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where EasyCash is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
EasyCash business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Digital Payment Processing: EasyCash generates revenue through digital payment transaction processing, serving merchants and end users with payment collection and disbursement services. The platform enables merchants to accept digital payments and process transactions at scale.
Go-to-market motion1 record
Distribution channels1 record
EasyCash product offering
Product offeringCore offering
EasyCash is an Egyptian digital payment platform that provides transaction processing services enabling merchants to accept digital payments and process transactions at scale. The platform serves SME merchants with payment acceptance infrastructure and offers end users digital payment, fund transfer, and disbursement services. The company operates as a single unified platform focused on digital payments, with growth driven by product diversification and SME-focused offerings.
Product overview
EasyCash is an Egyptian digital payment platform offering transaction processing services to merchants and end users. The company operates as a single unified platform focused on digital payments, with growth attributed to product diversification and SME-focused offerings. No specific named products, modules, or sub-brands were identified in the available sources.
Differentiator
Problem solved
Functional benefit
Products and services
- EasyCash Digital Payment Platform
Quantifiable outcome
- Surpassed EGP 1 billion in transaction volume during 2025
- +2 more outcomes
Companies that use EasyCash
Customer profileSegments2 records
Ideal customer profiles2 records
EasyCash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EasyCash partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
EasyCash competitors and assessment
Company assessmentDirect peers
- Telda: Telda is an Egyptian digital banking and payments app serving consumers and small merchants. It directly competes with EasyCash in the Egyptian digital payments and merchant acceptance space with a similar mobile-first approach.
- Paymob: Paymob is an Egyptian payment gateway and infrastructure provider enabling merchants to accept online and in-person digital payments. It directly competes with EasyCash in providing payment acceptance infrastructure to SMEs across Egypt.
- Khazna: Khazna is an Egyptian fintech offering digital payments, BNPL, and financial services targeting underbanked consumers and SMEs. It overlaps directly with EasyCash's SME-focused digital payment offering and target customer base.
- Fawry: Fawry is Egypt's largest digital payments platform serving merchants and consumers with bill payment, e-payment, and acceptance services. It is the most direct comparable to EasyCash, operating in the same Egyptian SME-merchant digital payment acceptance category.
Emerging players
- Tabby: Tabby is a MENA-headquartered BNPL and payments platform serving merchants and consumers across the GCC and broader region. It overlaps with EasyCash in digital payment enablement for SMEs and represents a comparable expansion-stage MENA fintech.
- valU: valU is an Egyptian BNPL and consumer finance platform by EFG Hermes offering merchant payment solutions. It is comparable to EasyCash in the Egyptian digital merchant payments space and target consumer base.
Regional players
- HyperPay: HyperPay is a MENA-focused payment gateway and processor headquartered in Saudi Arabia, serving merchants across the GCC. It is a relevant comparable for EasyCash's planned GCC market entry strategy.
- Mashreq NeoPay: Mashreq NeoPay is a UAE-based digital payment platform from Mashreq Bank serving merchants and consumers in the GCC. It is a relevant regional comparable as EasyCash targets GCC expansion into the UAE.
Broad incumbents
- Vodafone Cash: Vodafone Cash is the mobile money service of Vodafone Egypt, offering wallet-based digital payments to consumers and merchants. It is a much larger incumbent in the same Egyptian digital payments market EasyCash operates in.
- eFinance Investment Group: eFinance is a leading Egyptian digital payment solutions provider and government-backed fintech. It is a known investor in EasyCash and operates overlapping payment processing and merchant acceptance services across Egypt at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
EasyCash social profiles
Digital presenceEasyCash financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyCash leadership team
Management profileNumber of profiles
Profiles1 record
EasyCash funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyCash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyCash
What does EasyCash do?
EasyCash is an Egyptian digital payment platform that provides transaction processing services enabling merchants to accept digital payments and process transactions at scale. The platform serves SME merchants with payment acceptance infrastructure and offers end users digital payment, fund transfer, and disbursement services. The company operates as a single unified platform focused on digital payments, with growth driven by product diversification and SME-focused offerings.
Is EasyCash a public or private company?
EasyCash is a private company. It is classified as venture growth investor backed and is currently operating.
When was EasyCash founded?
EasyCash was founded in 2019. It employs 101 to 250 people.
Where is EasyCash based?
EasyCash is headquartered in Cairo, Egypt, in the Africa region.
How does EasyCash make money?
One revenue line is on record: digital Payment Processing.
Who are EasyCash's main competitors?
Direct peers on record are Telda, Paymob, Khazna and Fawry. Emerging players are Tabby and valU. Regional players are HyperPay and Mashreq NeoPay. Broad incumbents are Vodafone Cash and eFinance Investment Group.
Does EasyCash have an API?
No public API is recorded for EasyCash.
What industry is EasyCash in?
EasyCash's product category is Digital Payments / Payment Processing. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer), with a secondary code of FSAMAEAI, Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service). Its NAICS code is 52232 and its SIC code is 6199.