EasyCash

What EasyCash does

EasyCash is an Egyptian digital payment platform founded in 2019 and headquartered in Cairo. The company provides transaction processing, payment collection, and disbursement services through a mobile and web application, serving small and medium-sized merchants as its primary customer segment and individual end users (500,000+) as a secondary segment. EasyCash reports 15,000+ active merchants and over EGP 1 billion in transaction volume during 2025.

The platform operates on digital payment processing technology, with no disclosed proprietary modules, patents, trademarks, or named sub-products in the available source data. The company differentiates on faster technological development cycles and improved transaction success rates compared with larger Egyptian digital payment incumbents, and pursues a horizontal segmentation strategy with product diversification as a stated growth lever. Distribution is self-serve / product-led via the digital platform.

EasyCash generates revenue through transaction fees on payment processing. Pricing models are not publicly disclosed. The company plans to enter four GCC markets (Saudi Arabia, UAE, Qatar, Kuwait) within 12-18 months via strategic partnerships. In May 2024, the company received an investment from eFinance Investment Group; the company is privately held with no public ownership, parent, or subsidiary structure disclosed.

Name

EasyCash

Legal name

EasyCash

Website

https://easycashwallet.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

EasyCash is an Egyptian digital payment platform founded in 2019 that processes transactions for over 15,000 SME merchants and 500,000 end users, generating revenue via transaction fees. The Cairo-based company plans GCC market expansion within 12-18 months.

Ownership category

akta.pro rank

Product category

Digital Payments / Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Activities Related to Credit Intermediation (5223)

SIC

Finance Services (6199)

akta.pro primary industry

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)

akta.pro secondary industries

Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Digital payment platform
• Merchant payment processing
• SME payment solutions
• Mobile payment services
• Transaction processing

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Digital Payment Processing: EasyCash generates revenue through digital payment transaction processing, serving merchants and end users with payment collection and disbursement services. The platform enables merchants to accept digital payments and process transactions at scale.

Go-to-market motion1 record

Distribution channels1 record

Core offering

EasyCash is an Egyptian digital payment platform that provides transaction processing services enabling merchants to accept digital payments and process transactions at scale. The platform serves SME merchants with payment acceptance infrastructure and offers end users digital payment, fund transfer, and disbursement services. The company operates as a single unified platform focused on digital payments, with growth driven by product diversification and SME-focused offerings.

Product overview

EasyCash is an Egyptian digital payment platform offering transaction processing services to merchants and end users. The company operates as a single unified platform focused on digital payments, with growth attributed to product diversification and SME-focused offerings. No specific named products, modules, or sub-brands were identified in the available sources.

Differentiator

Problem solved

Functional benefit

Products and services

• EasyCash Digital Payment Platform

Quantifiable outcome

• Surpassed EGP 1 billion in transaction volume during 2025
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Telda: Telda is an Egyptian digital banking and payments app serving consumers and small merchants. It directly competes with EasyCash in the Egyptian digital payments and merchant acceptance space with a similar mobile-first approach.
• Paymob: Paymob is an Egyptian payment gateway and infrastructure provider enabling merchants to accept online and in-person digital payments. It directly competes with EasyCash in providing payment acceptance infrastructure to SMEs across Egypt.
• Khazna: Khazna is an Egyptian fintech offering digital payments, BNPL, and financial services targeting underbanked consumers and SMEs. It overlaps directly with EasyCash's SME-focused digital payment offering and target customer base.
• Fawry: Fawry is Egypt's largest digital payments platform serving merchants and consumers with bill payment, e-payment, and acceptance services. It is the most direct comparable to EasyCash, operating in the same Egyptian SME-merchant digital payment acceptance category.

Emerging players

• Tabby: Tabby is a MENA-headquartered BNPL and payments platform serving merchants and consumers across the GCC and broader region. It overlaps with EasyCash in digital payment enablement for SMEs and represents a comparable expansion-stage MENA fintech.
• valU: valU is an Egyptian BNPL and consumer finance platform by EFG Hermes offering merchant payment solutions. It is comparable to EasyCash in the Egyptian digital merchant payments space and target consumer base.

Regional players

• HyperPay: HyperPay is a MENA-focused payment gateway and processor headquartered in Saudi Arabia, serving merchants across the GCC. It is a relevant comparable for EasyCash's planned GCC market entry strategy.
• Mashreq NeoPay: Mashreq NeoPay is a UAE-based digital payment platform from Mashreq Bank serving merchants and consumers in the GCC. It is a relevant regional comparable as EasyCash targets GCC expansion into the UAE.

Broad incumbents

• Vodafone Cash: Vodafone Cash is the mobile money service of Vodafone Egypt, offering wallet-based digital payments to consumers and merchants. It is a much larger incumbent in the same Egyptian digital payments market EasyCash operates in.
• eFinance Investment Group: eFinance is a leading Egyptian digital payment solutions provider and government-backed fintech. It is a known investor in EasyCash and operates overlapping payment processing and merchant acceptance services across Egypt at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AppEasyCash
• LinkedInlinkedin.com/company/easycashwallet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyCash