What Mizuno USA does

Mizuno USA, Inc. is the North American operating subsidiary of Mizuno Corporation, a Japanese sporting goods manufacturer publicly listed on the Tokyo Stock Exchange. The US entity, headquartered in Peachtree Corners, Georgia, with a research and development facility (The Foundry) in Johns Creek, distributes and markets footwear, apparel, and equipment across running, golf, baseball, softball, volleyball, swimming, tennis, pickleball, and soccer. Core product technology centers on the proprietary Wave platform (introduced 1997) and MIZUNO ENERZY NXT nitrogen-infused foam, which power flagship running franchises such as the Wave Rider, Wave Sky, Neo Vista, and Neo Accera, as well as court-sport footwear lines like the Wave Momentum (volleyball) and Wave Exceed (tennis). Golf is anchored by the forged Mizuno Pro iron series (M-15, 241, 243, 245), JPX ONE drivers, Mizuno Pro golf balls, and a tour-level custom-fitting program delivered through The Foundry and a field network of demo trucks, vans, and fitting carts.

The business model is predominantly hardware sales across multiple sport verticals, complemented by bespoke custom-fitting services in golf and baseball that command premium pricing (e.g., Pro M-15 irons starting at $1,505, Pro Select gloves at $330). Distribution is hybrid: direct-to-consumer e-commerce via usa.mizuno.com (with MVP Loyalty Rewards: 1 point per dollar, free shipping over $75), a B2B portal at b2b.mizunousa.com for authorized dealers and institutional buyers, a network of specialty retail partners, Mizuno Experience Centers, and a field sales team. Customer segments span recreational and elite athletes, with named ambassadors including Serena Burla (running), Jordy Bahl (softball), and PGA Tour golfer Jhonattan Vegas. Recent commercial moves include the April 2024 exclusive MLB umpire footwear license, the November 2024 Mexico distribution partnership with AW Sports, the April 2026 EmpowHer Pickleball exclusive footwear deal (2026-2029), and reentry into the North American tennis racquet market with the AcroSpeed 100 and AcroStrike 98. International football kit partnerships (AS Monaco, S.S. Lazio, F.C. Hansa Rostock) extend brand visibility beyond US borders under the parent's global sponsorship portfolio.

Name

Mizuno USA

Legal name

Mizuno USA, Inc.

Website

https://mizunousa.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Mizuno USA is the North American subsidiary of Japanese sporting goods maker Mizuno Corporation, distributing premium performance footwear, apparel, and equipment across running, golf, baseball, volleyball, swimming, soccer, and tennis to consumers, specialty retailers, and institutional buyers through DTC, B2B, and field sales channels.

Ownership category

akta.pro rank

Product category

Athletic Footwear and Sports Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Footwear Manufacturing (3162), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Footwear, (No Rubber) (3140)

akta.pro primary industry

Athletic & Performance Footwear (CRAAACAA)

akta.pro secondary industries

Athletic / Performance & Activewear Brands (CRAAAAAD), Running & Endurance Wear (CRAAAEAD), Baseball & Softball Equipment Retail (CRAMAEAA)

Keywords

• Athletic footwear
• Running shoes
• Golf equipment
• Baseball gloves
• Sports apparel

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Athletic Footwear Sales: Primary revenue stream from running shoes, volleyball shoes, soccer cleats, golf shoes, tennis shoes, pickleball shoes, and racquet sports footwear. Revenue generated through direct e-commerce, retail partnerships, and B2B channels.
2. Sports Equipment Sales: Revenue from baseball bats, gloves, golf clubs, and accessories. Includes custom equipment orders for golf clubs and baseball gloves tailored to individual specifications.
3. Sports Apparel Sales: Athletic apparel including performance wear, swimwear (tech suits), and sport-specific clothing sold through e-commerce and retail channels.
4. Custom Product Services: Bespoke equipment manufacturing including custom-fitted golf clubs and personalized baseball gloves with premium pricing for individualized products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mizuno USA designs, manufactures, and distributes premium performance athletic footwear, apparel, and equipment across running, golf, baseball, softball, volleyball, swimming, tennis, pickleball, and soccer. The portfolio centers on proprietary cushioning technologies (Wave plate, MIZUNO ENERZY NXT foam) and includes custom fitting services for golf clubs and baseball gloves, complemented by sport-specific footwear franchises, forged irons and drivers, racquets, fastpitch and slowpitch bats, swim tech suits, and team uniforms.

Product overview

Mizuno USA offers a broad portfolio of performance sports equipment, apparel, and footwear across multiple sports categories including Running, Golf, Baseball, Softball, Volleyball, Swimming, Soccer, Racquet Sports (Tennis and Pickleball), and Training. The product lineup centers on proprietary cushioning and performance technologies (Wave Technology, MIZUNO ENERZY NXT foam) across footwear franchises such as the Wave Rider (running), Neo series (running), and Wave Momentum (volleyball), complemented by precision-engineered golf equipment (Mizuno Pro iron series, JPX ONE clubs, Mizuno Pro golf balls) and team sports gear (ball gloves, bats, cleats). Mizuno also operates a B2B Direct Connect portal for dealer ordering and a consumer MVP Loyalty Rewards program. The company recently reentered the North American tennis market with the AcroSpeed and AcroStrike racquet lines, and continues to expand its Sportstyle lifestyle footwear collection including heritage reissues like the Wave Prophecy 1.

Differentiator

Problem solved

Functional benefit

Products and services

• Wave Rider series running shoes Flagship daily running trainer featuring Wave Technology midsole and ENERZY cushioning; the Wave Rider 29 is positioned at $150 and is Mizuno's perennial bestseller for neutral and supportive daily mileage.
• Wave Sky 9 Premium cushioned daily running trainer engineered for maximum plushness and a float-like ride, featuring Wave Technology for stability in Mizuno's Float Running platform.
• Neo Vista 2 Supercategory running shoe featuring nitrogen-infused MIZUNO ENERZY NXT foam, engineered for effortless transitions and maximum energy return.
• Neo Accera trail running shoe Trail running shoe engineered for effortless efficiency, confident protection, and trusted grip across unpredictable terrain.
• Wave Momentum Elite volleyball shoe High-performance volleyball shoe engineered for explosive movement and court support, priced at $165 with stability features for competitive play.
• Neo Jump volleyball shoe Volleyball shoe designed for explosive jumping and dynamic court movement.
• Mizuno Alpha III Japan soccer cleat Premium Japan-crafted soccer cleat delivering elite touch and control, priced at $320 with Japanese craftsmanship.
• Wave Exceed 7 Tour tennis shoe Performance tennis shoe designed for court comfort, stability, and durability in tennis and pickleball play, priced at $155.
• Mizuno Pro iron series (Pro 241, Pro 243, Pro 245, Pro M-15) Tour-level forged irons representing Mizuno's flagship golf iron line; the Mizuno Pro M-15 starts at $1,505 for a 7-iron set and offers precision craftsmanship for skilled golfers, available with custom fitting.
• Mizuno Pro T1 and T3 wedges Tour-level wedges engineered for spin, control, and versatility around the green.
• JPX ONE and JPX ONE SELECT drivers Customizable golf drivers available through Mizuno's custom fitting program; the JPX ONE SELECT adds enhanced adjustability options for premium fitting.
• M.Craft X putter Premium putter available for custom fitting and personalization through Mizuno's custom putter program.
• Mizuno Pro S Golf Balls Tour-level golf ball designed for performance and distance, part of the Mizuno Pro Series; premium sets priced at approximately $50.
• AcroSpeed 100 and AcroStrike 98 tennis racquets Performance tennis racquets designed and engineered in Japan, marking Mizuno's reentry into the North American tennis racquet market; the AcroSpeed 100 targets aggressive baseline players with modern power and the AcroStrike 98 targets all-court players with modern spin.
• AcroStrike and AcroSpeed pickleball paddles Performance pickleball paddles available in AcroStrike and AcroSpeed models for competitive and amateur pickleball players.
• Fastpitch CRBN1 softball bat Fastpitch softball bat engineered for elite-level power and swing speed, featuring carbon fiber construction, priced at $350 for competitive softball players.
• Lambright Slowpitch bat Two-piece end-load USSSA slowpitch softball bat designed for competitive slowpitch players.
• Pro Select baseball gloves (including 120th Anniversary edition and MPrint Marble) Premium leather baseball gloves with custom fitting options; the Pro Select line is priced at $330 and includes limited-edition commemorative models and the MPrint marble pattern.
• GX-Sonic Royal tech suit Competition swim tech suit engineered for maximum hydrodynamics and compression for competitive swimmers, priced at $450.
• Mizuno Pro M-15 custom golf club fitting Bespoke custom fitting service for Mizuno Pro irons, drivers, fairway woods, hybrids, and putters tailored to individual swing specifications, including shaft selection, lie angle, and grip customization.
• Mizuno Direct Connect B2B portal Business-to-business e-commerce portal at b2b.mizunousa.com for authorized Mizuno dealers, team buyers, and institutional customers to place bulk orders, manage invoices, access product data files (ATP, UPC, MAP), and track shipments.

Quantifiable outcome

• Superior energy return through ENERZY foam technology
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, regional, flagship and minor.

• EmpowHer PickleballcoreGTM or Marketing Partner · 1 January 2026Mizuno USA is the exclusive footwear partner of EmpowHer Pickleball from 2026-2029. This partnership positions Mizuno as the exclusive shoe provider for EmpowHer Pickleball events, programming, and brand activities, supporting the company's entry into the growing pickleball market targeting female athletes.
• AW SportsregionalChannel Partner/ Reseller/ DistributorAW Sports serves as the exclusive distributor of Mizuno products in Mexico, enabling Mizuno to expand distribution and market presence throughout the Mexican sporting goods market through AW Sports' established regional distribution network.
• Pain Free Performance Specialist Certification (PPSC)coreStrategic or Co-development PartnerMizuno partners with Pain Free Performance Specialist Certification to integrate biomechanical analysis and pain-free performance technology into footwear fitting processes. This partnership enhances Mizuno's custom fitting services with specialized injury prevention methodology.
• AS MonacoflagshipGTM or Marketing PartnerMizuno provides official kit partnership for AS Monaco football club, supplying team uniforms, training apparel, and footwear for the Ligue 1 professional soccer club based in Monaco.
• S.S. LazioflagshipGTM or Marketing PartnerMizuno is the official kit partner for S.S. Lazio Serie A football club in Italy, providing team kits, training wear, and equipment for the Rome-based professional soccer club.
• F.C. Hansa RostockregionalGTM or Marketing PartnerMizuno provides kit partnership for F.C. Hansa Rostock German football club, supplying team uniforms and apparel for the 3. Liga club.
• Major League BaseballflagshipOEM/ Whitelabel/ Licensing PartnerMizuno is the official umpire footwear licensee for Major League Baseball, providing specialized umpire shoes designed for the specific demands of baseball officiating including comfort during long games and appropriate professional appearance.
• Hurricane Junior Golf TourminorGTM or Marketing PartnerMizuno sponsors the Hurricane Junior Golf Tour, a youth golf tournament series, providing equipment and brand support for junior golf development events.
• 2nd SwingminorChannel Partner/ Reseller/ Distributor2nd Swing is a golf equipment retailer participating in Mizuno's trade-in program, allowing customers to trade in used golf equipment for credit toward Mizuno products.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• PUMA: Global athletic brand with running, soccer cleats, and golf lines that overlap directly with Mizuno's Wave, Alpha, and Mizuno Pro franchises, plus comparable European football sponsorship strategies.
• ASICS: Japanese-headquartered athletic performance footwear and apparel brand with strong running, volleyball, and racquet sports franchises — directly comparable to Mizuno USA in product mix, target athlete, and specialty retail positioning.
• On: Premium performance running and lifestyle footwear brand competing with Mizuno's daily trainer and lifestyle offerings, particularly among specialty run and sportstyle consumers.
• Brooks Running: US-headquartered specialty running footwear brand that competes head-to-head with Mizuno's Wave Rider, Wave Sky, and Neo franchises in the running specialty channel.
• HOKA: Premium cushioned running shoe brand competing with Mizuno's Wave Sky, Neo Vista, and Float lines in the specialty run channel; among the fastest-growing running footwear competitors in the US.
• Acushnet Holdings (Titleist): Golf equipment manufacturer and parent of Titleist and FootJoy, competing directly with Mizuno's Pro iron series, JPX drivers, and custom fitting business in golf specialty retail.
• New Balance: Multi-category athletic footwear and apparel brand with overlapping running, baseball, and soccer portfolios and a comparable specialty retail strategy; a key competitor in Mizuno USA's home market.
• Wilson Sporting Goods: Long-established sporting goods manufacturer with overlapping baseball glove, bat, tennis racquet, and pickleball paddle categories — a direct competitor in Mizuno's team sports and racquet equipment lines.

Broad incumbents

• Nike: Largest global athletic footwear and apparel company, competing with Mizuno across virtually every category Mizuno operates in, with materially larger US marketing and distribution scale.
• adidas: Global athletic apparel, footwear, and accessories giant with broad sport coverage; competes with Mizuno across running, soccer, and team sports but at vastly greater scale and with a much broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mizuno USA