2nd Swing Golf
2nd Swing Golf is a specialty golf equipment retailer offering new and pre-owned clubs, trade-in services, professional club fitting, and customization through a dual-channel e-commerce and physical retail platform serving consumers and PGA professionals across the United States.
- Company typePrivate
- Founded2007
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What 2nd Swing Golf does
2nd Swing Golf is a specialty golf equipment retailer operating a dual-channel business that combines an e-commerce storefront with six physical retail showrooms in Minneapolis MN, Minnetonka MN, Scottsdale AZ, Wilmington DE, Columbia MD, and Dallas TX, with a West Palm Beach, FL location planned. Founded in April 2007 by Simon Kallal as Golf Stix, Inc. and headquartered in Eden Prairie, Minnesota, the company sells new and pre-owned golf clubs, shafts, accessories, and launch monitors across every major equipment brand, holding an inventory of 200,000+ clubs. The company has grown to over 340 employees and serves consumer golfers, golf professionals, and specialty segments such as left-handed and women golfers.
The company's core platform combines retail with a proprietary trade-in value guide (the 2nd Swing Value Guide), an award-winning professional club fitting operation (Golf Digest Top 100 Club Fitters for seven consecutive years and Top 25 by Golf.com), and in-house club customization. The technology stack includes a Magento-based e-commerce storefront, integration with PayPal, Google Checkout, Twilio for SMS, DotDigital for email and SMS marketing, Google Analytics, and a recently introduced AI Search Beta feature. The 2nd Swing Value Guide functions as a digital valuation engine that drives customer acquisition by offering guaranteed highest trade-in values across the industry.
2nd Swing's revenue model rests on three streams: (1) one-time retail sales of new and pre-owned equipment via online and in-store channels with unit pricing graded by condition (New, Mint 9.5, Above Average 9.0, Average 8.0, Below Average 7.0); (2) trade-in services where customers receive 2nd Swing Credit, PayPal, or check payment for used clubs, often with promotional bonuses such as TRADEUP20 (20%) and DRIVER15 (15%); and (3) professional services revenue from custom fitting, club building, and repair. Go-to-market is direct-to-consumer with a hybrid online and offline approach, complemented by referral partnerships with 2,200 PGA professionals and relationships with 55 of the top 100 golf courses in America. Pricing is transaction-based with no subscription model; revenue is not publicly disclosed.
2nd Swing Golf firmographics
Firmographics- Name
- 2nd Swing Golf
- Legal name
- Golf Stix, Inc.
- Website
- https://2ndswing.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 2nd Swing Golf is a specialty golf equipment retailer offering new and pre-owned clubs, trade-in services, professional club fitting, and customization through a dual-channel e-commerce and physical retail platform serving consumers and PGA professionals across the United States.
- Ownership category
- akta.pro rank
2nd Swing Golf industry classification
Industry- Product category
- Golf Equipment Retail
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
- akta.pro secondary industries
- Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)
Keywords
Where 2nd Swing Golf is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
2nd Swing Golf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Golf Equipment Sales: Retail sales of new and used golf clubs, drivers, iron sets, fairway woods, hybrids, putters, wedges, and accessories. Products sold both online and in physical stores with customization options.
- Trade-In Services: Trade-in program offering the highest trade-in values in the industry, guaranteed. Customers receive credit for used clubs toward new purchases or can sell outright for cash/PayPal.
- Club Fitting Services: Award-winning club fitting services including Tour Van fittings, in-store fittings, virtual fittings, and online fitting surveys. Offered free with purchase.
- Golf Club Customization: Custom club building services including grip, shaft, loft, lie, and length customization, plus club repair and personalization services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 20% Trade Bonus - applies toward new club purchases |
| Transaction based/ take rate | Pay-as-you-go | 15% Driver Trade Bonus |
| Unit Pricing | Pay-as-you-go | Product Pricing - varies by condition |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
2nd Swing Golf product offering
Product offeringCore offering
2nd Swing Golf is a hybrid online and brick-and-mortar golf equipment retailer that buys, sells, and trades new and pre-owned golf clubs (drivers, irons, fairway woods, hybrids, wedges, putters, and shafts) from every major manufacturer. The company complements equipment sales with an industry-leading trade-in program (2nd Swing Value Guide), professional club fitting services (in-store, virtual, and Tour Van), and custom club building/repair. It operates six retail stores across five U.S. states alongside a national e-commerce storefront.
Product overview
2nd Swing Golf operates a dual-channel golf equipment retail platform combining an e-commerce website with physical retail stores, offering new and pre-owned golf clubs, trade-in services, and professional fitting. The core offering spans drivers, iron sets, fairway woods, hybrids, wedges, and putters from major manufacturers (Titleist, TaylorMade, Cobra, Ping, Mizuno, Callaway), complemented by golf shafts, launch monitors (Shot Scope LM1), and accessories. The company differentiates through its industry-leading trade-in program with guaranteed highest values, award-winning fitting services (Golf Digest Top 100 for 7 consecutive years), club customization capabilities, and extensive left-handed and women's golf sections. Additional services include the 2nd Swing Value Guide tool, professional fitting experiences (Tour Van, in-store, virtual, PGA Coaching Center), and educational content through video series and podcasts.
Differentiator
Problem solved
Functional benefit
Products and services
- 2nd Swing Golf E-commerce Platform Online golf equipment storefront offering new and pre-owned clubs, trade-in tools, fitting booking, account management, and nationwide shipping to individual golfers across the United States.
- 2nd Swing Physical Retail Stores Brick-and-mortar golf equipment stores in Minneapolis MN, Minnetonka MN, Scottsdale AZ, Wilmington DE, Columbia MD, and Dallas TX offering in-person shopping, fitting, and pickup; a West Palm Beach FL store is planned.
- Golf Club Trade-In Program
Quantifiable outcome
- Over 340 employees and 6 stores across 5 states
- +5 more outcomes
Companies that use 2nd Swing Golf
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
2nd Swing Golf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
2nd Swing Golf partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- All Major Equipment Manufacturerscore2nd Swing maintains partnerships with every major golf equipment manufacturer including PING, Titleist, TaylorMade, Callaway, Cobra, Mizuno, Cleveland, Odyssey, Scotty Cameron, PXG, and others. These partnerships enable access to latest products and professional fitting certifications.
- PGA ProfessionalscorePartnership with 2,200 PGA professionals who recommend 2nd Swing for customer equipment needs. Includes PGA of America Affiliate Program for professional referrals.
- Top 100 Golf CoursesminorRelationships with 55 of the top 100 golf courses in America, providing visibility and credibility within the premium golf market segment.
- PINGcorePing Performance Center located at Scottsdale store location. Fitters are Ping-certified. Deep integration with Ping's fitting technology and product line.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
2nd Swing Golf competitors and assessment
Company assessmentDirect peers
- Edwin Watts Golf: Long-standing specialty golf retailer with both physical stores and e-commerce selling new and used equipment. Direct peer given overlapping product mix and customer base of dedicated golfers.
- PGA Tour Superstore: The largest US specialty golf retailer, operating ~50 stores with new/used club sales, trade-ins, and certified fitting. Directly comparable to 2nd Swing across product assortment, trade-in flywheel, and in-store fitting services; 2nd Swing is significantly smaller in footprint.
- Roger Dunn Golf Shops: Southern California-based specialty golf retailer (now part of Worldwide Golf Shops) offering new/used clubs and trade-in services. Comparable specialty retailer serving the same dedicated golfer persona.
- Worldwide Golf Shops: Multi-brand golf specialty retailer (Roger Dunn, Golf Mart, Vans, Las Vegas Golf & Tennis) operating physical stores and e-commerce. Highly comparable multi-channel golf retailer with similar focus on trade-ins and broad brand assortment.
- Golf Galaxy (Dick's Sporting Goods): Specialty golf retail banner owned by Dick's Sporting Goods with 100+ stores, offering new and used clubs, fittings, and trade-ins. Closest large-scale direct competitor to 2nd Swing's brick-and-mortar model.
Emerging players
- Callaway Pre-Owned: Manufacturer-direct certified pre-owned channel for Callaway and Odyssey equipment. Competes with 2nd Swing's used-club business on a single-brand basis and signals the manufacturer DTC encroachment risk.
- SweetSpot (Global Golf): Online-first used and new golf equipment retailer with trade-in program. Closest pure e-commerce comparable to 2nd Swing's online trade-in and used-club flywheel without the physical retail footprint.
- GolfTEC: National club-fitting and instruction franchise with 200+ bays using launch monitors and swing analysis. Comparable on the fitting-services dimension but does not sell equipment directly, making it more of a referral partner/competitor for fittings than a retail peer.
- True Spec Golf: Premium custom-fitting brand owned by Club Champion's parent, offering tour-style fittings at boutique locations. Comparable premium fitting experience but with a narrower product footprint than 2nd Swing.
Broad incumbents
- Dick's Sporting Goods: Mass-market sporting goods retailer whose Golf Galaxy banner competes directly with 2nd Swing. Broader assortment and far larger scale, but lacks 2nd Swing's specialty depth and award-winning fitting credibility.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
2nd Swing Golf social profiles
Digital presence2nd Swing Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
2nd Swing Golf leadership team
Management profileNumber of profiles
Profiles1 record
2nd Swing Golf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2nd Swing Golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2nd Swing Golf
What does 2nd Swing Golf do?
2nd Swing Golf is a hybrid online and brick-and-mortar golf equipment retailer that buys, sells, and trades new and pre-owned golf clubs (drivers, irons, fairway woods, hybrids, wedges, putters, and shafts) from every major manufacturer. The company complements equipment sales with an industry-leading trade-in program (2nd Swing Value Guide), professional club fitting services (in-store, virtual, and Tour Van), and custom club building/repair. It operates six retail stores across five U.S. states alongside a national e-commerce storefront.
Is 2nd Swing Golf a public or private company?
2nd Swing Golf is a private company. It is classified as family owned and is currently operating.
When was 2nd Swing Golf founded?
2nd Swing Golf was founded in 2007. It employs 101 to 250 people.
Where is 2nd Swing Golf based?
2nd Swing Golf is headquartered in Minneapolis, United States, in the North America region.
How does 2nd Swing Golf make money?
Four revenue lines are on record. Golf Equipment Sales are the primary driver. The others are trade-In Services, club Fitting Services and golf Club Customization.
Who are 2nd Swing Golf's main competitors?
Direct peers on record are Edwin Watts Golf, PGA Tour Superstore, Roger Dunn Golf Shops, Worldwide Golf Shops and Golf Galaxy (Dick's Sporting Goods). Emerging players are Callaway Pre-Owned, SweetSpot (Global Golf), GolfTEC and True Spec Golf. Dick's Sporting Goods is listed as a broad incumbent.
Does 2nd Swing Golf have an API?
No public API is recorded for 2nd Swing Golf.
What industry is 2nd Swing Golf in?
2nd Swing Golf's product category is Golf Equipment Retail. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail, with a secondary code of CRAMAGAF, Golf Gloves, Headwear & Accessories Retail. Its NAICS code is 45911.