Dignita
Dignita Systems AB is a Swedish safety-technology company that designs, certifies, and services CENELEC-certified alcohol interlocks (AL-100V/K) and personal breathalyzers (AM/AMP series), serving court-ordered conditional driving license holders, commercial fleet operators, municipalities, and consumers across the Nordics and Baltics under subscription and hardware sales.
- Company typePrivate
- Founded-
- HeadquartersUmeå, Sweden
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Dignita does
Dignita Systems AB is a Swedish safety-technology company headquartered in Umeå that designs, certifies, and services alcohol detection products — primarily vehicle ignition interlocks (alkolås) and personal/professional breathalyzers — built around proprietary electrochemical fuel cell sensing technology. The core product platform is the AL-100 series, offered in two variants: the AL-100V for individuals on court-ordered conditional driving licenses (rental-only, 12 or 24-month subscriptions at 945–1,445 SEK/month) and the AL-100K for commercial fleet operators (sale or multi-year rental). All AL-100 devices carry CENELEC EN-50436-1:2014 and EN-50436-2:2014 certifications from MHF Test Lab and are explicitly approved by Transportstyrelsen (Sweden) and Traficom (Finland), a regulatory prerequisite for participation in supervised driving programs. The portfolio is extended with the AM-7000 and AM-8000 personal breathalyzers (EN-16280:2012), the AMP-100 professional/police-grade unit (EN-15964:2011), an Alkolarm GPS-enabled add-on, recurring annual calibration services (499 SEK / 49 EUR), and consumable mouthpieces.
Dignita operates a hybrid business model combining recurring subscriptions (court-ordered and commercial rentals, calibration) with one-time hardware sales (personal breathalyzers, mouthpieces) and a partner-led distribution architecture. The company sells directly via phone and web forms for court-ordered rentals, runs its own e-commerce shops (shop.dignita.com, shop.dignita.fi) for personal devices, and routes installations and service through a network of certified service centers across Sweden and Finland, with an exclusive distributor (Fartskriver AS) covering Norway and resellers in Estonia and Latvia. The commercial fleet offering is integrated with the Mapon telematics platform for two-way communication and is technically ready for GPS and camera integration. Dignita is owned by Apollo Global Management and operates alongside its US-based sister company Smart Start; the combined group reports nearly 1 million cumulative installations and over 120,000 active units across Sweden, Finland, Norway, the Baltics, and sister-company markets in North America and Australia. The company employs 101–250 people and is led by CEO Anders Eriksson.
Revenue mechanics are anchored on long-duration recurring contracts (12–24 month court-ordered rentals and 36+ month commercial rentals), with high-margin aftermarket calibration and accessory streams layered on top. The court's involvement in the buyer journey and the regulatory lock-in to certified devices make customer churn structurally low during contracted terms, while the scale of the active installed base provides recurring cash flow visibility. Distribution remains the principal growth lever, complemented by product-line extensions (Alkolarm, AMP-100) and telematics integrations designed to deepen the value captured per installed device.
Dignita firmographics
Firmographics- Name
- Dignita
- Legal name
- Dignita Systems AB
- Website
- https://dignita.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dignita Systems AB is a Swedish safety-technology company that designs, certifies, and services CENELEC-certified alcohol interlocks (AL-100V/K) and personal breathalyzers (AM/AMP series), serving court-ordered conditional driving license holders, commercial fleet operators, municipalities, and consumers across the Nordics and Baltics under subscription and hardware sales.
- Ownership category
- akta.pro rank
Dignita industry classification
Industry- Product category
- Vehicle Safety Equipment (Alcohol Ignition Interlocks & Breathalyzers)
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Passenger Vehicle Safety Systems Manufacturing (ICE) (IMACAAAO)
Keywords
Where Dignita is headquartered
LocationHeadquarters
- HQ city
- Umeå
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Dignita business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Breathalyzer Lock Rental (Villkorat Alkolås): Monthly rental of AL-100V court-ordered breathalyzer locks for individuals with DUI convictions. Rental includes installation, service, calibration, technical support, and reporting to Transportstyrelsen (Swedish Transport Agency). Rental periods of 12 or 24 months.
- Commercial Breathalyzer Sales and Rental: Sale and rental of AL-100K breathalyzers for commercial fleet operators, municipalities, and companies. Rental provides full warranty throughout the rental period. Sale includes 12-month product warranty.
- Personal Breathalyzer Hardware Sales: Direct sales of AM-7000 and other personal breathalyzers through e-commerce web shops (shop.dignita.com for Sweden, shop.dignita.fi for Finland). One-time hardware purchase with 36-month warranty contingent on annual calibration.
- Calibration Services: Annual calibration services for breathalyzers at 499 SEK (Sweden) or 49 EUR (Finland), including calibration check, cleaning, battery replacement, new mouthpiece, and calibration certificate. Service includes extended 12-month warranty.
- Accessories Sales: Sale of consumable accessories including mouthpieces (10-pack at 100 SEK), calibration services, and other replacement parts through web shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Court-ordered breathalyzer rental - 24-month term |
| Subscription | Monthly | Court-ordered breathalyzer rental - 12-month term |
| Subscription | Multi-year contract | Commercial breathalyzer lock |
| One time/ perpetual license | Pay-as-you-go | Dignita AM-7000 Personal Breathalyzer |
| Unit Pricing | Pay-as-you-go | Mouthpieces 10-pack |
| Subscription | Annual | Breathalyzer calibration service (Sweden) |
| Subscription | Annual | Breathalyzer calibration service (Finland) |
| Subscription | Monthly | Finland rental - monitored driving license |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Dignita product offering
Product offeringCore offering
Dignita Systems AB develops, manufactures, and services alcohol detection products for traffic and workplace safety. The portfolio centers on vehicle ignition interlocks (AL-100V for court-ordered/conditional driving licenses and AL-100K for commercial fleets) and personal/professional breathalyzers (AM-7000, AM-8000, AMP-100), all using electrochemical fuel cell technology. The company also provides annual calibration services, accessories, and a real-time alcohol alarm add-on with GPS tracking.
Product overview
Dignita Systems AB is a Swedish safety technology company that develops and markets alcohol detection products for traffic safety. The product portfolio centers on two core product lines: vehicle ignition interlocks (alkolås) and personal breathalyzers (alkomätare), both using electrochemical fuel cell technology. The main ignition interlock is the AL-100 series, available in two variants: AL-100V for conditional/rehabilitation driving licenses (rental model with full service) and AL-100K for commercial fleet use (sale or rental). For personal breathalyzers, Dignita offers the AM-7000 and AM-8000 for private use (certified to EN-16280:2012), and AMP-100 for professional/police use (certified to EN-15964:2011). The portfolio includes calibration services, disposable mouthpieces, and an add-on alcohol alarm system with GPS tracking. The company operates on a rental-plus-service model for conditional licenses, and both sale and rental options for commercial use.
Differentiator
Problem solved
Functional benefit
Brands
- Dignita Alkolarm: Alarm system connected to alcohol locks that alerts when someone blows red, with GPS tracking capability.
Products and services
- Dignita AL-100V (Villkorat Alkolås)
- Dignita AL-100K (Alkolås för företag)
- Dignita AM-7000 Personal Breathalyzer
- Dignita AM-8000 Personal Breathalyzer
- Dignita AMP-100 Professional Breathalyzer
- Breathalyzer Calibration Service
- Munstycken (Mouthpieces) 10-pack
Quantifiable outcome
- Nearly 1 million breathalyzer installations completed globally with sister company Smart Start
- +2 more outcomes
Companies that use Dignita
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Dignita technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature5 records
Dignita partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Smart Start (sister company)coreUS-based breathalyzer company under same Apollo ownership. Together with Dignita, nearly 1 million cumulative installations and 120,000+ active units. Enables shared best practices and technology development.
- Fartskriver AScoreExclusive Norwegian distributor and service partner for Dignita products. Located at Bølerveien 40, 2016 Frogner, Norway. Handles all sales, installation coordination, and customer service for Norwegian market.
- MHF Test LabcoreIndependent Swedish testing laboratory that certifies Dignita breathalyzers according to CENELEC standards. Dignita products undergo comprehensive testing at MHF Test Lab for EN-50436 certification.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dignita competitors and assessment
Company assessmentDirect peers
- Smart Start: US-based alcohol ignition interlock provider and stated sister company of Dignita under shared Apollo Global Management ownership. Closest direct comparable given overlapping product (court-ordered interlocks), shared ownership, and combined ~1 million cumulative installations referenced in Dignita's materials.
- Intoxalock: One of the largest US ignition interlock providers, serving court-ordered and commercial customers. Directly comparable product (vehicle-mounted interlocks), customer base (DUI programs and fleets), and rental/subscription model.
- LifeSafer Ignition Interlock: US-based ignition interlock manufacturer and service provider operating in multiple US states. Directly comparable on court-ordered interlock rentals, certified hardware, and service-center network distribution.
- Guardian Interlock: North American ignition interlock provider offering court-ordered and commercial interlock programs. Direct peer in vehicle-mounted breath alcohol interlocks with comparable regulatory certification and installation/service model.
- Alcohol Countermeasure Systems (ACS): Canadian manufacturer of alcohol interlocks and breath testers, including the ALCOSENT product line used in court-ordered programs internationally. Comparable as a peer ignition interlock OEM with global reach and similar technology.
- Lion Laboratories: UK-based manufacturer of evidential and personal breath alcohol testing equipment (including the AlcoSense range). Comparable as a peer alcohol detection device OEM targeting law enforcement, workplace, and personal use segments.
Broad incumbents
- Drägerwerk: German safety and medical technology company that manufactures evidential and personal breathalyzers (Alcotest range, including the 6510/6810 referenced in Dignita's calibration offering). Comparable as a broad incumbent in alcohol detection hardware with much larger scale and adjacent safety/medical portfolios.
Emerging players
- BACtrack: US consumer-focused breathalyzer brand specializing in smartphone-connected personal breathalyzers. Comparable on personal-use alcohol detection hardware, though at the consumer/retail end rather than the court-ordered interlock category.
Regional players
- Sentech Korea: Korean manufacturer of fuel cell-based personal and professional breathalyzers. Comparable electrochemical fuel cell technology and product form factor, but primarily serves Asian markets with limited direct overlap in Nordic court-ordered programs.
- Alcolock Group: Dutch-based alcohol interlock provider serving European and select international markets. Comparable product (ignition interlock for DUI and commercial programs) and recurring rental business model, with geographic overlap in continental Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dignita social profiles
Digital presenceDignita compliance and trust
Trust signalCompliance7 records
Dignita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dignita leadership team
Management profileNumber of profiles
Profiles1 record
Dignita subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dignita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dignita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dignita
What does Dignita do?
Dignita Systems AB develops, manufactures, and services alcohol detection products for traffic and workplace safety. The portfolio centers on vehicle ignition interlocks (AL-100V for court-ordered/conditional driving licenses and AL-100K for commercial fleets) and personal/professional breathalyzers (AM-7000, AM-8000, AMP-100), all using electrochemical fuel cell technology. The company also provides annual calibration services, accessories, and a real-time alcohol alarm add-on with GPS tracking.
Is Dignita a public or private company?
Dignita is a private company. It is classified as private equity controlled and is currently operating.
When was Dignita founded?
Dignita was founded in -1. It employs 101 to 250 people.
Where is Dignita based?
Dignita is headquartered in Umeå, Sweden, in the Europe region.
How does Dignita make money?
Five revenue lines are on record. Breathalyzer Lock Rental (Villkorat Alkolås) is the primary driver. The others are commercial Breathalyzer Sales and Rental, personal Breathalyzer Hardware Sales, calibration Services and accessories Sales.
Who are Dignita's main competitors?
Direct peers on record are Smart Start, Intoxalock, LifeSafer Ignition Interlock, Guardian Interlock, Alcohol Countermeasure Systems (ACS) and Lion Laboratories. Drägerwerk is listed as a broad incumbent. BACtrack is listed as an emerging player. Regional players are Sentech Korea and Alcolock Group.
Does Dignita have an API?
No public API is recorded for Dignita.
What industry is Dignita in?
Dignita's product category is Vehicle Safety Equipment (Alcohol Ignition Interlocks & Breathalyzers). Its primary akta.pro industry code is IMACAAAO, Passenger Vehicle Safety Systems Manufacturing (ICE). Its NAICS code is 33451 and its SIC code is 3823.