Today's Family Early Learning and Child Care
- Company typePrivate
- Founded1982
- HeadquartersHamilton, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
Today's Family Early Learning and Child Care firmographics
Firmographics- Name
- Today's Family Early Learning and Child Care
- Legal name
- Today's Family
- Website
- https://todaysfamily.ca
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Today's Family Early Learning and Child Care industry classification
Industry- Product category
- Child Care Services
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Toddler-Focused Childcare Centers (EDACAAAG)
- akta.pro secondary industries
- Full-Time Home Daycare (Year-Round) (EDACAEAA), Home-Based Infant & Toddler Care (Family Daycare) (EDACAGAD)
Keywords
Where Today's Family Early Learning and Child Care is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Today's Family Early Learning and Child Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Child Care Fees: Revenue is generated through fees charged to families for child care services including centre-based early learning and child care, licensed home child care, before and after school programs, and day camps. Many families benefit from the Canada-Wide Early Learning and Child Care (CWELCC) fee reductions which lower costs for eligible families. Fees vary by region (Hamilton, Halton, Haldimand-Norfolk, Oxford, Peel), program type, and child's age.
- Fee Subsidy Administration: Today’s Family works with regional social development and child care fee subsidy offices (Hamilton, Halton, Haldimand Norfolk, Peel, Oxford) to administer child care fee subsidies to qualifying families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Weekly | Summer Day Camp - Hamilton Region |
| Unit Pricing | Weekly | Summer Day Camp - Halton Region |
| Unit Pricing | Weekly | Summer Day Camp - Haldimand-Norfolk Region |
| Unit Pricing | Daily | Halton Licensed Home Child Care - Early Learning |
| Unit Pricing | Daily | Halton Licensed Home Child Care - Kinder (under 6 on June 30) |
| Unit Pricing | Daily | Haldimand-Norfolk Licensed Home Child Care - Under 6 on June 30 |
| Unit Pricing | Daily | Hamilton Licensed Home Child Care - Infant/Toddler (up to 30 months) |
| Unit Pricing | Daily | Oxford County Licensed Home Child Care - Infant/Toddler (up to 30 months) |
| Unit Pricing | Daily | Peel Licensed Home Child Care - Infant/Toddler (under 24 months) |
| Unit Pricing | Daily | Boston Before and After School - Kinder Rates |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Today's Family Early Learning and Child Care product offering
Product offeringCore offering
Today's Family Early Learning and Child Care operates licensed early learning and child care centres, a licensed home child care network, EarlyON Child and Family Centres, before and after school programs, and seasonal day camps (summer, winter, March Break) for children across five regions of Ontario. The organization also runs a Community Childminding Program and a Community Connections Program that provides consulting services to employers seeking child care solutions.
Product overview
Today's Family is a multi-site, multi-service child care organization offering a comprehensive portfolio of licensed early learning and child care programs across Southwestern Ontario. The organization operates as a unified service network rather than a software platform, providing Early Learning and Child Care Centres for children up to four years, Licensed Home Child Care for children up to twelve years, EarlyON Child and Family Centres (free drop-in programs for families with children birth to age 6), Before and After School Programs for school-aged children, and seasonal Day Camps (Summer, Winter, and March Break) for children four to twelve years. Additional offerings include Community Childminding Programs for community events and a Community Connections consulting service for businesses. The organization serves over 7,500 children and 5,000 families across 120 neighbourhoods in five regions (Hamilton, Halton, Haldimand-Norfolk, Oxford, and Peel) through 86+ locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Early Learning and Child Care Centres
- Licensed Home Child Care
Companies that use Today's Family Early Learning and Child Care
Customer profileSegments5 records
Ideal customer profiles2 records
Today's Family Early Learning and Child Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Today's Family Early Learning and Child Care partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Home Child Care Association of OntariocoreToday’s Family works with the Home Child Care Association of Ontario to reimagine and advocate for enhanced support for licensed home child care providers. Together they advocate that all levels of government invest in a holistic model for home child care that benefits both families and educators. This partnership shapes policy and industry standards for home-based child care in Ontario.
- Ontario Ministry of EducationcoreToday’s Family operates under the regulatory framework of Ontario’s Child Care and Early Years Act, participating in the Canada-Wide Early Learning and Child Care (CWELCC) system. Programs are guided by Ontario’s Pedagogy for the Early Years.
- KEyONsupportingKEyON is a digital sign-in and registration platform used across all EarlyON Centres in Ontario. Families can register once and use their QR code at any participating EarlyON location throughout the province.
- Community Groups and SchoolssupportingToday’s Family partners with community groups to offer Community Childminding Programs that help remove barriers for families, allowing them to participate in community events, programs, and services. Schools host before and after school programs and day camps.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Today's Family Early Learning and Child Care competitors and assessment
Company assessmentDirect peers
- Compass Early Learning and Care: Ontario non-profit licensed child care organization operating centre-based and school-age programs across multiple regions — directly comparable in mission, funding model, and service mix to Today's Family.
- Andrew Fleck Children's Services: Ottawa-based non-profit offering licensed child care centres, home child care, EarlyON programs, and before/after school care — highly comparable multi-service non-profit model operating under Ontario's regulated child care framework.
- Plasp Child Care Services: Peel Region-based non-profit licensed child care provider operating before/after school programs and child care centres — directly comparable service mix and Ontario non-profit model.
- Wee Watch Enriched Home Child Care: Ontario licensed home child care network — directly comparable to the home child care arm of Today's Family, with similar flexibility, full-time/part-time, and shift care offerings.
- Child Development Institute: Toronto-based non-profit providing child development, early years, and child care services under Ontario's regulated framework — comparable in non-profit mission, EarlyON delivery, and child-focused programming.
Broad incumbents
- YMCA of Greater Toronto: Large non-profit operating licensed child care centres, before/after school programs, and EarlyON-style community programs across the GTA — comparable in scale and service breadth, but operates a broader community services portfolio.
- Kids & Company: National for-profit child care chain operating licensed centres across Ontario, including corporate-backed locations — comparable in centre-based service model but for-profit with premium positioning.
- BrightPath Early Learning and Child Care: Canadian for-profit child care operator with multiple Ontario centres — comparable in licensed child care service delivery and multiple age-group programming, but operates for-profit at larger national scale.
Emerging players
- Right At School: Provider of before and after school enrichment programs operating in partnership with schools — directly comparable to Today's Family's before/after school program line, though typically more enrichment-focused.
Others
- Canadian Child Care Federation: National non-profit association representing licensed child care providers in Canada — not a direct competitor, but a key industry body, training provider, and policy partner analogous to Today's Family's sector ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Today's Family Early Learning and Child Care social profiles
Digital presenceToday's Family Early Learning and Child Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Today's Family Early Learning and Child Care leadership team
Management profileNumber of profiles
Profiles6 records
Today's Family Early Learning and Child Care funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Today's Family Early Learning and Child Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Today's Family Early Learning and Child Care
What does Today's Family Early Learning and Child Care do?
Today's Family Early Learning and Child Care operates licensed early learning and child care centres, a licensed home child care network, EarlyON Child and Family Centres, before and after school programs, and seasonal day camps (summer, winter, March Break) for children across five regions of Ontario. The organization also runs a Community Childminding Program and a Community Connections Program that provides consulting services to employers seeking child care solutions.
Is Today's Family Early Learning and Child Care a public or private company?
Today's Family Early Learning and Child Care is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Today's Family Early Learning and Child Care founded?
Today's Family Early Learning and Child Care was founded in 1982. It employs 251 to 500 people.
Where is Today's Family Early Learning and Child Care based?
Today's Family Early Learning and Child Care is headquartered in Hamilton, Canada, in the North America region.
How does Today's Family Early Learning and Child Care make money?
Two revenue lines are on record. Child Care Fees are the primary driver. The others are fee Subsidy Administration.
Who are Today's Family Early Learning and Child Care's main competitors?
Direct peers on record are Compass Early Learning and Care, Andrew Fleck Children's Services, Plasp Child Care Services, Wee Watch Enriched Home Child Care and Child Development Institute. Broad incumbents are YMCA of Greater Toronto, Kids & Company and BrightPath Early Learning and Child Care. Right At School is listed as an emerging player. Canadian Child Care Federation is listed as an others.
Does Today's Family Early Learning and Child Care have an API?
No public API is recorded for Today's Family Early Learning and Child Care.
What industry is Today's Family Early Learning and Child Care in?
Today's Family Early Learning and Child Care's product category is Child Care Services. Its primary akta.pro industry code is EDACAAAG, Toddler-Focused Childcare Centers, with a secondary code of EDACAEAA, Full-Time Home Daycare (Year-Round). Its NAICS code is 62441 and its SIC code is 8351.