Kids & Company

What Kids & Company does

Kids & Company is a Canadian privately held child care and early learning operator founded in 2002 and headquartered in Richmond Hill, Ontario. The company runs a network of more than 100 licensed child care centers across five provinces (Ontario, Alberta, British Columbia, Manitoba, and Nova Scotia), serving over 26,000 families and employing 5,001-10,000 staff. Its core offering is center-based care for children aged 0-12, segmented by developmental stage (infant, toddler, preschool, kindergarten, school-age), augmented by backup child care, before/after-school care, PA day and school break camps, and summer camps. Following its April 2026 acquisitions, the company also provides in-home nanny placement and broader family caregiving solutions (virtual tutoring, elder care, concierge) to corporate employer partners.

Underlying the operational layer is a proprietary technology stack tailored to the child care vertical: Webwatch (live in-classroom webcam feeds for parents), the Kindertales mobile app (daily reports, photos, real-time updates), the DISCO staff training platform, and the Kidco Kitchen in-house nutrition program that delivers scratch-made meals to all locations. Curricular IP includes the STREAM framework (Science, Technology, Reading, Engineering, Arts, Math) plus proprietary programs such as Alpha-Mania (early literacy), Mini Masters (fine arts), and Munchkinetics (movement).

The business operates a dual-channel GTM: enterprise field sales targeting large corporate employers to design on-site or near-site child care centers as employee benefits (named partners include RBC, Deloitte, BMO, Scotiabank, Imperial Oil, and Canadian Natural Resources), alongside direct-to-consumer parent enrollment via website and monthly open houses. Revenue is generated primarily through recurring monthly tuition (subscription), corporate partnership fees, and participation in the Canada-Wide Early Learning and Child Care (CWELCC) government subsidy program. The company is recognized as a Deloitte Canada's Best Managed Companies Platinum winner for eight consecutive years and holds Eco-Healthy Child Care endorsement across 120 facilities.

Name

Kids & Company

Legal name

Kids & Company

Website

https://kidsandcompany.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Kids & Company operates 100+ licensed child care centers across five Canadian provinces, serving 26,000+ families with center-based care, in-home nanny services, and corporate family caregiving solutions for children aged 0-12.

Ownership category

akta.pro rank

Product category

Child Care Services

NAICS

Child Care Services (624410), Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Infant-Focused Childcare Centers (EDACAAAF)

akta.pro secondary industries

Nanny & In-Home Infant/Toddler Care Services (EDACAGAE), Infant & Toddler Nanny Services (HSAAABAJ), Medication Administration & Health Monitoring Childcare (HSAAAJAG)

Keywords

• Child care services
• Early learning programs
• Corporate child care
• Before after school care
• Summer camp programs

Headquarters

HQ city

Richmond Hill

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Child Care Fees: Recurring tuition fees charged to families for child care services. Rates vary by child age group (infant, toddler, preschool, kindergarten, school-age) and location. This is the primary revenue stream.
2. Corporate Partnership Fees: Fees charged to employer partners for designing, establishing, and managing on-site or near-site child care centers as part of employee benefits packages
3. Government Funding (CWELCC): Canada-Wide Early Learning and Child Care (CWELCC) system funding, which subsidizes child care costs for participating families

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kids & Company operates licensed child care centres and early learning programs for children from newborn to 12 years, offering infant, toddler, preschool, kindergarten, and school-age programs across more than 100 locations in Canada. The company also provides family caregiving solutions for corporate employers, including backup child care, before/after school care, summer camps, and family-focused benefits such as elder care and virtual tutoring. Following 2026 acquisitions, the company now spans centre-based care, in-home nanny services, and emergency backup care for working families and employer partners.

Product overview

Kids & Company operates as a comprehensive child care and early learning platform with over 100 licensed centres across Canada, offering centre-based child care for children from newborn to 12 years. The portfolio includes core centre-based services (full-time, part-time, backup, before/after school care, summer camps), family caregiving solutions for employer partners (in-home care, virtual tutoring, elder care, concierge services), and proprietary programs (Alpha-Mania early literacy, Mini Masters fine arts, Munchkinetics movement, STREAM learning, Kidco Kitchen nutrition). Following recent acquisitions of Nannies on Call and The Nanny Solution, Kids & Company now offers the full spectrum of child care including in-home and nanny services, making it Canada's only full-service child care provider.

Differentiator

Problem solved

Functional benefit

Brands

• Brightstart: Child care centres operating under the Kids & Company brand in British Columbia
• Little Willows

Products and services

• Centre-Based Child Care Full-time, part-time, and flexible licensed child care services for children from newborn to 12 years, offered at more than 100 locations across Canada with infant, toddler, preschool, kindergarten, and school-age programs.
• Backup Child Care On-demand, in-centre backup child care for employees of corporate partners when regular child care arrangements fall through, available at all Kids & Company locations pending availability.
• Before & After School Care Child care services for school-age children (6-12 years) before and after regular school hours, available at select locations nationally.
• Kidco Summer Camps Summer camp programming for children aged 6-12 offering hands-on learning, active play, creative expression, and outdoor fun. Registration open annually for July/August sessions.
• PA/PD Days & School Break Camps Child care services for school-age children during professional development days and school breaks, offered at select locations.
• Family Caregiving Solutions Comprehensive family caregiving solutions for employer partners, including in-home child care, virtual tutoring (Kindergarten to Grade 12), university prep assistance, adult and elder care, aging-in-place concierge support, virtual pediatric care, and the Partner Perk Program offering discounts on family-focused products and services.
• Nannies on Call On-demand in-home child care platform connecting families with vetted professional nannies, operating in Vancouver, Toronto, Ottawa, and Calgary, having served over 26,000 Canadian families.
• The Nanny Solution Full-service nanny placement agency offering permanent, part-time, and specialized caregiver matching for Canadian families, including newborn care specialists, nanny educators, night nannies, and doulas.
• Friends for Life Childcare Child care provider serving families across Nova Scotia with 11 centres, brought into the Kids & Company family of brands to expand early learning presence in Atlantic Canada.

Quantifiable outcome

• 26,000+ families served across Canada
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Nannies on CallcoreOthers · 1 January 2023Acquisition of Nannies on Call expanded service offerings to include nanny placement services, complementing the center-based child care model with in-home care options for families.
• The Nanny SolutioncoreOthers · 1 January 2023Acquisition of The Nanny Solution further expanded the in-home care service portfolio, providing comprehensive family caregiving solutions across different care modalities.
• Eco-Healthy Child CarecoreStrategic or Co-development Partner · 1 January 2023Endorsement partnership with Children's Environmental Health Foundation providing chemical-free, environmentally healthy child care certification across 120 locations. Ensures children are protected from environmental hazards.
• Edgewood Treatment CentreminorStrategic or Co-development Partner · 1 January 2023Partnership providing on-site child care services at addiction treatment facility, enabling parents undergoing treatment to access child care for their children.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Bright Horizons Family Solutions: The largest dedicated corporate-sponsored child care and early education provider globally, operating employer-sponsored centers and back-up care for large enterprises. Closest direct comparable to Kids & Company's center-based B2B model and corporate partnership channel.
• KinderCare Learning Companies: Large publicly traded child care and early learning operator with a national footprint of centers serving infants through school-age children. Comparable scale, curriculum-driven differentiation, and employer partnerships model.
• Learning Care Group: Operates multiple well-known child care brands across the U.S. (e.g., Childtime, Tutor Time, La Petite Academy). Comparable multi-brand center-based child care operator with proprietary curriculum programs similar to Kids & Company's STREAM approach.
• Childcare Network: Operates a large network of child care centers in the U.S. offering infant, toddler, pre-K, and school-age programs. Comparable as a national multi-state center operator with similar age-segment programs.
• Tutor Time Childcare: Operates franchised and company-owned child care centers globally with proprietary curriculum. Comparable as a multi-brand center-based child care operator with proprietary learning programs analogous to Kids & Company's STREAM curriculum.

Regional players

• Busy Bees: One of the largest child care operators in the UK and internationally, with hundreds of nurseries. Comparable as a large-scale national/regional center-based operator with corporate partnerships and proprietary curriculum, though geographically separate.
• Goodstart Early Learning: Australia's largest not-for-profit early learning provider with ~670 centers. Comparable as a large national center-based operator heavily engaged with government child care subsidy programs, mirroring Kids & Company's CWELCC participation model.
• Only About Children: Premium Australian child care and early learning operator combining center-based care with health and wellbeing programs. Comparable in the premium positioning and integrated health/nutrition program approach analogous to Kidco Kitchen.
• Imagine Childcare and Education: Australian early learning operator offering center-based and preschool programs with proprietary curriculum frameworks. Comparable in scope and operating model to Kids & Company's center-based, curriculum-led offering.
• Premier Early Learning Centres: Australian child care operator with multiple branded centers and corporate partnerships. Comparable as a multi-center operator with structured proprietary programs and employer partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDx305jAln82P1tFl4R6wdg
• Facebookfacebook.com/kidsandcompany
• LinkedInlinkedin.com/company/kids-and-company
• Instagraminstagram.com/kidcochildcare
• Xx.com/kidcochildcare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids & Company