CONA Services
CONA Services is a jointly-owned IT services utility providing SAP, Azure, Salesforce, Snowflake, and proprietary AI applications to the 12 largest Coca-Cola bottlers in North America, processing $24B of annual revenue across 500+ bottling locations.
- Company typePrivate
- Founded2016
- HeadquartersAtlanta, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What CONA Services does
CONA Services LLC is a privately-held IT services company jointly owned by 12 of the largest Coca-Cola bottlers in North America and headquartered in Atlanta, Georgia. Founded in 2016 as the successor to the 2006 "Coke One" program, it operates a common technology platform — known internally as the CONA Solution Platform — that consolidates ERP, supply-chain planning, warehouse execution, customer relationship management, and analytics infrastructure for bottler members. The platform processes roughly $24 billion of bottler revenue annually and handles over 160,000 sales orders per day across more than 500 bottling locations, with 85,000 users and approximately 30,000 daily actives accessing 158 enterprise applications and generating ~2 million monthly sign-ins.
The technology stack is anchored on SAP S/4HANA (migrated from SAP ECC in April 2024, reportedly the largest single-instance SAP deployment in the world) running on Microsoft Azure, supplemented by Salesforce Consumer Goods Cloud for contact-center and field service, Snowflake for data warehousing and analytics, Blue Yonder for supply-chain planning, and Lydia Voice (from Ehrhardt Partner Group) for voice-directed warehouse operations across 92 sites. CONA has developed proprietary AI/ML products on top of this stack — including OrderSmart (predictive ordering with Quantiphi, covering 170,000 convenience outlets) and NextBestSKU (SKU assortment optimization projected to deliver $17M in system-wide annual revenue lift) — and in 2024 launched a refreshed myCoke digital customer engagement platform serving over 220,000 stores under a newly formed CONA Digital Office. Other in-house assets include SnowSquall, an Excel add-in for Snowflake interaction that CONA has flagged for potential external commercialization.
CONA's business model is a captive managed-services utility: bottler members co-own and govern the company through a board of directors, pool IT investment to achieve capabilities no single bottler could fund alone, and receive standardized processes, data definitions, and shared applications. Revenue mechanics are not publicly disclosed but follow a cost-recovery-plus-margin construction across core services. Expansion beyond pure cost recovery is underway through productized digital offerings (myCoke, OrderSmart, NextBestSKU, VendPrime). The leadership team blends deep Coca-Cola system tenure (CEO Brett Findley, formerly Chief Services Officer; CTO Francesco Quinterno; CISO Sean Campbell, who joined CONA in 2014) with external technology operators (CFO Alan Greene, ex-PE-backed SaaS and B2B technology).
CONA Services firmographics
Firmographics- Name
- CONA Services
- Legal name
- CONA Services LLC
- Website
- https://conaservices.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CONA Services is a jointly-owned IT services utility providing SAP, Azure, Salesforce, Snowflake, and proprietary AI applications to the 12 largest Coca-Cola bottlers in North America, processing $24B of annual revenue across 500+ bottling locations.
- Ownership category
- akta.pro rank
Where CONA Services is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CONA Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations
Revenue model
- IT Services Revenue: CONA Services generates revenue by providing IT services, applications, and infrastructure to Coca-Cola bottlers. The company provides a common set of processes, data standards, manufacturing, and customer solutions. Revenue is processed through the CONA system at $24 billion annually.
- Technology Platform Services: CONA operates and supports IT business applications for 12 of the largest independently owned Coca-Cola bottling companies in North America, supporting more than 500 bottling locations.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
CONA Services product offering
Product offeringCore offering
CONA Services operates and supports a shared IT platform for the largest North American Coca-Cola bottlers, delivering common business processes, data standards, supply chain planning, customer engagement, warehouse, and ERP applications. The company provides managed IT services, AI/ML-driven products such as OrderSmart and NextBestSKU, and digital platforms such as myCoke across 500+ bottling locations serving 85,000 users and 220,000+ outlets.
Differentiator
Problem solved
Functional benefit
Brands
- myCoke: A next generation digital customer engagement platform where customers can order products, make payments, raise service requests, and receive support from the web or mobile.
- OrderSmart
Products and services
- CONA Solution Platform Core IT platform providing participating bottlers a common set of processes, data standards, manufacturing, and customer solutions; processes $24 billion of revenue per year, more than 160,000 sales orders, and serves an average of 30,000 users per day across 12 bottlers and 500+ locations.
- OrderSmart Predictive ordering solution developed with Quantiphi using proprietary AI and ML algorithms that transforms the manual sales-order generation process for Coca-Cola's North American bottlers, serving 170,000 convenience store customers and releasing millions of dollars in operational expense savings.
- NextBestSKU SKU optimization solution that segments customers to build similar stores and recommends outlet-level assortment with sales predictions; projected to deliver $17mm revenue growth per year from system-wide adoption.
- myCoke Next-generation digital customer engagement platform where customers can order products, make payments, raise service requests, and receive support from web or mobile; serves over 220,000 customer stores, restaurants, and outlets.
- Lydia Voice Warehouse Solution Voice-directed warehouse workflow solution from Ehrhardt Partner Group (EPG) using deep neural network voice recognition technology, deployed across 92 Coca-Cola bottler locations with 6-7% productivity improvement versus the previous solution.
- VendPrime Solution established in 2019 with partner Quantiphi that helps generate revenue growth, drive operational efficiencies, and create cost savings for Coca-Cola bottlers.
Quantifiable outcome
- $17mm projected annual revenue growth from NextBestSKU system-wide adoption
- +5 more outcomes
Companies that use CONA Services
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
CONA Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature9 records
CONA Services partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Ehrhardt Partner Group (EPG)coreCONA deployed Lydia Voice solution from EPG across 92 Coca-Cola bottler locations. Lydia Voice features neural network voice recognition optimized for warehouse environments, delivering 6-7% productivity improvement per site.
- CapgeminicoreLong-term strategic partnership to develop next-generation digital solutions for the consumer products, retail, and distribution industry. Partnership includes co-development and go-to-market agreement. Capgemini has been CONA's largest strategic business partner since 2013, supporting programs including deployment of the largest single instance of SAP software in the world.
- QuantiphicoreStrategic partnership to deliver cutting-edge AI and ML solutions for the CPG industry. Developed OrderSmart predictive ordering solution together. Quantiphi received CONA's 2019 Innovation Partner of the Year Award. Collaboration has developed solutions like OrderSmart and VendPrime.
- SalesforcecoreCONA leverages Salesforce Consumer Goods Cloud to help streamline contact center and field service operations. Provides 360-degree view of customers and enables omni-channel experience for bottlers.
- PlantensiveminorCONA partnered with Plantensive to design and build Blue Yonder's planning solution across twelve bottling companies in North America. Plantensive led the core build phase of the supply chain planning implementation.
- SnowflakecoreSnowflake selected as destination data warehousing service provider after evaluation of multiple options. CONA migrated BI environment to Snowflake for improved performance, cost efficiency, and flexibility. Snowflake's Data Share capability enables easy data sharing with partner organizations.
- SAPcoreCONA operates on SAP platform, migrating from SAP ECC to SAP S/4HANA in 2024. The platform handles 160,000 daily sales orders and $21 billion in annual net sales. CONA worked with Capgemini, Microsoft, and SAP to complete the biggest SAP HANA migration ever.
- MicrosoftcoreCONA migrated SAP HANA to Microsoft Azure and adopted Azure Active Directory for identity management. Partnership includes SAP and Capgemini collaboration. Azure AD with cross-tenant access policies manages 85,000 users and 158 enterprise applications.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
CONA Services competitors and assessment
Company assessmentEmerging players
- Kinaxis: Supply chain planning and orchestration software vendor (Maestro platform). Comparable because Kinaxis targets the same supply-chain planning and demand-forecasting workload that CONA's Blue Yonder deployment addresses for bottlers.
- E2open: Cloud-based supply chain management platform serving consumer goods, beverage, and retail clients. Comparable because E2open's end-to-end supply chain platform addresses the same cross-enterprise planning and execution needs CONA consolidates for bottlers.
- o9 Solutions: AI-native integrated business planning platform for supply chain, demand planning, and S&OP. Comparable because o9 competes with Blue Yonder in the same supply-chain planning layer CONA deployed across its 12 bottlers.
- Manhattan Associates: Supply chain and inventory/warehouse management software vendor. Comparable because Manhattan competes in warehouse management (alongside SAP EWM, which CONA uses with Lydia Voice) for the same bottler and CPG customers.
Broad incumbents
- Accenture: Largest IT services firm with a deep Consumer Goods practice serving beverage and bottling clients globally. Comparable because Accenture competes for the same enterprise transformation, SAP, and cloud mandates that CONA executes for its bottlers.
- Infosys: Global IT services and consulting company with a strong consumer goods practice and SAP delivery capability. Comparable because Infosys serves beverage and CPG customers with similar enterprise platform and managed services offerings.
- Capgemini: Global IT services leader and CONA's largest strategic partner since 2013. Comparable because Capgemini deploys SAP and consumer-goods transformation programs at scale for bottlers and CPG companies, overlapping directly with CONA's delivery capability.
- Cognizant: Major IT services firm with significant consumer goods, retail, and beverage-industry clients. Comparable because Cognizant delivers SAP, cloud, and digital transformation services to CPG companies in the same addressable market as CONA.
Direct peers
- Blue Yonder: Supply chain planning and execution software provider, currently a CONA technology partner. Comparable because Blue Yonder's planning platform is the supply-chain backbone for the same bottling customers CONA serves, and competes for the same technology footprint.
- Coca-Cola Bottlers' Sales & Services Company: A shared services company formed by Coca-Cola bottlers to provide procurement, fleet, and administrative services. Operates a similar captive shared-services model for Coca-Cola bottlers in the U.S., making it the closest structural analog to CONA's IT-services mandate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CONA Services social profiles
Digital presenceCONA Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
CONA Services leadership team
Management profileNumber of profiles
Profiles8 records
CONA Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CONA Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CONA Services
What does CONA Services do?
CONA Services operates and supports a shared IT platform for the largest North American Coca-Cola bottlers, delivering common business processes, data standards, supply chain planning, customer engagement, warehouse, and ERP applications. The company provides managed IT services, AI/ML-driven products such as OrderSmart and NextBestSKU, and digital platforms such as myCoke across 500+ bottling locations serving 85,000 users and 220,000+ outlets.
Is CONA Services a public or private company?
CONA Services is a private company. It is classified as corporate owned and is currently operating.
When was CONA Services founded?
CONA Services was founded in 2016. It employs 251 to 500 people.
Where is CONA Services based?
CONA Services is headquartered in Atlanta, United States, in the North America region.
How does CONA Services make money?
Two revenue lines are on record. IT Services Revenue is the primary driver. The others are technology Platform Services.
Who are CONA Services's main competitors?
Emerging players on record are Kinaxis, E2open, o9 Solutions and Manhattan Associates. Broad incumbents are Accenture, Infosys, Capgemini and Cognizant. Direct peers are Blue Yonder and Coca-Cola Bottlers' Sales & Services Company.
Does CONA Services have an API?
No public API is recorded for CONA Services.