What Vectuel does

Vectuel is a French privately held SAS founded in 2004 that produces georeferenced 3D urban data, photorealistic films, immersive VR experiences and web-based 3D cartographic platforms for public authorities, real-estate developers, transport operators and infrastructure companies. The company operates a vertically integrated proprietary stack: the RCP Factory photogrammetric pipeline (co-developed with IGN's Matis laboratories) feeds Vcity3D, a textured LOD 2.2 city database delivered in interoperable formats (GLB, 3D Tiles, CityJSON, SPLK); Urban Story® provides real-time interactive 3D maquettes for public consultation and decision support; Urban Mappr® offers a web 3D cartographic platform with open APIs; Urban VR® runs collaborative multi-user sessions on standalone Meta Quest headsets; Studio 3D combines V-Ray rendering with generative AI for photorealistic media; and WebImmo plus the HAWK joint offering (with Impact Communication) address premium real-estate commercialization. Revenue mixes project-based professional services with recurring software/platform licensing and managed digital-twin operations, sold via direct enterprise sales, inside sales and partner co-delivery on a quote-based pricing model after a 30-minute scoping conversation. Customer mix skews heavily toward the French public sector (~90% of Urban Story clients) including Société des Grands Projets, Métropole de Lyon, Nantes Métropole, Euroméditerranée, SNCF Réseau, Île-de-France Mobilités and the French Ministry of Transport, with private-sector logos spanning Altarea Cogedim, Icade, Linkcity, BNP Paribas Immobilier, LaSalle and RedTree Capital; the company claims 100+ active clients, ~350 lifetime clients, 2,000+ projects, 80% retention and reinvests about 25% of revenue into R&D.

Name

Vectuel

Legal name

VECTUEL (société par actions simplifiée)

Website

https://vectuel.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Vectuel is a French 3D urban innovation studio founded in 2004 that produces georeferenced 3D city data, immersive VR and web cartographic platforms for public authorities, real-estate developers, transport operators and infrastructure companies. It serves roughly 100 active clients across France with ~25 employees.

Ownership category

akta.pro rank

Product category

3D Urban Digital Twin Software

NAICS

Surveying and Mapping (except Geophysical) Services (541370), Surveying and Mapping (except Geophysical) Services (54137), Graphic Design Services (541430)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

HD Maps & Localization for Autonomous/ADAS (BPAMANAL)

akta.pro secondary industry

Geocoding, Search & Place Data Platforms (BPAMANAC)

Keywords

• 3D urban modeling
• Digital twin platforms
• Photogrammetric data production
• Collaborative virtual reality
• Urban visualization software

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional services — custom 3D production projects: Project-based revenue from custom 3D data production, photogrammetric campaigns, maquettes, films, immersive experiences and digital-twin deployments delivered to public authorities, developers, transport operators and infrastructure companies; supports land-and-expand as evidenced by 80% recurring client trust.
2. Software/platform licenses (Urban Story, Urban Mappr, Urban VR, WebImmo, HAWK): Recurring software revenue from licensing and operating the Urban Story (interactive 3D), Urban Mappr (web 3D cartographic platform), Urban VR (collaborative VR), WebImmo (real-estate commercialization) and HAWK (premium real-estate VR) platforms, often tied to multi-year contracts with public and private operators.
3. Geospatial data products (PCRS, photomesh, cadastre solaire): Sale/licensing of technical geospatial deliverables beyond visualization: Plan de Corps de Rue Simplifié (PCRS), photomesh 3D surface modeling, and solar cadastre for photovoltaic potential assessment, targeted at local authorities, developers and network operators.
4. Managed services — digital-twin operations and content updates: Ongoing management and update of deployed digital twins (e.g., Nantes Métropole digital twin with 7 distinct applications, Métropole de Lyon's 3D market, Société des Grands Projets maquette), with the Mappr Manager giving clients autonomy while Vectuel operates and refreshes content.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vectuel produces georeferenced 3D urban data and operates a portfolio of software platforms (Urban Story®, Urban Mappr®, Urban VR®) that enable public authorities, real-estate developers, and transport operators to visualize, communicate, consult on, and commercialize complex urban and infrastructure projects before construction. The company delivers end-to-end projects from photogrammetric data capture through real-time interactive visualization, web 3D cartography, collaborative VR experiences, and photorealistic media production.

Product overview

Vectuel operates a platform-plus-modules architecture for 3D urban and real-estate visualization, organized around five named commercial solutions — Urban Story® (interactive 3D city maquette for concertation and decision support), Urban VR® (collaborative, standalone multi-user VR), Urban Mappr® (3D cartographic web platform with open APIs), Vcity3D (3D city data production underpinned by the in-house RCP Factory technology co-developed with IGN's Matis labs), and Studio 3D (photorealistic media production combining V-Ray rendering with generative AI) — plus the WebImmo sub-product for online real-estate commercialization and the Hawk VR experience co-developed with Impact Communication for premium office real estate. The underlying Vcity3D data feeds the higher-level Urban Story, Urban VR, and Urban Mappr experiences, while Studio 3D generates the photorealistic media used across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Story®: Interactive real-time 3D urban digital model platform for public consultation, decision support, and communication of urban projects.
• Urban VR®
• Urban Mappr®
• Vcity3D
• Studio 3D
• WebImmo
• HAWK

Products and services

• Urban Story® Real-time interactive 3D city model (maquette 3D) deployed on touch tables, web, PC and event screens to support public concertation, institutional communication and decision support. Includes scenario comparison with shadow simulations and an AI-powered photorealistic perspective factory. Targets public authorities, developers and transport operators in France.
• Urban VR® Standalone (Meta Quest), multi-user VR application for collective immersion in urban and real-estate projects in real time, with pedestrian and "giant" scale modes. Requires no PC and no cables and supports simultaneous multi-headset sessions, including remote participants. Includes Gaussian Splatting-based photorealistic reconstruction of existing environments.
• Urban Mappr® Web-based 3D cartographic platform that centralizes and disseminates urban data to elected officials and the general public. Includes the Mappr Manager for self-administration of the 3D base, open APIs and a JavaScript library for integration with GIS and business databases, and a native transformer for IFC, FBX, glTF, CityGML, OBJ and Shapefile formats.
• Vcity3D (Production de données 3D) Production of interoperable, administrable 3D city databases from aerial photogrammetric captures (using the in-house RCP Factory technology co-developed with IGN's Matis laboratories) at LOD 2.2 textured. Delivered in GLB, 3D Tiles, CityJSON and SPLK (ESRI-compatible) formats, and including geospatial deliverables such as PCRS, photomesh and solar cadastre.
• Studio 3D Photorealistic 3D production studio producing perspectives, films and bespoke immersive experiences using V-Ray rendering combined with generative AI (Flux and equivalents), including an "unlimited perspectives" capability from any 3D maquette. Targets communication teams, architects and developers needing high-end visual production.
• WebImmo Online commercialization platform that turns a real-estate program into an interactive experience embedded in the customer's website, integrating each project into its real environment (neighbouring buildings, roadways, vegetation, floor-level views) with 3D orbital maquette, clickable plans and real-time lot availability.

Quantifiable outcome

• 13 million unique visitors in 3 months on the Paris 2024 Olympics Anticiper les Jeux platform mandated by the French Ministry of Transport
• +5 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature9 records

Partnerships

Five partnerships are on record, tiered flagship co-development partner for premium real-estate vr, core r&d partner underpinning vectuel's 3d city data pipeline, core hardware/ecosystem platform for urban vr, operational infrastructure provider (website hosting) and public data integration partners for the paris 2024 olympic platform.

• Impact Communication & Designflagship co-development partner for premium real-estate vrStrategic or Co-development PartnerImpact Communication & Design and Vectuel co-developed HAWK, an immersive collective VR experience for premium real-estate commercialization. Together they deploy HAWK with developer clients such as Altarea (Upper Montparnasse), LaSalle (Bergère x Paris) and RedTree Capital (LEVEL). Joint delivery combines Impact's communication expertise with Vectuel's 3D and VR technology stack; hawk.fr is the dedicated brand site.
• IGN — Laboratoires Matis (Institut national de l'information géographique et forestière)core r&d partner underpinning vectuel's 3d city data pipelineStrategic or Co-development PartnerVectuel co-developed its RCP Factory photogrammetric production pipeline with IGN's Matis laboratories. RCP Factory produces metric digital terrain models, 5–10 cm/px orthophotos, and textured LOD 2.2 building models delivered in GLB, 3D Tiles, CityJSON, SPLK and ESRI-compatible formats, and powers Vcity3D, the company's territorial 3D data product.
• Meta (Meta Quest platform)core hardware/ecosystem platform for urban vrTechnology or IntegrationUrban VR is built as a 100% standalone application for Meta Quest headsets — no PC, no cables — enabling multi-user collaborative VR sessions across geographies. The Meta Quest ecosystem is the underlying platform for Vectuel's collaborative VR product line.
• Framer B.V.operational infrastructure provider (website hosting)Technology or IntegrationFramer B.V. (Rozengracht 207B, 1016 LZ Amsterdam, Netherlands) hosts the vectuel.com website per the legal notice; [email protected] is the contact.
• Île-de-France Mobilités & Préfecture de Policepublic data integration partners for the paris 2024 olympic platformTechnology or IntegrationFor the Anticiper les Jeux platform mandated by the French Ministry of Transport, Vectuel integrated georeferenced data feeds from Île-de-France Mobilités and the Préfecture de Police into a responsive web interface combining dynamic cartography, real-time visualization and data visualization. The platform reached 13M unique visitors in three months.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Twinmotion (Epic Games): Real-time architectural visualization engine built on Unreal, widely used by architects and developers to produce the kind of photorealistic urban scenes Vectuel builds with its Urban Story engine. Competes on the visualization layer rather than on data production or French public-sector consulting.
• Nearmap: Provider of high-resolution aerial imagery and 3D content (oblique and true ortho) used for urban planning and real estate. Competes with Vectuel's aerial capture capability and underlying 3D city data products at the data-supply layer.
• ESRI (ArcGIS): Dominant GIS platform whose ArcGIS Urban, ArcGIS 3D Basemaps and Indoors products serve many of the same metropolitan and transport-authority clients as Vectuel; Vectuel's SPLK / CityJSON outputs are explicitly designed to interoperate with the ESRI suite.
• Bentley Systems (iTwin / OpenCities / ContextCapture): Global infrastructure software incumbent whose iTwin platform, OpenCities product, and ContextCapture photogrammetry tool compete directly with Vectuel's RCP Factory, Urban Mappr and digital-twin deployments at the engineering-firm and metropolitan-authority level.

Emerging players

• Kaarta: Real-time 3D mobile mapping and localization technology that converts LiDAR/camera data into georeferenced 3D models. Adjacent to Vectuel's capture pipeline (RCP Factory) and to its Gaussian Splatting–based Urban VR capture workflows.
• Twindom / Matterport: 3D capture and virtual-tour platform widely used in real estate (Colas already uses Matterport at its R&D site per the Vectuel data). Comparable end use case (remote property visualization) but focused on indoor capture rather than territorial-scale digital twins.

Others

• Acute3D / ContextCapture (Bentley): Photogrammetry software that turns oblique aerial imagery into textured 3D meshes, technically equivalent to a portion of Vectuel's RCP Factory pipeline. Enables other firms to compete with Vectuel on the data-production layer.

Direct peers

• Cesium: 3D geospatial platform based on 3D Tiles, used by cities and infrastructure operators to stream large urban 3D models to the browser. Direct overlap with Vectuel's Urban Mappr, particularly as Vectuel already outputs data in the 3D Tiles format Cesium pioneered.
• Cityzenith: US-based smart-building and smart-city digital-twin platform (SmartWorldOS) targeting real estate developers and city authorities. Comparable product positioning and customer segments (public sector + real estate) but at earlier scale and with a software-led rather than photogrammetric-led approach.
• Siradel: French urban digital-twin and 3D city modeling specialist serving municipalities, energy operators and telecom with CityStudio and similar territorial digital-twin offerings. Closest direct competitor to Vectuel in France on public-sector digital-twin mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vectuel7156
• LinkedInlinkedin.com/company/vectuel-middle-east
• Xx.com/vectuel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vectuel