Nearmap
Nearmap is a property intelligence company that captures proprietary high-resolution aerial imagery, applies AI to generate 130+ property insight layers, and sells subscriptions to P&C insurers, government agencies, and AECO firms across the US, Canada, Australia, and New Zealand.
- Company typePrivate
- Founded2007
- HeadquartersSydney, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Nearmap does
Nearmap is a global property intelligence company that combines proprietary aerial imagery capture, AI-derived analytics, and verified building materials data into a single platform serving the property lifecycle. Founded in Australia in 2007, the company operates patented HyperCamera3 aircraft-mounted camera systems that capture high-resolution vertical, oblique, 3D, and near-infrared imagery at 4.4-7.5 cm ground sample distance, refreshed up to three times per year across 87% of the U.S. population, 66% of Canada, 95% of Australia, and 81% of New Zealand. A proprietary AI model trained on 1.42 million owned images generates 130+ semantic property layers including roof condition, building footprints, vegetation, solar panels, and pavement conditions, validated at 98.4% accuracy by Haag Engineering.
The company's product portfolio spans MapBrowser (online mapping interface), Betterview (insurance property intelligence, acquired 2023), ImpactResponse (disaster analytics), itel NOW/Pricing/Analysis (building materials intelligence, acquired 2025 for $1.3B), Roof Assessment, Roof & Exterior Measurements, and Portfolio Intelligence. Pre-built integrations with Esri ArcGIS, Autodesk, Guidewire PolicyCenter, Duck Creek, Verisk, Bentley, Cesium, and Tyler Tech embed Nearmap into existing insurance, GIS, and government workflows.
Nearmap operates a subscription-based enterprise SaaS model with quote-based pricing for coverage areas and data access tiers, supplemented by usage-based purchasing through the Esri ArcGIS Content Store and licensing revenue from technology integrations. Distribution combines direct enterprise sales, product-led growth via Betterview, channel partnerships with major platform vendors, and API-first integration. The company serves all top 10 U.S. P&C insurance carriers, 8 of the top 10 U.S. AECO firms, 1,500 government agencies, and 12,000+ organizations globally. Following Thoma Bravo's 2022 acquisition for over AU$1 billion, Nearmap went private and has executed an aggressive acquisition and product expansion strategy, with dual headquarters in Sydney, Australia and Lehi, Utah.
Nearmap firmographics
Firmographics- Name
- Nearmap
- Legal name
- Nearmap US, Inc.
- Website
- https://nearmap.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Nearmap is a property intelligence company that captures proprietary high-resolution aerial imagery, applies AI to generate 130+ property insight layers, and sells subscriptions to P&C insurers, government agencies, and AECO firms across the US, Canada, Australia, and New Zealand.
- Ownership category
- akta.pro rank
Nearmap industry classification
Industry- Product category
- Aerial Mapping & Property Intelligence Software
- NAICS
- Surveying and Mapping (except Geophysical) Services (541370)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Remote Sensing & Geospatial Vision (satellite/drone imagery) (HDAAAEAL)
Keywords
Where Nearmap is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Nearmap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Subscription-based Aerial Imagery and AI Analytics: Recurring subscription model providing access to aerial imagery, AI insights, and property intelligence platform. Customers pay based on coverage areas, data access levels, and integration requirements. The subscription includes MapBrowser access, API usage, and regular imagery refreshes.
- Platform Licensing and API Access: Licensing of Nearmap content and APIs for integration into third-party platforms. Partners like Esri, Autodesk, and Guidewire embed Nearmap data, creating distribution revenue through platform partnerships.
- Professional Services and Custom Solutions: Custom implementation, integration services, and specialized data products for enterprise customers requiring tailored property intelligence solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with full platform access |
| Usage-based | Pay-as-you-go | Per-area purchasing option via ArcGIS integration |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Nearmap product offering
Product offeringCore offering
Nearmap is a global property intelligence company that captures high-resolution aerial imagery using its patented HyperCamera3 aircraft-mounted camera system, runs proprietary AI over the imagery to generate 130+ semantic property layers, and delivers these insights through software platforms (MapBrowser, Betterview), APIs, and pre-built integrations. It serves insurance carriers, government agencies, and AECO firms with subscription-based access to vertical and oblique imagery, 3D models, AI-derived property insights, disaster response imagery, and verified building materials pricing (via itel) for underwriting, claims, and property lifecycle decisions.
Product overview
Nearmap operates as a global property intelligence company offering a unified platform that combines proprietary aerial imagery capture (via patented HyperCamera3 systems), AI-derived analytics (130+ property insight layers), and verified building materials data. The core platform consists of MapBrowser (online mapping interface), Betterview (insurance-focused property intelligence), ImpactResponse (disaster analytics), Imagery products (vertical, oblique, 3D, near-infrared), AI Insights (automated property detections), and Integrations & APIs. The portfolio is augmented by acquired products including itel NOW, itel Pricing, and itel Analysis (building materials intelligence acquired 2025), and newer offerings such as Nearmap Roof Assessment, Roof & Exterior Measurements, Roof Age Gen2, and Portfolio Intelligence. The platform serves insurance (underwriting, claims, catastrophe response), government (property assessment, urban planning, emergency management), and AECO (architecture, engineering, construction, operations) industries across the United States, Canada, Australia, and New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- itel: Building materials intelligence platform providing verified materials pricing and analysis for insurance claims and property assessment decisions
- Betterview
- MapBrowser
- ImpactResponse
Quantifiable outcome
- 77% reduction in average inspection costs per location (Utica First)
- +8 more outcomes
Companies that use Nearmap
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
Nearmap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature8 records
Nearmap partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- New Light TechnologiescoreEnterprise agreement to support FEMA's geospatial disaster response operations. Nearmap captured 57,000+ square miles of disaster areas in 2024, delivering imagery within 25 hours on average, enabling FEMA relief funding within 72 hours.
- Ecopia AIcorePartnership to launch Advanced Transportation Features dataset across 100 North American cities. Over 60 vector layers including sidewalks, bike lanes, and road markings with >95% geometric accuracy, expanding to 1.5M+ km².
- PGM SolutionsminorPartnership to enhance property risk assessment for insurance companies by integrating Home Factors' interior property data with Nearmap's aerial imagery for streamlined underwriting and improved pricing accuracy.
- GuidewirecoreNearmap's Betterview platform integrated with Guidewire PolicyCenter, providing geospatial insights, high-resolution imagery, AI-powered risk analysis, and predictive data to improve underwriting and reduce loss ratios.
- ITEL LaboratoriescoreNearmap acquired itel in 2025 for over $1.3 billion, adding building materials intelligence including verified materials pricing and repair analysis. This unified property underwriting and claims insights in a single platform.
- EsricoreNearmap aerial imagery available in Content Store for ArcGIS with 4.4-7 cm GSD resolution covering 87% of US population, 66% Canada, 95% Australia, and 81% New Zealand. New per-area purchasing option alongside subscription model.
- AutodeskcoreIntegration partnership enabling Nearmap imagery and AI insights to be accessed within Autodesk design and construction software platforms.
- Duck CreekcoreIntegration with Duck Creek's automated underwriting and rules engine, enabling insurers to write or renew policies with aerial imagery and property intelligence.
- Zurich InsurancecoreZurich Insurance partnered with Nearmap to integrate AI-powered property insights into its U.S. underwriting platform, shifting AI investments from automation toward risk management and loss prevention.
- DomainminorPartnership to enhance Domain's Home Price Guide with Nearmap aerial imagery, providing sharper insights into Australia's property market.
- FugrominorBoth Nearmap and Fugro identified as key players in aerial imaging and geospatial markets with 12% and 15% market share respectively in airborne photography systems.
Scale indicators11 records
Recent moves8 records
Expansion highlights7 records
Nearmap competitors and assessment
Company assessmentEmerging players
- Planet Labs: Planet Labs operates the largest commercial satellite constellation with daily revisit imagery coverage. While currently lower resolution than Nearmap's aerial imagery, Planet's high-cadence satellite data could complement or substitute aerial capture for change detection and property monitoring use cases.
- Google Earth / Google Maps: Google Earth and Google Maps provide free or low-cost aerial and satellite imagery widely used by insurance, government, and consumer applications. While resolution and refresh frequency differ from Nearmap, Google represents the consumer-tier baseline against which Nearmap's premium positioning must justify price.
- Tensorflight: Tensorflight provides AI-driven property intelligence and risk assessment for insurance. Nearmap acquired Tensorflight's assets in 2024, indicating direct overlap in AI-derived property insights; the underlying technology informs Nearmap's portfolio intelligence roadmap.
Direct peers
- EagleView: EagleView is Nearmap's closest direct competitor, offering high-resolution aerial imagery and roof measurement solutions primarily for insurance carriers, government, and roofing contractors. The two companies engaged in multi-year patent litigation (settled 2026) over roofing measurement IP, underscoring how directly comparable their offerings are.
- Fugro: Fugro is identified alongside Nearmap as a key player in the aerial imaging and geospatial markets. Fugro provides airborne surveying, mapping, and geospatial services across offshore, land, and infrastructure markets with comparable aerial capture capabilities.
Others
- Esri: Esri is the dominant GIS platform provider and a core Nearmap distribution partner via the ArcGIS Content Store. Esri is adjacent rather than competitive—it embeds Nearmap imagery into its platform—but represents a key ecosystem participant for spatial analytics.
- Verisk Analytics: Verisk is an insurance data analytics platform and direct technology partner of Nearmap (via integrated roof measurement solution). While serving overlapping insurance customers, Verisk is primarily a partner and ecosystem enabler rather than direct aerial imagery competitor.
Broad incumbents
- Hexagon: Hexagon is a global geospatial technology company whose content library Nearmap distributes alongside its own imagery. Hexagon competes broadly across surveying, mapping, and spatial analytics with much larger scale and broader product portfolio.
- Maxar Technologies: Maxar is a leading satellite imagery and geospatial intelligence provider serving defense, government, and commercial markets with high-resolution earth observation. As satellite resolution improves, Maxar represents a potential alternative data source for property intelligence use cases Nearmap currently serves with aerial imagery.
- CoreLogic: CoreLogic provides property data, analytics, and workflow solutions to insurance, real estate, and government markets. Overlapping property intelligence and insurance vertical focus makes CoreLogic a broad incumbent peer, though its data sources are more diverse than Nearmap's aerial-first approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Nearmap social profiles
Digital presenceNearmap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nearmap leadership team
Management profileNumber of profiles
Profiles1 record
Nearmap subsidiaries and ownership
Company hierarchySubsidiaries2 records
Nearmap funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nearmap M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nearmap
What does Nearmap do?
Nearmap is a global property intelligence company that captures high-resolution aerial imagery using its patented HyperCamera3 aircraft-mounted camera system, runs proprietary AI over the imagery to generate 130+ semantic property layers, and delivers these insights through software platforms (MapBrowser, Betterview), APIs, and pre-built integrations. It serves insurance carriers, government agencies, and AECO firms with subscription-based access to vertical and oblique imagery, 3D models, AI-derived property insights, disaster response imagery, and verified building materials pricing (via itel) for underwriting, claims, and property lifecycle decisions.
Is Nearmap a public or private company?
Nearmap is a private company. It is classified as private equity controlled and is currently operating.
When was Nearmap founded?
Nearmap was founded in 2007. It employs 501 to 1,000 people.
Where is Nearmap based?
Nearmap is headquartered in Sydney, Australia, in the Oceania region.
How does Nearmap make money?
Three revenue lines are on record. Subscription-based Aerial Imagery and AI Analytics are the primary driver. The others are platform Licensing and API Access and professional Services and Custom Solutions.
Who are Nearmap's main competitors?
Emerging players on record are Planet Labs, Google Earth / Google Maps and Tensorflight. Direct peers are EagleView and Fugro. Others are Esri and Verisk Analytics. Broad incumbents are Hexagon, Maxar Technologies and CoreLogic.
Does Nearmap have an API?
Yes. Nearmap offers a full suite of APIs allowing seamless integration of imagery into GIS, CAD, and proprietary software applications. The API documentation is available at developer.nearmap.com. Customers can integrate Nearmap content via API directly into their platforms for workflows such as AI-powered risk analysis, geospatial insights, and property data access. Developer documentation is at developer.nearmap.com.
What industry is Nearmap in?
Nearmap's product category is Aerial Mapping & Property Intelligence Software. Its primary akta.pro industry code is HDAAAEAL, Remote Sensing & Geospatial Vision (satellite/drone imagery). Its NAICS code is 541370 and its SIC code is 7370.