What OPP Ltd does

OPP Ltd is a UK-headquartered business psychology product and services provider based in Oxford, founded in 1988 and operating with 101–250 employees. The firm operates in the applied psychometrics and learning-and-development (L&D) market, where it commercializes a portfolio of branded personality, behavioral, and career assessment tools that are delivered through a practitioner certification model: certified coaches, consultants, and HR professionals license the instruments and deploy them within organizations for personality development, leadership development, interpersonal communication, conflict resolution, and career exploration.

The product portfolio spans six flagged instruments: MBTI (Myers-Briggs Type Indicator) for personality and skills development; Strong Interest Inventory for career exploration among students and midcareer professionals; TKI (Thomas-Kilmann Conflict Mode Instrument) for productive conflict handling; FIRO (Fundamental Interpersonal Relations Orientation) for interpersonal relations; CPI (California Psychological Inventory) for leadership identification and development; and VitaNavis, a platform aimed at student success in high school and higher-education settings. The associated go-to-market is built around a four-step practitioner journey (Certification → Deployment → Tailored Development → Community), supported by a content ecosystem of webinars, articles, case studies, and whitepapers, and a customer base that visibly spans large enterprises (Microsoft, Ford, Mondelez), higher education (Cornell University), public sector (NHS, US Army), and consumer-brand customers (Beauty Kitchen, Girls in Tech).

Leadership comprises John Rogers (Chief Information Officer), Liam O'Connor (Chief Financial & Administrative Officer), and Betsy Kendall (Vice President of Programmes, Delivery & Content), consistent with an operationally mature vendor running a certification-and-licensing business with enterprise channels. Pricing is gated behind practitioner certification, with downstream volume-based licensing feeding end-user assessments within client organizations. Note that the underlying web content was sourced from themyersbriggs.com and is flagged as pertaining to The Myers-Briggs Company; the precise corporate relationship between OPP Ltd and The Myers-Briggs Company (e.g., parent-subsidiary, affiliate, or distribution arrangement) is not disclosed in the input data.

Name

OPP Ltd

Legal name

The Myers-Briggs Company

Website

https://opp.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

OPP Ltd is a UK-based business psychology product and services provider, founded in 1988 in Oxford, offering branded personality, career, leadership, and behavioral assessments for L&D professionals, coaches, and organizations globally.

Ownership category

akta.pro rank

Product category

Psychological and Behavioural Assessments

NAICS

Software Publishers (51321)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Psychometric, Aptitude & Cognitive Ability Test Content (EDAGADAK)

Keywords

• Psychological assessments
• Personality assessments
• Career assessments
• Leadership development
• Business psychology

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Core offering

OPP Ltd provides a portfolio of psychological and behavioural assessments — MBTI®, Strong Interest Inventory®, TKI®, FIRO®, CPI™ and VitaNavis® — sold primarily to organisations and certified practitioners who then administer them for personality development, career exploration, conflict management, leadership development and student success. The commercial engine is a certification model under which professionals get trained to deploy the assessments, plus access to online platforms and personalised digital reports for individual and group use.

Product overview

The Myers-Briggs Company offers a portfolio of best-in-class psychological and personality assessment brands. The core offering consists of six distinct assessment tools: the MBTI® (Myers-Briggs Type Indicator) for personality and skills development, the Strong Interest Inventory® for career exploration, the TKI® (Thomas-Kilmann Conflict Mode Instrument) for productive conflict resolution, FIRO® for interpersonal relations, CPI™ for leadership development, and VitaNavis® for student success. These assessments are delivered through a certification model where practitioners get certified to administer the assessments, then deploy them with individuals and organizations for learning, development, and career guidance purposes.

Differentiator

Problem solved

Functional benefit

Brands

• MBTI®: The Original MBTI assessment for understanding personality types, communication styles, and workplace preferences
• TKI®
• Strong®
• FIRO®
• CPI™
• VitaNavis®

Products and services

• MBTI® (Myers-Briggs Type Indicator®) The original gold-standard personality assessment that helps individuals understand themselves and improve how they communicate, learn, and work; delivered to individuals through certified practitioners within organisations and educational settings.
• Strong Interest Inventory® Career exploration assessment that helps high school and college students and midcareer employees define a direction for a fulfilling career, administered by certified practitioners.
• TKI® (Thomas-Kilmann Conflict Mode Instrument) Assessment that empowers people to understand different conflict-handling styles and navigate challenging situations without damaging relationships, deployed by certified practitioners within teams and organisations.
• FIRO® (Fundamental Interpersonal Relations Orientation™) Tool that helps individuals and teams gain insights into how people behave toward others and how they want others to behave toward them, supporting interpersonal relationship development.
• CPI™ (California Psychological Inventory™) Assessment that identifies and develops the best leaders for organisations by providing a range of behavioural insights, used by certified practitioners for leadership development.
• VitaNavis® Student success assessment solution that helps high school and college students navigate their educational and career paths, delivered via an assessment platform to educational institutions.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• CliftonStrengths (Gallup): Gallup's strengths-based assessment suite (CliftonStrengths) is widely deployed through certified coaches in corporate L&D — a comparable assessment-and-coaching distribution model targeting overlapping enterprise buyers.
• Wiley (Birkman / Everything DiSC): Wiley publishes and distributes workplace learning and assessment brands including Birkman and Everything DiSC — directly adjacent to OPP's assessment content publishing model, with similar certification-led distribution.
• Korn Ferry: Global organizational consulting firm with a sizable talent assessment and leadership development practice — overlaps with OPP's enterprise L&D and leadership development offerings as part of a much broader portfolio.
• Aon (Assessment Solutions): Aon's human capital business includes psychometric assessments and talent analytics, competing with OPP in the enterprise assessment market but as part of a much wider HR consulting and brokerage portfolio.
• Mercer (Mettl): Global consulting firm whose Mettl platform provides psychometric and skill assessments; competes with OPP across corporate L&D, talent management and certification use cases as part of a broader advisory portfolio.
• Pearson TalentLens: Pearson's assessment division offers psychometric tools for talent selection and development; a large established competitor to OPP across corporate, clinical and educational assessment use cases.

Direct peers

• Thomas International: Personality and behavioral assessment provider (DISC-based and trait measures) with practitioner certification and enterprise deployment — comparably positioned to OPP in channel model and target buyer.
• Hogan Assessments: Provider of personality-based leadership and workplace assessments (Hogan Personality Inventory) sold through a certified practitioner network to enterprises — the same business-model template OPP uses around MBTI/FIRO/CPI.
• SHL: Global psychometric assessment vendor offering personality, behavioral and cognitive assessments used in hiring and development — directly competing with OPP's portfolio for enterprise L&D and talent budgets.
• Saville Consulting (part of CEB TalentLens / Cubiks): Assessment provider offering personality, ability and competency assessments sold through certified consultants — closely comparable business model to OPP's practitioner-led go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/opp_psychology
• Facebookfacebook.com/oppltd
• LinkedInlinkedin.com/company/opp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPP Ltd