V!VA Retirement Communities
V!VA Retirement Communities operates 9 retirement communities across Ontario, Canada, serving older adults through Independent Living, Assisted Living, LUM!NA Memory Care, Respite Care, and Trial Stay on a recurring monthly rental model.
- Company typePrivate
- Founded2011
- HeadquartersToronto, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
What V!VA Retirement Communities does
V!VA Retirement Communities is a privately held, Canadian-owned operator of retirement living communities headquartered in Toronto, Ontario. The company serves older adults through a portfolio of four core residential service tiers — Independent Living, Assisted Living, Respite Care, and Trial Stay — supplemented by specialized dementia care under the LUM!NA brand at select locations. Across its 9 operating communities spanning the Greater Toronto Area, Hamilton, and Ottawa, V!VA generates revenue primarily through monthly suite rentals ranging from approximately $4,500 to $9,845 depending on location and suite configuration, with additional recurring fees for higher care levels. The customer base consists of individual seniors and their families, acquired through a sales-led go-to-market model featuring a centralized toll-free number, location-specific sales teams, website tour booking, and presentation galleries.
The company's service offering is wrapped in a portfolio of trademarked lifestyle programs intended to differentiate from generic retirement operators. VIVAfit provides senior-specific fitness programming trained by Sandra Sheffield-Young; V!VAlicious delivers chef-prepared dining using Victory Garden produce under an anytime-dining model; VIVAearth is an environmental sustainability program; and Orange Dot Values codifies the service culture. The Happier Here™ Guarantee functions as a satisfaction promise. The primary disclosed technology platform is Welbi, a Recreation Management Platform that centralizes resident profiles, tracks interests and program attendance, and supports personalized activity planning; V!VA uses it to reduce administrative work for lifestyle teams and to monitor social isolation risk through participation data.
Operationally, V!VA employs between 251 and 500 staff and operates as a vertically integrated retirement living provider with on-site dining, fitness, lifestyle programming, and care services. The company has been expanding actively: as of January 2024, it had 8 operating locations, one (V!VA Leaside) under construction, and three more in development. The firm was led by CEO Eli Marder from 2011 until his passing on January 23, 2024, and remains 100% Canadian owned with no disclosed private equity or public-market ownership.
V!VA Retirement Communities firmographics
Firmographics- Name
- V!VA Retirement Communities
- Legal name
- V!VA Retirement Communities
- Website
- https://vivalife.ca
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- V!VA Retirement Communities operates 9 retirement communities across Ontario, Canada, serving older adults through Independent Living, Assisted Living, LUM!NA Memory Care, Respite Care, and Trial Stay on a recurring monthly rental model.
- Ownership category
- akta.pro rank
V!VA Retirement Communities industry classification
Industry- Product category
- Senior Retirement Living
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Memory Care Units within Assisted Living Communities (HLADACAB)
- akta.pro secondary industries
- Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Short-Term Dementia Respite & Transitional Memory Care Programs (HLADACAG)
Keywords
Where V!VA Retirement Communities is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
V!VA Retirement Communities business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Monthly Suite Rentals: Monthly rental fees for retirement living suites ranging from approximately $4,500 to $9,845 per month depending on location and suite type (Studio, 1 Bedroom, 1 Bedroom + Den, 2 Bedroom). Pricing varies by community with premium locations like Leaside commanding higher rates.
- Care and Services Add-ons: Additional fees for care levels including Assisted Living services, memory care, and additional support services beyond independent living base rent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | V!VA Barrhaven - Studio Suite |
| Subscription | Monthly | V!VA Barrhaven - 1 Bedroom Suite |
| Subscription | Monthly | V!VA Barrhaven - 1 Bedroom + Den |
| Subscription | Monthly | V!VA Barrhaven - 2 Bedroom Suite |
| Subscription | Monthly | V!VA Leaside - Various Suite Types |
| Subscription | Monthly | V!VA Mississauga - Suite Types |
| Subscription | Monthly | V!VA Oakville - Suite Types |
| Subscription | Monthly | V!VA Thornhill Woods - Suite Types |
| Subscription | Monthly | V!VA Whitby Shores |
| Subscription | Monthly | Meadowlands Ancaster - Suite Types |
| Subscription | Monthly | Waterside Carleton Place |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
V!VA Retirement Communities product offering
Product offeringCore offering
V!VA Retirement Communities operates and rents private residential suites within a network of nine Ontario retirement communities (GTA, Hamilton, Ottawa) under monthly subscription-style agreements. Core service tiers include Independent Living, Assisted Living, Respite Care, and Trial Stay, with specialty LUM!NA Memory Care offered at select locations. Pricing ranges from approximately $4,500 to $9,845 per suite per month depending on location, suite type, and care level, with add-on care and service fees layered on top of base rent.
Product overview
V!VA Retirement Communities operates a network of 9 retirement communities across Ontario (GTA, Hamilton, and Ottawa regions). The core offering is residential retirement living with four service tiers: Independent Living, Assisted Living, Respite Care, and Trial Stay. Supporting the residential product are branded lifestyle programs including VIVAfit (fitness and wellness), VIVAlicious Dining (chef-prepared meals), VIVAearth (environmental sustainability), and Welbi (recreation management platform). Specialized memory care is offered through LUM!NA at select locations. The company differentiates through The Happier Here™ Guarantee and branded amenities such as Brain Gym, V!VAPlex Theatres, V!VACraft Kitchens, PERKS! Bistros, pubs (Pints!/Mel's Bar), saltwater pools, and golf simulators.
Differentiator
Problem solved
Functional benefit
Brands
- LUM!NA Memory Care: Specialized memory care program offered at V!VA Leaside featuring personalized, respectful dementia care with purpose-built spaces and secure outdoor gardens
Products and services
- Independent Living Independent Living offers seniors private suites, V!VAlicious dining, amenities, and activities that deliver freedom and comfort without the burden of home maintenance, while preserving resident independence.
- Assisted Living Assisted Living provides residents with exclusive suites and personalized support services tailored to individual needs, offering dedicated care for seniors who require extra help with daily activities.
- Respite Care Respite Care provides short-term stays with full access to amenities, support services, and V!VA hospitality, designed for recovery after surgery or illness, or for caregiver relief.
- Trial Stay Trial Stay is a short-stay program that lets prospective residents experience retirement living firsthand to decide whether V!VA is the right fit before committing to a permanent move.
- LUM!NA Memory Care LUM!NA Memory Care is a specialized dementia care program at V!VA Leaside that uses a whole-person approach with personalized, respectful care, engaging daily routines, specially trained team members, 24/7 nursing support, and purpose-built secure spaces including outdoor gardens.
- VIVAfit VIVAfit is a personalized senior fitness program focusing on cardio, balance, flexibility, and strength, including assessments by qualified Lifestyle Managers and access to amenities such as heated saltwater pools and Keiser fitness equipment.
- V!VAlicious Dining V!VAlicious is V!VA's chef-led dining program featuring homestyle dishes made from wholesome ingredients including Victory Garden produce, with anytime dining, three daily meals, à la carte options, wine selections, and gourmet themed nights.
- V!VAearth V!VAearth is an environmental sustainability program featuring Victory Gardens on site, composting, recycling programs, water-efficient landscaping, and partnerships with local organic farmer's markets to minimize environmental impact.
- The Happier Here™ Guarantee The Happier Here™ Guarantee is a satisfaction guarantee program that reflects V!VA's commitment to resident happiness and quality of life, providing prospective residents confidence in choosing V!VA retirement living.
Quantifiable outcome
- V!VA Thornhill Woods offers Jewish-style cuisine with kosher-certified meats - unique specialty offering
Companies that use V!VA Retirement Communities
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles1 record
V!VA Retirement Communities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
V!VA Retirement Communities partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WelbicoreWelbi is a Recreation Management Platform chosen by V!VA to support community member engagement. It centralizes community member information, tracks interests and hobbies for personalized activities, monitors participation to prevent social isolation, and enables V!VA to measure program success and deliver 1-on-1 engagement with residents.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
V!VA Retirement Communities competitors and assessment
Company assessmentDirect peers
- Amica Senior Lifestyles: Amica is a Canadian-owned operator of premium retirement residences concentrated in Ontario and British Columbia. Its premium positioning, lifestyle-program-led differentiation, and Ontario footprint make it one of the closest direct competitors to V!VA in the upper-tier retirement segment.
- Chartwell Retirement Residences: Chartwell is the largest Canadian operator of retirement residences with a portfolio of more than 200 communities across four provinces, including significant Ontario exposure. It is the most direct competitor to V!VA in the Ontario retirement living market, with overlapping service tiers and similar target demographics.
- Revera Inc. Revera is a major Canadian-owned operator of retirement residences, long-term care homes, and home health services, with a substantial Ontario portfolio. It is a directly comparable retirement living peer with overlapping service tiers and similar premium-market positioning.
- Sienna Senior Living: Sienna Senior Living operates a large portfolio of retirement residences and long-term care communities across Canada, with a meaningful presence in Ontario. It competes head-to-head with V!VA in assisted living and memory care and offers similar care-level options for aging seniors.
- Seasons Retirement Communities: Seasons operates a portfolio of retirement residences across Canada with a strong Ontario presence. It offers independent living, assisted living, and memory care services similar to V!VA's tiered offering and competes in similar mid-to-upper market price points.
Broad incumbents
- Extendicare: Extendicare is a publicly traded Canadian provider of long-term care, retirement living, and home health services. It is a broad incumbent with overlap in assisted living and seniors housing, though its long-term care focus and public-company structure make it more of an adjacent, multi-service peer than a direct retirement-living competitor.
- Atria Retirement Canada: Atria Senior Living is a U.S.-headquartered senior living operator with Canadian operations offering independent living, assisted living, and memory care. It is a broad incumbent with overlapping service model, though it competes in Canada as part of a much larger international portfolio.
- Sunrise Senior Living: Sunrise is a large, U.S.-headquartered operator of senior living communities with a presence in Canada, offering assisted living and memory care. It is a broad incumbent peer with overlapping service model, but operates at significantly larger scale and as part of a wider, internationally diversified portfolio.
Regional players
- All Seniors Care Living Centres: All Seniors Care operates retirement and long-term care communities primarily in Ontario and Western Canada. It is comparable to V!VA in operating model and care-level offering, but its geographic spread and ownership structure make it a regional rather than direct Ontario-centric competitor.
- Retirement Concepts: Retirement Concepts is a Canadian operator of retirement and long-term care communities, primarily in British Columbia and Ontario. It is comparable in operating model and senior care service mix, but is more concentrated in Western Canada and competes with V!VA only in their overlapping Ontario locations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
V!VA Retirement Communities social profiles
Digital presenceV!VA Retirement Communities financial estimates
Financial estimateRevenue estimate
Valuation estimate
V!VA Retirement Communities leadership team
Management profileNumber of profiles
V!VA Retirement Communities subsidiaries and ownership
Company hierarchySubsidiaries1 record
V!VA Retirement Communities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V!VA Retirement Communities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V!VA Retirement Communities
What does V!VA Retirement Communities do?
V!VA Retirement Communities operates and rents private residential suites within a network of nine Ontario retirement communities (GTA, Hamilton, Ottawa) under monthly subscription-style agreements. Core service tiers include Independent Living, Assisted Living, Respite Care, and Trial Stay, with specialty LUM!NA Memory Care offered at select locations. Pricing ranges from approximately $4,500 to $9,845 per suite per month depending on location, suite type, and care level, with add-on care and service fees layered on top of base rent.
Is V!VA Retirement Communities a public or private company?
V!VA Retirement Communities is a private company. It is classified as family owned and is currently operating.
When was V!VA Retirement Communities founded?
V!VA Retirement Communities was founded in 2011. It employs 251 to 500 people.
Where is V!VA Retirement Communities based?
V!VA Retirement Communities is headquartered in Toronto, Canada, in the North America region.
How does V!VA Retirement Communities make money?
Two revenue lines are on record. Monthly Suite Rentals are the primary driver. The others are care and Services Add-ons.
Who are V!VA Retirement Communities's main competitors?
Direct peers on record are Amica Senior Lifestyles, Chartwell Retirement Residences, Revera Inc., Sienna Senior Living and Seasons Retirement Communities. Broad incumbents are Extendicare, Atria Retirement Canada and Sunrise Senior Living. Regional players are All Seniors Care Living Centres and Retirement Concepts.
Does V!VA Retirement Communities have an API?
No public API is recorded for V!VA Retirement Communities.
What industry is V!VA Retirement Communities in?
V!VA Retirement Communities's product category is Senior Retirement Living. Its primary akta.pro industry code is HLADACAB, Memory Care Units within Assisted Living Communities, with a secondary code of HLADAKAB, Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays). Its NAICS code is 62331 and its SIC code is 8050.