Seasons Retirement Communities

What Seasons Retirement Communities does

Seasons Retirement Communities is a privately held Canadian for-profit corporation founded in 2009 and headquartered in Oakville, Ontario. The company owns and operates 25 retirement communities across three provinces: 15 in Ontario, 8 in Alberta, and 2 in British Columbia, with additional communities in development. Its service portfolio spans the full continuum of senior living, including Independent Living, Independent Supportive Living, Assisted Living, Memory Care (delivered under the trademarked Seasons Embrace Today® philosophy), Respite and Short-Term Stays, and Alberta-specific Continuing Care Home Type B (Levels 3 and 4 plus Secure Space for dementia care). A trademarked suite of resident-facing and community programs (Remarkable Residents, Kickin' It Up, Seniorosity, Sitasaurus, Pennies for Poppies, One Can Make a Difference Challenge) and a 2010 partnership with Disney Institute anchor a service culture that has earned six consecutive years of Great Place to Work certification and Deloitte Canada's Best Managed Companies recognition (Gold Club in 2026).

The company's technology stack is composed primarily of integrated third-party platforms rather than proprietary infrastructure: LifeLoop for resident engagement and wellness intelligence (including the recently adopted Wellness Navigator with Social Engagement Index and UCLA Loneliness Scale integration), e-MAR for medication administration, telemedicine, Winsold-powered 3D virtual tours, ADP Workforce Now for HR and on-demand payroll, and FlippingBook for digital publications. The 'age in place' model allows residents to transition across care levels within the same community, creating practical switching costs and supporting longer average length of stay.

Seasons' business model is a direct-to-consumer, recurring subscription revenue model. Residents pay month-to-month residence fees that vary by suite type (studios from approximately $2,695 to $4,395; one-bedrooms from $4,295 to $5,995; two-bedrooms from $6,695 to $7,695; townhomes around $4,395–$4,595) and care level, with optional a la carte care and wellness services, guest meals, short-term respite stays, and parking fees as incremental revenue streams. Go-to-market is entirely direct: prospective residents and families are acquired via organic SEO, content marketing (blog, annual Seasons Magazine, 15th-anniversary cookbook), multi-platform social media (Facebook, YouTube, LinkedIn, Twitter, Instagram), community events and Walk-In Wednesdays, and 3D virtual tours, then converted through in-community leasing managers. Growth is being financed in part through institutional co-investment, exemplified by the November 2025 groundbreaking of a 221-unit Oakville community with Fengate Asset Management and the LiUNA Pension Fund of Central and Eastern Canada.

Name

Seasons Retirement Communities

Legal name

Seasons Retirement Communities

Website

https://seasonsretirement.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Seasons Retirement Communities is a Canadian for-profit operator of 25 owned retirement communities across Ontario, Alberta, and British Columbia, delivering independent living, assisted living, memory care, respite stays, and continuing care to seniors on a direct-to-consumer, month-to-month subscription basis.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable / Middle-Market CCRCs (HLADAEAJ)

akta.pro secondary industries

Active Adult (55+) Independent Living Communities (HLADAAAD), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Retirement community operator
• Assisted living care
• Memory care services
• Independent senior housing

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Residence Fees: Residents pay recurring monthly fees for their suite and care services. Fees vary by suite type (studio, one-bedroom, two-bedroom, townhome), location, and level of care required. Monthly costs are customized based on individual needs and are contractually month-to-month with 30 days notice.
2. Care & Wellness Services (A La Carte): Residents can add optional care and wellness services on top of their base package, customizing their level of support (medication management, personal care, housekeeping upgrades, etc.), generating incremental revenue as needs evolve.
3. Guest Meals and Short-Term Stays: Guests may join residents for meals in the dining room for an additional fee. Short-term respite stays are available for recovery or trial periods, with fully furnished suites including meals and care at a daily rate.
4. Parking Fees: Preferred parking spots are available for a monthly fee; general parking is free.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Seasons Retirement Communities owns and operates 25 retirement communities across Ontario, Alberta, and British Columbia, delivering a continuum of senior living services including Independent Living, Assisted Living, Memory Care (under the Seasons Embrace Today® philosophy), Independent Supportive Living, Continuing Care Home Type B, and Respite/Short-term Stays. Residents pay customized monthly fees for suites, meals, housekeeping, wellness programs, and clinical support, with optional a-la-carte care services layered on top.

Product overview

Seasons Retirement Communities operates a single unified retirement living platform offering multiple care levels across 25 owned and operated communities in Ontario, Alberta, and British Columbia. The portfolio spans Independent Living (apartment-style living with optional services), Independent Supportive Living (adds meals and housekeeping), Assisted Living (daily personal care support), Memory Care (specialized dementia/Alzheimer's care under the Embrace Today philosophy), and Continuing Care Home Type B (Alberta-specific multi-level continuing care including Level 3, Level 4, and Secure Space). The company also offers short-term Respite Stays for trial visits or recovery periods. All communities provide shared services including dining, health and wellness programs, life enrichment activities, housekeeping, and 24/7 emergency response.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living
• Assisted Living
• Memory Care
• Respite and Short-Term Stays
• Independent Supportive Living (ISL)
• Continuing Care Home Type B

Quantifiable outcome

• Seasons is Certified™ as a Great Place to Work® for six consecutive years (2020–2025)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LifeLoopcoreTechnology or Integration · 15 April 2026LifeLoop is a senior living engagement and wellness platform that partnered with senior living operators including Seasons Retirement Communities to launch Wellness Navigator. This wellness intelligence solution unifies clinical and engagement data to identify residents at risk of social isolation and loneliness, combining a Social Engagement Index, UCLA Loneliness Scale integration, and proactive engagement signals. The solution is available to Seasons' network of over 4,700 communities across North America.
• Fengate Asset ManagementcoreStrategic or Co-development Partner · 5 November 2025Fengate Asset Management partnered with Seasons Retirement Communities and the LiUNA Pension Fund of Central and Eastern Canada to develop a new seniors' community in Oakville, Ontario. The project includes a six-storey, 221-unit residence with independent and supportive living options, designed for the growing senior population and targeting LEED Silver certification. Groundbreaking was celebrated on November 5, 2025.
• International Council on Active Aging (ICAA)minorStrategic or Co-development Partner · 1 January 2021Seasons Retirement Communities started their partnership with the International Council on Active Aging in 2021, aligning with an organization focused on promoting active aging and wellness for older adults.
• Disney InstituteminorStrategic or Co-development Partner · 1 January 2010In 2010, Seasons partnered with Disney Institute to adopt Disney's business principles and employee training methods, which shaped Seasons' approach to customer service and culture development.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Chartwell Retirement Residences: Largest Canadian owner/operator of retirement residences with ~200 communities across four provinces. Directly comparable offering mix (independent living, assisted living, memory care) and GTM model; the most relevant scale benchmark for Seasons in Canada.
• Sienna Senior Living: TSX-listed Canadian senior living operator offering independent supportive living, assisted living, memory care, and long-term care. Comparable continuum-of-care model and multi-province footprint, including overlap in Ontario.
• Revera Inc. Major Canadian owner/operator of retirement residences and long-term care homes, serving similar resident profiles across multiple provinces. Strongly overlapping service lines and customer base with Seasons.
• Amica Senior Lifestyles: Canadian retirement residence operator focused on independent living, assisted living, and memory care, primarily in Ontario and BC. Directly comparable premium-ish mid-market offering and target demographic.
• Optima Living: Western Canadian senior living operator that has taken over at least one former Seasons community (Olds). Highly comparable operating model and resident profile, particularly in Alberta and BC.
• FieldGate Retirement Living: Ontario-focused retirement residence operator that absorbed the former Seasons Clarington community. Comparable independent/assisted living offering and target customer base in overlapping Ontario markets.
• Verve Senior Living: Privately held Canadian retirement residence operator with independent living, assisted living, and memory care communities in Ontario. Comparable offering mix and price positioning to Seasons.

Regional players

• Atria Senior Living: US-headquartered senior living operator with comparable independent living, assisted living, and memory care services. Useful as a North American benchmark for operating model and technology adoption, though no Canadian overlap.
• Sunrise Senior Living: Established North American/UK senior living operator with strong memory care brand. Comparable continuum-of-care model; relevant as a US/UK benchmark for Seasons' Embrace Today® positioning.

Broad incumbents

• Welltower / Revera JV (Assured Realty Income): Welltower is a leading US healthcare real estate investment trust with substantial Canadian senior living exposure via the Revera relationship. Comparable as a capital partner and large-scale incumbent, though structurally a REIT rather than operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SeasonsRC
• YouTubeyoutube.com/channel/UChJzEsQdvytHecPinaYV7XA
• Facebookfacebook.com/seasonsretirement
• LinkedInlinkedin.com/company/seasons-retirement-management
• Instagraminstagram.com/seasonsretirement

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seasons Retirement Communities