Reimagine

What Reimagine does

Reimagine, Inc. is a 501(c)(3) nonprofit organization headquartered at 548 Market St in San Francisco, founded in 2016 by Brad Wolfe after a prototype emerged from OpenIDEO's End of Life Challenge. It operates a community-driven events platform that connects individuals navigating grief, loss, identity struggles, health challenges, and other life transitions with a curated network of collaborator hosts — including end-of-life doulas, grief counselors, musicians, choreographers, and university faculty. The platform has produced more than 4,000 events for 250,000+ registrants across citywide festivals in San Francisco, New York City, and Los Angeles, plus an ongoing calendar of recurring virtual programs such as Room for Grief (monthly drop-in circles), Transformations for Grief (music-based healing), and Comfort & Connection (doula-led remembrance). Underlying infrastructure is a digital events stack on Zoom with web-based ticketing and registration, a collaborator portal, and a video library of past sessions; technical depth appears standard for a small nonprofit rather than a technology company. The organization claims strong participant outcomes — 95% reporting a deeper sense of belonging and 100% reporting transformation of pain into purpose — and has earned earned media in the New York Times, New Yorker, SF Chronicle, Financial Times, Variety, and Fast Company.

The business model is hybrid. Collaborators retain 100% of ticket revenue minus a small ticketing partner fee, and select registration fees include a 10% donation back to Reimagine. The organization supplements this transactional stream with philanthropic donations (disclosed in donor lists via its Donor Privacy Policy) and in-kind support from sponsors. Go-to-market is event-driven and community-led, leveraging social media (Instagram, Facebook, TikTok), email, top-tier earned media, and a required J.E.D.I. training for hosts as gating criteria. The customer base is a horizontal mix of individual consumers (not enterprise), with no disclosed B2B revenue concentration. Reimagine has no venture capital, private equity, or institutional investor ownership and operates as an independent nonprofit with no subsidiaries or parent entity.

Name

Reimagine

Legal name

Reimagine, Inc.

Website

https://letsreimagine.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Reimagine is a San Francisco-based nonprofit that operates a community-driven events platform hosting virtual and in-person grief, loss, and life-transition experiences for individuals, delivered through a network of independent collaborator hosts.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Ticketing and Platform Fees: Collaborators host events on the platform and retain 100% of ticket sales, with a small fee deducted for the ticketing partner. Event hosts keep the majority of revenue while Reimagine takes a platform fee.
2. Donations and Philanthropy: Reimagine accepts donations from supporters. The nonprofit publishes lists of donors over designated amounts in annual reports, with options for anonymous giving available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Reimagine operates a nonprofit community-driven events platform where individual collaborators host virtual (Zoom-based) and in-person experiences addressing grief, loss, mortality, and life transitions. The platform provides registration, ticketing, and community infrastructure, while hosts retain 100% of ticket sales (with a small ticketing fee and 10% of certain registrations donated back to Reimagine). Recurring programs include Room for Grief peer-led drop-ins, Transformations for Grief music-healing sessions, and Comfort & Connection remembrance circles led by end-of-life doulas.

Product overview

Reimagine is a nonprofit community platform focused on transforming adversity, loss, and mortality through collective experiences. The core product is the Reimagine Events Platform, which enables collaborators to host virtual and in-person events around grief support, life transitions, and mortality awareness. The platform operates alongside recurring programs including Room for Grief (monthly peer-led grief circles), Transformations for Grief (music-based healing sessions), and Comfort & Connection Circles (end-of-life doula-led remembrance gatherings). Additional offerings include a Video Library of past event recordings, a 4-week guided program for channeling grief into purposeful action, and a free J.E.D.I. workshop for creating inclusive spaces. Together, these products create a comprehensive ecosystem supporting over 4,000 events with 250,000+ registrants.

Differentiator

Problem solved

Functional benefit

Products and services

• Reimagine Events Platform

Quantifiable outcome

• 95% of participants report a deeper sense of belonging
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor.

• Reimagine FreedomminorStrategic or Co-development Partner · 28 January 2026Reimagine Freedom is listed as one of the community partners in the Akido Labs AI-powered street medicine program launch in the Bay Area, alongside Future Communities Institute, Five Keys, and Akido Labs. Reimagine provides community partnership support for collective transformation initiatives.
• Liminal LivingminorChannel Partner/ Reseller/ DistributorLiminal Living collaborates with Reimagine to host grief processing circles around job loss and life transitions. Marah from Liminal Living hosts regular events on the Reimagine platform, retaining ticket sales with 10% donated to Reimagine.
• Rites of Passage, LLCminorChannel Partner/ Reseller/ DistributorRites of Passage, LLC hosts regular gatherings on the Reimagine platform including 'Living with Loss: A Gathering for the Grieving' and 'Facing Change: Life's Transitions.' Registration fees support Rites of Passage with 10% donated to Reimagine.
• The Lost Travelers ClubminorChannel Partner/ Reseller/ DistributorThe Lost Travelers Club hosts monthly virtual SUPERGRIEF Retreats on the Reimagine platform for grieving parents (Peregrines), focusing on faith struggles and grief processing.
• Sasha Soreff / Empathy MovementminorChannel Partner/ Reseller/ DistributorNYC-based choreographer Sasha Soreff hosts empathy and movement experiences on the Reimagine platform, exploring loyalty, scarcity, and body-emotion connections through creative movement and Non-Violent Communication principles.
• San Francisco Interfaith CouncilminorStrategic or Co-development PartnerSan Francisco Interfaith Council partnered with Reimagine for the Conversation Sabbath initiative, inspiring places of worship across San Francisco to make end-of-life their theme and continue important conversations with congregants.
• Domani for GriefminorGTM or Marketing PartnerDomani for Grief sponsors the 'Passed and Present' conversation series hosted on the Reimagine platform, focused on grief, mental health, and remembrance.
• Grief.comminorGTM or Marketing PartnerDavid Kessler, founder of grief.com and author, partners with Reimagine to host 'Passed and Present' conversations on grief and resilience.
• Chris Dingman / Transformations MusicminorChannel Partner/ Reseller/ DistributorVibraphonist Chris Dingman hosts 'Transformations for Grief' sessions on the Reimagine platform, combining healing music with reflective space for grief support in community.
• Compassionate Crossings, LLCminorChannel Partner/ Reseller/ DistributorEnd-of-life doula Lori Rizzo hosts monthly 'Comfort & Connection: A Circle of Support & Remembrance' circles on the Reimagine platform for grief support and remembrance.
• Meghan Maher / End-of-Life DoulaminorChannel Partner/ Reseller/ DistributorHospice volunteer and end-of-life doula Meghan Maher co-hosts 'Comfort & Connection' circles on Reimagine, focusing on honoring the dying process and supporting families through grief.
• GRIEF AND LIGHTminorChannel Partner/ Reseller/ DistributorNina Rodriguez's GRIEF AND LIGHT podcast collaborates with Reimagine to host 'Room for Grief' peer-led drop-in sessions on the third Thursday of every month.
• Mourning SurfminorChannel Partner/ Reseller/ DistributorJ'aime Morrison's Mourning Surf partners with Reimagine to offer somatic movement workshops for anticipatory grief and embodied grief expression.
• California State University, NorthridgeminorStrategic or Co-development PartnerProfessor J'aime Morrison serves as Professor of Movement at CSUN, bringing academic rigor to grief and movement programming partnered with Reimagine.
• The Palliative Care Work Group (San Francisco)minorStrategic or Co-development PartnerSan Francisco's Palliative Care Work Group, sponsored by the Department of Aging & Adult Services, partnered with Reimagine's 2018 San Francisco festival to advance palliative care awareness and Advance Care Planning workshops.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ReimagineEndofLife
• Instagraminstagram.com/letsreimagine
• TikToktiktok.com/@letsreimagine
• Xx.com/Lets_Reimagine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reimagine