Domani

What Domani does

Domani (legal entity Domani, headquartered in Bordeaux, France) is a private ESUS-certified social enterprise founded in 2019 by Oscar Lustin and Jean de Miramon that operates shared housing residences for seniors experiencing early loss of autonomy. The company runs two core product lines: Habitat Partag\u00e9 et Accompagn\u00e9, which houses 8\u201310 residents per site in private ~30m\u00b2 rooms with shared common areas (kitchen, dining, living, garden) and a daily Coordinatrice-animatrice managing meals, housekeeping, activities, and overnight watch; and Appart' Domani, autonomous two- or three-room apartments (from \u20ac972/month) for more independent seniors who still want access to shared spaces and on-site presence. Supporting services include S\u00e9jours D\u00e9couverte (short discovery or respite stays) and Formation Domani (paid training for external project developers). Technology stack is operationally focused: teleassistance and connected safety devices, secure iPad-based resident information systems with controlled access, and a 24/7 telephone channel (05 54 54 33 60). Domani monetizes almost entirely through recurring monthly subscriptions bundled with housing, food, services, activities, and (for shared housing) post-aid pricing in the \u20ac1,121\u2013\u20ac2,047/month range, marketed as roughly 25% below local EHPAD rates. Distribution is dual-motion: a sales-led funnel (phone consultation \u2192 guided visit \u2192 personalized budget study \u2192 optional discovery stay) augmented by community-led growth via municipal partnerships, social housing providers, and word-of-mouth. The operational footprint is 16 habitats across 9 French regions with 38 employees and a flagship 101-unit partnership with CDC Habitat that underwrites national-scale expansion.

Name

Domani

Legal name

Domani

Website

https://domani-ess.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Domani is a French ESUS-certified social enterprise that operates shared and autonomous senior housing residences, serving seniors with early loss of autonomy and their families across nine French regions through a recurring subscription model.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industry

Senior & Transitional Monthly Housing (THAMAFAJ)

Keywords

• Senior shared housing
• Assisted living services
• Elderly care residence
• Intergenerational housing
• Senior living community

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Habitat Partagé - Location et services: Revenus provenant de la location de logements privatifs (parties privatives 30m²) et des services d'accompagnement inclus dans l'Habitat Partagé et Accompagné. Les prix comprennent l'équipement, les charges, les activités et l'accompagnement quotidien.
2. Appart' Domani - Location indépendante: Revenus locatifs pour les appartements indépendants (2 ou 3 pièces) permettant aux résidents autonomes de vivre chez eux avec accès aux services partagés de la résidence.
3. Court séjour / Séjour découverte: Revenus complémentaires来自于 les séjours courts pour personnes âgées (après hospitalisation, pendant travaux, vacances, ou pour tester l'habitat avant engagement).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Domani operates shared and accompanied senior housing residences (Habitat Partagé et Accompagné) hosting 8 to 10 elderly residents in private rooms (~30m²) with shared common areas, daily coordinator presence, meals, housekeeping, activities and 24-hour night watch. The company also offers Appart' Domani autonomous apartments (2 or 3 rooms) for seniors with light autonomy loss, complemented by short discovery stays (Séjours Découverte) and a training program (Formation Domani) for project developers.

Product overview

Domani operates as a shared housing provider for seniors, offering two main housing products: Habitat Partagé et Accompagné (shared housing for 8-10 residents with daily coordinator presence) and Appart' Domani (autonomous apartments for independent seniors). The ecosystem includes complementary services such as Séjours Découverte (short trial stays and respite care) and Formation Domani (training programs for developers wanting to create similar shared habitats). Domani functions as both a housing operator and a franchisor/partner for new habitat developments across France.

Differentiator

Problem solved

Functional benefit

Brands

• Appart' Domani: Private apartments of 2 or 3 rooms within intergenerational residences, for seniors wanting more privacy while enjoying shared spaces.
• Habitat Partagé et Accompagné

Products and services

• Habitat Partagé et Accompagné Shared housing for 8 to 10 elderly residents in early-to-moderate loss of autonomy, each with a private room of approximately 30m² and access to shared common spaces (kitchen, dining room, living room, terraces). A dedicated coordinatrice-animatrice is present daily to facilitate shared living, prepare meals, manage housekeeping, organize activities and oversee the night-watch service. The all-inclusive subscription covers housing, charges, insurance, internet, telealarm security, meals, activities and daily support.
• Appart' Domani Autonomous two-room (45m²) or three-room (60m²) apartments within Domani residences for seniors who remain largely autonomous. The monthly subscription starts from €972 for a 2-room apartment and includes the rent, fitted kitchen, charges, insurance, internet and access to common areas and activities.
• Séjours Découverte (Discovery Stays)

Quantifiable outcome

• Coût 25% inférieur aux EHPAD locaux (moyenne EHPAD >2230€/mois vs 1822€ chez Domani)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• CDC HabitatflagshipStrategic or Co-development Partner · 22 January 2022Partenariat stratégique majeur: CDC Habitat a acquis 101 logements en habitat partagé répartis sur six communes (Mimizan, Pessac, Villenave d'Ornon, Albi, Blagnac, Cahors). Premier partenariat d'ampleur nationale pour développer l'habitat partagé et accompagné à l'échelle nationale.
• Petits Frères des PauvrescoreStrategic or Co-development PartnerAssociation partenaire de lutte contre l'isolement des personnes âgées. Collaboration pour développer l'habitat inclusif et accompagner les seniors en perte d'autonomie.
• Malakoff HumaniscoreStrategic or Co-development PartnerPartenaire stratégique dans le développement de l'habitat partagé pour seniors, apporte expertise et réseau dans le secteur du bien-vieillir.
• MakesenseminorStrategic or Co-development PartnerIncubateur et accélérateur d'entrepreneurs sociaux ayant accompagné la création de Domani.
• HEC Paris IncubateurminorStrategic or Co-development PartnerIncubateur d'HEC ayant contribué à façonner l'identité et le modèle de Domani.
• Ville de PessacminorStrategic or Co-development PartnerMairie partenaire pour l'implantation de résidences Domani en cœur de ville.
• CHU BordeauxminorStrategic or Co-development PartnerPartenariat avec le CHU Bordeaux pour les questions de santé et de bien-vieillir.
• Solidarité Familiale (Blagnac)minorOthersService d'aide à domicile partenaire de l'habitat Domani de Blagnac, offrant une assistance précieuse aux seniors pour préserver leur autonomie.
• CIAS Mimizan (Centre Intercommunal d'Action Sociale)minorOthersStructure d'aide à domicile partenaire de l'habitat Domani de Mimizan.
• Aidadom (Lavaur)minorOthersService d'aide à domicile choisi par les habitants et reputé dans le Tarn, partenaire de l'habitat Domani de Lavaur.
• Aide à venir (Pessac et Villenave d'Ornon)minorOthersStructure d'aide à domicile partenaire des habitats Domani de Pessac et Villenave d'Ornon.
• Tom et JosetteminorOthersPartenaire local oeuvrant pour le bien-vieillir.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ages & Vie: French pioneer of shared housing (habitats partagés) for seniors with loss of autonomy, operating small human-sized units with daily coordination — the closest direct analog to Domani's Habitat Partagé et Accompagné model.
• Habitat et Humanisme: French federation providing inclusive housing (habitat inclusif) including dedicated senior residences; competes for the same families, mairies, and CDC Habitat-type social-housing partnerships as Domani.
• Groupe SOS Seniors: Major French social-economy group operating alternative senior housing and care services (EHPAD, résidences autonomie, habitat inclusif), directly overlapping with Domani's inclusive-housing positioning.

Regional players

• Les Béguinages (Belgium): Belgian community-living model for seniors built around small intergenerational shared households in city centres; conceptually parallels Domani's habitat-inclusif approach but operates in a different national regulatory and real-estate market.

Broad incumbents

• Senioriales: French operator of non-medical senior residences (résidences services seniors) targeting autonomous seniors; overlaps with Domani's Appart' Domani product line and competes for similar private-pay families.
• Korian: Pan-European senior-care operator with EHPAD, assisted-living, and home-care services across multiple countries; competes for the same families and municipal partnerships as Domani and could launch similar habitat offerings.
• DomusVi: One of the largest French and European senior-care operators with EHPAD, résidences services, and home-care offerings; comparable scale, regulatory experience, and national infrastructure relevant to Domani's growth ambitions.
• Colisée: French/European senior-care operator combining EHPAD, clinics, and home care; positions Domani-positioning as a 'before-EHPAD' alternative and could expand into habitat-inclusif given its footprint and capital base.
• Orpea: Major French-headquartered international nursing-home and clinics group; represents the incumbent institutional alternative that Domani explicitly positions itself against, and a likely future entrant in habitat-inclusif formats.

Others

• Petits Frères des Pauvres: Major French non-profit association dedicated to fighting isolation of the elderly; listed Domani partner and operates complementary support programs (housing, friendly visits), making it an ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjbnHNgUBQzSxAMHuSiHtVQ/videos
• Facebookfacebook.com/domaniess
• LinkedInlinkedin.com/company/domani-ess

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domani