Novinium

What Novinium does

Novinium, founded in 2003 and headquartered in Auburn, United States, is a specialty industrial services company focused on underground cable rejuvenation for the electrical utility sector. Its core technology is a silicone-based fluid that is injected into degraded underground cable segments, where it reacts with the cable's insulation chemistry to restore dielectric strength and extend cable life expectancy. The company delivers two distinct service processes — Primary Cable Rejuvenation for medium and high voltage cables and Secondary Cable Rejuvenation for lower voltage distribution cables — both operating under the SCR® Technologies sub-brand, which is positioned within the broader Southwire Company, LLC portfolio. The technology is FERC and RUS approved, and the service is performed by dedicated field service teams with typical per-segment service times of less than 90 minutes.

Novinium's commercial offering targets utilities and electrical infrastructure operators facing water ingress into underground cable insulation, weakened dielectric strength, and the high cost of complete cable replacement. The service is priced at approximately one-third or less than the cost of replacement, with multi-year contract structures typical of utility procurement. Over more than 30 years of operations, the company has rejuvenated over 150 million feet of cable with a claimed 99% success rate, generating what the company describes as tens of billions of dollars in cumulative customer savings. Distribution is primarily through direct field-service teams supported by technical whitepapers, case studies, and dedicated cable rejuvenation engineering support.

The company has raised at least $26M across funding rounds in 2008, 2015, and 2016, with investors including ClearSky, SJF Ventures, and New Energy & Clean Technology Ventures. In 2015, Novinium acquired UtilX Corporation, consolidating the direct competitive landscape. The company operates with 101-250 employees and serves customers in the United States and Canada.

Name

Novinium

Legal name

Southwire Company, LLC

Website

https://novinium.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Novinium is a specialty industrial services company that rejuvenates aging underground electrical cables using a proprietary silicone-based fluid injection process, serving utility operators across the United States and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Novinium provides cable rejuvenation services that inject a proprietary silicone-based fluid into aging underground electrical cables. The fluid reacts with the cable's insulation chemistry to restore dielectric strength and extend cable life expectancy at approximately one-third the cost of full cable replacement. The service includes Primary and Secondary Cable Rejuvenation Processes, delivered by experienced field service teams with a 99% success rate across more than 150 million feet of cable rejuvenated over 30+ years.

Product overview

Southwire offers a unified service offering called Cable Rejuvenation Services, which includes Primary Cable Rejuvenation Process and Secondary Cable Rejuvenation Process. The services are delivered by dedicated service teams who provide technical and operational support, focusing on safety, efficiency, and cost-effectiveness. The company has over 30 years of experience rejuvenating underground cable with a claimed 99% success rate.

Differentiator

Problem solved

Functional benefit

Brands

• SCR® Technologies: Silicone-based cable rejuvenation technology for extending underground cable life.
• Primary Cable Rejuvenation
• Secondary Cable Rejuvenation

Products and services

• Cable Rejuvenation Services
• SCR Technologies Silicone-based cable rejuvenation technology sub-brand encompassing the proprietary fluids, processes, and patents used to extend underground cable life. Marketed as the underlying technology platform supporting Novinium/Southwire cable rejuvenation services.

Quantifiable outcome

• Service time of less than 90 minutes per segment
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MYR Group: Specialty contractor focused on electrical construction and maintenance for transmission and distribution infrastructure, including underground cable systems. Comparable as a peer providing utility-side field services for the same customer base Novinium serves.
• Quanta Services: Leading utility infrastructure services provider in North America offering construction, maintenance, and emergency restoration for electric, gas, and telecom networks. Comparable as a services-led peer delivering underground cable and grid maintenance solutions to investor-owned and cooperative utilities.
• MasTec: Infrastructure construction company with significant utility services exposure, including power delivery and underground cable work. Comparable as a peer offering utility maintenance and life-extension field services alongside capital construction projects.

Regional players

• BrandSafway: Specialty services provider with infrastructure access and electrical maintenance capabilities for industrial and utility sites. Comparable as a field-services peer delivering on-site maintenance work adjacent to Novinium's rejuvenation deployments.

Broad incumbents

• Southwire Company: Large privately held North American wire and cable manufacturer whose SCR Technologies division operates cable rejuvenation services closely associated with Novinium. Relevant as a likely parent/partner entity offering an overlapping service portfolio across utility customers.
• Eaton: Power management company with electrical components, services, and grid solutions for utility customers. Relevant as a broad incumbent serving the same utility infrastructure ecosystem.
• EMCOR Group: Large electrical and mechanical services contractor serving utility, commercial, and industrial customers. Relevant as a broad incumbent with overlapping electrical infrastructure services capabilities.
• Prysmian Group: Global leader in power and telecommunications cable manufacturing, including medium- and high-voltage underground cables used by utilities. Comparable because Novinium's rejuvenation service extends the life of cable products in Prysmian's core installed base.
• Nexans: Major European cable manufacturer serving utilities with underground power cables. Relevant as a peer whose installed cable base creates addressable rejuvenation demand, and as a competitor offering replacement cable solutions to the same utility customers.
• ABB: Global electrification and automation provider with grid services and cable solutions for utilities. Comparable because its offerings include grid modernization and asset life-extension services that compete for the same utility maintenance budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/novinium
• Facebookfacebook.com/Novinium
• LinkedInlinkedin.com/company/novinium-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novinium