Toyota Material Handling Systems

What Toyota Material Handling Systems does

Toyota Material Handling Systems (TMHS), legally 'Toyota Material Handling Systems an AFL Inc Company' and d/b/a Atlanta Forklifts, is a regional material handling equipment dealer founded in 1973 and headquartered in Suwanee, Georgia. It sells, rents, services, trains, and consults across the full material handling lifecycle for warehousing, manufacturing, construction, rail/freight, and government customers primarily in North Georgia. Operations span three locations (Atlanta, Augusta, Suwanee) and reach customers in markets including Marietta, Roswell, and Augusta.

Name

Toyota Material Handling Systems

Legal name

Toyota Material Handling Systems an AFL Inc Company

Website

https://atlantaforklifts.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Toyota Material Handling Systems is a regional North Georgia dealer founded in 1973 under AFL Inc, selling, renting, servicing, and training on forklifts, truck-mounted forklifts, aerial work platforms, autonomous mobile robots, and warehouse solutions across multiple industrial brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new forklifts and material handling equipment including Toyota, Combilift, Manitou, Princeton, Heli, Big Joe, and Aichi brands
2. Pre-Owned Equipment Sales: Sales of certified pre-owned forklifts and material handling equipment
3. Equipment Rentals: Flexible rental programs for forklifts and material handling equipment with various term options
4. Parts & Service: Sales of Toyota Genuine Parts, parts & service support, forklift tires, Starlift parts, and maintenance plans including Toyota 360 Support and Extra Care Warranties
5. Lean Management Consulting: Toyota Lean Management consulting services including free assessments, deployment, and training classes (Lean Fundamentals, Principles of 5S, Standardized Work)
6. Training Services: Forklift operator training including individual certification, corporate training, onsite corporate training, train the trainer, safety compliance training, and digital formal training

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Toyota Material Handling Systems is a regional material handling equipment dealer and service provider selling new and pre-owned forklifts, truck-mounted forklifts, aerial work platforms, pallet jacks, stackers, order pickers, and autonomous mobile robots from Toyota, Princeton, Manitou, Heli, Big Joe, Combilift, and Aichi. It complements equipment sales with Toyota 360 Support (parts, maintenance, warranties), operator training and certification, and Lean Management consulting based on Toyota Production System principles.

Product overview

Toyota Material Handling Systems operates as a comprehensive material handling equipment provider offering a broad portfolio of forklifts, aerial work platforms, autonomous mobile robots, and warehouse solutions. The product lineup centers on Toyota-brand forklifts (Core Electric, Core IC Pneumatic, Core IC Cushion, and Heavy-Duty models ranging from 3,000-80,000 lb. capacity), supplemented by distributed brands including Princeton PiggyBack truck-mounted forklifts, Manitou equipment, Heli forklifts, Big Joe lithium-ion forklifts, Combilift multidirectional forklifts, and Aichi aerial work platforms. The portfolio also includes the AMR Pallet Mover autonomous mobile robot. Services include Toyota 360 Support (maintenance, warranties, parts), Lean Management Consulting using Toyota Production System principles, and operator training programs. The company positions its offerings across internal combustion, electric, and battery-powered equipment categories to serve diverse indoor and outdoor material handling applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota Core Electric Forklift A compact four-wheel Toyota electric lift truck for indoor and warehouse use, moving loads up to 6,500 lbs and lifting up to 23 feet, powered by a Toyota-designed AC motor.
• Toyota 3-Wheel Electric Forklift Toyota 3-wheel electric forklift built for narrow aisles and tight spaces with leading run time, travel speeds, and lift/lowering speeds.
• Toyota Large Electric Forklift Zero-emission Toyota electric forklift with up to 12,000 lbs of lift capacity designed for warehousing and food & beverage applications.
• Toyota Core IC Pneumatic Forklift Durable Toyota internal combustion pneumatic forklift for outdoor material handling, 3,000–6,500 lb capacity with high-performance pneumatic tires for uneven surfaces.
• Toyota Core IC Cushion Forklift Popular Toyota IC cushion forklift for warehousing, distribution, automotive, and retail, lifting up to 6,500 lbs in 12-ft aisles.
• Toyota Mid IC Pneumatic Forklift Mid-capacity Toyota IC pneumatic forklift for outdoor applications, with 8,000–11,000 lb capacity suited for lumber yards and construction sites.
• Toyota Large IC Pneumatic Forklift Heavy-duty Toyota IC pneumatic forklift for up to 17,500 lbs, used at construction sites, lumber yards, brick and stone distribution, and heavy manufacturing.
• Toyota Large IC Cushion Forklift High-capacity Toyota IC cushion forklift for indoor and specialty applications including retail, lumber yards, heavy manufacturing, shipping, and freight.
• Toyota High-Capacity Cushion Forklift Versatile indoor Toyota IC cushion forklift for warehouse or manufacturing facilities, lifting up to 22,000 lbs of heavy components.
• Toyota High-Capacity Large Cushion Forklift Heavy-duty Toyota IC cushion forklift for the toughest indoor loads in automotive and forging industries, lifting up to 80,000 lbs with a 7L V8 engine.
• Toyota High-Capacity Electric Cushion Forklift Toyota electric forklift for heavy indoor duties, offering 15,000–40,000 lb lift capacity with high visibility and large wheelbase.
• Toyota Box Car Special Forklift Specialty Toyota forklift for material handling within railcars with a compact vertically extended counterweight and 8,000–12,000 lb capacity for tight spaces.
• Toyota Paper Roll Special Forklift Toyota specialty forklift for stacking and maneuvering heavy paper rolls in paper mills, printing plants, and newspaper facilities, with 12,000 lb capacity and automatic clamp leveling.
• Princeton PB70+ Truck-Mounted Forklift (PiggyBack) Princeton 7,000-lb capacity truck-mounted forklift (PiggyBack PB70+) for rough-terrain construction and lumber delivery, with anti-stall hydraulics and a 56 HP diesel engine.
• Princeton PB80+ Truck-Mounted Forklift (PiggyBack) Princeton 8,000-lb capacity truck-mounted forklift (PiggyBack PB80+) with center seating for visibility, designed for building materials delivery with optional drywall package.
• Princeton PB55.4+ PiggyBack 4-Way Truck-Mounted Forklift 5,500-lb capacity Princeton PiggyBack truck-mounted forklift with four-directional steering for extra-long loads in congested construction areas.
• Aichi Scissor Lift Aichi E-Series scissor lifts with 25–38 ft working heights, for facility maintenance, construction, plumbing, and painting; fits through standard doorways.
• Aichi Vertical Mast Lift Aichi vertical mast lift with up to 16 ft platform height and zero-degree turn radius for tight construction and maintenance spaces.
• Manitou VJR 26 Electric Manitou compact MEWP accommodating two operators with 25 ft 9 in platform height and 350-degree rotation for industrial applications.
• Manitou V'Air 23 Mast lift for the aeronautics industry with telescopic mast up to 29 ft 6 in working height, compact package designed for tight spaces with strong visibility.
• End-Controlled Rider Pallet Jack End-controlled rider pallet jack with 6,000–8,000 lb capacity and ability to double as a ground-level order picker for longer warehouse runs.
• Large Electric Walkie Pallet Jack Walkie pallet jack with 6,000–8,000 lb capacity, AC drive motor, and regenerative plugging for longer run time in warehouse maneuvering.
• Counter-Balanced Stacker Nimble electric counter-balanced stacker that balances like a forklift without baselegs, fitting tight spaces with 2,000–4,000 lb capacity and up to 180-inch lift height.
• Heli OPS Series OPS15 / OPS15-Li Order Picker Heli Class II electric order picker with 3,300 lb base capacity, electric power steering, and regenerative braking for quiet narrow-aisle order picking.
• Big Joe AMR Pallet Mover Big Joe user-directed Autonomous Mobile Robot (AMR) for pallet transport, simple to deploy and operate without extensive infrastructure. Launched Q1 2023.
• Heli Forklifts (G Series, H Series, H3 Series) Heli America / Anhui Heli Co. forklifts from 2,000 to 100,000 lbs covering Class I–V, ISO9001/14001 and CE certified, represented through the Toyota Material Handling Systems dealer network.
• Manitou Forklifts Manitou masted forklift trucks, truck-mounted forklifts, and aerial work platforms distributed via Toyota Material Handling Systems.
• Princeton Delivery Systems (PiggyBack) Leading North American manufacturer of truck-mounted forklift products including the PiggyBack brand (3,300–8,000 lb capacities).
• Big Joe Forklifts Big Joe purpose-built counterbalanced lithium-ion forklifts and market-leading autonomous solutions for in-between handling applications.
• Combilift Forklifts Globally recognized manufacturer of multidirectional, sideloading, and articulated Combilift forklifts distributed by Toyota Material Handling Systems.
• Toyota 360 Support Toyota 360 Support is a comprehensive forklift service program with Extra Care Warranties, Toyota Genuine Parts, and full maintenance benefits for material handling equipment.
• Lean Management Consulting Consulting service applying Toyota Production System principles to customer operations, including a free Lean Assessment, process mapping, KPI dashboards, and standardized work implementation.

Quantifiable outcome

• Minimize downtime through data-driven solutions backed by industry-leading service since 1973
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered primary, core, strategic and minor.

• ToyotaprimaryChannel Partner/ Reseller/ DistributorPrimary brand partnership representing Toyota forklifts and material handling equipment. Toyota forklifts are built with quality and include various models from 3,000-80,000+ lb lifting capacity including Core IC/Cushion/Electric forklifts, reach trucks, and order pickers.
• CombiliftcoreChannel Partner/ Reseller/ DistributorGlobal manufacturer of multidirectional, sideloading, and articulated forklifts. Offers unique solutions for long-load handling and tight space applications.
• ManitoucoreChannel Partner/ Reseller/ DistributorFamily brand offering ergonomic and easy-to-handle machines with high safety, comfort, and performance standards. Products include vertical masted forklifts, skid loaders, wheel loaders, mobile elevated work platforms, and telescopic handlers.
• Princeton Delivery SystemscoreChannel Partner/ Reseller/ DistributorLeading North American manufacturer of truck-mounted forklift products including the PiggyBack brand. Offers three-wheel drive forklifts with capacities from 3,300 to 8,000 lbs for building materials, agriculture, roofing, and lumber industries.
• Heli (Anhui Heli Co., Ltd)coreChannel Partner/ Reseller/ DistributorLargest forklift manufacturer in Asia and ranked 7th globally. Offers high-quality models from 2,000 to 100,000 lbs covering Class I to Class V. ISO9001, 14001 & CE Certified through Heli America Inc.
• Big Joe ForkliftscoreChannel Partner/ Reseller/ DistributorNorth American material handling equipment company specializing in innovative products for in-between handling applications, purpose-built counterbalanced lithium-ion forklifts, and market-leading autonomous solutions. Established 1951, acquired by EP partnership in 2009.
• OTTO by Rockwell AutomationstrategicTechnology or IntegrationAutonomous Mobile Robot (AMR) solutions partnership providing robotic automation for material handling operations. Big Joe launched the Pallet Mover AMR in Q1 2023 offering user-directed automation.
• Aichi CorporationminorChannel Partner/ Reseller/ DistributorAerial work platform manufacturer offering scissor lifts and vertical mast lifts for facility maintenance, construction, and industrial applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Manitou Group: Manufacturer of masted forklifts, aerial work platforms, telehandlers, and skid-steer loaders. Directly comparable on the truck-mounted forklift and MEWP categories distributed by the subject under the Manitou brand.
• Jungheinrich: European-headquartered intralogistics provider selling forklifts, warehouse equipment, and automation through a dealer network. Compares on product breadth (electric forklifts, narrow-aisle trucks) and channel model.
• Hyster-Yale Materials Handling: Manufacturer of Hyster and Yale forklifts with a regional dealer model across North America. Directly comparable in product range (Class I-V forklifts), go-to-market (authorized dealer network), and customer base (warehousing, manufacturing, distribution).
• Crown Equipment: Major U.S. forklift manufacturer with its own direct and dealer sales network. Closely comparable business model — sells electric forklifts, reach trucks, and warehouse equipment through a regional dealer channel into the same end markets.
• The Raymond Corporation: Forklift and material handling manufacturer (intralogistics, electric forklifts, reach trucks) selling through an integrated dealer network. Closely comparable to the subject in product focus on warehouse and narrow-aisle electric trucks.
• Big Joe Forklifts: North American material handling manufacturer of lithium-ion forklifts and autonomous solutions (including the AMR Pallet Mover). Comparable because Big Joe is both a product partner of the subject and an emerging competitor in AMR/lithium-ion categories the subject is repositioning around.
• Combilift: Manufacturer of multidirectional, sideloading, and articulated forklifts for long-load handling and tight spaces. Comparable because the subject distributes Combilift alongside its own Toyota lines into the same industrial and warehousing channels.

Broad incumbents

• KION Group (Linde, STILL, Dematic): Global material handling group encompassing Linde and STILL forklift brands plus Dematic warehouse automation. Comparable as a broader incumbent that competes across forklifts, automation, and dealer-channel distribution.
• Toyota Material Handling (U.S.): The OEM/manufacturer and master Toyota forklift distributor in the United States. Direct comparable as the parent brand and indirect distributor of the same product line sold by the subject dealer.

Regional players

• MH Equipment: Multi-state material handling dealer operating across the Midwest U.S., selling forklifts, aerial equipment, and warehouse solutions through a regional service network. Comparable as a sibling authorized-dealer model competing for fleet customers outside the subject's North Georgia footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AtlantaForklift
• Facebookfacebook.com/ToyotaMaterialHandlingSystems
• LinkedInlinkedin.com/company/toyota-material-handling-systems

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Material Handling Systems