ASL Consulting
ASL Consulting is a Toronto-based HR software vendor founded in 1989 that provides a unified HireToRetire HRMS platform covering the full employee lifecycle for medium and large organizations globally. The company sells subscription-based software and professional services via direct enterprise sales across 49 countries.
- Company typePrivate
- Founded1989
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ASL Consulting does
ASL Consulting, a division of privately held ASL Enterprises Inc., is a Toronto-based HR software vendor founded in 1989 that provides a unified #HireToRetire platform spanning the full employee lifecycle — talent acquisition, human capital management, time management, talent management, learning management, and pension management — for medium and large organizations. The platform is built on a proprietary .NET architecture with RESTful APIs (JSON-WSP, XML, XSL, JSON), supports multi-lingual, multi-currency, multi-country deployments across 49 countries, and is delivered via on-premises, SaaS, and hybrid models. ASL sells primarily through direct enterprise field sales supplemented by certified implementation partners (DS Cohen & Associates, Inheritus Inc.), with operational offices in Canada, the UK, Australia, South Africa, and the USA.
The company's revenue model combines subscription/recurring software licensing with professional services revenue from implementation, training, and consulting, plus managed hosting revenue from PEO/ASO/TPA clients (up to 99.5% uptime). In 2025 ASL launched HRClarity, a standalone SMB compliance product with public subscription pricing ($50-$75/month) and an embedded AI Assistant, marking a downmarket expansion. In March 2026, ASL Enterprises acquired SimpleHR to extend its footprint into the small and mid-sized business segment. The customer base spans 50-employee firms to Fortune 500 corporations across manufacturing, healthcare, public sector, financial services, retail, and technology verticals, with no disclosed external institutional investment.
ASL Consulting firmographics
Firmographics- Name
- ASL Consulting
- Legal name
- ASL Consulting a division of ASL Enterprises Inc.
- Website
- https://aslconsulting.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ASL Consulting is a Toronto-based HR software vendor founded in 1989 that provides a unified HireToRetire HRMS platform covering the full employee lifecycle for medium and large organizations globally. The company sells subscription-based software and professional services via direct enterprise sales across 49 countries.
- Ownership category
- akta.pro rank
ASL Consulting industry classification
Industry- Product category
- Human Resources Management Software (HRMS)
- NAICS
- Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
- akta.pro secondary industries
- Core HR & HRIS (BPACAPAA), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), HRIS/HCM Managed Services & Support (BPAEAGAF), Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
Keywords
Where ASL Consulting is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
ASL Consulting business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing: ASL sells its Human Resources Management System (HRMS) Suite of software applications to medium and large organizations. The platform is available via multiple delivery models including on-premises installations, cloud-based SaaS, and hybrid models. Software licensing generates recurring revenue through subscriptions and support contracts.
- Professional Services: Implementation, training, consulting, and customer care services are provided as part of the service offering. Implementation uses a proprietary 7-step approach. Training is offered in onsite, virtual, and combined modes. Support packages include Standard and Premium tiers with access to software upgrades, technical support, and dedicated web-based support tools.
- Software-as-a-Service (SaaS): ASL manages all hardware and software including security, upgrades, backups and scalability. Customers use the software as a service from anywhere. SaaS deployments can be completed in days rather than weeks or months.
- Managed Hosting: ASL provides comprehensive hosting services for PEOs, ASOs, and TPAs with up to 99.5% availability, 24-hour operations, guaranteed support response times, and scalable solutions. Optional value-added services include implementation, training, consulting, custom software development, and third-party software hosting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard plan for businesses with up to 1,000 pages of compliance documentation per month |
| Subscription | Monthly | Plus plan for larger businesses with up to 2,000 pages of compliance documentation per month |
| Freemium | Monthly | 30-day free trial for core HRMS platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
ASL Consulting product offering
Product offeringCore offering
ASL Consulting develops, sells, and supports a unified HireToRetire Human Resources Management System (HRMS) Suite covering the entire employee lifecycle from talent acquisition through retirement. The platform integrates Talent Acquisition, Human Capital Management, Time Management, Talent Management (with AI-driven succession planning), Learning Management, and Pension Management into a single configurable database, sold via on-premises, SaaS, or hybrid deployment. ASL also delivers implementation, training, consulting, managed hosting, and the standalone HRClarity compliance module to medium and large organizations globally.
Product overview
ASL Consulting offers a unified #HireToRetire software platform for Human Resources Management spanning the complete employee lifecycle. The core HR Director HRMS platform integrates multiple modules including Talent Acquisition (Applicant Tracking and Onboarding), Human Capital Management (HRMS, Self-Service, HR Portal, Payroll, Benefits Administration, and HR Analytics), Time Management (Time & Attendance and Expense Statement), Talent Management (Performance Management, Compensation Planning, and Succession Planning with predictive AI), Learning Management, and Pension Management. Additional products include HRClarity for compliance management, the ASL myHR mobile app for iOS and Android, ACA Compliance Module for US healthcare regulations, and Digital Vaccine Passport. The platform is delivered via SaaS, on-premises, or hybrid deployment models.
Differentiator
Problem solved
Functional benefit
Brands
- HRClarity: An all-in-one HR compliance solution with automated compliance monitoring, checklists, and real-time compliance information.
- HireToRetire
- SupportNet
Products and services
- HR Director (HireToRetire HRMS) ASL's flagship unified HRMS platform providing complete employee information management on a single integrated platform spanning the entire hire-to-retire lifecycle, with real-time insights accessible on any device. Targeted at medium and large organizations requiring sophisticated HR beyond payroll vendor offerings.
- Talent Acquisition End-to-end recruitment solution covering job posting, candidate screening, interview scheduling, and job offer management with integrated onboarding transfer. For HR teams at medium and large organizations seeking to streamline hiring.
- Time Management
Quantifiable outcome
- More than twice the functionality and 10 times the efficiency of competitive offerings from some of the world's largest ERP vendors
- +2 more outcomes
Companies that use ASL Consulting
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
ASL Consulting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature8 records
ASL Consulting partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Inheritus Inc.coreASL announced a partnership with Inheritus Inc., a provider of game-changing software for Legacy Management & Estate Administration, in September 2024. The partnership enables ASL to offer integrated legacy management and estate administration capabilities through its HCM platform.
- SHRM (Society for Human Resource Management)minorSHRM is listed as a partner, providing ASL access to SHRM's HR expertise, resources, and professional development standards.
- HRPA (Human Resources Professionals Association)minorHRPA is listed as a partner, providing ASL with access to HR professional standards and resources in Canada.
- DS Cohen & AssociatesminorDS Cohen & Associates is listed as a consulting implementation partner, providing implementation and consulting services for ASL HR solutions.
- Self-ManagementminorSelf-Management is listed as a partner contributing to ASL's distribution and service delivery capabilities.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
ASL Consulting competitors and assessment
Company assessmentBroad incumbents
- Oracle HCM Cloud: Cloud-native HCM platform within Oracle's broader enterprise applications portfolio — overlaps with ASL across full-suite HCM, talent management, and global payroll capabilities.
- Workday: Cloud-native HCM, payroll, and financial management platform serving large and mid-market enterprises — competes with ASL for enterprise HCM deals across HR, talent management, and payroll.
- ADP: Global payroll and HR services powerhouse serving SMB through enterprise with payroll-centric HCM — competes with ASL in mid-market enterprise where customers are replacing payroll-led vendors with full HCM suites.
- SAP SuccessFactors: Enterprise HCM suite as part of SAP's broader ERP platform — competes with ASL in large enterprise HCM deals and especially where ASL claims to displace Tier-1 ERP vendors.
Direct peers
- Ceridian (Dayforce): Canadian-headquartered HCM platform offering payroll, benefits, talent management, and workforce management — directly competing with ASL in the mid-market and Canadian enterprise HCM segment with overlapping payroll and HRIS capabilities.
- UKG (Ultimate Kronos Group): Major HCM and workforce management provider combining HRIS, payroll, talent, and time & attendance — directly overlapping with ASL's HireToRetire suite, particularly in time management and mid-to-large enterprise HCM deployments.
- Paylocity: Cloud-based payroll and HCM provider targeting mid-market employers — competes with ASL on integrated HR/payroll/talent management offerings with comparable customer size focus.
- Paycom: Mid-market HCM SaaS provider with single-database architecture spanning payroll, talent acquisition, time, and learning — comparable to ASL on integrated mid-market HCM positioning and pricing-led growth model.
Emerging players
- Sage HR: Mid-market HR and people management platform from Sage — comparable in targeting growing mid-market companies with HCM, payroll, and talent capabilities, with stronger European distribution presence.
- BambooHR: SMB-focused HRIS platform with employee self-service, payroll, and ATS — most directly comparable to the SimpleHR acquisition, representing ASL's strategic move into the same SMB segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ASL Consulting social profiles
Digital presenceASL Consulting compliance and trust
Trust signalCompliance2 records
ASL Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASL Consulting leadership team
Management profileNumber of profiles
Profiles1 record
ASL Consulting subsidiaries and ownership
Company hierarchySubsidiaries1 record
ASL Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASL Consulting M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASL Consulting
What does ASL Consulting do?
ASL Consulting develops, sells, and supports a unified HireToRetire Human Resources Management System (HRMS) Suite covering the entire employee lifecycle from talent acquisition through retirement. The platform integrates Talent Acquisition, Human Capital Management, Time Management, Talent Management (with AI-driven succession planning), Learning Management, and Pension Management into a single configurable database, sold via on-premises, SaaS, or hybrid deployment. ASL also delivers implementation, training, consulting, managed hosting, and the standalone HRClarity compliance module to medium and large organizations globally.
Is ASL Consulting a public or private company?
ASL Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASL Consulting founded?
ASL Consulting was founded in 1989. It employs 51 to 100 people.
Where is ASL Consulting based?
ASL Consulting is headquartered in Toronto, Canada, in the North America region.
How does ASL Consulting make money?
Four revenue lines are on record. Software Licensing is the primary driver. The others are professional Services, software-as-a-Service (SaaS) and managed Hosting.
Who are ASL Consulting's main competitors?
Broad incumbents on record are Oracle HCM Cloud, Workday, ADP and SAP SuccessFactors. Direct peers are Ceridian (Dayforce), UKG (Ultimate Kronos Group), Paylocity and Paycom. Emerging players are Sage HR and BambooHR.
Does ASL Consulting have an API?
Yes. ASL provides a RESTful API that allows developers and resellers to integrate internal or external third-party applications with its HR software solutions. The API is secured via SSL using HTTPS and access is limited to known and approved customer and partner IP addresses. The Web Service utilizes JSON-WSP (JavaScript Object Notation – Web Services Protocol) and includes methods for accessing security information, user-defined configuration data, payroll and pay period data, employee service and biographical data, employee lists, and benefits data.
What industry is ASL Consulting in?
ASL Consulting's product category is Human Resources Management Software (HRMS). Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms, with a secondary code of BPACAPAA, Core HR & HRIS. Its NAICS code is 54151 and its SIC code is 7372.