BambooHR
BambooHR is a bootstrapped, cloud-based HR software provider founded in 2008 that sells a modular SaaS HRIS platform, including payroll, benefits, time, ATS, and AI features, primarily to small and mid-sized businesses across 150+ countries, generating approximately $274M in 2024 revenue from 30,000+ customers.
- Company typePrivate
- Founded2008
- HeadquartersLindon, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What BambooHR does
BambooHR is a bootstrapped, privately held SaaS company founded in 2008 and headquartered in Lindon, Utah, that provides cloud-based human resources software for small and mid-sized businesses. The platform consolidates employee data management, payroll, benefits administration, time and attendance, applicant tracking, onboarding, performance management, compensation, compliance, and global employment into a single integrated system, with add-on modules sold on a modular subscription basis. Customers access the product via direct inside-sales with quote-based pricing scaled to employee count, supported by a 7-day free trial, a 150+ partner Integrations Marketplace, and multi-channel demand generation including the Connect user conference and HR Virtual Summit.
The technology stack is cloud-native with data residency options in the United States, Canada, and Ireland, and is governed by SOC 2 Type II certification, GDPR-compliant handling, and a Zero Trust security model. AI capabilities are delivered through BambooAI and Ask BambooHR for conversational Q&A, AI-assisted writing within the Recognition & Rewards module, and a broader set of automation features unveiled at Connect 2025. The Integrations Marketplace extends the platform via pre-built connections to Xero Payroll, Zapier, Slack, OpenAI, Remote, RemoFirst, Zenefits, and other third-party tools, positioning BambooHR as an HR data hub for SMBs.
Revenue is generated primarily through recurring SaaS subscriptions, with professional services revenue added via BambooHR Services (HR Consulting, Technical Services, HR Outsourcing, Managed Payroll) launched in March 2026. The company has scaled to approximately $274M in 2024 revenue and 30,000+ customers across 150+ countries without external venture capital, indicating a self-funded, cash-generative growth model. Customer concentration is low given the long-tail SMB base, and named enterprise logos such as DoorDash, GROHE AG, and Sportsbet sit alongside SMB case studies from construction, education, and engineering verticals.
BambooHR firmographics
Firmographics- Name
- BambooHR
- Legal name
- Bamboo HR LLC
- Website
- https://BambooHR.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- BambooHR is a bootstrapped, cloud-based HR software provider founded in 2008 that sells a modular SaaS HRIS platform, including payroll, benefits, time, ATS, and AI features, primarily to small and mid-sized businesses across 150+ countries, generating approximately $274M in 2024 revenue from 30,000+ customers.
- Ownership category
- akta.pro rank
BambooHR industry classification
Industry- Product category
- HR Management Software
- NAICS
- Software Publishers (5132), Human Resources Consulting Services (541612), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Core HR & HRIS (BPACAPAA)
- akta.pro secondary industries
- HRIS Administration & Data Management (BPAAAIAC), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC), HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI), HRIS/HCM Managed Services & Support (BPAEAGAF), HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ)
Keywords
Where BambooHR is headquartered
LocationHeadquarters
- HQ city
- Lindon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BambooHR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Core HR Software): Annual or monthly subscription fees for access to the core BambooHR platform, pricing based on number of employees and selected modules (HR, Payroll, Benefits, Time, etc.)
- BambooHR Services (Consulting & Outsourcing): Additional revenue from HR Consulting, Technical Services, and HR Outsourcing offerings launched in March 2026 to support growing organizations
- Add-on Modules (Payroll, Benefits, Global Employment): Modular pricing for additional capabilities including payroll processing, benefits administration, global employment/EOR, and compensation management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core HR platform with modular add-ons |
| Subscription | Annual | Pro and Elite plans |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
BambooHR product offering
Product offeringCore offering
BambooHR sells a cloud-based human resources information system (HRIS) platform for small and mid-sized businesses, consolidating employee data, payroll, benefits administration, time tracking, hiring, onboarding, performance management, and employee experience into a single subscription-based software offering. The platform is sold via quote-based per-employee pricing with modular add-ons and is augmented by BambooHR Services (HR consulting, technical services, and outsourcing) and an AI-powered BambooAI™ assistant.
Product overview
BambooHR is an all-in-one cloud-based HR platform for small to mid-sized businesses offering a unified system with core HR data management plus modular add-on products. The platform combines Payroll, Benefits Administration, Time & Attendance, Applicant Tracking System, Onboarding, Performance Management, Employee Experience, Recognition & Rewards, Compensation Management, Global Employment, and Compliance into a single integrated system. Additional offerings include BambooAI for AI-powered assistance, BambooHR Services for consulting and outsourcing, and an Integrations Marketplace with 150+ pre-built connections. The company also organizes annual events including BambooHR Connect and HR Virtual Summit. BambooHR serves customers in over 150 countries and was recognized as a Leader in Nucleus Research's 2026 SMB HCM Technology Value Matrix.
Differentiator
Problem solved
Functional benefit
Brands
- BambooHR Services: Portfolio integrating HR consulting, technical services, and HR outsourcing to assist HR teams with operational demands
- Ask BambooHR
- Bamboo AI
Products and services
- BambooHR Core HR Platform Unified cloud-based HR platform combining employee data management, reporting, hiring, onboarding, performance management, and employee experience in a single system for small and mid-sized businesses.
- BambooHR Payroll Full-service payroll solution with automatic data flow from employee records, comprehensive payroll reporting, superior customer support, and full-service tax filing capabilities for US SMBs.
- BambooHR Benefits Administration Benefits management solution with self-service enrollment, automated processes, and payroll synchronization to streamline benefits administration for employees and HR teams.
- BambooHR Time & Attendance Unified time tracking and shift scheduling solution incorporating shift scheduling, time tracking, and payroll workflows to help organizations manage labor more effectively.
- BambooHR Applicant Tracking System Recruitment and applicant tracking system enabling companies to find, hire, and onboard the best talent quickly with candidate management and job posting capabilities.
- BambooHR Onboarding Employee onboarding solution with proactive onboarding tasks creating compelling candidate experience and better first days for new hires.
- BambooHR Performance Management Performance management tools enabling organizations to set goals, conduct reviews, and track employee development and performance across the organization.
- BambooHR Employee Experience Employee experience platform for gathering feedback, strengthening satisfaction, and growing people with tools to build workplace culture.
- BambooHR Recognition & Rewards Recognition and rewards feature enabling real-time peer-to-peer and manager-to-employee recognition with points-based rewards and AI-powered writing assistance, embedded into everyday workflows.
- BambooHR Compensation Management Compensation management solution providing access to trusted benchmarking data, salary band creation, streamlined approvals, total rewards communication, and fair pay tools.
- BambooHR Global Employment Global employment and Employer of Record services enabling companies to expand talent pool and pay a diverse global workforce with accuracy and compliance.
- BambooHR Compliance Compliance solutions including multi-state payroll tax automation, ACA reporting, audit trail management, and regulatory updates across all 50 US states.
- BambooHR HR Data & Reporting Analytics and reporting solution with instant pre-built reports, automated workflows, AI-powered HR assistant, in-depth analytics, custom dashboards, and HR benchmarks.
- BambooHR Services Consulting and outsourcing services including HR Consulting, Technical Services, HR Outsourcing, and Managed Payroll to help growing teams manage HR responsibilities more effectively.
- BambooAI AI-powered assistant providing instant answers for employees and automating HR tasks through natural language interactions within the BambooHR platform.
Quantifiable outcome
- 40% reduction in HR costs
- +4 more outcomes
Companies that use BambooHR
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
BambooHR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature6 records
BambooHR partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- RemotecoreLeading HR platforms including Workday, BambooHR, and Personio have integrated Remote to power their own global employment offerings. Remote's platform enables global payroll and employment infrastructure.
- RemoFirstcoreGlobal Employer of Record platform operating in 185+ countries has launched integration with BambooHR enabling customers to sync employee records directly between platforms, reducing manual data entry and onboarding errors for international hiring.
- Xero PayrollcoreNew payroll integration with Xero Payroll (Wellington-based) expanding BambooHR's global reach to New Zealand, Australia, and the UK. Allows BambooHR clients to automatically sync employee data into Xero Payroll, positioning BambooHR as a 'single source of truth' for international HR and payroll.
- ZenefitscorePartnership for seamless benefits enrollment data exchange, enabling BambooHR customers to connect with Zenefits for benefits administration capabilities.
- 150+ Integration PartnerscorePre-built integrations with over 150 partner applications including OpenAI, Zapier, Slack, and other business tools through the BambooHR Integrations Marketplace.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
BambooHR competitors and assessment
Company assessmentDirect peers
- Gusto: Gusto is a leading SMB-focused HR, payroll, and benefits platform with a similar self-serve / sales-led hybrid GTM and quote-based pricing. It competes head-to-head with BambooHR for the same 1-500 employee customer segment with overlapping payroll, benefits, and HR modules.
- Zenefits: Zenefits is an SMB-focused HR, benefits, and payroll platform. It has an active integration partnership with BambooHR for benefits enrollment data exchange but also competes for the same small business HR software buyer.
- Paycor: Paycor is an SMB and mid-market HCM platform covering payroll, benefits, talent management, and workforce management. It overlaps materially with BambooHR's core SMB customer profile and product modules.
- Personio: Personio is a leading European SMB and mid-market HCM platform offering HRIS, payroll, recruiting, and people analytics. It is a direct competitor to BambooHR with a similar SMB focus and product breadth, particularly across European markets.
- Rippling: Rippling is a venture-backed, unified workforce management cloud combining HRIS, payroll, benefits, IT, and device management for SMB and mid-market customers. It is the most direct competitor to BambooHR in the integrated SMB HCM category, with overlapping product modules and target buyers.
Broad incumbents
- Paychex: Paychex is a major SMB payroll and HR provider serving hundreds of thousands of small and mid-sized businesses in North America. It is a broad incumbent competitor to BambooHR's core HR and payroll offering for the SMB segment.
- Workday: Workday is a broad enterprise HCM and financial management suite with deep functionality for mid-market and enterprise. While positioned upmarket from BambooHR, it competes for the upper end of BambooHR's mid-sized company segment as customers scale.
- UKG (Ultimate Kronos Group): UKG is a large HCM and workforce management provider with products spanning SMB through enterprise. It competes with BambooHR particularly in time & attendance, payroll, and HR, especially as customers scale upmarket.
- ADP Workforce Now: ADP Workforce Now is ADP's SMB and mid-market HCM/payroll offering and one of the largest incumbents in the segment. It competes with BambooHR for SMB payroll and HR buyers with deeper payroll scale but heavier legacy UX.
Emerging players
- HiBob: HiBob is a modern, mid-market-focused HRIS platform with strong employee experience and people analytics capabilities. It is an emerging player with partial overlap, competing for the higher end of BambooHR's SMB and mid-market segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BambooHR social profiles
Digital presenceBambooHR compliance and trust
Trust signalCompliance2 records
BambooHR financial estimates
Financial estimateRevenue estimate
Valuation estimate
BambooHR leadership team
Management profileNumber of profiles
Profiles11 records
BambooHR funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BambooHR M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BambooHR
What does BambooHR do?
BambooHR sells a cloud-based human resources information system (HRIS) platform for small and mid-sized businesses, consolidating employee data, payroll, benefits administration, time tracking, hiring, onboarding, performance management, and employee experience into a single subscription-based software offering. The platform is sold via quote-based per-employee pricing with modular add-ons and is augmented by BambooHR Services (HR consulting, technical services, and outsourcing) and an AI-powered BambooAI™ assistant.
Is BambooHR a public or private company?
BambooHR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BambooHR founded?
BambooHR was founded in 2008. It employs 1,001 to 5,000 people.
Where is BambooHR based?
BambooHR is headquartered in Lindon, United States, in the North America region.
How does BambooHR make money?
Three revenue lines are on record. SaaS Subscription (Core HR Software) is the primary driver. The others are bambooHR Services (Consulting & Outsourcing) and add-on Modules (Payroll, Benefits, Global Employment).
Who are BambooHR's main competitors?
Direct peers on record are Gusto, Zenefits, Paycor, Personio and Rippling. Broad incumbents are Paychex, Workday, UKG (Ultimate Kronos Group) and ADP Workforce Now. HiBob is listed as an emerging player.
Does BambooHR have an API?
Yes. BambooHR provides a public API that allows developers to integrate with the platform and automate HR workflows. The API documentation is available at documentation.bamboohr.com and covers getting started with the platform's endpoints. Developer documentation is at documentation.bamboohr.com/docs/getting-started.
What industry is BambooHR in?
BambooHR's product category is HR Management Software. Its primary akta.pro industry code is BPACAPAA, Core HR & HRIS, with a secondary code of BPAAAIAC, HRIS Administration & Data Management. Its NAICS code is 5132 and its SIC code is 7372.