What TRUE Future does

TRUE Future, operating through its legal entity True Ltd. (registered in Malta), runs a vertically integrated iGaming ecosystem composed of three branded properties: TRUE LABS (central corporate/brand hub), TRUE GAMES (B2B content platform targeting certified iGaming studios), and TRUE WORLD (a consumer-facing player universe currently in pre-launch development). The company is regulated by the Malta Gaming Authority under Critical Gaming Supply licence MGA/B2B/637/2018 for type 1 games, and its registered office is located in Birkirkara, Malta, with operational presence in Lisbon, Portugal.

The underlying platform architecture connects content supply to operator distribution and, once launched, to direct consumer access. TRUE GAMES offers a curated game portfolio that licensed iGaming studios can integrate into their own platforms through a 'Request integration' enterprise motion. TRUE WORLD is positioned as the consumer-facing complement, but the website explicitly states it is 'coming soon' with a new site in preparation. Technology specifics, proprietary features, and integration APIs are not disclosed in the available material.

The business model is not publicly documented, with pricing undisclosed and no revenue figures available. Revenue mechanics appear to be B2B content licensing or revenue-share with operators on TRUE GAMES, with a future consumer monetization layer expected via TRUE WORLD. The company was founded in 2021, employs 11-50 staff, completed two funding rounds in Q1 2022 (one led by Waterdrip Capital with SharesPro participating), and is led by CEO Dan Andrianov alongside a full C-suite spanning operations, product, technology, communications, and business development.

Name

TRUE Future

Legal name

True Ltd.

Website

https://true.world

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

TRUE Future (True Ltd.) operates a Malta-licensed iGaming ecosystem spanning TRUE GAMES (B2B content supply for certified iGaming studios) and the forthcoming TRUE WORLD (consumer player universe), regulated by the MGA under licence MGA/B2B/637/2018.

Ownership category

akta.pro rank

Product category

iGaming Platform & Game Supply

NAICS

Gambling Industries (7132)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Web3 Game Publishing & Distribution Platforms (FSAPAGAA)

akta.pro secondary industries

Web3/Blockchain Game Studios (MPAFAAAO), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF)

Keywords

• IGaming platform
• Certified gaming supply
• GameFi infrastructure
• NFT gaming ecosystem
• Operator game integration

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Go-to-market motion2 records

Distribution channels1 record

Core offering

TRUE Future operates an iGaming ecosystem delivered through three brands: TRUE GAMES supplies a portfolio of certified type 1 games to licensed iGaming operators via integration requests, TRUE WORLD is a player-facing gaming universe (under development) built on GameFi/NFT infrastructure, and TRUE LABS serves as the corporate hub linking the two. The offering combines B2B game content distribution with a B2C player experience, all regulated under Malta Gaming Authority licence MGA/B2B/637/2018.

Product overview

TRUE LABS operates as a unified multi-product ecosystem consisting of three interconnected offerings: TRUE LABS (the central entity with company information, news, and careers), TRUE GAMES (certified iGaming studios offering game portfolio and operator integration services, licensed by MGA/B2B/637/2018), and TRUE WORLD (a player universe platform that is currently under development with a new website in preparation). The ecosystem is collectively regulated by the Malta Gaming Authority.

Differentiator

Problem solved

Functional benefit

Products and services

• TRUE LABS Corporate hub of the TRUE Future ecosystem, offering company information, news and updates, and career opportunities, and serving as the central node linking the TRUE GAMES (operator) and TRUE WORLD (player) divisions.
• TRUE GAMES B2B platform of certified iGaming studios offering a regulated game portfolio to licensed operators and a 'Request integration' workflow. Licensed by the Malta Gaming Authority for type 1 games under licence MGA/B2B/637/2018, held by True Ltd.
• TRUE WORLD Player-facing universe platform of the TRUE Future ecosystem, positioned around GameFi and NFT infrastructure to deliver online gaming entertainment and prize experiences to end consumers. Currently in pre-launch state with a new website being prepared.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Evolution Gaming: Dominant supplier of live dealer and RNG casino content, deeply integrated with European regulators. Comparable to TRUE Future as an MGA-regulated B2B gaming supplier building content distribution to operators.
• Pragmatic Play: Large multi-vertical iGaming content supplier (slots, live casino, bingo, sportsbook) licensed across multiple MGA-class jurisdictions. Directly comparable to TRUE GAMES as a B2B supplier of certified games to operator platforms, but at far greater scale and breadth.
• NetEnt (NetEase / Evolution subsidiary): Long-established online slot and casino content supplier now under Evolution, with deep European operator distribution. Comparable as an MGA-regulated B2B studio targeting the same operator buyer.
• Animoca Brands: Large Web3 gaming and metaverse conglomerate operating game studios, NFT infrastructure, and virtual worlds. Comparable to TRUE Future on the GameFi / NFT infrastructure and player-universe (TRUE WORLD) thesis.

Direct peers

• Play'n GO: Malta-headquartered, MGA-licensed online casino studio publishing slot and table game content to operators worldwide. Closest functional peer to TRUE GAMES in terms of licensing footprint, content vertical, and B2B integration model.
• Relax Gaming: Malta-licensed iGaming supplier operating both a proprietary content studio and a distribution/aggregation platform. Highly comparable end-to-end architecture to TRUE LABS / TRUE GAMES / TRUE WORLD.
• Hacksaw Gaming: Malta-licensed iGaming studio supplying slots and instant-win games to operators via a content aggregation/integration model. Direct competitor in the same MGA-regulated B2B content niche.
• Evoplay Entertainment: Online casino and instant-game studio with MGA licensing and a strong operator integration model across Europe and emerging markets. Directly comparable to TRUE GAMES in product and GTM.
• Yggdrasil Gaming: Malta-based iGaming studio with a B2B operator integration model and MGA-style licensing, focused on differentiated slot mechanics. Closely comparable in geography, licensing profile, and go-to-market approach to TRUE GAMES.
• Skywind Group: Mid-sized iGaming content supplier with regulated European licences and a B2B operator integration model. Comparable in scale and licensing profile to TRUE GAMES.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TRUE_Ecosystem

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRUE Future