Max Media of Hampton Roads, LLC
Max Media of Hampton Roads, LLC operates a five-station radio cluster led by 97.3 The Eagle, a country music station serving Coastal Virginia's Hampton Roads market with advertising-supported broadcast, streaming, mobile, and podcast distribution.
- Company typePrivate
- Founded2005
- HeadquartersVirginia Beach, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Max Media of Hampton Roads, LLC does
Max Media of Hampton Roads, LLC is a privately held radio broadcasting company headquartered in Virginia Beach, Virginia, operating a five-station cluster under the Max Media, LLC umbrella in the Hampton Roads / Coastal Virginia market. The cluster comprises WGH-FM (97.3 The Eagle, country format, Newport News), WGH (1310 AM), W265EF (100.9 FM translator), WVSP-FM (94.1 FM, Yorktown), and WVBW-FM (100.5 FM, Norfolk). Its flagship, 97.3 The Eagle, anchors a daily programming lineup with named on-air personalities across morning, midday, afternoon drive, and evening dayparts, plus weekend shows (B-Dub Radio, Country Top 40 with Fitz). The stations were previously licensed under MHR License LLC, which filed an FCC transfer of control application in June 2022.
Max Media of Hampton Roads, LLC firmographics
Firmographics- Name
- Max Media of Hampton Roads, LLC
- Legal name
- Max Media, LLC
- Website
- https://eagle97.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Max Media of Hampton Roads, LLC operates a five-station radio cluster led by 97.3 The Eagle, a country music station serving Coastal Virginia's Hampton Roads market with advertising-supported broadcast, streaming, mobile, and podcast distribution.
- Ownership category
- akta.pro rank
Max Media of Hampton Roads, LLC industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
- akta.pro secondary industries
- Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where Max Media of Hampton Roads, LLC is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Max Media of Hampton Roads, LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Sales: Primary revenue stream from local and national advertisers purchasing airtime, sponsorships, and digital advertising placements across the station's broadcast and online platforms
- Contest and Promotion Sponsorships: Revenue from branded contests, giveaways, and promotional events featuring sponsor integration
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Max Media of Hampton Roads, LLC product offering
Product offeringCore offering
Max Media of Hampton Roads, LLC operates a cluster of country-formatted FM/AM radio stations in the Hampton Roads and Coastal Virginia market, led by flagship 97.3 The Eagle (WGH FM). The company delivers free over-the-air programming supplemented by live digital streaming, a mobile app, and the Max Podcast Network, while selling airtime, sponsorships, and digital advertising to local and regional advertisers.
Product overview
Max Media of Hampton Roads, LLC operates 97.3 The Eagle (WGH FM), a country music radio station serving Coastal Virginia and the Hampton Roads market. The station offers a platform of interconnected programming including live FM broadcast, 24/7 live streaming via web and mobile app, and the Max Podcast Network for on-demand content. Daily programming is structured around weekday shows hosted by Steve & Karen (mornings), Jerry Hoyt (midday), Jimmy Ray (afternoons), and Stephanie Taylor (evenings), plus weekend programming including B-Dub Radio (Saturday nights) and Country Top 40 with Fitz (Sundays). The station integrates community-focused features like Furry Friday pet adoption segments and maintains listener engagement through a mobile app, text messaging service, and live streaming capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Country Top 40 with Fitz: A country music countdown show airing Sundays 7 AM – 11 AM and 7 PM - 11 PM on 97.3 The Eagle
- B-Dub Radio
- Max Podcast Network
Products and services
- 97.3 The Eagle (WGH-FM) Country Radio Station
Companies that use Max Media of Hampton Roads, LLC
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Max Media of Hampton Roads, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Max Media of Hampton Roads, LLC partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SoCastcoreSoCast provides the digital platform and website infrastructure powering the 97.3 The Eagle station website, including content management, streaming integration, and mobile app functionality.
- Max Podcast NetworkcoreMax Podcast Network is an affiliated podcast distribution network that extends station content into podcast format, enabling listeners to access on-demand programming beyond live broadcasts.
- FCC (Federal Communications Commission)coreThe station operates under FCC licensing and regulatory oversight, with public file access requirements and equal employment opportunity compliance mandates.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Max Media of Hampton Roads, LLC competitors and assessment
Company assessmentDirect peers
- Townsquare Media: Operates a large portfolio of local radio stations and digital properties across mid-sized U.S. markets. Townsquare is comparable as a multi-station cluster operator with similar local-advertising monetization and digital streaming extensions, and is already a content partner (The Boot syndication) to Max Media.
- Beasley Broadcast Group: Small-to-mid cap operator of FM/AM clusters in mid-sized U.S. markets. Closest comparable in scale to Max Media, with a similar mix of local ad revenue and digital extensions.
- Connoisseur Media: Privately-held operator of FM/AM clusters in smaller U.S. markets. Strong size and business-model match to Max Media's regional multi-station cluster.
Broad incumbents
- iHeartMedia: The largest U.S. radio operator with national scale, premium digital audio (iHeartRadio), and podcasting. Comparable in core business model — terrestrial radio plus digital audio advertising — but at vastly greater scale than Max Media's regional cluster.
- Cumulus Media: National radio broadcaster with hundreds of stations across mid and large U.S. markets. Overlaps with Max Media on the cluster-of-FM-stations model and advertising-led monetization.
- Salem Communications: Operates radio stations plus digital media, with a different niche (talk/Christian formats) but a structurally identical cluster-of-stations + advertising business model.
- Cox Media Group: Diversified broadcaster operating radio and TV stations plus digital platforms. Comparable in combining over-the-air broadcast with digital ad inventory at regional/local market level.
- Spotify: Global audio streaming leader. Not a direct competitor in local ad sales, but competes for the same listener attention and ad dollars that Max Media depends on — framing the secular threat side of Max Media's market.
Others
Emerging players
- EMF Broadcasting (K-LOVE / Air1): Non-commercial radio network with strong digital streaming and mobile app presence. Comparable on the multi-platform broadcast + streaming + mobile app distribution approach Max Media uses, though funded via donations rather than advertising.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Max Media of Hampton Roads, LLC social profiles
Digital presenceMax Media of Hampton Roads, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Media of Hampton Roads, LLC leadership team
Management profileNumber of profiles
Profiles2 records
Max Media of Hampton Roads, LLC subsidiaries and ownership
Company hierarchySubsidiaries5 records
Max Media of Hampton Roads, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Media of Hampton Roads, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Media of Hampton Roads, LLC
What does Max Media of Hampton Roads, LLC do?
Max Media of Hampton Roads, LLC operates a cluster of country-formatted FM/AM radio stations in the Hampton Roads and Coastal Virginia market, led by flagship 97.3 The Eagle (WGH FM). The company delivers free over-the-air programming supplemented by live digital streaming, a mobile app, and the Max Podcast Network, while selling airtime, sponsorships, and digital advertising to local and regional advertisers.
Is Max Media of Hampton Roads, LLC a public or private company?
Max Media of Hampton Roads, LLC is a private company. It is classified as family owned and is currently operating.
When was Max Media of Hampton Roads, LLC founded?
Max Media of Hampton Roads, LLC was founded in 2005. It employs 101 to 250 people.
Where is Max Media of Hampton Roads, LLC based?
Max Media of Hampton Roads, LLC is headquartered in Virginia Beach, United States, in the North America region.
How does Max Media of Hampton Roads, LLC make money?
Two revenue lines are on record. Advertising Sales are the primary driver. The others are contest and Promotion Sponsorships.
Who are Max Media of Hampton Roads, LLC's main competitors?
Direct peers on record are Townsquare Media, Beasley Broadcast Group and Connoisseur Media. Broad incumbents are iHeartMedia, Cumulus Media, Salem Communications, Cox Media Group and Spotify. Audacy is listed as an others. EMF Broadcasting (K-LOVE / Air1) is listed as an emerging player.
Does Max Media of Hampton Roads, LLC have an API?
No public API is recorded for Max Media of Hampton Roads, LLC.
What industry is Max Media of Hampton Roads, LLC in?
Max Media of Hampton Roads, LLC's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms, with a secondary code of MPAIAEAG, Talk/News/Sports Radio Networks & Syndication. Its NAICS code is 51611 and its SIC code is 4832.