Caseking

What Caseking does

Caseking GmbH is a Berlin-headquartered specialty e-commerce retailer of gaming PCs, components, peripherals, and custom-built computer systems, operating the caseking.de storefront alongside a B2B portal (business.caseking.de) and a physical outlet store in Berlin. The company is the flagship brand of the Pro Gamers Group conglomerate, which also owns wholly-operated gaming-hardware retail subsidiaries in Spain (Caseking ES), Hungary (Caseking HU), the UK (Overclockers UK), Finland (Jimms), Portugal (Globaldata PT), and Australia (PC Case Gear), giving Caseking a multi-country European footprint uncommon for a pure-play DTC gaming retailer.

The product portfolio spans pre-built gaming desktops under the KingForge brand, fully custom configurations assembled in-house by King Mod Systems (with 3-year warranty and pickup service), individual PC components (CPUs, GPUs, memory, storage, cooling, power supplies), peripherals, simracing equipment, monitors, and dedicated KI-PC workstations for AI developers and creators. The underlying commerce platform is built on Salesforce Commerce Cloud, augmented by Dynamic Yield personalization, Neocom product advisory, Yotpo reviews, and an interactive PC configurator with real-time compatibility checking. Caseking also operates an active content blog and a presence across YouTube, Twitch, TikTok, Instagram, Facebook, and LinkedIn, and holds brandstore relationships with 40+ premium partners including NVIDIA, AMD, Intel, Corsair, be quiet!, Phanteks, and Lian Li.

Caseking's business model is unit-priced hardware retail with no subscription component: revenue is generated from one-time product sales across B2C (gaming enthusiasts, content creators, simracers) and B2B (corporate and reseller) channels, with payment options including Visa, Mastercard, PayPal, Klarna installments, and Amazon Pay. In July 2026 the company launched its own peripherals brand, ATK Gear, extending its footprint from reseller toward owned-brand hardware. Pricing spans entry-level components (~€20–500) to premium gaming PCs and simracing rigs (€1,000–5,000+), and the company has historically been described as one of Germany's leading gaming PC retailers, though it does not publicly disclose revenue.

Name

Caseking

Legal name

Caseking GmbH

Website

https://caseking.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Caseking is a Berlin-based e-commerce retailer specializing in gaming PCs, custom-built systems (King Mod Systems), components, peripherals, and AI workstations, serving gaming enthusiasts, content creators, and B2B customers across Europe as the flagship brand of the Pro Gamers Group.

Ownership category

akta.pro rank

Product category

Gaming Hardware Retail

NAICS

Electronics and Appliance Retailers (44921), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

PC Cases, Chassis & Case Accessories (HDACAGAG)

Keywords

• Gaming PCs
• PC components
• Gaming peripherals
• Simracing equipment
• Custom PC building

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail of gaming PCs, components, peripherals, and accessories through e-commerce platform. Revenue generated through one-time product transactions with various price points from budget entry-level to premium high-end systems.
2. Custom PC Systems: Sale of pre-configured and custom-built gaming PCs including King Mod Systems branded systems, configuration services, and bundled products with premium pricing for built-and-tested systems.
3. B2B Sales: Dedicated business-to-business shop for corporate customers, resellers, and bulk purchasers with potential for volume pricing and dedicated account management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Caseking is a German online retailer that sells gaming PCs, PC components, peripherals, monitors, simracing setups, streaming equipment, and gaming furniture through its own e-commerce platforms. Its differentiator is the proprietary PC-Konfigurator tool that lets buyers assemble custom systems with live compatibility checks, paired with the in-house King Mod Systems assembly service that ships professionally built and tested systems with a 3-year pickup warranty. The company also operates a separate B2B portal and a Berlin outlet store, with pan-European reach via the Pro Gamers Group network.

Product overview

Caseking is a German e-commerce platform specializing in gaming PCs and computer hardware. The company operates as a multi-brand retailer offering pre-built gaming systems under the KingForge brand, custom configurable PCs through King Mod Systems, and specialized AI/deep learning workstations. Their product portfolio spans the complete PC ecosystem including components (CPUs, GPUs, memory, storage, cooling solutions), peripherals (gaming mice, keyboards, headsets, monitors), simracing equipment, and streaming gear. The platform features a PC configurator tool for custom builds, along with a content blog for hardware news and buying guides. Caseking also launched its own gaming peripherals brand ATK Gear in July 2026.

Differentiator

Problem solved

Functional benefit

Brands

• King Mod Systems: Custom PC building and configuration service offering bespoke gaming PC assemblies with warranty and pickup service
• KingForge
• DuskForge

Products and services

• KingForge Gaming-PC Bronze Pre-built gaming desktop PC (Full HD tier) with AMD Ryzen 5 7500F and NVIDIA RTX 5060 GPU in a Phanteks Eclipse G370A case, single-tower cooler, and 3-year pickup warranty. Sold to consumers wanting a ready-to-run Full HD gaming system.
• King Mod Systems DuskForge Gaming-PC Customizable gaming PC platform from King Mod Systems letting buyers freely select GPU, CPU, and RAM with AiO water cooling, special chassis design, 3-year warranty, and pickup service. Targeted at enthusiasts who want a configured but professionally built system.
• KI-PC / AI PCs Pre-configured AI and deep learning workstation PCs for developers and creators, optimized for local AI model execution and content creation tools like Blender and video editors. Sold as ready-built systems targeting AI developers and creative professionals.
• KI-PCs für Entwickler (AI PCs for Developers) Workstation variant of the KI-PC line configured for software developers running local AI model deployments including DeepSeek, Llama, and Ollama.
• KI-PCs für Creator (AI PCs for Creators) Workstation variant of the KI-PC line configured for creative professionals using AI-powered tools for Blender, video production, and image generation.
• Workstation-PCs High-performance workstation PCs for CAD, game development, graphic design, image editing, and video editing, including professional workstation GPUs. Sold to professional and creative buyers.
• Custom-PCs (King Mod Systems custom builds) Bespoke gaming PCs configured by the customer via the PC-Konfigurator and assembled, optimized, and warrantied by King Mod Systems. Sold as a custom build service rather than a fixed SKU.
• Mini-PCs Compact small-form-factor desktop PCs for users with limited space.
• Laptops / Gaming-Laptop Laptop computers including gaming laptops and professional laptops for CAD and content creation.
• Grafikkarten (Graphics Cards) Desktop graphics cards from AMD (Radeon RX 9060 XT / 9070 / 9070 XT), NVIDIA (GeForce RTX 5060 / 5060 Ti / 5070 / 5070 Ti / 5080 / 5090), Intel Arc, and professional workstation GPUs, with associated accessories.
• PC-Komponenten (PC Components) PC building components including CPUs (AMD, Intel), motherboards, memory (DDR4, DDR5), power supplies, storage (HDDs, SSDs), sound cards, network adapters, software, thermal compounds, cables, and PC upgrade kits.
• Wasserkühlung (Liquid Cooling) Custom and AiO liquid cooling systems including water blocks (CPU, GPU, motherboard, RAM, MOSFETs), radiators, pumps, reservoirs, soft and hard tubing, fittings in various sizes, and extreme nitrogen cooling.
• Luftkühlung (Air Cooling) CPU coolers, fans (varied sizes, LED, PWM, USB types), fan accessories, and thermal paste.
• Simracing Equipment Complete simracing lineup including rigs and game seats, steering wheels and direct-drive wheelbases (€500–€1,000), pedals (€200–€600), shifters/handbrakes, immersion equipment, button boxes, dashboards, and simracing-specific PCs.
• Monitore / Gaming Monitore Gaming monitors up to 360Hz in 4K, WQHD, and Full HD, OLED/IPS/VA panels, curved and ultrawide options, G-SYNC/FreeSync support, and professional color-accurate monitors.
• Gaming Peripherie / PC Gaming Gear Gaming mice (wired/wireless), mouse pads, mechanical and Hall-effect keyboards, headsets, game controllers, joysticks, racing wheels, flight controls, and webcams.
• Streaming Equipment Content creation and streaming equipment including cameras and video gear, green screens, microphones, audio accessories, and external capture cards.
• Gaming Stühle (Gaming Chairs) Gaming chairs from brands including noblechairs, MWE LAB, Next Level Racing, Nitro Concepts, Playseat, and TX3.
• Gaming-Tische (Gaming Desks) Gaming desks and tables.
• ATK Gear Caseking's own gaming peripherals brand, launched in July 2026, offering gaming gear products such as mice, keyboards, and accessories sold through the Caseking platform.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core, major and flagship.

• Pro Gamers GroupcoreStrategic or Co-development PartnerParent company/strategic network connecting Caseking with other European gaming hardware retailers including Overclockers UK, Jimms Finland, PC Case Gear Australia, and various proprietary brands like HAVN, noblechairs, and Endgame Gear. Enables cross-border fulfillment and brand development.
• Overclockers UKmajorChannel Partner/ Reseller/ DistributorUK-based gaming hardware retailer within Pro Gamers Group network. Operates as separate brand under same corporate umbrella, potentially sharing inventory and logistics infrastructure.
• JimmsmajorChannel Partner/ Reseller/ DistributorFinnish gaming hardware retailer operating within Pro Gamers Group network. Provides localized presence in Nordic markets.
• PC Case GearmajorChannel Partner/ Reseller/ DistributorAustralian gaming hardware retailer within Pro Gamers Group network. Extends brand reach to Oceania markets.
• noblechairsflagshipStrategic or Co-development PartnerPremium gaming chair manufacturer. Caseking serves as primary retailer and brandstore operator. Noblechairs products featured exclusively on Caseking's German domain (de.noblechairs.com) and sold through Caseking platform.
• Endgame GearflagshipStrategic or Co-development PartnerPremium gaming peripherals brand. Caseking operates as flagship retailer with dedicated brandstore presence. Products include gaming mice, mousepads, and accessories.
• HAVNflagshipStrategic or Co-development PartnerPremium PC case brand developed within Pro Gamers Group ecosystem. Caseking serves as launch partner and primary retailer for HAVN products.
• NVIDIAflagshipTechnology or IntegrationGPU technology partnership. Caseking offers extensive NVIDIA graphics card lineup including latest RTX 5000 series, and features NVIDIA-powered AI workstations and gaming PCs.
• AMDflagshipTechnology or IntegrationCPU and GPU technology partnership. Caseking features AMD processors (Ryzen series) and Radeon graphics cards across gaming PC configurations.
• IntelflagshipTechnology or IntegrationCPU technology partnership. Caseking offers Intel processor-based gaming PCs and workstations featuring latest Core Ultra and Core i9 processors.
• PHANTEKSmajorTechnology or IntegrationPremium PC case and cooling manufacturer. Caseking serves as flagship retailer with dedicated brandstore and frequent product bundles and promotions.
• CorsairmajorTechnology or IntegrationMemory, cooling, and peripheral manufacturer. Extensive product lineup available on Caseking platform including cases, AIO coolers, and gaming peripherals.
• Lian LimajorTechnology or IntegrationPremium aluminum PC case manufacturer. Featured prominently on Caseking with new product launches and dedicated brandstore presence.
• Salesforce Commerce CloudcoreTechnology or IntegrationCustomer experience platform enabling unified commerce across web, social, mobile, and in-store touchpoints. Caseking utilizes Salesforce Marketing Cloud for customer relationship management.
• GooglemajorTechnology or IntegrationOnline advertising and analytics partnership. Caseking uses Google Ads, Google Analytics, and Google Customer Reviews for marketing, retargeting, and conversion tracking.
• Facebook/MetamajorTechnology or IntegrationSocial media and advertising partnership using Facebook Pixel for analytics and interest-based advertising campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/caseking
• YouTubeyoutube.com/user/CasekingTV
• Facebookde-de.facebook.com/caseking
• LinkedInlinkedin.com/company/caseking-gmbh
• Instagraminstagram.com/caseking.de
• TikToktiktok.com/@caseking_dach

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caseking