What Pro Gamers Group does

Pro Gamers Group, headquartered in Berlin and operating under the legal entity Caseking GmbH, is a vertically integrated gaming hardware platform company founded in 2003. The group operates six owned e-retailers (Caseking, Caseking Spain, Overclockers UK, PC Case Gear, Jimm's, Globaldata) serving more than 50 countries, supported by 10 distribution centers across the US, Europe, and Asia-Pacific that ship over 10 million products annually to more than 125 countries through B2C and B2B channels. It also operates custom system integration facilities that build, test, and deliver over 40,000 high-performance PCs per year across 8Pack (extreme overclocked), Infin8 (performance gaming), Mach (next-day pre-built), bespoke configurator builds, and Renda (enterprise workstation) lines. The group maintains a portfolio of 12 proprietary brands spanning gaming chairs (noblechairs, Nitro Concepts, ThunderX3), mechanical keyboards (Ducky), PC components (HAVN, Kolink, APNX, Aerocool), and gaming peripherals (Endgame Gear, GAMIAC, Streamplify), alongside the influencer-branded 8Pack line developed with overclocker Ian Parry. It also operates Sprout and Team Nitro esports teams as marketing assets.

The company monetizes through five distinct revenue streams: B2C e-commerce hardware sales via owned retailers, B2B distribution services to retailers/resellers/distributors, retail media solutions powered by first-party point-of-sale data, own-brand product sales, and bespoke custom system integration (one-off enterprise transactions). Its go-to-market combines direct-to-consumer e-commerce, channel partnerships with hundreds of B2B resellers, and enterprise field sales for bespoke systems and media packages. The customer base spans long-tail gaming enthusiasts (5M+ monthly visitors, 2M+ social followers, 1M+ newsletter subscribers), B2B retailers and distributors across 125+ countries, gaming brands purchasing retail media, and enterprise buyers procuring AI/CAD/deep learning workstations. The company is privately held with prior institutional capital from AFINUM (2010) and Equistone (2014), and was founded by Toni Sonn who continues as CEO; Philipp Rossner serves as Managing Director of Caseking GmbH. With 700+ employees across 12 global locations and 37 nationalities, the group has grown approximately tenfold since founding.

Name

Pro Gamers Group

Legal name

Caseking GmbH

Website

https://progamersgroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pro Gamers Group is a Berlin-headquartered, vertically integrated gaming hardware platform operating six owned e-retailers, 10 distribution centers, 12 proprietary brands, and custom PC integration facilities, serving millions of gaming consumers and hundreds of B2B partners across 125+ countries.

Ownership category

akta.pro rank

Product category

Gaming Hardware Distribution and Retail

SIC

Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045), Electronic Computers (3571)

akta.pro primary industry

PC Gaming Computers & Peripherals Retail (CRACABAI)

akta.pro secondary industries

PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD), PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC), Gaming Hardware, Consoles & Accessories Distribution (CRAOACAG), Gaming PCs (Desktops & Laptops) (HDACAAAH)

Keywords

• Gaming hardware distribution
• Gaming e-commerce retail
• Custom gaming PCs
• Gaming peripherals sales
• Retail media solutions

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail: Revenue from operating multiple gaming hardware e-retailers (Caseking, Overclockers UK, PC Case Gear, Jimm's, Globaldata) selling over 10,000 products from leading gaming brands directly to consumers.
2. Distribution Services: B2B distribution of gaming products to retailers, distributors, and resellers through 10 distribution centers shipping over 10 million products annually across 125+ countries.
3. Retail Media Solutions: Media advertising services for gaming brands leveraging point-of-sale customer data, including targetable display ads, dynamic search, and suggested products to build long-term brand equity.
4. Own Brands Product Sales: Revenue from proprietary gaming brands including HAVN, noblechairs, Endgame Gear, Ducky, Aerocool, Nitro Concepts, Kolink, ThunderX3, APNX, GAMIAC, and 8Pack, offering gaming chairs, keyboards, cases, peripherals, and high-performance systems.
5. Custom System Integration: Build-to-order and bespoke high-performance PC systems including gaming PCs, workstations for AI/deep learning, and enterprise servers, with over 40,000 systems delivered annually.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pro Gamers Group operates a network of six gaming hardware e-retailers and develops/produces gaming peripherals and components under 12 proprietary brands. It also designs, assembles, tests, and ships more than 40,000 custom high-performance PC systems per year; runs a global distribution fulfillment network with 10 distribution centers shipping 10M+ products annually to 125+ countries; and offers Retail Media Solutions advertising services for gaming brands based on aggregated point-of-sale customer data.

Product overview

Pro Gamers Group is a multi-faceted gaming company operating across retail, distribution, and brand ownership. The company comprises six e-retailers (Caseking, Caseking Spain, Overclockers UK, PC Case Gear, Jimm's, and Globaldata) serving over 50 countries with 100+ million sessions annually. Its portfolio includes 12 proprietary brands spanning gaming chairs (noblechairs, Nitro Concepts, ThunderX3), mechanical keyboards (Ducky), PC components (HAVN, Kolink, APNX, Aerocool), peripherals (Endgame Gear, GAMIAC, Streamplify), and influencer-branded extreme PCs (8Pack). The company also operates high-performance PC building services including custom configurators, pre-built systems, and enterprise workstations (Renda), plus global distribution infrastructure and retail media solutions for brand partners.

Differentiator

Problem solved

Functional benefit

Brands

• HAVN: Redefining the PC component industry with innovative designs that balance aesthetics and high performance. Known for its debut ground-breaking HS 420 case featuring panoramic curved glass, HAVN focuses on delivering quality products for PC enthusiasts and professionals.
• noblechairs
• Ducky
• APNX
• Endgame Gear
• Nitro Concepts
• Streamplify
• Kolink
• Aerocool
• ThunderX3
• GAMIAC
• 8Pack
• Renda

Products and services

• Caseking Germany-based e-retailer listing over 10,000 products from leading gaming brands, specializing in high-end gaming systems, modified products, and PC components for enthusiasts.
• Overclockers UK UK-based e-retailer famous for a wide range of performance hardware, elite-tier gaming PCs, competitive prices, and best-in-class customer service.
• PC Case Gear Australian e-retailer established in 2000, offering competitive prices, fast delivery, and over 5,000 SKUs for gaming setups.
• Jimm's Finnish online store for IT components and consumer electronics, complemented by a physical shop in Turku, serving customers for over 20 years.
• Globaldata Portugal-based leading hardware e-tailer specializing in high-end customized water cooling solutions and powerful gaming systems.
• Caseking Spain High-end PC specialist e-retailer in Spain with a catalog exceeding 10,000 products including the latest hardware and extreme water-cooled PC configurations.
• HAVN Proprietary PC components brand focused on innovative designs that balance aesthetics and high performance, known for the ground-breaking HS 420 case featuring panoramic curved glass.
• noblechairs Premium ergonomic gaming chairs inspired by exclusive car designs, featuring elegant aesthetics, premium materials, and durable construction.
• Ducky Taiwan-based mechanical keyboard manufacturer founded in 2008, recognized as one of the top mechanical keyboard manufacturers in the world for innovative, performance-oriented keyboards.
• APNX Advanced Performance Nexus delivering high-quality PC hardware combining the latest consumer technology with architectural aesthetics and guaranteed build quality.
• Endgame Gear Gaming instruments brand developing innovative, technologically advanced products for professional gamers designed for cutting-edge performance.
• Nitro Concepts Innovative and cost-effective gaming furniture and peripherals brand offering chairs, desks, and simracing rigs with smart ergonomics.
• Streamplify Affordable streaming equipment brand offering webcams, microphones, ring lights, and green screens for aspiring streamers and content creators on a budget.
• Kolink Cases and power supplies brand originating from Hungary in 2002, respected across Europe for award-winning products at competitive prices.
• Aerocool Market leader in gaming sector offering a complete line of performance products including gaming cases, gaming PSUs, gaming mice, headsets, keyboards, panels, and fans.
• ThunderX3 Premium ergonomic gaming chairs and furniture brand with revolutionary ergo-tech supports designed for professional comfort and style.
• GAMIAC Colorful lineup of headsets, keyboards, mice, and mousepads with playful design and practical features at an accessible price point for gamers.
• 8Pack Extreme overclocked PCs and peripherals brand designed by champion overclocker Ian Parry in partnership with Overclockers UK, featuring flagship hardware and custom water-cooling solutions.
• 8Pack Systems (Extreme Overclocked PCs) High-end overclocked performance PCs designed by world-famous overclocker Ian Parry, featuring flagship hardware from Intel, NVIDIA, and AMD with bespoke water-cooling loops for maximum performance under heavy loads.
• Infin8 Gaming PC Overclocked performance gaming PC line inspired by the 8Pack range, offering powerful hardware, bold aesthetics, and custom-built thermal solutions optimized for 4K gaming, streaming, and creative workflows.
• Mach Pre-Built Gaming PCs Express/next day pre-built gaming PCs with cherry-picked gaming hardware, fully assembled, tested, and shipped for plug-and-play gaming use.
• Bespoke Gaming PCs Custom-configured gaming PCs allowing buyers to select specifications, custom printing, lightboxes, and aesthetic accessories combined with premium gaming hardware, assembled and tested by tech experts.
• Renda Business Workstations Business computers, servers, and workstations engineered to suit multi-core and graphics-intensive workloads including AI, deep learning, CAD, and music production.
• Retail Media Solutions State-of-the-art retail media platform offering targetable display ads, dynamic search ads, suggested products, and KPI-measurable campaigns for gaming brands, powered by the group's unique aggregated point-of-sale customer data.
• Global Distribution Services Global distribution and fulfillment-as-a-service combining 10 distribution centers in the US, Europe, and Asia-Pacific, shipping over 10 million products per year to 125+ countries through B2C and B2B channels including webshops, marketplaces, retailers, distributors, and resellers.

Quantifiable outcome

• 40,000+ high-performance PC systems delivered annually
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered flagship and core.

• AMDflagshipChannel Partner/ Reseller/ DistributorOfficial distributor and retailer of AMD processors, graphics cards, and gaming solutions. Featured in 8Pack extreme PCs and all custom system lines.
• NVIDIAflagshipChannel Partner/ Reseller/ DistributorOfficial partner distributing NVIDIA graphics cards and technology across all gaming PC systems and retail channels.
• IntelflagshipChannel Partner/ Reseller/ DistributorDistribution partner for Intel processors featured in high-performance gaming systems including 8Pack, Infin8, and business workstations.
• CorsaircoreChannel Partner/ Reseller/ DistributorMajor brand partner for gaming peripherals, memory, and components distributed through Pro Gamers Group network.
• ASUScoreChannel Partner/ Reseller/ DistributorKey distribution partner for ASUS motherboards, graphics cards, and gaming hardware products.
• LogitechcoreChannel Partner/ Reseller/ DistributorDistribution partner for Logitech gaming peripherals and audio equipment across European and Australian markets.
• MSI (Micro-Star International)coreChannel Partner/ Reseller/ DistributorOfficial distributor for MSI gaming laptops, motherboards, graphics cards, and pre-built gaming systems.
• GigabytecoreChannel Partner/ Reseller/ DistributorDistribution partner for Gigabyte motherboards and graphics solutions through Pro Gamers Group retail network.
• EK Water BlockscoreChannel Partner/ Reseller/ DistributorPremium water cooling partner featured in custom 8Pack extreme PCs and bespoke gaming system configurations.
• Fractal DesigncoreChannel Partner/ Reseller/ DistributorSwedish case manufacturer partner distributing through Pro Gamers Group's European retail network.
• Cooler MastercoreChannel Partner/ Reseller/ DistributorMajor brand partner for PC cooling solutions, cases, and power supplies distributed globally.
• NZXTcoreChannel Partner/ Reseller/ DistributorGaming case and cooling partner distributed through Pro Gamers Group retail channels.
• be quiet!coreChannel Partner/ Reseller/ DistributorPremium German brand partner for silent PC components including power supplies and cooling solutions.
• SeasoniccoreChannel Partner/ Reseller/ DistributorPower supply partner featured in high-end gaming systems and custom PC builds.
• Sapphire TechcoreChannel Partner/ Reseller/ DistributorOfficial AMD partner distributing Sapphire graphics cards across Pro Gamers Group markets.
• Lian LicoreChannel Partner/ Reseller/ DistributorPremium case manufacturer partner for enthusiast and gaming PC cases.
• PhantekscoreChannel Partner/ Reseller/ DistributorDutch case and cooling brand distributed through European retail channels.
• Team GroupcoreChannel Partner/ Reseller/ DistributorMemory and storage partner distributing Team Group, T-Force, and T-Create products.
• ZotaccoreChannel Partner/ Reseller/ DistributorGraphics card and mini PC partner distributed across global gaming markets.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorTechnology partner for Microsoft Windows and Surface products in gaming and business solutions.
• 8Pack (Ian Parry)flagshipStrategic or Co-development PartnerWorld-famous overclocker partnered with Overclockers UK to design extreme overclocked gaming PCs featuring bespoke water cooling and flagship hardware without compromise.
• Sprout EsportsflagshipStrategic or Co-development PartnerHighly-ranked esports team (CS:GO, League of Legends) owned by Pro Gamers Group, achieving two major appearances and generating 73M+ views.
• Team NitrocoreStrategic or Co-development PartnerSimracing team partnership with Nitro Concepts, making significant waves in the esports landscape with dedicated racing rigs and accessories.

Scale indicators21 records

Recent moves8 records

Expansion highlights8 records

Direct peers

• Scan Computers: UK-based specialist retailer of gaming PCs, workstations, custom systems, and PC components serving enthusiast and professional customers. Comparable to Overclockers UK as a UK specialist in custom gaming rigs and high-end components.
• Newegg: Major North American e-commerce retailer specializing in PC components, gaming hardware, peripherals, and consumer electronics with strong enthusiast following. Comparable as a multi-category gaming hardware e-tailer serving DIY builders and gamers.
• Mindfactory: Germany's largest independent PC component and gaming hardware online retailer, specializing in DIY builder components, custom PCs, and peripherals. Closely comparable to Caseking as a German specialist serving enthusiast PC builders.
• LDLC: Leading French online retailer of high-tech products with strong focus on gaming PCs, components, peripherals, and custom-built systems. Operates own-brand components and has expanded into adjacent European markets, directly comparable to PGG's Caseking operations.
• Komplett: Nordic specialist retailer of PC components, gaming hardware, and custom-built systems with operations across Norway, Sweden, Denmark, and Finland. Comparable to Jimm's and Caseking Nordic operations as a regional gaming hardware specialist with systems integration.
• Alternate: German online retailer of PC hardware, gaming components, peripherals, and consumer electronics with strong DIY builder focus and custom PC offerings. Direct overlap with PGG's Caseking and custom systems business in the German market.

Broad incumbents

• Micro Center: US specialty retailer of computers, PC components, gaming hardware, and consumer electronics with both brick-and-mortar superstores and strong online presence. Comparable as a specialist gaming hardware retailer with deep enthusiast PC builder customer base, though primarily US-focused.
• Corsair Gaming: Major publicly-traded gaming peripherals, components, and pre-built systems company with broad product portfolio and direct-to-consumer brand storefront. Comparable as both a PGG distribution partner and competitor in own-brand peripherals and pre-built gaming PCs.
• Razer: Global gaming hardware brand offering peripherals, laptops, and software with strong direct-to-consumer channel and own-brand identity. Comparable as a broad gaming hardware incumbent with own-brand strategy competing with PGG's Endgame Gear and other own brands.

Emerging players

• Puget Systems: US-based custom workstation and high-performance PC builder specializing in content creation, AI/deep learning, engineering, and professional workloads. Comparable to PGG's Renda business workstation line as a specialist in bespoke high-performance systems for professional use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Gamers Group