MV Agusta Group

What MV Agusta Group does

MV Agusta Motor S.p.A. is an Italian premium motorcycle manufacturer headquartered in Varese (Schiranna), Italy, with design and R&D operations in San Marino. The company designs, develops, and manufactures high-performance motorcycles organized across six core model families — Rush (hyper naked), Brutale (sports naked), Dragster (compact sport), Turismo Veloce (sports tourer), F3 (supersport), Superveloce (neo-classic hyper-sport), and Enduro Veloce (adventure) — spanning displacements from 798cc to 1000cc and power outputs of 110–208 hp. Underlying technology centers on proprietary in-house inline three- and four-cylinder engines (including counter-rotating crankshaft designs), Euro 5+ compliant powertrains, Öhlins Smart EC 3.0 semi-active suspension, Brembo Stylema braking systems, and extensive use of carbon fiber, titanium, and Alcantara components. The Centro Stile in San Marino serves as the integrated research center for design, aerodynamics, materials, electronics, and racetrack-derived technology.

MV Agusta operates a hybrid go-to-market combining a global authorized dealer network spanning roughly 50 countries across EMEA, Americas, and Asia-Pacific with direct-to-consumer touchpoints including online reservations (€100 fee), an e-commerce store for special parts, a branded apparel storefront, and the Sartoria Meccanica bespoke customization atelier. Revenue is generated primarily through hardware sales of premium motorcycles (entry-level F3 R at €16,000; limited-edition flagships such as the Brutale 1000 ABT at €40,990 and Rush Titanio at €44,900), supplemented by aftermarket parts, accessories, and apparel. The company explicitly targets two consumer segments: wealthy collectors seeking exclusivity and limited-edition collectability, and affluent recreational riders seeking premium versatile machines. It pursues brand-led demand generation through cultural collaborations (artist Daniel Arsham, filmmaker Nicolas Winding Refn), motorsport heritage content, events such as Wheels and Waves, and a curated brand identity centered on Italian craftsmanship. The company is privately held with 251–500 employees, no disclosed parent, and no venture or institutional ownership identified in the available data.

Name

MV Agusta Group

Legal name

MV Agusta Motor S.p.A.

Website

https://mvagusta.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

251–500 employees

Short description

MV Agusta is an Italian premium motorcycle manufacturer designing in-house high-performance bikes (798–1000cc, 110–208 hp) across six model families, selling globally through a dealer network in ~50 countries and direct online channels, targeting affluent enthusiasts and collectors.

Ownership category

akta.pro rank

Product category

Premium Motorcycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)

akta.pro secondary industries

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Premium motorcycle manufacturing
• High-performance motorcycles
• Italian motorcycle brand
• Limited edition motorcycles
• Motorcycle parts and accessories

Headquarters

HQ city

Varese

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Sales: MV Agusta generates revenue primarily through the sale of premium motorcycles across multiple model families (Rush, Brutale, Dragster, Turismo Veloce, F3, Superveloce, Enduro Veloce), with both standard and limited-edition variants. Additional revenue streams include special parts and accessories, apparel, and the Sartoria Meccanica bespoke customization atelier.
2. Aftermarket Parts, Accessories & Apparel: Sale of special parts (specialparts.mvagusta.com) and branded apparel (mvagusta.store), including the Sartoria Meccanica personalisation atelier for bespoke motorcycle customisation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

MV Agusta designs, engineers, and manufactures premium and limited-edition motorcycles across seven model families (Rush, Brutale, Dragster, Turismo Veloce, F3, Superveloce, Enduro Veloce) with displacements from 798cc to 998cc. The offering is complemented by special parts, branded apparel, the Sartoria Meccanica bespoke customisation atelier, and the MV Ride connected motorcycle application.

Product overview

MV Agusta Group is an Italy-based luxury motorcycle manufacturer offering a portfolio of premium motorcycles organized across six core model families: Rush (hyper naked), Brutale (sports naked), Dragster (compact sport), Turismo Veloce (sports tourer), F3 (supersport with 3-cylinder engine), Superveloce (neo-classic hyper-sport), and Enduro Veloce (adventure). Each family includes multiple variants ranging from standard production models to limited edition and special collaboration vehicles. The portfolio spans engine displacements from 800cc to 1000cc, with power outputs ranging from 110 hp to 208 hp. MV Agusta also offers ownership services including the MV Ride App (connected motorcycle technology), Sartoria Meccanica (customization atelier), and extended 5-year warranty programs. Recent limited editions include collaborations with ABT Sportsline (Brutale 1000 ABT), artist Daniel Arsham (Superveloce Arsham, 6 units), and celebrations of brand heritage (Ottantesimo 80th anniversary collection).

Differentiator

Problem solved

Functional benefit

Brands

• Sartoria Meccanica: An atelier dedicated to true connoisseurs, offering customized motorcycle experiences.
• Superveloce Arsham

Products and services

• Rush Hyper naked motorcycle family powered by a 998cc inline 4-cylinder engine (201–208 hp), designed for aggressive street performance with untamed power and bold styling. Includes variants Rush Mamba, Rush Titanio, and base Rush.
• Brutale Iconic sports naked motorcycle family with displacements from 798cc to 998cc and outputs of 113 hp to 208 hp. Includes Brutale 800, Brutale 800 RR Ottantesimo, Brutale Serie Oro, Brutale 1000, Brutale 1000 RR, Brutale 1000 RS, Brutale 1000 RR Assen, and the Brutale 1000 ABT limited edition (130 units).
• Dragster Compact lifestyle sport motorcycle family with a 798cc or 801cc 3-cylinder engine (140 hp). Includes the Dragster RR Ottantesimo, Dragster RC SCS (Smart Clutch System), and Dragster America variants.
• Turismo Veloce Sports tourer motorcycle family with a 798cc 3-cylinder engine (110 hp), offered in the Turismo Veloce Lusso SCS luxury touring variant with Smart Clutch System.
• F3 Mid-size supersport motorcycle family featuring MV Agusta's racing-legacy 3-cylinder engine with counter-rotating crankshaft. Includes F3 R (147 hp, €16,000), F3 RR, F3 RC (Reparto Corsa), and F3 Competizione limited edition (160 hp).
• Superveloce Neo-classic hyper-sport motorcycle powered by MV Agusta's latest-generation 3-cylinder engine with futuristic technology. Includes Superveloce 800, Superveloce S, Superveloce 98 (98th anniversary limited edition), Superveloce 1000 Serie Oro, Superveloce 1000 Ago, and Superveloce Arsham (6 units, Daniel Arsham collaboration).
• Enduro Veloce Adventure motorcycle delivering 124 hp, inspired by the golden era of rally racing. Includes the LXP Orioli limited edition named after rally rider Edi Orioli, featuring exclusive specifications and rally heritage styling.
• MV Ride App Mobile application providing digital connectivity to MV Agusta motorcycles, featuring GPS navigation, real-time location services, dealer locator, and ride tracking capabilities.
• Sartoria Meccanica Bespoke customisation atelier dedicated to true connoisseurs, offering personalised motorcycle configurations, exclusive finishes, and one-off commissioned builds beyond standard catalogue models.

Quantifiable outcome

• MV Agusta Brutale 1000 ABT produces 201 hp standard, 208 hp with racing kit, and 116 Nm torque
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• ABT SportslineflagshipStrategic or Co-development Partner · 30 April 2026Strategic collaboration between MV Agusta and ABT Sportsline bringing together Italian motorcycle artistry and German performance engineering. The partnership produced the limited-edition Brutale 1000 ABT (130 units, Q4 2026 production), featuring ABT's 130th anniversary commemoration. ABT's 'FROM THE RACETRACK TO THE ROAD' philosophy complements MV Agusta's 'MOTORCYCLE ART' brand identity. Cooperation includes carbon fiber components, Arrow titanium exhaust, and automotive-inspired design elements.
• DHL Supply ChaincoreStrategic or Co-development Partner · 26 March 2026MV Agusta announced a global strategic partnership with DHL Supply Chain to manage all spare parts warehouse and logistics operations, completing a full transition by the end of 2025. DHL Supply Chain handles all storage activities while DHL Express manages distribution. The partnership aims to improve order management efficiency, ensure on-time delivery, and resolve past availability challenges affecting dealers and customers worldwide, aligning MV Agusta's logistics performance with its premium brand standards.
• DHL ExpresscoreStrategic or Co-development Partner · 17 March 2026DHL Express handles distribution operations under the broader DHL Supply Chain partnership, ensuring global spare parts and accessories reach dealers and customers worldwide through integrated logistics systems and advanced IT solutions.
• Daniel ArshamflagshipStrategic or Co-development PartnerArtistic collaboration with New York-based artist Daniel Arsham featuring his signature 'erosion' technique on the Superveloce motorcycle. Limited to 6 individually numbered units, all reserved for MV Agusta's top customers and Daniel Arsham collectors. The collaboration elevates the motorcycle from 'Motorcycle Art' to 'pure Art', targeting ultra-high-net-worth collectors at the intersection of fine art and premium motorsport.
• Shopify International LimitedcoreTechnology or IntegrationShopify serves as co-owner of data processing for MV Agusta's e-commerce operations (online reservation and purchases), acting as joint data controller alongside MV Agusta Motor S.p.A. under EU GDPR Article 26. Shopify's platform powers the online sales and reservation infrastructure.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ducati: Italian premium sport motorcycle manufacturer owned by Audi/VW. Closest direct peer given shared Italian heritage, premium sport positioning, limited-edition strategy, and overlapping product categories (supersport, naked, adventure).
• Aprilia: Italian sport motorcycle manufacturer owned by Piaggio, with comparable premium positioning, racing heritage, and supersport/naked model lineups competing directly with MV Agusta's F3, Brutale, and Superveloce families.
• Triumph Motorcycles: British premium motorcycle manufacturer with comparable heritage-driven brand equity, premium pricing, and a model lineup spanning classic, roadster, adventure, and supersport segments that directly competes with MV Agusta's portfolio.
• Moto Guzzi: Italian premium motorcycle manufacturer also owned by Piaggio, with similarly strong Italian heritage positioning and overlapping dealer networks. Comparable as a fellow premium Italian motorcycle brand competing for the same enthusiast customer.
• KTM AG: Austrian premium sport motorcycle manufacturer with strong racing pedigree and a comparable product strategy spanning naked, supersport, and adventure categories, directly competing with MV Agusta's performance-led lineup.
• Indian Motorcycle: American premium motorcycle manufacturer owned by Polaris with strong heritage positioning, premium pricing, and limited-edition flagship models that compete for the same affluent collector/enthusiast customer as MV Agusta.

Broad incumbents

• BMW Motorrad: Broader premium motorcycle division of BMW with significantly larger scale, comprehensive model lineup, and overlapping premium positioning. Comparable as a competitor in the premium segment but operating at materially higher volume.
• Yamaha Motor: Large Japanese motorcycle manufacturer with a premium performance sub-brand (YZF-R, MT series) that overlaps MV Agusta's supersport and naked categories. Comparable as a competitor in the premium segment but operating across a far broader product portfolio.

Emerging players

• Norton Motorcycles: Recently revived British premium motorcycle brand with heritage-driven positioning and limited-edition flagship models. Comparable as a niche premium manufacturer competing for heritage-conscious enthusiasts, though at smaller scale.
• Benelli: Italian-heritage motorcycle brand now Chinese-owned (Q.J. Group), with a more accessible price point but overlapping Italian design language and dealer presence. Comparable as a fellow Italian motorcycle brand competing in the mid-premium tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mvagustamotor
• YouTubeyoutube.com/channel/UCGJ0cJav9lCQfwza2q8PKxg
• Facebookfacebook.com/mvagustamotor
• LinkedInlinkedin.com/company/mvagustamotor
• Instagraminstagram.com/mvagustamotor

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MV Agusta Group