What Ktm Ag does

KTM AG is a publicly listed Austrian holding company headquartered at Stallhofnerstrasse 3, 5230 Mattighofen, Austria, and registered in Ried im Innkreis, Upper Austria. It is the ultimate parent of the KTM group and consolidates a multi-brand motorcycle and components portfolio including wholly-owned subsidiaries KTM Sportmotorcycle GmbH (motorcycle production and development), Husqvarna Mobility GmbH, GASGAS GmbH, WP Suspension GmbH (premium suspension components), and KTM Components GmbH. The group designs and manufactures race-ready offroad and street motorcycles sold under the KTM, Husqvarna Motorcycles, and GASGAS brands, alongside aftermarket parts and accessories (KTM Powerparts) and suspension systems (WP).

KTM AG generates revenue primarily through motorcycle hardware sales (KTM, Husqvarna, GASGAS), aftermarket parts and accessories, and aftersales services delivered through a global authorized dealer network managed under the CCO. Distribution is sales-led and channel-based: motorcycles flow from production through wholly-owned subsidiaries to authorized dealers and service partners worldwide, who then handle retail sales, parts distribution, maintenance, and warranty work for end consumers. Customer segments are horizontal and mass-market: individual motorcycle riders for personal transport, recreational riding, motorsports, and professional racing, plus authorized dealers as the B2B interface. KTM AG shares are listed on the Vienna Stock Exchange, and the company is controlled through Bajaj Mobility AG, itself backed by Indian automotive major Bajaj Auto Limited, with board overlap between the two groups.

The business model is a vertically integrated multi-brand hardware platform built on racing heritage, with downstream monetization extending from new vehicle sales through a long-tail aftermarket parts and service annuity. Pricing is set at the dealer level and not publicly disclosed by the company. The current senior leadership team comprises CEO Gottfried Neumeister (since January 23, 2025, previously Co-CEO from September 2024 and CEO/Chairman roles at DO & CO and flyniki), CFO Petra Preining (since September 2025, previously CFO at AT&S and Semperit), and CCO Stephan Reiff (since April 1, 2026, previously VP Customer, Brand & Sales at BMW Motorrad). The full C-suite was renewed in the 2025-2026 period, indicating a transitional phase in the group's commercial and financial strategy.

Name

Ktm Ag

Legal name

KTM AG

Website

https://ktmgroup.com

Company type

Public

Operating status

Operating

Short description

KTM AG is the publicly listed Austrian parent of the KTM motorcycle group, producing race-ready offroad and street motorcycles under the KTM, Husqvarna, and GASGAS brands, plus WP Suspension components, distributed globally through an authorized dealer network to motorcycle riders and racing consumers.

Ownership category

akta.pro rank

Product category

Motorcycle Manufacturing

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

akta.pro secondary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Motorcycle manufacturing
• Offroad motorcycles
• Street motorcycles
• Motorcycle parts
• Suspension components

Headquarters

HQ city

Mattighofen

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Motorcycle Sales: KTM AG generates primary revenue through the sale of motorcycles across its brand portfolio including KTM, Husqvarna Motorcycles, and GASGAS. The company sells complete motorcycles to dealers and end consumers through its global dealer network.
2. Aftermarket Parts and Powerparts: The company generates revenue from selling spare parts, accessories, and KTM Powerparts through its dealer network and authorized service partners.
3. Aftersales Services: Revenue generated through aftersales services including maintenance, repairs, and warranty services facilitated through the global dealer network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

KTM AG is the ultimate parent company of the KTM group and develops, manufactures, and distributes race-ready offroad and street motorcycles under the KTM brand along with subsidiaries Husqvarna Motorcycles, GASGAS, and WP Suspension. The company sells complete motorcycles, spare parts, accessories, and KTM Powerparts through a global authorized dealer network, with aftersales service provided through authorized service partners.

Product overview

KTM AG is a motorcycle manufacturer headquartered in Mattighofen, Austria, that produces and develops race-ready offroad and street motorcycles. The company operates as the ultimate parent of the KTM group, with its most important equity holdings being KTM Sportmotorcycle GmbH, Husqvarna Mobility GmbH, WP Suspension GmbH, and GASGAS GmbH. The product portfolio includes the core KTM motorcycle brand alongside sub-brands Husqvarna Motorcycles and GASGAS, as well as the WP Suspension subsidiary for premium suspension components. The company also produces KTM PowerParts, spare parts, and related accessories. KTM AG serves as the listed holding company while its subsidiary KTM Sportmotorcycle GmbH handles motorcycle production and development.

Differentiator

Problem solved

Functional benefit

Brands

• KTM: Core motorcycle brand producing race-ready offroad and street motorcycles.
• Husqvarna Motorcycles
• GASGAS
• WP Suspension
• KTM Motohall

Products and services

• KTM Motorcycles KTM AG produces and develops race-ready offroad and street motorcycles under the KTM brand, known for high-performance sports motorcycles, sold to end consumers through authorized dealers.
• Husqvarna Motorcycles Premium motorcycle brand under KTM AG focused on street and offroad motorcycles, operated through subsidiary Husqvarna Mobility GmbH and sold through authorized dealers.
• GASGAS Motorcycles Motorcycle brand specializing in offroad and trials motorcycles, operated through subsidiary GASGAS GmbH under KTM AG and sold through authorized dealers.
• WP Suspension Components Premium suspension components and systems for motorcycles, operated through subsidiary WP Suspension GmbH under KTM AG.
• KTM PowerParts and Aftermarket Parts Spare parts, accessories, and KTM Powerparts sold through the global dealer network and authorized service partners to motorcycle owners.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• KTM Sportmotorcycle GmbHcoreOthersKTM Sportmotorcycle GmbH is a wholly-owned subsidiary of KTM AG and one of the most important equity holdings. It operates as part of the KTM group structure.
• Husqvarna Mobility GmbHcoreOthersHusqvarna Mobility GmbH is a wholly-owned subsidiary of KTM AG and one of the most important equity holdings. The company produces Husqvarna motorcycles as part of the KTM group.
• WP Suspension GmbHcoreOthersWP Suspension GmbH is a wholly-owned subsidiary of KTM AG and one of the most important equity holdings. The company specializes in suspension components for motorcycles.
• GASGAS GmbHcoreOthersGASGAS GmbH is a wholly-owned subsidiary of KTM AG and one of the most important equity holdings. The company produces GASGAS motorcycles as part of the KTM group brand portfolio.
• KTM Components GmbHcoreOthersKTM Components GmbH is a subsidiary of the KTM group. The CEO of KTM AG, Gottfried Neumeister, serves as Chairman of the Supervisory Board of KTM Components GmbH. The CFO, Petra Preining, is also a member of the Supervisory Board.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Royal Enfield (Eicher Motors): India-based classic and mid-displacement motorcycle brand owned by Eicher Motors. Comparable to KTM in mid-size motorcycle manufacturing, with a similar emerging-market premium positioning and growing global dealer footprint.
• Triumph Motorcycles Ltd: British premium motorcycle manufacturer. Targets the same premium street and adventure customers as KTM and Husqvarna, with similar global dealer-network distribution and comparable ASPs in the performance segment.
• BMW Motorrad: BMW Group's premium motorcycle division. Competes head-to-head with KTM in the premium adventure, sport, and naked-bike categories; the new KTM CCO was recruited directly from BMW Motorrad's commercial leadership, underscoring their closely overlapping customer base and dealer-network playbooks.
• Ducati Motor Holding S.p.A. Italian premium sport and offroad motorcycle manufacturer owned by Volkswagen's Lamborghini. Directly competes with KTM in the high-performance street and motocross segments, with overlapping dealer channels and customer profiles in Europe and the US.
• MV Agusta Motor S.p.A. Italian boutique premium motorcycle maker specializing in high-performance sport bikes. Comparable to KTM in the high-ASP performance niche, with similar brand positioning and small-batch manufacturing economics.

Broad incumbents

• BRP Inc. (Can-Am): Canadian powersports manufacturer (Can-Am motorcycles, Spyder, Ski-Doo). Comparable as a multi-segment powersports OEM with shared offroad and performance positioning and similar dealer-network distribution.
• Piaggio & C. S.p.A. Italian parent of Piaggio, Vespa, Aprilia, and Moto Guzzi. Comparable as a multi-brand European two-wheeler manufacturer covering scooters through premium motorcycles (Aprilia competes directly with KTM in sport bikes).
• Yamaha Motor Co., Ltd. Japanese global motorcycle, marine, and powersports manufacturer. Comparable as a large-scale, publicly listed multi-segment motorcycle OEM whose offroad and motocross lines compete directly with KTM across global dealer networks.
• Polaris Inc. (Indian Motorcycle): US-based powersports manufacturer whose Indian Motorcycle brand competes with KTM in the American premium cruiser and performance segments, sharing similar dealer-channel dynamics and aftermarket economics.
• Harley-Davidson, Inc. American premium motorcycle manufacturer. Comparable as a publicly listed global premium two-wheeler OEM with strong brand-led pricing, lifestyle marketing, and an installed-base-driven aftermarket business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ktm Ag