Greenlite Ventures
Greenlite Ventures, Inc. (OTC: GRNL) is a public holding company that has built a gaming, AI sports betting, licensed sports merchandise, and altitude wellness portfolio through a series of acquisitions since 2023.
- Company typePublic
- Founded2000
- HeadquartersNorth Las Vegas, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What Greenlite Ventures does
Greenlite Ventures, Inc. is an OTC-traded public holding company (ticker: GRNL), headquartered at 3609 Hammerkop Drive, North Las Vegas, NV, operating under the DBA 'Game Time Productions.' The company has executed an aggressive, acquisition-led roll-up strategy since 2023, assembling a portfolio that includes AI-driven sports betting solutions (via the October 2024 Grin Gaming acquisition and its GRIN software stack), licensed sports watch assets tied to major sports leagues and celebrities (via the February 2023 Artinian LLC / Game Time Watches acquisition), altitude wellness and training facilities (via the June 2023 acquisitions of three Altitude International Holdings subsidiaries — Altitude Wellness, Trident Water, and Altitude International Chambers), and a 2025 letter of intent to acquire TicketBash.com. In late 2025, the company also announced the expansion of blockchain activities to Coinbase's Base Chain, signaling entry into crypto/web3 infrastructure adjacent to its gaming portfolio.
The company's technology stack centers on the GRIN software stack used to power AI-driven sports betting solutions, with internal positioning emphasizing accuracy and domain specialization. Strategic support includes an investment from World Poker Tour co-founder Lyle Berman, who joined in 2026 to back the development of next-generation digital gaming platforms. The company's revenue mechanics are not publicly disclosed; only the Game Time Watches asset is referenced as a 'profitable revenue base,' and pricing models or customer logos are absent from available sources. No headcount, sales motion, or distribution channel has been identified. Operating geography is limited to the USA, and the company continues to issue corporate updates consistent with active operations, although reported historical financials (2008-2012) reflect deeply negative operating results, with magnitudes that appear anomalous for an entity of this scale.
Greenlite Ventures firmographics
Firmographics- Name
- Greenlite Ventures
- Legal name
- Greenlite Ventures, Inc.
- Website
- https://greenliteventures.wordpress.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Short description
- Greenlite Ventures, Inc. (OTC: GRNL) is a public holding company that has built a gaming, AI sports betting, licensed sports merchandise, and altitude wellness portfolio through a series of acquisitions since 2023.
- Ownership category
- akta.pro rank
Greenlite Ventures industry classification
Industry- Product category
- Sports Betting Technology
- NAICS
- Gambling Industries (7132), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)
- akta.pro secondary industry
- Guilds, Scholarship & Player Networks (asset renting, delegation, communities) (FSAPAGAI)
Keywords
Where Greenlite Ventures is headquartered
LocationHeadquarters
- HQ city
- North Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greenlite Ventures business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales, Personnel
Greenlite Ventures product offering
Product offeringCore offering
Greenlite Ventures, Inc. (OTC: GRNL), doing business as Game Time Productions, operates a diversified portfolio of gaming, sports merchandise, and wellness businesses. Its primary technology offering is AI-driven sports betting solutions built on the GRIN software stack acquired through Grin Gaming. The company also sells licensed sports watches (Game Time Watches) and operates altitude training facilities and chambers acquired from Altitude International Holdings subsidiaries, and has announced blockchain expansion to Coinbase's Base Chain.
Product overview
Greenlite Ventures is an OTC traded company (ticker: GRNL) operating as Game Time Productions. The company operates as a multi-product portfolio entity with AI-driven sports betting and gaming solutions as its primary technology offering, supported by acquired assets including licensed sports watches and altitude training/wellness products. The product portfolio includes the GRIN software stack acquired through Grin Gaming for sports betting applications, licensed sports watch assets from Game Time Watches, and altitude training facilities and chambers from Altitude International subsidiaries.
Differentiator
Problem solved
Functional benefit
Products and services
- AI-Driven Sports Betting Solutions
- Game Time Watches (Licensed Sports Watches)
- Altitude Training Facilities and Chambers
- Blockchain Gaming on Coinbase's Base Chain
Companies that use Greenlite Ventures
Customer profileSegments2 records
Ideal customer profiles4 records
Greenlite Ventures technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Greenlite Ventures partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights5 records
Greenlite Ventures competitors and assessment
Company assessmentDirect peers
- Sportradar: Global sports data and technology provider powering sports betting operators with AI-driven odds, data feeds, and trading services. Directly comparable as a sports betting technology and data platform targeting the same operator customers Greenlite's GRIN stack serves.
- Genius Sports: Sports data and technology company delivering data feeds, odds, and trading technology to sportsbooks. Comparable as a sports betting technology infrastructure provider competing in the same AI/data-driven betting solutions category.
- Better Collective: Sports betting media and performance marketing operator with a portfolio of community and platform assets. Comparable as a roll-up acquirer in the sports betting/iGaming ecosystem pursuing a similar multi-asset consolidation strategy.
- SharpLink Gaming: Public small-cap sports betting performance marketing and affiliate technology company. Closely comparable in scale, public market profile, and focus on enabling sportsbook customer acquisition through technology.
- Catena Media: Online sports betting and casino lead-generation company operating a portfolio of affiliate sites. Comparable as a roll-up operator in the sports betting/iGaming space that has historically grown through acquisitions.
Broad incumbents
- Penn Entertainment: Diversified gaming, sports betting, and entertainment operator that owns the World Poker Tour brand — directly connected to Greenlite's strategic investor Lyle Berman. Relevant as both an industry incumbent and a potential exit partner for Greenlite's gaming assets.
- DraftKings: Leading U.S. sports betting operator with proprietary technology, data, and AI capabilities. Comparable as a broad incumbent that Greenlite could supply or partner with, and a benchmark for the AI-driven sports betting thesis.
- Fanatics: Vertically integrated sports platform spanning licensed merchandise, sportsbook (Fanatics Betting & Gaming), and collectibles. Directly comparable to Greenlite's combination of licensed sports watches and sports betting technology assets.
Emerging players
- PrizePicks: Fast-growing daily fantasy sports operator using AI and data-driven pricing for player props. Comparable as an emerging player applying AI/ML to sports wagering-style products in adjacent market segments.
- Rollbit: Crypto-native gaming platform combining casino gaming, sports betting, and tokenized rewards on-chain. Comparable as an emerging player in the Web3/crypto sports betting space that overlaps with Greenlite's Base Chain expansion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Greenlite Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenlite Ventures leadership team
Management profileNumber of profiles
Greenlite Ventures subsidiaries and ownership
Company hierarchySubsidiaries5 records
Greenlite Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenlite Ventures M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenlite Ventures
What does Greenlite Ventures do?
Greenlite Ventures, Inc. (OTC: GRNL), doing business as Game Time Productions, operates a diversified portfolio of gaming, sports merchandise, and wellness businesses. Its primary technology offering is AI-driven sports betting solutions built on the GRIN software stack acquired through Grin Gaming. The company also sells licensed sports watches (Game Time Watches) and operates altitude training facilities and chambers acquired from Altitude International Holdings subsidiaries, and has announced blockchain expansion to Coinbase's Base Chain.
Is Greenlite Ventures a public or private company?
Greenlite Ventures is a public company. It is classified as public and is currently operating.
When was Greenlite Ventures founded?
Greenlite Ventures was founded in 2000.
Where is Greenlite Ventures based?
Greenlite Ventures is headquartered in North Las Vegas, United States, in the North America region.
Who are Greenlite Ventures's main competitors?
Direct peers on record are Sportradar, Genius Sports, Better Collective, SharpLink Gaming and Catena Media. Broad incumbents are Penn Entertainment, DraftKings and Fanatics. Emerging players are PrizePicks and Rollbit.
Does Greenlite Ventures have an API?
No public API is recorded for Greenlite Ventures.
What industry is Greenlite Ventures in?
Greenlite Ventures's product category is Sports Betting Technology. Its primary akta.pro industry code is MPAFAJAC, Billing, Subscription & Entitlement Management (IAP orchestration), with a secondary code of FSAPAGAI, Guilds, Scholarship & Player Networks (asset renting, delegation, communities). Its NAICS code is 7132 and its SIC code is 7990.