Name

Peach Aviation

Legal name

Peach Aviation Limited

Website

https://corporate.flypeach.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Low-Cost Passenger Airline

NAICS

Scheduled Air Transportation (48111)

SIC

Air Transportation, Scheduled (4512)

akta.pro primary industry

On-Demand Scheduled Commuter (Part 135/Small Aircraft Scheduled) (THABACAN)

Keywords

• Low-cost airline services
• Domestic flight operations
• International Asian routes
• Air travel packages
• Passenger airline transport

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Airline ticket sales: Core revenue from selling passenger tickets for domestic Japan and international Asian routes. Fares start from 2,990 yen domestically and 4,190 yen internationally.
2. Ancillary services: Revenue from add-on services including checked baggage, seat selection, in-flight meals (Tiny Table KISSA), in-flight merchandise, and travel insurance.
3. Peach Travel packages: Package travel deals combining flights and accommodation, providing bundled revenue streams beyond basic tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Peach Aviation operates as a low-cost carrier providing scheduled passenger air travel across 25 domestic Japan routes from six bases and 15 international routes across Asia. Revenue is generated through base ticket sales (starting from 2,990 yen domestically and 4,190 yen internationally) and ancillary services including baggage, seat selection, in-flight meals (Tiny Table KISSA), travel insurance, and bundled flight-plus-hotel packages (Peach Travel). The airline operates a fleet of 25 aircraft from its Kansai International Airport (KIX) base.

Product overview

Peach Aviation operates as a single unified low-cost airline service offering passenger flights across 40 routes (25 domestic and 15 international). The product portfolio includes core flight services plus supplementary modules: Peach Travel (flight + hotel packages), Peach Point (loyalty program), Peach Card (co-branded credit card), Peach Mobile App (booking and trip management), Tiny Table KISSA (in-flight dining), MOMOMAG (in-flight magazine), and an online merchandise shop. The airline operates from six domestic bases and serves destinations across Asia including Seoul, Taipei, Hong Kong, Shanghai, Bangkok, and Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• Peach Aviation Flight Services Scheduled passenger air transportation across 25 domestic Japan routes and 15 international Asian routes, targeting budget-conscious travelers. Fares start from 2,990 yen for domestic and 4,190 yen for international flights.
• Peach Travel (Flight + Hotel Packages)
• Peach Point (Loyalty Program) Loyalty rewards program that enables passengers to earn and redeem points for Peach flights and ancillary services.
• Peach Card (Co-branded Credit Card) Official co-branded credit card offering special benefits and promotions for frequent Peach Aviation travelers.
• Peach Mobile App Official iOS and Android smartphone application for booking flights, managing reservations, online check-in, and accessing real-time flight information.
• Tiny Table KISSA (In-flight Meal Service) In-flight meal service providing food and beverages for purchase by Peach passengers during flights.
• Peach Online Shop (In-flight Merchandise) Official online store for Peach Aviation branded merchandise and in-flight goods, accessible via the Peach website for pre-order and purchase.

Quantifiable outcome

• 75+ million passengers transported since 2011

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• nendocoreStrategic or Co-development Partner · 31 March 2026Tokyo-based design studio nendo developed the complete brand refresh for Peach Aviation's 15th anniversary, including the new logo, leaf symbol, warmer pink tones, ivory and brown earth tones, and random fuselage patterns. The new brand identity was unveiled on March 31, 2026 and implemented from April 1, 2026 in conjunction with Kansai Airport Terminal 2 renovation.
• ANA HoldingscoreStrategic or Co-development Partner · 1 January 2011ANA Holdings is the parent company of Peach Aviation, which is Japan's first low-cost carrier. ANA provides corporate support, fleet access (Peach operates Airbus A321XLRs from ANA's orderbook), and operational infrastructure. Peach operates as a subsidiary within the ANA Group portfolio.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Jetstar Japan: Japanese low-cost carrier jointly owned by Qantas and JAL, operating domestic and short-haul Asian routes. Closest direct peer to Peach in the Japanese LCC segment, competing on overlapping Tokyo, Osaka, and Fukuoka trunk routes.
• ZIPAIR Tokyo: JAL's low-cost subsidiary operating medium-haul international routes from Tokyo Narita. Comparable LCC business model targeting price-sensitive Asian and leisure travelers, overlapping with Peach on several Asia city pairs.
• Spring Japan: Japanese low-cost carrier (formerly Spring Airlines Japan) operating domestic Japanese routes and select China-bound international services. Directly comparable LCC competing with Peach on domestic Japan trunk routes.
• Scoot: Singapore Airlines' low-cost subsidiary operating medium-haul international routes across Asia-Pacific. Comparable LCC long-haul, narrow-body business model with similar ancillary revenue orientation to Peach.
• Cebu Pacific: Philippine low-cost carrier operating an extensive domestic and Southeast Asian international network. Comparable LCC scale and point-to-point network economics to Peach, with similar price-sensitive leisure focus.
• HK Express: Hong Kong-based low-cost carrier (Cathay Group subsidiary) operating regional Asia routes. Direct competitor on the Tokyo-Hong Kong route and comparable narrow-body LCC operating model.

Broad incumbents

• AirAsia: Largest pan-Asian low-cost carrier group with extensive intra-Asia network and brand portfolio. Comparable LCC DNA but operates at much larger scale and broader geographic reach than Peach.
• ANA Holdings: Parent company and Japan's largest full-service airline group. Comparable aviation operations but operates full-service rather than LCC; included because Peach is a wholly-owned subsidiary and benefits from ANA's fleet and operational scale.
• Japan Airlines (JAL): Japan's other flag carrier and ANA's primary domestic competitor. Operates full-service network but also owns LCC subsidiaries (ZIPAIR, Jetstar Japan stake), competing directly with Peach across overlapping routes.

Emerging players

• VietJet Air: Vietnamese low-cost carrier rapidly expanding across Southeast Asia and Northeast Asia. Comparable LCC growth-stage profile with overlapping routes on Japan-Vietnam corridor that Peach serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Peach_EN
• YouTubeyoutube.com/user/PeachAviation
• Facebookfacebook.com/peach.aviation
• Instagraminstagram.com/flypeach
• LinkedInlinkedin.com/company/peach-aviation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peach Aviation