Equipment Depot
Equipment Depot is a full-service material handling dealer and warehouse automation integrator, selling, renting, and servicing forklifts, aerial lifts, and port equipment across 50+ U.S. locations for industrial, distribution, and manufacturing customers.
- Company typePrivate
- Founded1939
- HeadquartersPflugerville, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Equipment Depot does
Equipment Depot is a full-service material handling equipment dealer, rental provider, and warehouse automation integrator serving industrial, manufacturing, distribution, port/intermodal, construction, and agricultural customers across 23 U.S. states. Founded in 1939 and headquartered in Houston, Texas, the company operates 50+ branch locations with a 1,500-mile footprint and employs 1,001–5,000 people, including 850+ certified technicians capable of servicing all major equipment brands and 180 sales professionals. The product portfolio spans electric and LP-gas forklifts, aerial lifts, telehandlers, heavy forklifts, reach stackers, and container handlers, sold or rented under authorized dealer relationships with Cat Lift Trucks, Mitsubishi Forklift Trucks, Jungheinrich, CLARK, SANY, UniCarriers, and Narrow Aisle Ltd.
The company generates revenue across seven streams: equipment sales (one-time), equipment rentals (usage-based), service and maintenance including Total Maintenance & Repair subscription contracts, parts sales (same/next-day shipping from a $22M+ inventory), National Accounts fleet management (managed services), the EQSOLUTIONS warehouse automation division integrating AMRs, conveyors, AS/RS, and cobots from Hai Robotics and Movu Robotics (professional services), and EQFINANCE equipment leasing. Pricing is quote-based across products and services, with subscription PM and TM&R service contracts on annual and monthly billing cadences respectively. Distribution is anchored on a direct enterprise field-sales force organized into four regional territories, supplemented by 50+ branch locations, an e-commerce used-equipment portal, an online rental management platform, and channel-partner distribution arrangements such as the SANY Americas agreement.
Equipment Depot has operated as a subsidiary of Mitsubishi Logisnext Americas Inc. since 2019, following earlier ownership by Pon Holdings. Under MLNA ownership the company has pursued a stated growth plan targeting $1B in revenue by year-end 2025, executing the Norlift of Oregon acquisition in 2022, expanding electric forklift capacity through a new Romeoville facility in 2023, launching the EQSOLUTIONS automation division with Hai and Movu Robotics partnerships in 2024, and divesting its Washington state operations to Bailey Equipment & Intralogistics in January 2026.
Equipment Depot firmographics
Firmographics- Name
- Equipment Depot
- Legal name
- Equipment Depot, Inc.
- Website
- https://eqdepot.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Equipment Depot is a full-service material handling dealer and warehouse automation integrator, selling, renting, and servicing forklifts, aerial lifts, and port equipment across 50+ U.S. locations for industrial, distribution, and manufacturing customers.
- Ownership category
- akta.pro rank
Equipment Depot industry classification
Industry- Product category
- Material Handling Equipment
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
- akta.pro secondary industries
- Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Lifting & Hoisting Rental & Leasing (IMAHAJAN)
Keywords
Where Equipment Depot is headquartered
LocationHeadquarters
- HQ city
- Pflugerville
- HQ country
- United States
- HQ region
- North America
Offices55 records
Markets served
Equipment Depot business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sale of new and used forklifts, aerial lifts, telehandlers, and material handling equipment. Authorized dealer for Cat Lift Trucks, Mitsubishi forklift trucks, Jungheinrich, and other brands. Includes heavy forklifts, port equipment, reach stackers, and container handlers.
- Equipment Rentals: Flexible rental programs for forklifts, boom lifts, scissor lifts, and telehandlers with on-time delivery guarantee. Short-term and long-term rental options to scale fleet up or down based on business demands.
- Service and Maintenance: Forklift service including emergency repairs, planned maintenance, and total maintenance & repair programs. 850+ certified technicians provide service for all major equipment brands. Includes Planned Maintenance (PM) Services and Total Maintenance and Repair (TM&R) Services.
- Parts Sales: OEM and aftermarket parts with same-day or next-day shipping. Parts guarantee for 6 months. Inventory exceeds $22 million with over 12,000 rental units in fleet.
- Fleet Management: National Accounts program providing preferred pricing, fleet management across facilities, operational simplicity, and reliable service for customers with multiple locations.
- Warehouse Solutions: EQSOLUTIONS division providing warehouse automation including AMRs, automated guided vehicles, conveyor systems, automated storage & retrieval systems (AS/RS), warehouse design & planning, and semi-automated equipment.
- Financing: EQFINANCE division providing flexible equipment leasing solutions for equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Planned Maintenance (PM) Services - routine checks and inspections |
| Subscription | Monthly | Total Maintenance and Repair (TM&R) Services - comprehensive coverage |
| Usage-based | Pay-as-you-go | Time and Material (TM) Services - on-demand service |
| Usage-based | Pay-as-you-go | Equipment Rentals - flexible short and long-term rentals |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Equipment Depot product offering
Product offeringCore offering
Equipment Depot is a full-service material handling equipment dealer and rental company that sells, rents, services, and finances forklifts (electric, LP gas, narrow aisle, heavy-duty, container handlers), aerial lifts, telehandlers, and port equipment as an authorized dealer for Cat Lift Trucks, Mitsubishi Forklift Trucks, Jungheinrich, and other OEMs. The company complements equipment with planned maintenance and total maintenance & repair programs delivered by 850+ certified technicians, OEM and aftermarket parts, warehouse automation integration through its EQSOLUTIONS division, pallet racking, and equipment leasing via EQFINANCE, all wrapped in a "Performance. Guaranteed." service pledge.
Product overview
Equipment Depot is a full-service material handling equipment dealer and rental company offering a broad portfolio of equipment and services. The core offering centers on forklifts (electric, LP gas, heavy-duty, container handlers, reach stackers, narrow aisle), aerial lifts (scissor lifts, boom lifts), and telehandlers available for purchase, rental, or lease. These are complemented by warehouse solutions including EQSOLUTIONS automation division (AMRs, conveyors, AS/RS, cobots), pallet racking, and warehouse design services. Service infrastructure includes 850+ certified technicians for maintenance and repair, same-day/next-day parts delivery, training, and safety programs. Value-add services include EQFINANCE leasing, fleet management, national accounts, and batteries/chargers (via Triathlon partnership). Equipment Depot operates as an authorized dealer for Cat Lift Trucks, Mitsubishi Forklift Trucks, Jungheinrich, CLARK, SANY, UniCarriers, and Rocla, with the EQSOLUTIONS division providing warehouse automation integration services.
Differentiator
Problem solved
Functional benefit
Brands
- EQFINANCE: Equipment leasing and financing division providing flexible equipment leasing solutions.
- EQSOLUTIONS
- EQONE
- FLEETEQ
- RENTALEQ
- SERVICEEQ
- PARTSEQ
Products and services
- Forklifts Electric forklifts, pallet jacks, narrow aisle reach trucks, order pickers, turret trucks, LP gas lift trucks, heavy capacity forklifts, and container handlers sold as authorized dealer for Cat Lift Trucks, Mitsubishi Forklift Trucks, and Jungheinrich.
- Aerial Lifts Scissor lifts and boom lifts (aerial work platforms) available for purchase and rental, used in construction, maintenance, and warehouse applications.
- Telehandlers Telescopic handlers available for rental and purchase, used for lifting and moving materials on construction and industrial sites.
- Heavy Forklifts & Port Equipment Heavy duty forklifts, reach stackers, empty container handlers, and loaded container handlers for port and heavy industrial operations.
- Very Narrow Aisle Forklifts Specialized forklifts designed for narrow aisle warehouse operations, including the Artix Articulated Forklift distributed through partnership with Narrow Aisle Ltd.
- Used Equipment Pre-owned forklifts, telehandlers, boom lifts, and scissor lifts sold at competitive prices with quality assurance through the used.eqdepot.com portal.
- Equipment Rentals Flexible rental programs for forklifts, aerial lifts, and telehandlers with guaranteed on-time delivery and scale-up/scale-down flexibility.
- EQSOLUTIONS Warehouse Automation Warehouse automation and systems integration division providing AMRs, conveyors, AS/RS, and cobots designed and implemented by expert automation engineers for warehouse transformation.
- Pallet Racking Ready-to-deliver pallet racking systems with expert design and installation services to maximize warehouse storage space.
- Service & Parts Maintenance services including emergency repairs, planned maintenance, total maintenance and repair, plus OEM and aftermarket parts with same-day or next-day shipping, delivered by 850+ certified technicians.
- EQFINANCE Flexible equipment leasing and financing solutions provided through a dedicated division.
- National Accounts / Fleet Management National accounts program offering preferred pricing, fleet management, and operational simplicity across multiple facilities under the EQONE brand.
- Batteries & Chargers Battery and charger products and service, including partnership with Triathlon Battery Solutions for motive power batteries including tubular lead acid, chargers, and lithium-ion systems.
- Training & Safety Operator safety training, certification programs, and safety services for forklift and equipment operators.
Quantifiable outcome
- 4-hour emergency response time guarantee - repairs completed right the first time or loaner provided free
- +4 more outcomes
Companies that use Equipment Depot
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Equipment Depot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Equipment Depot partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and former.
- Hai RoboticscorePartnership to centralize St. Luke's Health System distribution operations by providing advanced automated turnkey solutions. Hai Robotics is a leading global provider of Automated Storage and Retrieval Systems (AS/RS). Equipment Depot's EQSOLUTIONS division implementing Hai Robotics solutions.
- Movu RoboticscoreEquipment Depot's EQSOLUTIONS division partnered with Movu Robotics to expand warehouse automation technology capabilities. Movu provides plug-and-play automation technologies including pallet shuttle (Movu atlas), AMR solution (Movu ifollow), 3D storage system (Movu escala), and picking robot arm (Movu eligo). Partnership provides robotic technology for warehouse efficiency.
- Narrow Aisle Ltd.coreDistribution agreement for articulated forklifts. Equipment Depot announced as distributor for Narrow Aisle Ltd.'s Artix Articulated Forklift product line. United Kingdom's leading articulated forklift manufacturer partnership.
- Norlift of Oregon, Inc.coreAcquired by Equipment Depot in June 2022, expanding presence into Pacific Northwest region including Portland and Seattle markets. Former family business operated by Tom and Joan Leslie since 1985.
- Mitsubishi Logisnext Americas Inc.coreEquipment Depot was acquired by Mitsubishi Logisnext Americas Inc. (MLNA), the holding company for Mitsubishi Caterpillar Forklift America Inc. (MCFA). MLNA is part of Mitsubishi Logisnext, a leading global provider of innovative logistics, automation, and material handling solutions. As a factory-owned operation, Equipment Depot benefits from global resources while maintaining local expertise.
- Triathlon Battery Solutions, Inc.coreStrategic corporate partnership establishing Equipment Depot as dealer agent for Triathlon Battery Solutions. Equipment Depot may now perform service and warranty work on Triathlon batteries and chargers, expanding power systems business beyond direct sales. Triathlon products include tubular lead acid batteries, advanced chargers, and lithium-ion systems.
- SANY Heavy Port MachinerycoreEquipment Depot appointed as primary distribution partner for SANY Heavy Port Machinery in the Americas market. Multi-year agreement signed December 8, 2017 at Third Annual Dealer Summit in China. Equipment Depot responsible for selling and supporting SANY port equipment including reach stackers, empty container handlers, loaded container handlers, and heavy forklifts.
- Pon Holdings / Pon North AmericaformerEquipment Depot was previously part of Pon North America, a division of Pon Holdings B.V., the largest family-owned business in the Netherlands. Pon employed 13,000-15,000 people at more than 450 locations in 32 countries. Pon provided strong infrastructure for sustaining long-term growth and stability.
Scale indicators13 records
Recent moves7 records
Expansion highlights7 records
Equipment Depot competitors and assessment
Company assessmentDirect peers
- MH Equipment: MH Equipment is a large independent material handling dealer and forklift service provider in the U.S. Midwest, offering competing brands and similar sales/rental/service/parts capabilities to enterprise customers.
- NLT (National Lift Truck): NLT is a multi-brand forklift and material handling equipment dealer providing sales, rental, service and parts across the U.S., directly comparable to Equipment Depot's core offering and customer base.
- H&E Equipment Services: H&E Equipment Services is the closest publicly-traded peer, operating as a multi-brand aerial lift, material handling and industrial equipment rental/sales/service dealer across the U.S. with a similar full-service model and National Accounts emphasis.
Broad incumbents
- Crown Equipment Corporation: Crown Equipment is a major global forklift OEM that sells through a captive dealer network, competing with Equipment Depot at both the equipment level and through its own warehouse automation and fleet management services.
- Sunbelt Rentals: Sunbelt Rentals is one of the largest equipment rental companies in North America, with a material handling and aerial fleet that overlaps with Equipment Depot's rental business, though it spans a much broader equipment portfolio.
- Hyster-Yale Materials Handling: Hyster-Yale is a global lift truck OEM selling Hyster and Yale branded forklifts through independent dealers, providing competing equipment lines, parts and service support to similar enterprise end markets.
- Toyota Material Handling: Toyota Material Handling is the largest forklift OEM in North America, with its own dealer network and an expanding warehouse automation and telematics offering that competes with Equipment Depot across the value chain.
- KION Group: KION Group is a global intralogistics OEM (Linde, STILL, Dematic) competing with Mitsubishi Logisnext's portfolio and offering integrated warehouse automation solutions that overlap with EQSOLUTIONS.
- Raymond Corporation: Raymond is a major U.S. lift truck OEM owned by Toyota, with a captive dealer network and a deep warehouse automation suite, making it a comparable incumbent in narrow aisle and automated material handling.
- United Rentals: United Rentals is the largest equipment rental company in the world, offering aerial lifts, forklifts and material handling alongside broader industrial categories, making it a broad incumbent with overlapping service capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Equipment Depot social profiles
Digital presenceEquipment Depot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equipment Depot leadership team
Management profileNumber of profiles
Profiles13 records
Equipment Depot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equipment Depot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equipment Depot
What does Equipment Depot do?
Equipment Depot is a full-service material handling equipment dealer and rental company that sells, rents, services, and finances forklifts (electric, LP gas, narrow aisle, heavy-duty, container handlers), aerial lifts, telehandlers, and port equipment as an authorized dealer for Cat Lift Trucks, Mitsubishi Forklift Trucks, Jungheinrich, and other OEMs. The company complements equipment with planned maintenance and total maintenance & repair programs delivered by 850+ certified technicians, OEM and aftermarket parts, warehouse automation integration through its EQSOLUTIONS division, pallet racking, and equipment leasing via EQFINANCE, all wrapped in a "Performance. Guaranteed." service pledge.
Is Equipment Depot a public or private company?
Equipment Depot is a private company. It is classified as corporate owned and is currently operating.
When was Equipment Depot founded?
Equipment Depot was founded in 1939. It employs 1,001 to 5,000 people.
Where is Equipment Depot based?
Equipment Depot is headquartered in Pflugerville, United States, in the North America region.
How does Equipment Depot make money?
Seven revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, service and Maintenance, parts Sales, fleet Management, warehouse Solutions and financing.
Who are Equipment Depot's main competitors?
Direct peers on record are MH Equipment, NLT (National Lift Truck) and H&E Equipment Services. Broad incumbents are Crown Equipment Corporation, Sunbelt Rentals, Hyster-Yale Materials Handling, Toyota Material Handling, KION Group, Raymond Corporation and United Rentals.
Does Equipment Depot have an API?
No public API is recorded for Equipment Depot.
What industry is Equipment Depot in?
Equipment Depot's product category is Material Handling Equipment. Its primary akta.pro industry code is TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks), with a secondary code of TLABAFAH, Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers). Its NAICS code is 53241 and its SIC code is 3537.