HAI ROBOTICS
HAI ROBOTICS is a Shenzhen-based warehouse automation company that develops Autonomous Case-handling Robots, HaiPick Systems, and HaiQ orchestration software for goods-to-person fulfillment, serving apparel, e-commerce, 3PL, healthcare, and electronics customers across 40+ countries.
- Company typePrivate
- Founded2016
- HeadquartersShenzhen, China
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What HAI ROBOTICS does
HAI ROBOTICS is a Shenzhen-headquartered warehouse automation company founded in 2015 that develops and deploys Autonomous Case-handling Robots (ACRs) and Autonomous Mobile Robots (AMRs) for goods-to-person fulfillment. The company's flagship HaiPick Systems portfolio comprises four modular configurations—HaiPick Climb, HaiPick System 1, HaiPick System 2, and HaiPick System 3—supported by a robot family that spans the HaiClimber rack-climbing robot, multi-layer A42, telescopic A42T, fork-lifting A3, and grappling-hook ACR variants, plus K50/K600/K1000 AMRs. All systems are orchestrated by the HaiQ intelligent warehouse management software platform, which performs real-time task assignment, path optimization, order prioritization, and fleet management, with documented integration to customer WMS/WES environments (e.g., Desigual's WAMAS). The company holds 9 active design patents in autonomous warehouse robotics and an IP portfolio exceeding 2,400 assets.
The company monetizes through direct enterprise sales of robotic hardware, HaiQ software licensing, professional services for system design and integration, and recurring spare-parts/maintenance contracts. Pricing is quote-based with typical deployments costing up to $1 million and ROI typically achieved within 1-3 years. Distribution combines regional direct offices in the United States, Netherlands, Japan, Singapore, South Korea, Australia, and the United Kingdom with a Tier-1 integrator network that includes Dematic (preferred EMEA integrator), TGW Logistics, Conveyco, Maveneer, and Milestone Projects. End markets include apparel (ANTA, Desigual, New Wave Textiles, BESTSELLER, FILA, New Balance), e-commerce (Boot Barn, Avenue Shops), 3PL (Maersk, SF DHL, LX Pantos), retail (Kohler, LG, TCL, John Lewis), healthcare (St. Luke's, Zuellig Pharma), and electronics (CDW, Prodrive, COSGRA, GE, Philips).
The company reports over 1,300 deployed projects across more than 40 countries and over 30% global market share in the Autonomous Case-handling Robot category, making it the largest ACR provider globally by 2024. Revenue grew 68.6% year-over-year to 1.36 billion yuan in 2024, with overseas orders exceeding 50% of total volume for the first time; the company remained loss-making with a 589 million yuan deficit in the first nine months of 2025. After raising approximately 4.1 billion yuan across 15 funding rounds (post-Series E valuation of 10.9 billion yuan), Hai Robotics filed for a Hong Kong IPO in early 2026, with Goldman Sachs and Citic as lead banks, targeting approximately US$100 million in proceeds.
HAI ROBOTICS firmographics
Firmographics- Name
- HAI ROBOTICS
- Legal name
- HAI ROBOTICS Co.,Ltd.
- Website
- https://www.hairobotics.com/en/home/index
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- HAI ROBOTICS is a Shenzhen-based warehouse automation company that develops Autonomous Case-handling Robots, HaiPick Systems, and HaiQ orchestration software for goods-to-person fulfillment, serving apparel, e-commerce, 3PL, healthcare, and electronics customers across 40+ countries.
- Ownership category
- akta.pro rank
HAI ROBOTICS industry classification
Industry- Product category
- Warehouse Robotics & Automated Storage and Retrieval Systems
- NAICS
- Material Handling Equipment Manufacturing (33392), Commercial and Service Industry Machinery Manufacturing (3333)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)
- akta.pro secondary industries
- Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules) (IMAHABAK), Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)
Keywords
Where HAI ROBOTICS is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices8 records
Markets served
HAI ROBOTICS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales (Robotic Systems): Sale of robotic systems including ACRs (A42, A42T, A3 series), AMRs (K50, K600, K1000), HaiClimber robots, workstations, chargers, and system components. Systems are sold as complete automated storage and retrieval solutions with modular components.
- Software Licenses and Subscriptions: HaiQ intelligent warehouse management software platform provides orchestration, fleet management, and optimization capabilities. Software is managed by local teams globally to ensure digital security and customer support.
- System Integration and Implementation: Professional services for system design, deployment, integration with existing WMS/WES systems, and operational optimization. Partner network including Dematic, TGW Logistics, Conveyco, and Maveneer provides implementation services.
- Spare Parts and Maintenance: Common spare system parts are stocked locally in warehouses around the world, with largest facilities in the United States and The Netherlands, ensuring maximum uptime and low response times for maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise automation solutions |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
HAI ROBOTICS product offering
Product offeringCore offering
HAI ROBOTICS designs, manufactures, and deploys autonomous warehouse automation systems built around its HaiPick Systems portfolio and HaiClimber Autonomous Case-handling Robots (ACRs), HaiPick A42/A42T/A3 case-handling robots, and K50/K600/K1000 Autonomous Mobile Robots (AMRs). The HaiQ software platform orchestrates robots, storage, and orders, while HaiStation workstations and HaiCharger stations complete the goods-to-person offering sold to retailers, 3PL providers, e-commerce operators, and manufacturers globally.
Product overview
HAI ROBOTICS is a global warehouse automation provider offering the HaiPick Systems portfolio, a modular family of goods-to-person Automated Storage and Retrieval Systems (ASRS). The portfolio comprises four base systems—HaiPick Climb (simplified ASRS), HaiPick System 1 (essential high-density), HaiPick System 2 (mixed-type storage), and HaiPick System 3 (maximum density)—each utilizing pre-engineered robots and components that can be customized to specific facility needs. The robot lineup includes Autonomous Case-handling Robots (ACRs) such as the HaiClimber climbing robot, multi-layer A42, telescopic A42T, fork-lifting A3, and grappling-hook variants, plus complementary Autonomous Mobile Robots (AMRs) including the K50 fast-transit and K600/K1000 heavy-duty models. All systems are orchestrated by the HaiQ intelligent warehouse management software platform, supported by HaiStation workstations and HaiCharger charging stations. The company serves diverse industries including apparel, e-commerce, 3PL, retail, grocery, healthcare, electronics, and automotive.
Differentiator
Problem solved
Functional benefit
Brands
- HaiPick Climb: A simplified Automated Storage and Retrieval System (ASRS) designed to help warehouses increase storage density, boost throughput, and adapt workflows to real operational needs.
- HaiPick System 1
- HaiPick System 2
- HaiPick System 3
- HaiQ
- HaiStation
- HaiCharger
Products and services
- HaiPick Climb Simplified Automated Storage and Retrieval System (ASRS) featuring HaiClimber robots that climb racking channels to retrieve totes; offers up to 4,000 totes per hour throughput, 45,000 tote storage capacity within 1,000 m², and 75% storage footprint reduction compared to traditional ASRS.
- HaiPick System 1 Essential goods-to-person solution offering high-reach, high-density inventory storage and retrieval for fast, accurate fulfillment; vertical storage up to 12 meters, up to 3x throughput, 67% labor cost reduction, and 99%+ order pick accuracy with batch picking up to 9 containers per run.
- HaiPick System 2 Versatile solution combining ACR and AMR technology with added bulk and mixed-type storage capabilities; enables automated mixed goods-to-person picking for small, medium, large, bulk, and irregular items stored together, with up to 6x increased efficiency and 5x reduced storage footprint.
- HaiPick System 3 Maximum storage density, speed, and flexibility solution for high-throughput applications; features extreme-density vertical storage up to 12 meters with 43 totes per square meter, supported by K50 Companion Bots that drive fast-moving items.
- HaiClimber Compact climbing robot that moves beneath and between racks, providing fast access to every tote; enables narrow aisles, tall racking, and dense layouts; travels at 4 m/s and climbs at 1 m/s, delivering totes to workstations in under 2 minutes.
- HaiPick A42 (Multi-layer ACR) Autonomous Case-handling Robot for picking and storage of cases up to 6m height; handles up to 9 cases simultaneously, supports separate and mixed picking of plastic totes and carton boxes, and features Wi-Fi communication plus obstacle detection and anti-collision alarms.
- HaiPick A42T (Telescopic Lift ACR) Telescopic ACR with lift capability for extended picking height; lifting speed up to 0.93 m/s and 2.7s ascending/descending tote handling speed; travels across 5m/6m high doors with telescopic uprights and picks/stores 30kg payloads up to 12m high.
- HaiPick A3 (Fork-lifting ACR) Fork-lifting ACR designed for handling pallets and larger items; features autonomous navigation, obstacle avoidance, and automatic charging capabilities.
- HaiPick A42-E6S (Grappling-hook ACR) Grappling-hook ACR that reduces the gap between totes by approximately 60% to 40mm, enabling 3-deep tote rack configurations for maximized storage space.
- HaiPick A42T-E2 (Telescopic Grappling-hook ACR) World's first telescopic ACR with Chain-Pick system powered by a solo hook; hauls up to three interlocking totes at once from racks and carries up to eight in its multi-storage tray tower; maximum picking height of 12m and optimizes storage space by 89%.
- K50 (Fast-transit AMR) Fastest AMR in the industry with max speed of 4 m/s; compact chassis and agile maneuverability; handles 18-25 totes per hour using a 'backpack method' to transport totes from bottom of racks to workstations; 10-minute fast charge for 2 hours of operation.
- K600 & K1000 (Heavy-duty AMR) High-performance heavy-duty AMRs available as supplementary units for HaiPick ACR systems; feature DM-code navigation plus inertial navigation, optional SLAM navigation, and environmental mapping; max load capacity of 600kg and 1000kg respectively with 630mm wide chassis adapting to narrow aisles.
- HaiQ Software Platform Intelligent warehouse management software that orchestrates storage, orders, and robots; smartly assigns tasks, optimizes robot paths, and prioritizes orders in real time; provides real-time visibility into system performance for identifying bottlenecks and adjusting workflows; integrates with existing WMS/WES systems.
- HaiStation (Workstations) Goods-to-person workstations designed for order fulfillment; includes 1-to-1 High Performance Workstation (up to 600 totes/hour), Auto Tray & Detray Workstation (up to 200 totes/hour), On-Robot Picking Workstation (up to 340 totes/hour), U-shaped Conveyor Workstation, and Conveyor Interface (up to 230 totes/hour).
- HaiCharger Intelligent charging stations for HaiPick robots; supports automatic charging when battery runs low with built-in protection circuits ensuring safe charging throughout the process; robots automatically stop charging after full charge.
Quantifiable outcome
- 3x throughput increase
- +9 more outcomes
Companies that use HAI ROBOTICS
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles4 records
HAI ROBOTICS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature6 records
HAI ROBOTICS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and strategic.
- LX PantoscoreGlobal strategic partnership to accelerate warehouse automation. Collaboration aims to deploy advanced robotic systems within LX Pantos logistics facilities, initially focusing on Korean market with shared ambition to expand across key markets worldwide. Includes joint solution development, data sharing, and operational validation
- MaveneerstrategicPartnership to deliver advanced automation for manufacturing and distribution operations. Maveneer provides WxS enterprise software platform that orchestrates material flow, automation, and execution, combined with Hai Robotics' HaiPick System 3 technology for scalable, integrated automation solutions
- HitachistrategicHitachi's next-generation material handling system for Kokuyo's Tohoku IDC logistics hub in Japan integrates HAI ROBOTICS' HaiPick Climb System robots. The first full-scale introduction of this technology in Japan, expected to improve warehouse productivity by approximately 40%
- MaerskcoreFashion fulfillment center partnership in Singapore featuring high-density robotics operating across racks exceeding 10 meters, handling 1,000+ totes per hour. System integrates storage robots with AMRs for both retail distribution and e-commerce orders from dynamically reconfigurable workstations
- DematiccoreEurope-wide partnership as integration partners in warehouse automation. Dematic serves as preferred integrator for Hai Robotics AMR solutions across Europe, with comprehensive framework covering training, quality standards, documentation, warranties, spare parts supply, and technical cooperation
- TGW LogisticscoreGlobal partnership to integrate robotics technologies into advanced warehouse automation solutions. TGW Logistics combines HaiPick Climb technology with their LivePick system architecture, extending flexibility of goods-to-person solutions for fashion, apparel, grocery, and consumer goods sectors
- ConveycostrategicStrategic partnership to deliver warehouse automation solutions. Conveyco integrates HaiPick ASRS technology into their portfolio, offering up to 400% efficiency gains, 300% throughput improvement, 99%+ order picking accuracy, and 75% storage footprint reduction
- HoneywellstrategicPartnership for warehouse automation solutions, combining Honeywell's automation portfolio with HAI ROBOTICS technology for logistics and supply chain applications
Scale indicators12 records
Recent moves8 records
Expansion highlights7 records
HAI ROBOTICS competitors and assessment
Company assessmentBroad incumbents
- Symbotic: NASDAQ-listed Symbotic is a larger US-based automated warehouse robotics platform focused on pallet-level and case-level automation for large retailers and wholesalers. It competes at the high end of the warehouse automation market with a broader, integrated platform than Hai's more modular offering.
- Knapp: Austrian-headquartered Knapp is a major global warehouse automation and logistics software provider with broad ASRS, shuttle, and goods-to-person offerings. It competes with Hai in apparel, retail and 3PL verticals across Europe and globally.
- Dematic: Dematic is a KION-owned global warehouse automation integrator and a strategic Hai partner (preferred EMEA integrator for Hai's AMRs). It is comparable as a broad incumbent channel partner and competitor on integrated warehouse projects where Hai supplies ACR technology into Dematic solutions.
- Berkshire Grey: Berkshire Grey provides AI-enabled robotic automation for warehouse and fulfillment operations including picking, sorting and ASRS. It competes with Hai at the integrated enterprise automation level, particularly in North American retail and logistics accounts.
- Swisslog: Swisslog, a KUKA-owned subsidiary, is a broad warehouse automation incumbent offering ASRS, conveyor, picking and software solutions globally. It overlaps with Hai on goods-to-person projects but operates as a generalist integrator rather than a focused ACR/AMR specialist.
Direct peers
- AutoStore: Norway-headquartered and publicly listed (OSE: AUTO), AutoStore is the global leader in cube-based ASRS goods-to-person systems. It is the most directly comparable peer to Hai Robotics, targeting the same enterprise warehouse customers with high-density storage and retrieval, competing on throughput, density and total cost per pick.
- Quicktron: Shanghai-based Quicktron is a Chinese warehouse robotics specialist focused on AMR-based picking and sorting solutions for e-commerce and manufacturing customers. It competes with Hai Robotics across Asia and increasingly in EMEA on similar goods-to-person use cases.
- Geek+: Beijing-based Geek+ is the closest Chinese-headquartered competitor to Hai Robotics, offering AMR and goods-to-person warehouse robotics across e-commerce, retail and logistics customers. Similar background (China-based, AMR/ACR focus, international expansion) makes it the most directly comparable private competitor.
- GreyOrange: India- and US-headquartered GreyOrange provides AMR and ASRS goods-to-person solutions for retail, 3PL and e-commerce warehouses globally. It is a direct competitor to Hai's HaiPick Systems in enterprise accounts and serves as a benchmark for non-China ACR/AMR vendors.
Emerging players
- Locus Robotics: Locus Robotics is a US-based AMR vendor specializing in collaborative piece-picking robots for e-commerce and retail fulfillment. It overlaps with Hai's AMR use cases but focuses more on piece-level picking versus Hai's case/tote ACR strength.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
HAI ROBOTICS social profiles
Digital presenceHAI ROBOTICS compliance and trust
Trust signalCompliance9 records
HAI ROBOTICS financial estimates
Financial estimateRevenue estimate
Valuation estimate
HAI ROBOTICS leadership team
Management profileNumber of profiles
Profiles9 records
HAI ROBOTICS funding detail
Funding detailFunding overview
Funding rounds11 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HAI ROBOTICS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HAI ROBOTICS
What does HAI ROBOTICS do?
HAI ROBOTICS designs, manufactures, and deploys autonomous warehouse automation systems built around its HaiPick Systems portfolio and HaiClimber Autonomous Case-handling Robots (ACRs), HaiPick A42/A42T/A3 case-handling robots, and K50/K600/K1000 Autonomous Mobile Robots (AMRs). The HaiQ software platform orchestrates robots, storage, and orders, while HaiStation workstations and HaiCharger stations complete the goods-to-person offering sold to retailers, 3PL providers, e-commerce operators, and manufacturers globally.
Is HAI ROBOTICS a public or private company?
HAI ROBOTICS is a private company. It is classified as venture growth investor backed and is currently operating.
When was HAI ROBOTICS founded?
HAI ROBOTICS was founded in 2016. It employs 1,001 to 5,000 people.
Where is HAI ROBOTICS based?
HAI ROBOTICS is headquartered in Shenzhen, China, in the Asia region.
How does HAI ROBOTICS make money?
Four revenue lines are on record. Hardware Sales (Robotic Systems) is the primary driver. The others are software Licenses and Subscriptions, system Integration and Implementation and spare Parts and Maintenance.
Who are HAI ROBOTICS's main competitors?
Broad incumbents on record are Symbotic, Knapp, Dematic, Berkshire Grey and Swisslog. Direct peers are AutoStore, Quicktron, Geek+ and GreyOrange. Locus Robotics is listed as an emerging player.
Does HAI ROBOTICS have an API?
No public API is recorded for HAI ROBOTICS.
What industry is HAI ROBOTICS in?
HAI ROBOTICS's product category is Warehouse Robotics & Automated Storage and Retrieval Systems. Its primary akta.pro industry code is IMAHAHAN, Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls), with a secondary code of IMAHABAK, Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules). Its NAICS code is 33392 and its SIC code is 3537.