Texas Family Fitness

What Texas Family Fitness does

Texas Family Fitness was a privately held, founder-led regional fitness chain that operated 11 brick-and-mortar gym locations across the Dallas-Fort Worth metroplex from its founding in 2003 through December 2024. The company offered individual and family fitness memberships providing access to gym facilities, workout equipment, and fitness amenities at physical locations spanning Coppell, Denton, three Frisco sites, Garland, Lakewood, North Dallas/Richardson, East and West Plano, and The Colony. Revenue was generated through recurring subscription memberships sold direct-to-consumer at club locations, with no disclosed pricing tiers, mobile application, or digital product surface. The firm employed 11-50 staff, was headquartered in Coppell, Texas, and maintained a single-region operating footprint within the DFW market.

Under founder and CEO Trevor Rogers, Texas Family Fitness operated independently for over two decades with no disclosed institutional investors, private equity involvement, or external funding rounds. On December 16, 2024, the company announced a strategic partnership with Planet Fitness, transitioning all 11 locations to the Planet Fitness brand and introducing new wellness and recovery amenities to existing members. The partnership structure (whether acquisition, franchise conversion, or strategic alliance) is not explicitly disclosed in the available source material. The transition effectively marks the end of Texas Family Fitness as an independently branded operating entity, with member communications redirected to planetfitness.com for ongoing updates.

Name

Texas Family Fitness

Legal name

Texas Family Fitness

Website

http://texasfamilyfitness.com/

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Family Fitness was a privately held regional gym chain operating 11 brick-and-mortar fitness clubs across the Dallas-Fort Worth metroplex, serving individual and family members on subscription memberships until its December 2024 partnership transition to Planet Fitness.

Ownership category

akta.pro rank

Product category

Health and Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Family fitness centers
• Gym memberships
• Health club services
• Workout facilities
• Fitness center operations

Headquarters

HQ city

Coppell

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fitness Membership Subscriptions: Texas Family Fitness generated revenue through recurring gym membership subscriptions, offering fitness facilities and equipment to individual and family members at their Texas gym locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Texas Family Fitness operates a brick-and-mortar fitness center chain offering gym facilities, exercise equipment, and fitness amenities to individual and family members across 11 physical locations in the Dallas-Fort Worth Texas metroplex. The core offering consists of recurring gym memberships providing access to fitness facilities at multiple DFW-area locations including Coppell, Denton, Frisco, Garland, Lakewood, Plano, North Dallas/Richardson, and The Colony. Effective December 16, 2024, the chain transitioned to a partnership with Planet Fitness, with locations adopting the Planet Fitness brand and new wellness and recovery amenities.

Product overview

Texas Family Fitness is a brick-and-mortar fitness center chain offering gym facilities and workout services. The company operates multiple gym locations across the Dallas-Fort Worth Texas area. As of December 16, 2024, the company has partnered with Planet Fitness, with its existing locations transitioning to the Planet Fitness brand with new wellness and recovery amenities. The core offering consists of physical fitness facilities serving local communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Texas Family Fitness Gym Services Brick-and-mortar fitness center chain offering gym facilities, workout equipment, and fitness amenities at multiple Dallas-Fort Worth area locations including Coppell, Denton, Frisco, Garland, Lakewood, North Dallas/Richardson, East Plano, West Plano, and The Colony, serving individual and family fitness members.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Planet FitnesscoreStrategic or Co-development Partner · 16 December 2024Texas Family Fitness announced a partnership with Planet Fitness effective December 16, 2024. The partnership involves transitioning all 11 Texas Family Fitness locations to become Planet Fitness locations, bringing new wellness and recovery amenities to members. Members were directed to contact their home club or visit planetfitness.com for transition updates.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• LA Fitness: LA Fitness operates multi-unit, full-service health clubs across the U.S. with recurring membership revenue and an amenity mix (cardio, strength, group classes, pools) directly comparable to Texas Family Fitness's 'high amenity, high value' positioning.
• 24 Hour Fitness: 24 Hour Fitness is a large multi-location fitness club chain offering membership-based access to equipment, group fitness, and personal training, serving a similar consumer segment to Texas Family Fitness across multiple U.S. metros.
• Planet Fitness: Planet Fitness is the direct strategic partner and now the absorbing brand for all 11 Texas Family Fitness locations as of December 16, 2024. It operates the largest low-cost fitness franchise in the U.S. with a membership subscription model that mirrors TFF's revenue mechanics.
• Life Time Fitness: Life Time is a premium, amenity-rich health club operator with subscription memberships, group fitness, and recovery/wellness services, comparable to the 'high amenity' positioning Texas Family Fitness historically marketed.
• Crunch Fitness: Crunch Fitness operates a multi-unit gym chain with tiered membership subscriptions, group fitness classes, and personal training, serving the same mass-market consumer segment as Texas Family Fitness.
• Gold's Gym: Gold's Gym operates a franchised network of mid-to-premium fitness clubs with recurring memberships, group classes, and personal training, overlapping directly with TFF's product offering and member base.
• YouFit Health Clubs: YouFit operates a multi-unit, value-priced gym chain with monthly membership subscriptions, group classes, and personal training, directly comparable in business model and target customer to Texas Family Fitness.
• Anytime Fitness: Anytime Fitness is a 24/7 franchised gym network with recurring membership subscriptions, directly comparable in business model and customer base to Texas Family Fitness's DFW membership clubs.

Regional players

• Chuze Fitness: Chuze Fitness is a regional low-cost gym chain concentrated in the western U.S., operating multi-unit clubs with subscription memberships similar to Texas Family Fitness, though its geographic footprint does not directly overlap with DFW.

Broad incumbents

• Equinox: Equinox is a broad incumbent in the premium fitness club industry, operating multi-location clubs with high-end amenities, group classes, and integrated wellness offerings that overlap with the upper end of Texas Family Fitness's value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/texas-family-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Family Fitness