Presqu'ile Winery

What Presqu'ile Winery does

Presqu'ile Winery is a family-owned estate winery founded in 2007 by the Murphy family on a 400-acre property in the Santa Maria Valley, Santa Barbara County, California — approximately 16 miles from the Pacific Ocean. The estate is anchored by a 73-acre sustainably and regeneratively farmed vineyard and a purpose-built gravity-flow winery designed for minimal-intervention winemaking. The portfolio centers on cool-climate varietals — Pinot Noir, Chardonnay, Syrah, Gamay, Rosé, Sauvignon Blanc, Sparkling, and Aligoté — under the winemaking direction of founding winemaker Dieter Cronje, with Matt Murphy as President and Anna Murphy as enologist.

The business operates a diversified revenue model spanning direct-to-consumer sales, hospitality, and selective wholesale. DTC channels include the estate tasting room, a three-tier wine club (Mini, Petite, and Presqu'ile tiers at $115-$460 per shipment, twice yearly) and an e-commerce storefront shipping domestically and internationally. Hospitality revenue is generated through curated tasting experiences ($50 Estate Flight, $75 Wine + Food Experience), premium estate activities (Polaris vineyard tour at $200, horseback riding at $250, bocce), and a wedding/private-events business with site fees from $6,000 to over $25,000. Wholesale distribution extends to fine-dining accounts across multiple U.S. states and to Canada, the UK, Nordic countries, and Japan.

The company is differentiated by critical-acclaim scores (up to 96 points from Vinous), USA Today and Sunset Magazine recognition, and a deliberate effort to position the estate as a cultural destination through a multi-year collaboration with Los Angeles Nomadic Division (LAND) and experiential programming. The firm is privately held with no institutional investors and operates with 1-10 employees on a small but premium commercial footprint.

Name

Presqu'ile Winery

Legal name

Presqu'ile Winery

Website

https://presquilewine.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned estate winery in Santa Maria Valley producing cool-climate Pinot Noir, Chardonnay, Syrah, and other varietals from a 73-acre sustainably farmed vineyard, serving wine enthusiasts through tasting room visits, a three-tier wine club, private events and weddings, and selective international wholesale distribution.

Ownership category

akta.pro rank

Product category

Estate Winery & Cool-Climate Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Estate winery
• Cool-climate Pinot Noir
• Wine club membership
• Wine tasting experiences
• Private event venue

Headquarters

HQ city

Santa Maria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Wine Sales: Bottle sales through the tasting room, wine club shipments, and e-commerce platform. Primary revenue driver with wine sold directly to consumers at varying price points.
2. Tasting Room Experiences: Paid tasting experiences including Estate Tasting Flight ($50) and Wine + Food Experience ($75), providing premium visitor experiences.
3. Wine Club Memberships: Three-tier membership program (Presqu'ile $400-460, Petite $225-260, Mini $115-160) with twice-yearly shipments, complimentary tastings, and exclusive access.
4. Private Events & Weddings: Event venue rentals including weddings, corporate events, and private gatherings at the estate vineyard.
5. Concert & Event Revenue: Summer concert series featuring local musicians, with ticket sales ($26-$47) generating incremental revenue and driving brand awareness.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Presqu'ile Winery produces and sells estate-grown cool-climate wines — Pinot Noir, Chardonnay, Syrah, Gamay, Rosé, Sauvignon Blanc, Sparkling, and Aligoté — crafted from a 73-acre sustainably farmed vineyard in the Santa Maria Valley using a gravity-flow minimal-intervention winery. Beyond bottled wine, the company sells recurring Wine Club memberships, paid tasting experiences and estate tours, and rents its property as a venue for private events and weddings.

Product overview

Presqu'ile Winery is a family-owned estate winery in Santa Barbara County producing cool-climate wines from its sustainably farmed vineyard in the Santa Maria Valley. The product portfolio centers on six core wine varietals—Pinot Noir, Chardonnay, Syrah, Gamay, Rosé, Sauvignon Blanc, Sparkling, and Aligoté—crafted to reflect terroir, seasons, and a sense of place. These wines are distributed through three wine club membership tiers (Presqu'ile, Petite, and Mini) offering quarterly shipments, discounts, and exclusive access. The winery also offers experiential add-ons including wine tasting flights, food & wine tours, private vineyard tours via Polaris vehicle, horseback riding experiences, and private event hosting including weddings. The estate features an Inciardi Mini Print Vending Machine as a creative visitor engagement tool. The wine program has been recognized by Wine Spectator, Wine Enthusiast (scores up to 95), Vinous (up to 96), and Jeb Dunnuck (up to 94+).

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Pinot Noir Cool-climate Pinot Noir crafted from estate fruit and select vineyard sites across the Santa Maria Valley, reflecting the region's terroir with structure, freshness, and balance; for individual wine consumers, collectors, and wholesale restaurant accounts.
• Estate Chardonnay Cool-climate Chardonnay from Santa Barbara County, produced in a style emphasizing balance and terroir expression; sold direct-to-consumer and through fine dining wholesale accounts.
• Estate Syrah Cool-climate Syrah crafted from estate and sourced fruit, reflecting the Santa Maria Valley terroir; sold via tasting room, wine club, and wholesale channels.
• Estate Gamay Gamay produced from Santa Maria Valley fruit, offering a lighter-bodied red wine option alongside the flagship Pinot Noir and Syrah.
• Estate Rosé Rosé wine crafted in a Provence-inspired style, offering refreshing summer sipping options as part of the estate's varietal lineup.
• Estate Sauvignon Blanc Sauvignon Blanc from Santa Barbara County, providing a crisp white wine option in the estate portfolio.
• Estate Sparkling Wine Sparkling wine offering from the estate, available for celebrations and special occasions via tasting room and e-commerce.
• Estate Aligoté Aligoté from Santa Maria Valley, offering an alternative white wine varietal in the estate portfolio.
• Presqu'ile Wine Club Membership Three-tier recurring wine club (Presqu'ile, Petite, Mini) delivering 3–12 bottles twice yearly at $115–$460 per shipment, with tiered member discounts (10%–20%), complimentary tasting reservations, and priority access to limited releases; for loyal individual wine consumers.
• Wine + Food Experience Two-hour estate tasting pairing a flight of five current-release wines with a Chef's Mezze Lunch prepared by Estate Chef Julie Simon, priced at $75 per guest; for wine country visitors seeking elevated food-and-wine pairings.
• Estate Tasting Flight Guided tasting of current-release estate wines served on the terrace with panoramic Santa Maria Valley views, priced at $50 per guest; for tasting room visitors.
• Presqu'ile Food & Wine Tour Private guided estate tour through amphitheater, wine cave, winery, and lily pond, concluding with a seated tasting and Chef's Mezze, priced at $165 per guest; for visitors seeking a deeper estate immersion.
• Private Polaris Tour & Lunch Off-road Polaris vehicle tour across 73 acres of sustainably farmed vineyard with wine tasting among vines and seasonal picnic by the lily pond, available April–October at $200 per guest.
• Estate Horseback Riding + Tasting Guided horseback tour through the 400-acre estate with views of the Santa Maria Valley and San Rafael Mountains, followed by a tasting menu and wine pairing, priced at $250 per person.
• Wine + Bocce Private Experience Private terrace experience for groups of 8–20 guests featuring Presqu'ile wine, food from Chef Julie Simon, and access to a regulation Bocce Court and Horseshoes, starting at $750 food & wine minimum.
• Private Events at Presqu'ile Private event hosting across Garden Lounge (seated 60), Viewing Terrace (12–20), and Private Dining Room (20), accommodating up to 100 guests for corporate and personal engagements; for event hosts seeking a premium vineyard venue.
• Presqu'ile Wedding Packages Wedding hosting packages including Premier (capacity 150, site fees from $25,000), Vows with a View (capacity 60, site fees from $10,000), and Daytime Fête (capacity 40, site fees from $6,000); for couples hosting weddings at a premium estate venue.
• Inciardi Mini Print Vending Machine Coin-operated vending machine dispensing original Ana Inciardi linocut prints inspired by food, wine, and everyday joy for four quarters per print; a creative visitor engagement at the Presqu'ile tasting room.

Quantifiable outcome

• Top 10 Tasting Rooms – USA Today National Readers Poll (2019)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Los Angeles Nomadic Division (LAND)coreStrategic or Co-development PartnerMulti-year artistic collaboration featuring rotating art installations at the estate, including 'Here We Are' by Glenn Sorberg. The partnership enhances the visitor experience and positions Presqu'ile as a cultural destination beyond wine, integrating contemporary art into the wine country experience.
• Four Seasons Hotel Minneapolis (Mara restaurant)coreChannel Partner/ Reseller/ DistributorMara restaurant at Four Seasons Hotel Minneapolis features Presqu'ile wines by the glass and bottle, showcasing estate wines to luxury hotel guests. This partnership provides high-visibility placement in an upscale hospitality setting.
• Good Medicine PresentsminorGTM or Marketing PartnerConcert and event organizer producing the winery's summer concert series. Good Medicine Presents brings local musicians to the estate, creating experiential events that drive visitation and brand engagement.
• OASIS CenterminorGTM or Marketing PartnerNonprofit partner for charitable events and community programming. OASIS Center collaborates with Presqu'ile on select events, providing community engagement and social impact opportunities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sanford Winery & Vineyards: Santa Maria Valley estate winery pioneering Pinot Noir and Chardonnay from the AVA. Comparable estate scale and direct-to-consumer tasting room model in the same region.
• Au Bon Climat Winery: Historic cool-climate Pinot Noir and Chardonnay specialist based in Santa Maria Valley. Long-established direct peer with similar estate-grown positioning and premium pricing structure.
• Cambria Estate Winery: Estate winery in the same Santa Maria Valley AVA focused on cool-climate Pinot Noir and Chardonnay. Closest direct geographic and varietal peer, competing for the same sommelier, collector, and DTC wine club audiences.
• Beaux Frères Winery: Family-owned Oregon Pinot Noir estate with strong critical reputation and mailing-list allocation model. Comparable in estate scale, family ownership, and reliance on critical scores and allocation-driven pricing.
• DAOU Vineyards & Winery: Family-owned Paso Robles estate winery combining premium hospitality, restaurant placement, and wine club subscriptions. Comparable family-ownership model and aggressive experience-led DTC strategy.
• Fess Parker Winery & Vineyard: Family-owned Santa Barbara County estate winery with a strong tasting room, event venue, and wine club program. Directly comparable in hospitality-driven DTC model and premium varietal mix.
• Tablas Creek Vineyard: Estate winery in Paso Robles known for estate-grown Rhône varietals, wine club, and tasting room experiences. Directly comparable in estate scale, family partnership structure, and DTC wine club emphasis.
• Penner-Ash Wine Cellars: Boutique Willamette Valley winery specializing in cool-climate Pinot Noir and Chardonnay with tasting room and wine club. Comparable in estate scale, varietal focus, and DTC-driven premium positioning.

Broad incumbents

• JUSTIN Vineyards & Winery: Family-founded Paso Robles estate with hospitality, restaurant, and broad distribution program. Comparable in estate experience and DTC strategy, but operates at larger scale with broader varietal and price-point range.
• Cakebread Cellars: Long-established family-owned Napa Valley winery with broader varietal portfolio, larger distribution, and deep on-premise presence. Comparable in family ownership and premium positioning but at greater scale and reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/presquilewine
• Instagraminstagram.com/presquilewine
• Xx.com/presquilewine
• LinkedInlinkedin.com/company/petsitter

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presqu'ile Winery