Cambria Estate Winery

What Cambria Estate Winery does

Cambria Estate Winery is a privately held, family-owned winery founded in 1986 in the Santa Maria Valley AVA of Santa Barbara County, California, when Barbara Banke and the late Jess Jackson purchased the Tepusquet Vineyard (originally planted in 1971, one of the first in the region). Wholly owned by Jackson Family Wines and operated from 1,500 acres of sustainably-farmed estate vineyards, the company employs 11-50 staff and is led today by Banke as Chairman and Proprietor alongside co-proprietors Katherine Jackson and Julia Jackson, with Denise Shurtleff as General Manager and Jill Russell as Head Winemaker. The firm holds CCSW (since 2010), SIP (since 2011), and IWCA (since 2018/2019) sustainability certifications, operates a 1,836-panel solar array supplying roughly 54% of winery power, and runs a near-zero-waste operation with less than 1% of waste sent to landfill.

Cambria's core technical platform is block-by-block viticulture with clone-specific winemaking: dual stainless-steel and French-oak fermentation programs, custom barrel production through World Cooperage and a French stave mill, and a portfolio organized into flagship wines (Katherine's Vineyard Chardonnay at $22 and Julia's Vineyard Pinot Noir under $30), a Signature Collection ($60-$80 for Katherine's and Barbara's Signature wines), a Clone Collection bottling single-clone Pinot Noirs (Clones 4, 23, 2A), a Winemaker's Collection (Mesa Terrace, Fog Tide, West Point, Element), Tepusquet Vineyard Rhône varietals (Viognier, Syrah), and the 2025-launch Txiki White Wine — a lightly sparkling Basque-Txakolina-inspired extension. Pricing ranges from $22 per bottle on flagships to $115 on library selections, with recurring club revenue, complimentary tastings, and 15-25% member discounts anchoring retention.

The business runs a hybrid go-to-market model with four parallel revenue streams: owned e-commerce DTC at store.cambriawines.com (subject to direct-shipping restrictions in Alabama, Arkansas, Delaware, Indiana, Louisiana, Mississippi, New Jersey, Rhode Island, and Utah); The Cambria Collective wine club, a subscription with three tiers (4, 6, and 12-bottle memberships, the latter capped at 50 members and priced $400-$460 per quarterly shipment); national wholesale distribution throughout the US plus parts of Canada via Jackson Family Wines' network; and an experiential arm comprising estate tastings at a shared Brewer-Clifton tasting room in Los Olivos, virtual tastings by reservation, and event-driven activations (Golden Hour pop-ups, #WomensDayTheCambriaWay). Distribution is reinforced by an Instacart same-day delivery partnership and an in-house Brand Ambassador program, with marketing emphasis on female-led ownership, sustainability, and single-vineyard terroir expression.

Name

Cambria Estate Winery

Legal name

Cambria Estate Winery

Website

https://cambriawines.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Cambria Estate Winery is a Jackson Family Wines-owned, family-operated Santa Maria Valley winery producing premium estate wines from Pinot Noir, Chardonnay, and Rhône varietals on 1,500 acres. It serves wine enthusiasts, collectors, and sustainability-minded consumers via DTC e-commerce, a tiered wine club, national wholesale, and curated tasting experiences.

Ownership category

akta.pro rank

Product category

Estate Winery / Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Bars (CRANACAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate winemaking
• Pinot Noir production
• Chardonnay production
• Wine club subscription
• Sustainable vineyard

Headquarters

HQ city

Santa Maria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-Consumer Wine Sales: Online sales through owned e-commerce storefront; wine shipped directly to consumers in states where direct shipments are permitted by law
2. Wine Club Membership: Three membership tiers (4-bottle, 6-bottle, 12-bottle) with shipments three times per year; includes complimentary tastings, discounts, and VIP access for members
3. Wholesale Distribution: Nationally distributed throughout the United States and parts of Canada via wholesale channels, specialty stores, and restaurants
4. Tasting Room Experiences: Estate tastings at shared Brewer-Clifton tasting room in Los Olivos; pre-paid reservations for curated tasting experiences
5. Virtual Tastings: Personalized virtual tastings with Estate team or Brand Ambassador offered by reservation for special occasions

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels12 records

Core offering

Cambria Estate Winery produces and sells estate-grown, sustainably-certified wines — primarily Pinot Noir and Chardonnay plus Rosé, Syrah, and Viognier — from 1,500 acres in the Santa Maria Valley AVA. It sells wines through its own e-commerce store, a tiered wine club subscription, wholesale to retailers and restaurants across the U.S. and parts of Canada, an estate tasting room shared with Brewer-Clifton in Los Olivos, and personalized virtual tastings.

Product overview

Cambria Estate Winery is a family-owned winery in Santa Barbara County producing estate-crafted wines from 1,500 acres of sustainably-farmed vineyards in the Santa Maria Valley. The portfolio includes flagship wines (Katherine's Vineyard Chardonnay and Julia's Vineyard Pinot Noir), Signature Collection wines named after family members (Katherine's, Barbara's, and Julia's Signature wines), the Clone Collection highlighting individual grape clones (Clone 4, Clone 23, Clone 2A), and the Winemaker's Collection exploring site expressions (Mesa Terrace, Fog Tide, West Point, Element). The winery also offers gift sets (Pinot Lovers Pack, Classics Collection), seasonal and holiday packs, and The Cambria Collective wine club subscription service delivering wines three times annually. Experiences include estate tastings at the Los Olivos location and virtual tastings. New product offerings include Txiki White Wine (2025).

Differentiator

Problem solved

Functional benefit

Products and services

• Katherine's Vineyard Chardonnay Cambria's flagship Chardonnay. Fermented in both stainless steel and barrels to balance fresh flavors with texture and complexity; sourced from Katherine's Vineyard in the Santa Maria Valley. Targeted at premium Chardonnay drinkers.
• Julia's Vineyard Pinot Noir Cambria's flagship Pinot Noir. Sustainably crafted from a single-vineyard (Julia's Vineyard); balances earth, red fruit, and crushed seashells with cool coastal elegance. Targeted at premium Pinot Noir drinkers.
• Julia's Vineyard Rosé Estate Rosé of Pinot Noir grown specifically for this single-vineyard bottling. Certified sustainable with dry, bright acidity and tart finish. Targeted at rosé drinkers and as a summer premium offering.
• Katherine's Signature Chardonnay Signature Collection Chardonnay sustainably crafted from the most expressive blocks of Katherine's Vineyard. Targeted at collectors and connoisseurs seeking a richer, age-worthy Chardonnay.
• Barbara's Signature Pinot Noir Signature Collection Pinot Noir sustainably crafted from a singular Clone 667. Vivid cranberry, wild cherry, and blueberry with hallmark silkiness. Targeted at premium Pinot Noir collectors.
• Julia's Signature Pinot Noir Signature Collection Pinot Noir named after proprietor Julia Jackson; crafted from organically farmed grapes barrel-selected from premiere blocks with deep color, blueberry, blackberry, and earth aromas. Targeted at premium Pinot Noir collectors; built for aging.
• Tepusquet Vineyard Viognier Estate Viognier from the renowned Tepusquet Vineyard in the Santa Maria Valley. Bright citrus, white peach, candied lemon peel, and floral notes with balanced acidity. Targeted at white wine enthusiasts seeking a Rhône varietal.
• Tepusquet Vineyard Syrah Cool-climate Syrah from the Tepusquet Vineyard in the Santa Maria Valley. Rich, full-bodied with coffee, chocolate, blueberry, and raspberry notes. Targeted at red wine enthusiasts, especially pairing with Santa Maria-style Tri-Tip.
• Clone 4 Pinot Noir Clone Collection Pinot Noir from the Pommard clone (also known as Clone 4). Celebrated for depth and ageability; aromas of ripe cherry, strawberry, cinnamon, sweet vanilla, and earthiness. Targeted at clone-specific Pinot Noir enthusiasts and collectors.
• Clone 23 Pinot Noir Clone Collection Pinot Noir from the Swiss Wadenswil Clone 23. Dark purple color with blueberry, blackberry, spicy oak, and mocha aromas. Targeted at Pinot Noir drinkers who favor a more robust, Cabernet-like profile.
• Clone 2A Pinot Noir Clone Collection Pinot Noir from the Swiss Wadenswil Clone 2A, grown on hillside blocks. Powerful red and dark berry fruit with floral characters, spice, and earth. Targeted at clone-curious Pinot Noir enthusiasts.
• Mesa Terrace Pinot Noir Winemaker's Collection Pinot Noir; a blend of blocks and clones from the 'seat' (mesa terrace) of the Santa Maria Valley Bench. Limited production, released to Club Members first. Targeted at wine club members seeking site-expressive bottlings.
• Fog Tide Chardonnay Winemaker's Collection Chardonnay inspired by the rolling fog that envelops the estate. Pineapple and lemon-lime zest aromas with bright acidity and full depth. Limited production, released to Club Members first. Targeted at wine club Chardonnay enthusiasts.
• West Point Chardonnay Winemaker's Collection Chardonnay from the westernmost blocks that ripen first. Orange blossom, lemon zest, honey, and graham cracker aromas with creamsicle and honeysuckle flavors. Limited production, released to Club Members first.
• Element Pinot Noir Winemaker's Collection Pinot Noir celebrating a singular aspect of the Estate each year, whether a specific clone or distinct block. Each vintage features a unique blend. Limited production, released to Club Members first. Targeted at collectors and wine club members.
• Pinot Lovers Pack Three-bottle gift set exploring Julia's Vineyard Pinot Noir; includes 2019 Julia's Signature Pinot Noir, 2021 Clone 4 Pinot Noir, and 2021 Element Pinot Noir ($205). Targeted at connoisseurs and gift buyers who appreciate subtle differences between clones and vintages.
• Cambria Classics Collection Three-bottle gift set in a kraft gift box with branded ribbon: 2023 Julia's Vineyard Rosé, 2023 Julia's Vineyard Pinot Noir, and 2022 Katherine's Vineyard Chardonnay ($82). Targeted at gift buyers for celebrations and special occasions.
• Txiki White Wine 2025 new lightly sparkling Txiki White Wine inspired by Txakolina from the Basque coast. Cold-fermented to preserve bright acidity, fresh fruit aromas, and coastal minerality; grapefruit, lime zest, and white peach notes. Targeted at consumers seeking approachable, lightly sparkling premium white wines.
• The Cambria Collective (Wine Club) Subscription wine club delivering estate wines three times per year (February, May, November) across three tiers: 4-bottle ($150-$200/shipment), 6-bottle ($200-$280/shipment), and 12-bottle ($400-$460/shipment, capped at 50 memberships). Benefits include discounts (15-25% off all wine), complimentary shipping on the top tier, complimentary Small Lot Tastings, and customizable releases. Targeted at repeat wine buyers seeking allocation, member pricing, and VIP access.
• Estate Tastings In-person wine tasting experiences at the Brewer-Clifton Tasting Room in Los Olivos, CA. Features curated wine selections with an intimate environment. Pre-paid reservations for groups up to 8 people; open Wednesday through Sunday 11am-5pm. Targeted at visitors to Santa Barbara wine country.
• Virtual Tastings Personalized remote wine tasting experiences guided by the Estate team or Brand Ambassador. Available by reservation for special occasions, bachelorette parties, birthdays, or date nights. Targeted at consumers outside the Los Olivos area who want a guided Cambria tasting experience.

Quantifiable outcome

• 2006 Julia's Vineyard Pinot Noir ranked #1 on Wine Enthusiast Top 100 Wines List for 2009
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Familia TorrescoreStrategic or Co-development Partner · 1 January 2019In 2019 Barbara Banke & Katherine Jackson, in partnership with Spain's Familia Torres, formed International Wineries for Climate Action (IWCA). This organization takes a science-based approach to reducing carbon emissions and fighting climate change, founded by Jackson Family Wines and Familia Torres in 2018.
• Brewer-CliftonminorOthersCambria wines are featured in a shared tasting room space with Brewer-Clifton in downtown Los Olivos at 2367 Alamo Pintado Ave.
• American Farmland TrustminorStrategic or Co-development PartnerNonprofit focused on agricultural land preservation and sustainable farming practices; Cambria supports AFT's No Farms, No Food message and conservation efforts
• Women's Earth Alliance (WEA)coreStrategic or Co-development Partner2026 philanthropic partner; WEA delivers funding and technical, entrepreneurial, and leadership training to women leading environmental justice projects worldwide; Cambria's partnership supports women's leadership to protect the environment
• Equality NowminorStrategic or Co-development PartnerInternational human rights organization protecting and promoting rights of women and girls; Cambria supports through philanthropy
• SeaTreesminorStrategic or Co-development PartnerNonprofit dedicated to planting and protecting blue-carbon coastal ecosystems; supports ocean protection to mitigate climate change for sustainable wine production
• Amazon FrontlinesminorStrategic or Co-development PartnerWomen's Empowerment Program supporting Indigenous women and strengthening families through community-led enterprises and socio-agricultural projects
• International Wineries for Climate Action (IWCA)coreStrategic or Co-development PartnerOrganization founded by Jackson Family Wines and Familia Torres in 2018; takes science-based approach to reducing carbon emissions; Cambria participates as part of Jackson Family Wines
• California Sustainable Winegrowing Alliance (CSWA)coreOthersHolds CCSW (Certified California Sustainable Winegrowing) certification since 2010; water and energy conservation, biodiversity enhancement, waste management, pest control
• Sustainability in Practice (SIP) CertifiedcoreOthersHolds SIP certification since 2011; focuses on People, Planet, and Prosperity triple bottom line; annual third-party audits

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Williams Selyem: Allocation-driven Russian River Valley Pinot Noir producer with a renowned mailing list and limited-production estate wines; mirrors Cambria's clone-specific, allocation-led premium positioning.
• Tablas Creek Vineyard: Estate Rhône-blend producer in Paso Robles with a strong DTC, wine-club, and sustainability-led model; comparable in family ownership, certified-sustainable estate farming, and direct-to-consumer emphasis.
• Domaine de la Côte: Boutique Sta. Rita Hills Pinot Noir producer emphasizing single-vineyard, low-intervention wines with strong critic scores; comparable in estate scale, varietal focus, and premium positioning.
• Sea Smoke Estate Vineyards: Santa Rita Hills estate producer of high-end, single-vineyard Pinot Noir and Chardonnay with a tightly allocated wine club; directly comparable in DTC scarcity model and premium pricing.
• Brewer-Clifton: Santa Barbara County winery focused on Chardonnay and Pinot Noir from Sta. Rita Hills and Santa Maria Valley; shares Cambria's tasting room in Los Olivos and is a directly comparable small-lot producer in the same region.
• Foxen Vineyard & Winery: Estate winery in Santa Maria Valley AVA with a similar DTC and wine-club-driven model, producing cool-climate Pinot Noir, Chardonnay, and Rhône varietals from historic vineyards.
• Presqu'ile Winery: Family-owned estate winery in Santa Maria Valley producing Pinot Noir, Chardonnay, and Syrah with a hospitality-focused DTC model and wine club, directly comparable in scale and GTM.
• Stolpman Vineyards: Estate-grown Ballard Canyon producer focused on Rhône varietals; comparable in estate-only philosophy, sustainability positioning, and DTC-club-led distribution.
• Au Bon Climat: Historic Santa Barbara County winery renowned for cool-climate Chardonnay and Pinot Noir; comparable in varietal focus, single-vineyard philosophy, and family-scale operations.

Broad incumbents

• Kendall-Jackson (Jackson Family Wines): Flagship mass-premium brand of Cambria's parent Jackson Family Wines; relevant for understanding Cambria's positioning within the parent's portfolio, though it operates at much larger scale and broader price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CambriaWines
• YouTubeyoutube.com/@cambriawinery
• Facebookfacebook.com/cambriawines
• Instagraminstagram.com/cambriawines
• Pinterestpinterest.com/cambriawinery

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cambria Estate Winery