Creactives
Creactives Group S.p.A. is an Italy-based, publicly listed AI software company providing procurement and supply chain data foundation solutions — including master data governance, spend analytics, and procurement guidance — to large multinational enterprises via proprietary deep learning and a tier-1 implementation partner network.
- Company typePublic
- Founded2000
- HeadquartersVerona, Italy
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Creactives does
Creactives Group S.p.A. is an Italy-based, publicly listed (Euronext Growth Milan, ticker: CREG) AI software provider that builds a data foundation for procurement and supply chain excellence. The company serves large multinational enterprises — with named customers including ABInBev, Siemens, Enel, CEMEX, BorgWarner, Gestamp, and Subsea7 — by cleansing, deduplicating, categorizing, and enriching multilingual master and spend data across complex ERP and S2P environments. Its core products are TAM (Material & Service Master Data Governance), TSV (TotalSpend Vision for Spend Analytics), and Data Assistants (Procurement Guidance Automation), with a new Unified Digital Twin for Supply Chain Data Space launched in April 2026.
The platform combines proprietary Deep Learning algorithms with Knowledge Engineering and a Crowd Learning mechanism, and is differentiated by native support for 25+ languages, multi-taxonomy categorization, and what the company describes as the world's largest knowledge base of industrial components for MRO spend management. Distribution is dual-track: direct enterprise sales (with regional offices in Verona, Frankfurt, and Madrid) supplemented by a tier-1 implementation partner network including Accenture, KPMG (with a CoE in Belgium), NTT Data, Bain & Company, Indra, and Capgemini, plus technology partners such as Apsolut (SAP Ariba) and AWS.
Creactives operates a subscription-based SaaS revenue model with implementation services. H1 FY25/26 results show sales revenues of €3.9M (including €2.9M recurring, +32% YoY) and production value of €4.9M (+16% YoY). The company is PMI Innovativa certified, holds ISO 9001/27001/27017/27018 and CyberVadis certifications, and is governed by founder-CEO Paolo Gamberoni alongside co-founders Adriano Garibotto (Sales & Marketing) and Francesco Bellomi (CTO), with a January 2025 merger consolidating the operating subsidiary into the listed parent entity.
Creactives firmographics
Firmographics- Name
- Creactives
- Legal name
- Creactives Group S.p.A.
- Website
- https://creactives.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Creactives Group S.p.A. is an Italy-based, publicly listed AI software company providing procurement and supply chain data foundation solutions — including master data governance, spend analytics, and procurement guidance — to large multinational enterprises via proprietary deep learning and a tier-1 implementation partner network.
- Ownership category
- akta.pro rank
Creactives industry classification
Industry- Product category
- Procurement and Supply Chain Data Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Creactives is headquartered
LocationHeadquarters
- HQ city
- Verona
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Creactives business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions and Licensing: SaaS-based AI solutions for procurement and supply chain data management, likely delivered as subscription licensing with implementation services
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Creactives product offering
Product offeringCore offering
Creactives provides an AI-powered Data Foundation platform for Procurement and Supply Chain, built on a combination of Deep Learning, Knowledge Engineering, and Crowd Learning. The platform creates a Digital Twin of enterprise master and spend data, enabling organizations to cleanse, harmonize, deduplicate, and enrich multilingual material and service data across ERP and S2P systems. It is delivered as three integrated products: TAM for Material & Service Master Data Governance, TSV for Spend Analytics, and Data Assistants for Procurement Guidance Automation.
Product overview
Creactives provides an AI-powered Data Foundation platform for Procurement and Supply Chain excellence, consisting of three integrated solutions: TAM (Technical Article Management) for Material and Service Master Data Governance, TSV (TotalSpend Vision) for Spend Analytics, and Data Assistants for Procurement Guidance Automation. The platform combines proprietary deep learning algorithms with Knowledge Engineering and Crowd Learning to create a Digital Twin of Master and Spend Data. This enables organizations to cleanse, harmonize, and enrich multilingual procurement data across ERP and S2P systems, reducing maverick purchases, optimizing inventory, and accelerating digital transformation.
Differentiator
Problem solved
Functional benefit
Brands
- TAM: Material & Service Master Data Governance – AI-powered solution for categorizing, standardizing, and enriching material and service master data across multilingual ERP environments.
- TSV
- Data Assistants
Products and services
- TAM (Technical Article Management) AI-powered Material and Service Master Data Governance solution that classifies, standardizes, deduplicates, and enriches material master data across multilingual ERP systems. Supports 4-level categorization, duplicate detection, and technical attribute extraction. Used by enterprises in manufacturing, oil and gas, FMCG, and utilities to cleanse and govern their master data at scale.
- TSV (TotalSpend Vision) Spend Analytics solution that structures, categorizes, and harmonizes spend data from multiple ERP and S2P systems. Enables granular spend visibility, reporting, and sourcing optimization across global organizations for strategic procurement and sourcing teams.
- Data Assistants Real-time AI assistants integrated into procurement workflows that guide purchasing requisitioners with accurate material suggestions, categorization, and compliance checks for purchase requisitions and purchase orders. Provides procurement guidance automation for global purchasing teams.
- Unified Digital Twin for Supply Chain Data Space Digital representation of enterprise master data and spend data for the supply chain, enabling organizations to create a comprehensive digital twin of their procurement and supply chain information.
Quantifiable outcome
- 15-20% savings on addressable spend, 75% time reduction with touchless POs
- +8 more outcomes
Companies that use Creactives
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
Creactives technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Creactives partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AccenturecoreGlobal professional services company with 732,000 people serving clients in 120+ countries. Accenture serves as an Implementation Partner, applying Creactives technology independently as certified Centers of Excellence to deliver high-impact implementations to enterprise clients.
- KPMGcoreGlobal professional services firm with 227,000 professionals in 146 countries. KPMG Belgium has created a Creactives Centre of Excellence, combining Creactives' knowledge with KPMG's expertise in procurement, supply chain, and master data management.
- NTT DATAcoreTrusted global innovator of IT and business services headquartered in Tokyo with 150,000 people in 50+ countries. Part of NTT Group, helping clients transform through consulting, industry solutions, and managed services.
- Bain & CompanycoreGlobal consultancy with presence in 65 cities in 40 countries. Helps ambitious organizations define the future and achieve extraordinary results. Serves as Implementation Partner for Creactives deployments.
- Indra GroupcoreSpanish technology holding company promoting technological progress. Includes Indra (defense, air traffic, space) and Minsait (digital transformation in Spain and Latin America). 60,000+ employees, revenues of 4,843M Euro in 2023.
- LKS NextminorConsulting and engineering division of MONDRAGON (7th largest industrial group in Spain). 80,000 people, 260 companies, 15 R&D centers, global presence. Provides implementation services for Creactives solutions.
- CapgeminicoreStrategic partner helping organizations leverage technology for strategic transformation. Applies broad range of skills across Strategy and transformation, Applications and technology, Engineering and Operations.
- ApsolutcoreLeading consultancy for Spend Management, Business Network, Procurement, Supply Chain. Only consultancy ever awarded SAP Ariba Partner of the Year in MEE region each year 2017-2024. SAP development and innovation partner.
- AWS (Amazon Web Services)coreAWS Select Technology Partner providing cloud infrastructure. Creactives leverages AWS cloud environments for secure, certified deployment of its AI-powered procurement and supply chain solutions.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Creactives competitors and assessment
Company assessmentDirect peers
- Sievo: Sievo is a Helsinki-based SaaS provider of spend analytics and procurement intelligence for large enterprises. It is the closest direct competitor to Creactives' TSV offering, addressing the same procurement data harmonization and spend visibility use cases for multinational buyers.
- Zycus: Zycus provides AI-driven source-to-pay and spend analytics software, including procurement data classification and master data management. Its Merlin AI suite competes with Creactives' TAM, TSV, and Data Assistants products for large enterprise procurement organizations.
- SpendHQ: SpendHQ (formerly Spend Clarity) delivers SaaS spend analytics and procurement intelligence for Fortune 500 procurement teams. It overlaps directly with Creactives' TSV spend analytics category, particularly for indirect and tail-spend visibility.
- Syniti: Syniti is a global data quality and master data management (MDM) software provider focused on enterprise data migration, governance, and quality. Its MDM and data quality capabilities overlap with Creactives' TAM material master data governance product.
- Stibo Systems: Stibo Systems provides multidomain master data management (MDM) software used by enterprises for product, supplier, and material data governance. It is comparable to Creactives' TAM offering in the broader master data governance category.
Broad incumbents
- Ivalua: Ivalua offers a unified source-to-pay platform with spend analytics, supplier management, and contract management capabilities. While not specialized solely in data quality like Creactives, it competes in the procurement software market and increasingly bundles data governance features.
- Coupa Software: Coupa (now part of Thoma Bravo) provides a broad business spend management platform including spend analytics, procurement, and supplier management. It competes with Creactives in enterprise procurement data, particularly through its Coupa Spend Analysis capability.
- Jaggaer: Jaggaer offers an end-to-end source-to-pay platform with spend analytics, supplier management, and procurement orchestration. It overlaps with Creactives' TSV and TAM offerings within the broader S2P suite sold to large enterprises.
- SAP (Ariba & Master Data Governance): SAP's Ariba (procurement) and Master Data Governance products form the dominant incumbent stack that Creactives integrates with and augments. SAP is both a competitor (in bundled enterprise deals) and an enabler (via Apsolut integration partner and S/4HANA migration demand).
- Informatica (MDM): Informatica provides enterprise data integration and master data management software including product information management and supplier MDM. Its PIM/MDM portfolio competes with Creactives' TAM for material and service master data governance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Creactives social profiles
Digital presenceCreactives compliance and trust
Trust signalCompliance5 records
Creactives financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creactives leadership team
Management profileNumber of profiles
Profiles16 records
Creactives subsidiaries and ownership
Company hierarchySubsidiaries1 record
Creactives funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creactives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creactives
What does Creactives do?
Creactives provides an AI-powered Data Foundation platform for Procurement and Supply Chain, built on a combination of Deep Learning, Knowledge Engineering, and Crowd Learning. The platform creates a Digital Twin of enterprise master and spend data, enabling organizations to cleanse, harmonize, deduplicate, and enrich multilingual material and service data across ERP and S2P systems. It is delivered as three integrated products: TAM for Material & Service Master Data Governance, TSV for Spend Analytics, and Data Assistants for Procurement Guidance Automation.
Is Creactives a public or private company?
Creactives is a public company. It is classified as public and is currently operating.
When was Creactives founded?
Creactives was founded in 2000. It employs 51 to 100 people.
Where is Creactives based?
Creactives is headquartered in Verona, Italy, in the Europe region.
How does Creactives make money?
One revenue line is on record: software Subscriptions and Licensing.
Who are Creactives's main competitors?
Direct peers on record are Sievo, Zycus, SpendHQ, Syniti and Stibo Systems. Broad incumbents are Ivalua, Coupa Software, Jaggaer, SAP (Ariba & Master Data Governance) and Informatica (MDM).
Does Creactives have an API?
No public API is recorded for Creactives.
What industry is Creactives in?
Creactives's product category is Procurement and Supply Chain Data Management Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7372.