Bigfish

What Bigfish does

Bigfish is a privately held design and technology studio headquartered in New Farm (Brisbane), Australia, founded in 1993 by Sheldon Lieberman. The studio delivers a portfolio of professional services including brand design, website development, design systems, campaigns, graphic design, storytelling, brand strategy, and motion design, serving clients across government, arts and culture, healthcare and medical research, education, construction and infrastructure, real estate, banking, insurance, and media. Notable clients include Brisbane City Council, Queensland Ballet (a 14-year engagement), Brisbane Festival, QIMR Berghofer, Gallipoli Medical Research, Brisbane Girls Grammar School, Suncorp, SBS, Hutchinson Builders, BMD, and BCU Bank.

The studio's underlying technology stack centers on Tank CMS, a custom-built content management platform developed and maintained internally by Bigfish and positioned as a branded sub-product ("Tank CMS by Bigfish"). Tank CMS underpins the studio's client website engagements and provides the proprietary technology layer for content management across its portfolio. Services are delivered as discrete but complementary project engagements, with the studio functioning as a direct-engagement agency rather than a product company.

Bigfish operates a project-based, quote-based commercial model with non-publicly-disclosed pricing, targeting enterprise and institutional clients primarily in the Queensland market. Geographic reach is described as domestic/single-country with no claim of global operations. The company is independently owned with no disclosed external investors, no parent company, no subsidiaries, and no M&A or funding events on record. The studio maintains brand visibility through Instagram, LinkedIn, YouTube, and a portfolio-driven website.

Name

Bigfish

Legal name

Bigfish

Website

https://bigfish.tv

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Bigfish is a Brisbane-based design and technology studio, founded in 1993, delivering brand design, websites, campaigns, and its proprietary Tank CMS to enterprise and institutional clients across Queensland, Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

New Farm

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels4 records

Core offering

Bigfish is a Brisbane-based design and technology studio that creates premium brands, powerful websites, and effective marketing campaigns for organizations. Its service portfolio spans brand design, website development, design systems, custom CMS (Tank CMS), campaigns, graphic design, storytelling, brand strategy, and motion design, delivered through project-based engagements primarily for Queensland-based institutions in government, arts, healthcare, education, and corporate sectors.

Product overview

Bigfish is a design and technology studio offering a portfolio of professional services rather than a single unified software product. The core offerings include Brand Design, Website development, Design Systems, Custom CMS, Campaigns, Graphic Design, Storytelling, Brand Strategy, and Motion Design. Their primary named product is Tank CMS — a custom-built content management system platform. Services are delivered as discrete but complementary disciplines that clients engage based on project needs, with Tank CMS providing the underlying technology layer for website content management.

Differentiator

Problem solved

Functional benefit

Brands

• Tank CMS by Bigfish: A custom-built CMS platform to make your site easy to manage and update.

Products and services

• Tank CMS by Bigfish A custom-built content management system platform developed and maintained by Bigfish, designed to make client websites easy to manage and update. Offered as the underlying CMS for websites Bigfish designs and builds.
• Brand Design Services Design of brand identities and visual systems for organizations across government, arts, healthcare, education, and corporate sectors. Delivered as bespoke creative engagements with named clients including Queensland Ballet, QIMR Berghofer, and Brisbane City Council.
• Website Design and Development Design and build of custom websites for institutional clients, frequently powered by Bigfish's proprietary Tank CMS. Engagements include Hutchinson Builders, UAP, BMD, BCU Bank, Queensland Ballet, and Brisbane Festival.
• Campaign Design Services Design of integrated marketing campaigns for institutional and government clients, including tourism campaigns (Brisbane Favours The Bold 2025/2026), cultural season campaigns (On the Banks for QPAC), and entertainment promotions (Bluey's World).
• Design Systems

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Designworks: Australian brand and design consultancy of similar size and positioning. Comparable as a regional design studio serving institutional and enterprise clients.
• Frost* Collective: Australian design and brand strategy studio with a similar multi-disciplinary offering across brand, digital, and campaign work. Comparable as a mid-sized, founder-driven creative agency serving blue-chip Australian clients.
• The Royals: Australian creative and content agency of similar scale, working across brand, campaign, and digital storytelling. Directly comparable in service mix and client caliber.
• Thinkerbell: Award-winning Australian creative agency spanning brand strategy, campaigns, and production. Comparable as a premium independent agency competing for similar client mandates.
• Re (Reactive): Australian digital experience and design agency with comparable web, brand, and digital product capabilities serving enterprise and government clients.
• Bashful: Australian boutique design studio delivering brand, digital, and campaign work to a similar premium-client roster. Comparable as a small, design-led independent.

Broad incumbents

• Landor & Fitch: Global brand consulting and design firm within WPP. Overlaps with Bigfish on brand strategy and design but operates at global scale with a much broader portfolio.
• Dentsu Creative: Global creative network offering brand, campaign, and digital services. Competes with Bigfish for the same enterprise and government clients but at multi-market scale.
• Ogilvy: Global advertising and brand agency. Overlaps with Bigfish's brand, campaign, and storytelling services and competes for the same enterprise client mandates at significantly greater scale.

Regional players

• AnalogFolk: Independent creative and digital agency with comparable integrated brand and digital capabilities, primarily serving UK and European markets — useful comparability on service model though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bigfishtv
• YouTubeyoutube.com/bigfishtv
• LinkedInau.linkedin.com/company/bigfish-tv
• Facebookfacebook.com/Bigfishtv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bigfish