Thinkerbell
- Company typePrivate
- Founded2017
- HeadquartersSurry Hills, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
Thinkerbell firmographics
Firmographics- Name
- Thinkerbell
- Legal name
- Thinkerbell
- Website
- https://thinkerbell.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Thinkerbell industry classification
Industry- Product category
- Creative Advertising Services
- NAICS
- Media Buying Agencies (54183), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creator Content Production & Co-Creation Studios (BPAFAHAD)
Keywords
Where Thinkerbell is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Thinkerbell business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative and Advertising Services: Thinkerbell generates revenue as a full-service independent creative agency providing business and brand strategy, brand design, CX/digital experience, media planning, buying and optimisation, earned media including social and influencer, interconnected production, and creative advertising. Revenue is derived from client retainers and project-based fees for integrated campaigns.
- Media Planning and Buying: Integrated media planning, buying and optimisation services as part of the agency's full-service offering. Thinkerbell brings various disciplines together under a single source of strategy, delivering efficiencies for clients across paid, earned, shared and owned media.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Thinkerbell product offering
Product offeringCore offering
Thinkerbell is an independent integrated creative agency delivering full-service advertising, brand strategy, media planning and buying, earned media, production, and measurement services for major consumer brands across Australia and New Zealand. Operating under its 'Measured Magic' philosophy and 'Alchemy Model' methodology, the agency pairs strategists (Thinkers) with creatives (Tinkers) on every account to develop behaviour-change-driven campaigns spanning paid, earned, shared and owned media. The agency also operates Made Promptly, an in-house AI production studio, and co-developed Inclusivelymade.ai for inclusive AI-generated storytelling.
Product overview
Thinkerbell is an Australian independent integrated creative company offering a unified service under its ‘Measured Magic’ philosophy and ‘Alchemy Model’ methodology. The company delivers services across business and brand strategy, brand design, CX/digital experience, media planning and buying, earned media (social and influencer), interconnected production, measurement (B4 Dashboarding), and creative advertising. The portfolio includes the core ‘Measured Magic’ approach combining scientific enquiry with creativity, the ‘Alchemy Model’ for integrated campaign development, and ‘Made Promptly’ - an in-house AI production studio. The company operates across three locations (Sydney, Melbourne, Auckland) with approximately 180+ people.
Differentiator
Problem solved
Functional benefit
Brands
- Made Promptly: In-house AI production studio focused on adapting, learning and embracing new technology for creative production
Products and services
- Measured Magic Thinkerbell's proprietary approach combining marketing science (scientific enquiry) with hardcore creativity to deliver ideas that actually work for clients. It is the foundational methodology of the agency.
- Alchemy Model An integrated methodology where media, creative, and experience are developed together so work is more enduring and effective, crossing silos to create bigger reactions. Thinkers and Tinkers are paired on every account.
- Business and Brand Strategy Strategic consulting services helping brands define their positioning, voice, and market approach as part of Thinkerbell's integrated creative offering.
- Brand Design Visual identity and design services creating brand systems, logos, and visual expressions for clients.
- CX / Digital Experience Customer experience design with focus on full digital experience implementation for brand clients.
- Media Planning, Buying and Optimisation Full-service media capabilities including planning, purchasing, and performance optimization across all channels as part of Thinkerbell's integrated offering.
- Earned Media (Social and Influencer) PR, earned media, social media management, and influencer marketing services that form part of Australia's first marketing sciences backed PR offering, helping demonstrate brand fame through earned outcomes.
- Interconnected Production Integrated production services across multiple channels and formats, spanning film, digital, print, OOH, and AI-assisted creative production.
- Creative Ideas and Advertising Creative advertising development including campaigns, content, and brand activations that form the core service offering of Thinkerbell.
- Made Promptly In-house AI production studio focused on adapting, learning and embracing new technologies to create at the emerging edge of culture. Specializes in AI-assisted creative production at scale, including hyper-local campaign production generating 1,500+ unique creative executions.
- Inclusivelymade.ai AI platform co-developed with Inclusively Made to remove disability bias and embed inclusivity into AI-generated storytelling. Embeds tokenism checks, accessibility standards, inclusive casting and production checklists directly into the creative workflow. Backed by major brands including Woolworths, Bupa, and Mastercard.
Quantifiable outcome
- Menulog campaign drove 16% increase in new customers and 3% sales uplift for participating restaurants; 1,024 local businesses featured across 450+ bespoke media placements with average $8K donated media per business
- +5 more outcomes
Companies that use Thinkerbell
Customer profileNamed customers31 records
Segments3 records
Ideal customer profiles3 records
Thinkerbell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature5 records
Thinkerbell partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Inclusively MadecoreThinkerbell and Inclusively Made co-developed Inclusivelymade.ai, an AI platform designed to embed disability inclusion into AI-generated creative workflows. Thinkerbell CEO Margie Reid is on the advisory board for Inclusively Made, a certification standard that embeds disability inclusion in media and advertising production. The platform is backed by major brands including Woolworths, Bupa, Mastercard, Nine, Telstra, KFC, Big W and Atomic212.
- HogarthcoreThinkerbell works with Hogarth (part of WPP) for production services on campaigns. Notably collaborated on Menulog's 'What's Good in Your Hood' (fusing live action with AI tools) and Hellmann's BYO Bow (developed and rolled out across social).
- MindshareminorThinkerbell collaborated with Mindshare for media planning on the Continental Cup A Pasta campaign. Mindshare handled media planning across BVOD, digital, in-store and social.
- Glue SocietyminorArt collective partner for CRA's 'Power of Audio' campaign, collaborating to bring the bold creative execution to life alongside MassiveMusic.
- Matt Kuperholz ConsultancycoreProminent Australian AI consultancy that co-built Inclusivelymade.ai platform alongside Thinkerbell and Inclusively Made.
- WoolworthscoreWoolworths is a key backer of Inclusively Made and the Inclusivelymade.ai platform, using it to ensure inclusive production standards in their marketing and ensuring customers are reflected in advertising.
- BupacoreBupa is a key backer of the Inclusivelymade.ai platform, supporting the mission to drive better representation of people with disability both behind and in front of the camera.
- MastercardcoreMastercard is among the major brands backing the Inclusivelymade.ai platform as part of its commitment to inclusive production.
- NineminorNine is among media partners that donated media space to support the launch of Inclusivelymade.ai campaign, working across Nine, Seven, Ten, Foxtel, Nova, SCA, oOh!media, QMS and JCDecaux.
- TelstraminorTelstra is a brand backer of Inclusively Made and the Inclusivelymade.ai platform.
- KFCminorKFC is among the major brands backing the Inclusivelymade.ai platform for inclusive production.
- Big WminorBig W is among the major brands backing the Inclusivelymade.ai platform for inclusive production.
- Atomic212minorAtomic212 worked with media partners including Nine, Seven, Ten, Foxtel, Nova, SCA, oOh!media, QMS and JCDecaux to donate media space for the Inclusivelymade.ai launch campaign.
- PUMAcorePUMA partnered with XXXX and Thinkerbell to create the world-first 'Home Soil Boots' — custom boots for Queensland Maroons captain Cameron Munster, containing actual soil from his Rockhampton home ground, designed in partnership with PUMA and Thinkerbell.
- Irina Perisic BosnjackminorClay model artist who created the original visuals of MC Bin Chicken for the Snap Send Solve campaign, protecting intellectual property and creative craft.
- Matt PlantminorMusician who created the original music track for the MC Bin Chicken campaign, protecting intellectual property and creative craft alongside the AI-generated visuals.
- ReignerminorMelbourne fashion label collaborated with Thinkerbell on the Hellmann's BYO Bow, creating bold, expressive, genderless tailoring that merges craftsmanship with the mayonnaise brand.
- Entertainment PartnersminorEntertainment Partners is among the major companies backing the Inclusivelymade.ai platform for inclusive production.
- The Marketing Academy (TMA)minorThinkerbell partnered with The Marketing Academy for 'Brand Mates 2026', an afternoon of creative speed dating bringing together 30 brands from banking, telco, tech and FMCG to explore power of shared value partnerships.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Thinkerbell competitors and assessment
Company assessmentDirect peers
- The Monkeys: Australian independent creative agency (now part of Accenture Song) with a comparable integrated creative model and a roster of major AU/NZ enterprise brands; Thinkerbell and The Monkeys are direct competitors on marquee AOR pitches in the Australian market.
- Special Group: Trans-Tasman independent creative agency with offices in Auckland and Sydney, comparable to Thinkerbell in structure, scale and integrated creative+media offering; serves many of the same enterprise brand clients across AU and NZ.
- Colenso BBDO: New Zealand-based creative agency (part of BBDO network) with a similar integrated creative, media and PR offering and a string of international creative awards; competes directly with Thinkerbell Aotearoa for NZ-based brand mandates.
- M&C Saatchi: Independent creative network with a significant Sydney and Auckland presence; competes with Thinkerbell on integrated creative and brand strategy pitches for AU/NZ enterprise clients.
- Cummins&Partners: Australian independent creative agency with a comparable integrated offering across creative, media and PR; competes with Thinkerbell in the AU independent mid-tier for retail, telco and FMCG brand work.
- AJF Partnership: Australian independent creative agency with a similar integrated creative, strategy and production offering and a roster of major AU enterprise clients; a direct peer competing in the same independent mid-tier as Thinkerbell.
Broad incumbents
- BBDO Australia: Australian arm of global BBDO network offering integrated advertising, PR and brand strategy as part of a much larger global portfolio; overlaps with Thinkerbell on integrated AOR pitches but operates with broader geographic scale and procurement leverage.
- Dentsu Creative Australia: Creative arm of Dentsu International in Australia offering integrated creative, media, CX and PR; a large holding-company competitor whose scale, media buying leverage and global network compete with Thinkerbell for multinational AU/NZ mandates.
- Mother: Globally recognised independent creative agency network with offices in NY, London and LA; comparable to Thinkerbell in independent creative pedigree, integrated offering and award-winning output, but operating at greater international scale.
- Saatchi & Saatchi Australia: Australian arm of the Saatchi & Saatchi network (Publicis Groupe) offering integrated creative, media and brand strategy; a holding-company incumbent competing with Thinkerbell for major AU enterprise AOR work, particularly in FMCG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Thinkerbell social profiles
Digital presenceThinkerbell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thinkerbell leadership team
Management profileNumber of profiles
Profiles7 records
Thinkerbell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thinkerbell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thinkerbell
What does Thinkerbell do?
Thinkerbell is an independent integrated creative agency delivering full-service advertising, brand strategy, media planning and buying, earned media, production, and measurement services for major consumer brands across Australia and New Zealand. Operating under its 'Measured Magic' philosophy and 'Alchemy Model' methodology, the agency pairs strategists (Thinkers) with creatives (Tinkers) on every account to develop behaviour-change-driven campaigns spanning paid, earned, shared and owned media. The agency also operates Made Promptly, an in-house AI production studio, and co-developed Inclusivelymade.ai for inclusive AI-generated storytelling.
Is Thinkerbell a public or private company?
Thinkerbell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thinkerbell founded?
Thinkerbell was founded in 2017. It employs 101 to 250 people.
Where is Thinkerbell based?
Thinkerbell is headquartered in Surry Hills, Australia, in the Oceania region.
How does Thinkerbell make money?
Two revenue lines are on record. Creative and Advertising Services are the primary driver. The others are media Planning and Buying.
Who are Thinkerbell's main competitors?
Direct peers on record are The Monkeys, Special Group, Colenso BBDO, M&C Saatchi, Cummins&Partners and AJF Partnership. Broad incumbents are BBDO Australia, Dentsu Creative Australia, Mother and Saatchi & Saatchi Australia.
Does Thinkerbell have an API?
No public API is recorded for Thinkerbell.
What industry is Thinkerbell in?
Thinkerbell's product category is Creative Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 54183 and its SIC code is 7311.