New Zealand Football

What New Zealand Football does

New Zealand Football (NZF) is the national governing body for football and futsal in Aotearoa New Zealand, founded in 1891 and incorporated as a non-profit society headquartered at Football House, North Harbour Stadium, Albany, Auckland. Affiliated with FIFA since 1948 and a founding member of the Oceania Football Confederation since 1966, NZF governs the sport through six regional member federations and 400+ affiliated clubs, reaching over 180,000 registered players — making football the largest team participation sport in the country. The organization operates an integrated pathway from grassroots programs (MILO Fantails for ages 4-12, Kickin' It for ages 13-19) through Talent Development and elite club partnerships with Auckland FC and Wellington Phoenix to national teams including the All Whites (men's), Ford Football Ferns (women's), Futsal Whites, and Ford Futsal Ferns. NZF qualified for the men's FIFA World Cup in 1982, 2010, and 2026 and co-hosted the FIFA Women's World Cup 2023 with Australia. Revenue is generated through commercial partnerships and sponsorships (Ford, McDonald's, Xero, Dettol, Delivereasy, House of Travel, Ivo), community program fees (e.g., MILO Fantails sessions up to NZD $5, futsal up to $8), FIFA-aligned ticketing and World Cup supporter travel, and registration/competition management.

NZF's core digital infrastructure is the Sporty National Registration and Competition Management System (NRS), going live on 1 January 2026 in partnership with Sportsground Ltd to replace the legacy Comet platform with online registrations, club member management, team entries, competition management, and live scoring. Additional proprietary platforms include the NZF Police Vetting System for centralized safeguarding checks on anyone working with children and vulnerable adults, the NZF Safeguarding Platform with a published implementation plan through 2028, the CoachMate mobile app for coaches, and the NZF Learn online education platform for coach and referee development. A FIFA World Cup 2026 ticketing information portal supports the All Whites' third men's World Cup qualification, with mobile ticketing via the FIFA app and travel services via House of Travel. Business operations span community football, competitions (Dettol National League, Delivereasy Chatham Cup, Delivereasy Kate Sheppard Cup, Ford Futsal SuperLeague, NZSS Futsal Championships), high performance, legacy and special projects, and commercial/marketing/communications, organized under a CEO (Andrew Pragnell), an Executive Committee chaired by President Julian Bowden, and six General Managers.

Name

New Zealand Football

Legal name

New Zealand Football Incorporated

Website

https://nzfootball.co.nz

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

101–250 employees

Short description

New Zealand Football is the national governing body for football and futsal in Aotearoa New Zealand, founded in 1891, affiliated with FIFA since 1948, and serving over 180,000 registered players through six regional federations, 400+ clubs, and integrated grassroots-to-elite talent pathways.

Ownership category

akta.pro rank

Product category

National Sports Federation (Football Governance)

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Association Football (Soccer) Leagues (MPAKAAAA), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Football governance
• National sports federation
• Community football programs
• Talent development pathways
• Football competition management

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Partnerships and Sponsorship: Revenue from major commercial partners including McDonald's, Xero, Ford, House of Travel, Dettol, and Delivereasy through various sponsorship arrangements
2. Community Programme Fees: Registration and participation fees for community programs such as MILO Fantails (up to $5 per session), youth leagues, and coaching courses
3. Ticketing and Event Revenue: Entry tier tickets managed directly through NZF for World Cup supporter allocations
4. Sponsorship and Advertising: Brand partnerships and sponsorship deals across community and elite football programs

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

New Zealand Football governs, leads and regulates football and futsal across New Zealand, providing national team representation (All Whites, Ford Football Ferns, Futsal Whites, Ford Futsal Ferns), running national competitions (Dettol National League, Ford Futsal SuperLeague, Delivereasy Chatham Cup, Delivereasy Kate Sheppard Cup), delivering community participation programmes (MILO Fantails, Kickin' It, Whole of Football 2.0), and managing talent development pathways to professional clubs. It also operates digital infrastructure including the Sporty registration and competition management system, the NZF Police Vetting System, CoachMate app, and NZF Learn education platform.

Product overview

New Zealand Football operates as the national governing body for football and futsal in Aotearoa New Zealand, offering a portfolio of digital platforms, national competitions, and community programmes. The core digital infrastructure includes the Sporty National Registration System (replacing Comet from January 2026) for online registrations, club member management, and competition management, plus the NZF Police Vetting System for safeguarding checks. The product portfolio spans national team properties (All Whites, Ford Football Ferns, Futsal Whites), national competitions (Dettol National League, Delivereasy Chatham Cup, Delivereasy Kate Sheppard Cup, Ford Futsal SuperLeague), community development programmes (MILO Fantails, Kickin' It, Whole of Football 2.0), educational tools (CoachMate app, NZF Learn platform), and the FIFA World Cup 2026 fan information portal.

Differentiator

Problem solved

Functional benefit

Brands

• MILO Fantails: A programme designed to attract new female players aged 4-12 years to football and futsal through fun, safe sessions focused on making friends, building confidence, and learning skills.
• Kickin' It
• Whole of Football 2.0
• Ford Futsal SuperLeague
• Delivereasy Kate Sheppard Cup
• Delivereasy Chatham Cup

Products and services

• Sporty National Registration System
• NZF Police Vetting System
• FIFA World Cup 2026 Ticket Information Portal
• MILO Fantails Programme
• Kickin' It Programme
• Ford Futsal SuperLeague
• Delivereasy Kate Sheppard Cup
• NZSS Futsal Championships
• CoachMate App
• NZF Learn Platform

Quantifiable outcome

• 35% increase in female participation since 2022
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• IvocoreGTM or Marketing Partner · 4 June 2026Ivo is Official Legal AI Partner of the All Whites national team. New Zealand Football uses Ivo's contract intelligence platform to draft, review, and analyze all team agreements. Ivo branding appears on the team's training and press kit. Ivo is a Kiwi-born legal AI company founded in Auckland and headquartered in San Francisco.
• House of TravelcoreChannel Partner/ Reseller/ DistributorOfficial travel partner of NZF preparing travel options for supporters travelling to FIFA World Cup 2026. Travel services are independent of FIFA ticketing process.
• McDonald'scoreGTM or Marketing PartnerCommunity football's biggest supporter contributing close to $450,000 and $500,000 worth of new goals to clubs. Sponsors Coach of the Year, Referee of the Year awards and youth football programs including First Kicks and Fun Football.
• XerocoreGTM or Marketing PartnerXero Together Stronger - Club Support Programme provides governance, financial and planning support to clubs. Xero helps clubs with financial management, bank feeds, data entry reduction and bill automation.
• FordcoreGTM or Marketing PartnerFord Football Ferns naming rights sponsor and Ford Futsal SuperLeague title sponsor. Supports national team programs and elite competitions.
• DettolminorGTM or Marketing PartnerDettol National League sponsor covering regional phase and championship competitions.
• DelivereasyminorGTM or Marketing PartnerDelivereasy Chatham Cup and Delivereasy Kate Sheppard Cup title sponsor for premier men's and women's knockout football tournaments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Football Australia: National governing body for football in Australia and fellow OFC-turned-AFC member. Operates the Socceroos and Matildas, runs national A-League and grassroots programs, and shares the FIFA Women's World Cup 2023 co-hosting legacy with NZF. Most direct comparable by mandate and product.
• Scottish Football Association: National governing body for football in Scotland with a similarly sized population (~5.5M), competing cultural-sport rivalry (against rugby), and comparable product mix spanning national teams, domestic cup competitions, and grassroots registration.
• Irish Football Association: National governing body for football in Northern Ireland with a small population base and strong rival-sport competition. Runs national teams, national league, and community football programs on a similar scale to NZF.
• Football Association of Finland: Finnish football federation governing a small-market UEFA member with similar population (~5.5M) and strong winter-sport competition. Comparable in mandate, grassroots structure, and commercial partnership model.
• Knattspyrnusamband Íslands (Football Association of Iceland): Icelandic football federation, a small-population UEFA member (~380k) that famously punched above its weight through integrated talent pathways. Highly comparable grassroots-to-elite model and federation-led commercial structure.
• Svenskfotboll (Swedish Football Association): Swedish football federation with a similar small-market European federation profile, strong women's football tradition, and integrated pathway structure. Comparable mandate and product mix to NZF.
• Dansk Boldspil-Union (Danish Football Association): Danish football federation running national teams, domestic league, and grassroots programs on a comparable small-population, federation-led basis with strong women's and youth development.

Broad incumbents

• United States Soccer Federation: U.S. national governing body for soccer and FIFA counterpart. Operates the USMNT, USWNT, professional league oversight (MLS/NWSL), and a much larger commercial footprint; comparable by role but materially larger in scale.
• Japan Football Association: Japanese football federation with a much larger population and commercial base, but a directly comparable product mix: national teams, J.League oversight, women's national team focus, and integrated community/grassroots programs.

Others

• Oceania Football Confederation: Regional confederation of which NZF is a founding member. Not a direct competitor but the umbrella body distributing FIFA funds, running OFC competitions (e.g., OFC Pro League), and shaping Pacific football development that NZF participates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/newzealandfootball
• Xx.com/NZ_Football

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand Football