DeliverEasy
DeliverEasy (Delivereasy Limited) is a privately held, New Zealand-based three-sided food and beverage delivery marketplace founded in 2016, connecting individual consumers, independent restaurant partners, and independent driver contractors through iOS, Android, and web apps, with adjacent alcohol delivery, subscription membership, and gift voucher products.
- Company typePrivate
- Founded2016
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What DeliverEasy does
DeliverEasy (legal entity Delivereasy Limited, NZBN 9429042065852) is a New Zealand-based, privately held, 100% Kiwi-owned three-sided food and beverage delivery marketplace founded in 2016 and headquartered in Wellington. The platform connects individual consumers with independent restaurant partners (Partner Stores) and independent delivery driver partners (Partner Drivers) via a mobile-first ordering experience on iOS and Android, plus a web ordering portal at delivereasy.co.nz. Core products include the Delivereasy consumer app with real-time delivery tracking, the Delivereasy Driver App for independent contractors using their own vehicles, and a Restaurant Partner Platform for order management. The portfolio extends into a regulated alcohol delivery vertical (Delivereasy Drinks) operated through wholly-owned subsidiary Delivereasy Liquor Limited under Liquor License 007/OFF/84/2025 (expiry 10 December 2027), a recurring subscription membership called Mates Rates, a gift voucher product line ($10-$200 denominations), and a customer referral program (Friends With Benefits).
Underlying technology is a conventional mobile marketplace stack: real-time GPS-based order tracking, Stripe-integrated payment processing, Afterpay buy-now-pay-later integration (excluding age-restricted items), and a third-party ID verification sub-processor that supports driver-side age scanning required by the Sale and Supply of Alcohol Act 2012. No proprietary AI/ML, recommendation engines, or dynamic pricing infrastructure are disclosed. Pricing is distance-based for delivery fees, while restaurants set their own menu prices with no platform markup.
DeliverEasy earns revenue through marketplace commissions on transactions routed through the platform, distance-based delivery fees collected from consumers and passed to partner drivers, recurring subscription fees from the Mates Rates membership, and one-time gift voucher sales. Go-to-market is product-led for consumers (app store presence, referral codes, promotional offers such as NEWBIE 50% off) and direct outreach for restaurant and driver partner acquisition. Leadership consists of co-founders Nick Foster and Tim Robinson, with Ben Anderson serving as CTO. The company has not disclosed any venture funding rounds, institutional investors, or M&A activity in available sources.
DeliverEasy firmographics
Firmographics- Name
- DeliverEasy
- Legal name
- Delivereasy Limited
- Website
- https://delivereasy.co.nz
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DeliverEasy (Delivereasy Limited) is a privately held, New Zealand-based three-sided food and beverage delivery marketplace founded in 2016, connecting individual consumers, independent restaurant partners, and independent driver contractors through iOS, Android, and web apps, with adjacent alcohol delivery, subscription membership, and gift voucher products.
- Ownership category
- akta.pro rank
DeliverEasy industry classification
Industry- Product category
- Online Food Delivery Marketplace
- NAICS
- Local Messengers and Local Delivery (4922), Couriers and Express Delivery Services (4921), Couriers and Express Delivery Services (492110)
- SIC
- Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)
- akta.pro secondary industries
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA), Restaurant Meal Delivery Platforms (TLAAAHAA), Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Food Delivery (Restaurant Meals) (TLAAADAC)
Keywords
Where DeliverEasy is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
DeliverEasy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Commission: Delivereasy acts as an intermediary between customers and partner restaurants, processing payments and retaining a portion as platform revenue. Payment is made directly to Delivereasy and then passed on to Partner Stores and Partner Drivers. The company is authorised by partner stores and drivers to accept payment on their behalf.
- Delivery Fees: Customers pay delivery fees which vary based on distance between restaurant and delivery address. Fees are collected by Delivereasy and passed to Partner Drivers.
- Renewable Membership (Mates Rates): Subscription membership program with recurring payments providing benefits such as free delivery and exclusive discounts. Billing occurs on a recurring cycle with automatic renewal unless cancelled.
- Gift Vouchers: Sale of gift vouchers in denominations from $10 to $200, valid for 3 years from purchase date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Distance-based delivery fees |
| Subscription | Monthly | Mates Rates subscription membership |
| Unit Pricing | Pay-as-you-go | Gift vouchers ($10-$200) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
DeliverEasy product offering
Product offeringCore offering
DeliverEasy operates a three-sided online marketplace that connects New Zealand consumers with independent restaurant partners (Partner Stores) for food ordering, and engages independent delivery drivers (Partner Drivers) to fulfill those orders. The platform processes orders and payments on behalf of restaurants, coordinates delivery via its own driver network, and offers ancillary services such as alcohol delivery under a licensed subsidiary, a subscription membership (Mates Rates), and gift vouchers.
Product overview
DeliverEasy operates a three-sided delivery marketplace platform connecting customers, restaurant partners, and delivery drivers. The core offering consists of the Delivereasy App for consumer food ordering with real-time tracking, paired with the Delivereasy Driver App for independent contractor delivery partners and a Restaurant Partner Platform for merchant order management. The portfolio includes sub-branded vertical extensions such as Delivereasy Drinks (alcohol delivery under Delivereasy Liquor Limited), add-on membership programs like Mates Rates (subscription for free delivery benefits), and supplementary products including gift vouchers and a referral program. All components share the same ordering infrastructure and tracking system, with merchants and drivers connected through a unified marketplace model.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Drivers can consistently earn upwards of $30/hr
Companies that use DeliverEasy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
DeliverEasy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
DeliverEasy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecoreStripe is used for processing all online payments on the Delivereasy platform. Stripe provides secure payment processing for credit and debit card transactions. All transaction data is encrypted within Stripe's payment platform. Stripe processes payments for millions of businesses globally.
- Delivereasy Liquor Limited (Trading as 'Drinks')coreDelivereasy Liquor Limited operates under the trading name 'Drinks' on the Delivereasy Platform. Holds Liquor License number 007/OFF/84/2025 with expiry date 10 December 2027. Provides alcoholic beverage delivery service typically 10am-10pm, subject to local alcohol licensing regulations. Does not deliver on Good Friday, Easter Sunday, or ANZAC Day before 1pm.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
DeliverEasy competitors and assessment
Company assessmentDirect peers
- Wolt: DoorDash-owned food and goods delivery marketplace with deep operations in New Zealand. Competes with Delivereasy for the same restaurant partner roster, consumer orders, and gig driver supply.
- Uber Eats: Uber's food delivery marketplace, one of the two dominant on-demand restaurant meal delivery platforms operating across New Zealand. Direct head-to-head competition on restaurant selection, driver pool, and consumer spend.
Broad incumbents
- Deliveroo: Global on-demand restaurant delivery platform operating in Australia and other markets with similar Anglophone, regulated food environments. A broad incumbent in the same category, useful as a same-business-model benchmark even though NZ is not its primary market.
- DoorDash: Parent of Wolt, and the dominant US food delivery marketplace. A broad incumbent whose economics, restaurant-side tooling, and consumer technology define the category standards Delivereasy competes against.
- Grubhub: US-based restaurant delivery marketplace owned by Wonder Group. A broad incumbent outside NZ geography that mirrors Delivereasy's three-sided marketplace mechanics and commission-plus-delivery-fee revenue model.
- Just Eat Takeaway: European-headquartered food delivery aggregator that previously owned Menulog in NZ. A broad incumbent in the same category whose marketplace dynamics, take-rate structure, and regulatory exposure are directly comparable.
Regional players
- Menulog: Just Eat Takeaway-owned food delivery platform that operated as one of the leading NZ aggregators before exiting the market. Closest historical comparator on NZ-specific restaurant delivery dynamics and an obvious reference point for local competitive structure.
Emerging players
- Drizly: US-based alcohol delivery marketplace (now part of Uber). The closest direct peer for Delivereasy's 'Drinks' sub-brand with respect to regulated on-demand alcohol e-commerce, ID verification workflows, and licence-driven go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DeliverEasy social profiles
Digital presenceDeliverEasy compliance and trust
Trust signalCompliance2 records
DeliverEasy financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeliverEasy leadership team
Management profileNumber of profiles
Profiles3 records
DeliverEasy subsidiaries and ownership
Company hierarchySubsidiaries1 record
DeliverEasy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeliverEasy M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeliverEasy
What does DeliverEasy do?
DeliverEasy operates a three-sided online marketplace that connects New Zealand consumers with independent restaurant partners (Partner Stores) for food ordering, and engages independent delivery drivers (Partner Drivers) to fulfill those orders. The platform processes orders and payments on behalf of restaurants, coordinates delivery via its own driver network, and offers ancillary services such as alcohol delivery under a licensed subsidiary, a subscription membership (Mates Rates), and gift vouchers.
Is DeliverEasy a public or private company?
DeliverEasy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DeliverEasy founded?
DeliverEasy was founded in 2016. It employs 11 to 50 people.
Where is DeliverEasy based?
DeliverEasy is headquartered in Wellington, New Zealand, in the Oceania region.
How does DeliverEasy make money?
Four revenue lines are on record. Marketplace Commission is the primary driver. The others are delivery Fees, renewable Membership (Mates Rates) and gift Vouchers.
Who are DeliverEasy's main competitors?
Direct peers on record are Wolt and Uber Eats. Broad incumbents are Deliveroo, DoorDash, Grubhub and Just Eat Takeaway. Menulog is listed as a regional player. Drizly is listed as an emerging player.
Does DeliverEasy have an API?
No public API is recorded for DeliverEasy.
What industry is DeliverEasy in?
DeliverEasy's product category is Online Food Delivery Marketplace. Its primary akta.pro industry code is BPAMAHAB, Food Delivery & Restaurant Logistics Platforms, with a secondary code of AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators. Its NAICS code is 4922 and its SIC code is 4210.