UMA Solar
UMA Solar (operating as Magen Eco-Energy USA, Inc.) is a U.S. solar thermal equipment manufacturer founded in 1977 that designs and distributes solar pool heating collectors, hybrid heating systems, and related products exclusively through an authorized dealer network serving residential pool owners and commercial pool operators.
- Company typePrivate
- Founded1974
- HeadquartersAltamonte Springs, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What UMA Solar does
UMA Solar, operating through its trade identity Magen Eco-Energy USA, Inc., is a U.S.-based solar thermal equipment manufacturer and distributor founded in 1977 and headquartered in Altamonte Springs, Florida. The company designs, engineers, and manufactures a portfolio of solar pool heating collectors — including the Heliocol, SunStar, SunValue, Universol, SunSmile, SPHERE, and Bone Dry product lines — using a patented mounting system and proprietary collector architecture. Complementary offerings include a Hybrid Heating System (combining solar thermal with conventional pool heating), a Solar-powered Attic Fan, and a Domestic Hot Water System.
The company's revenue model is anchored in hardware sales of these thermal products, distributed exclusively through an Authorized Dealer Network rather than direct-to-consumer channels. It serves two principal customer segments: residential homeowners with swimming pools seeking to reduce pool-heating energy costs, and commercial pool operators (hotels, resorts, fitness facilities) targeting operating cost reduction. The company maintains warehouse and distribution facilities in Ocoee, Florida (headquarters), Benicia, California, and Escondido, California to support dealer coverage across both U.S. coasts. Pricing is not publicly disclosed; the company positions its products on a return-on-investment narrative emphasizing zero operating costs and up to a 12-year manufacturer warranty.
The business operates as a privately held corporation with no disclosed institutional or venture backing. Leadership is led by Victor Eyal as President and CEO. Operational scale is modest, with headcount in the 11–50 range, consistent with a niche specialty manufacturer rather than a mass-market solar provider. The firm is certified by the Solar Rating & Certification Corporation (OG-100, OG-400) and is BBB-accredited.
UMA Solar firmographics
Firmographics- Name
- UMA Solar
- Legal name
- Magen Eco-Energy USA, Inc.
- Website
- https://umasolar.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UMA Solar (operating as Magen Eco-Energy USA, Inc.) is a U.S. solar thermal equipment manufacturer founded in 1977 that designs and distributes solar pool heating collectors, hybrid heating systems, and related products exclusively through an authorized dealer network serving residential pool owners and commercial pool operators.
- Ownership category
- akta.pro rank
UMA Solar industry classification
Industry- Product category
- Solar Pool Heating Equipment
- SIC
- Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Solar Thermal & CSP Systems (Collectors, Receivers, Thermal Storage, CSP EPC) (EUAMABAL)
Keywords
Where UMA Solar is headquartered
LocationHeadquarters
- HQ city
- Altamonte Springs
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
UMA Solar business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Solar Pool Heating Equipment Sales: Manufacture and distribution of solar pool heating equipment (collectors, systems) through an authorized dealer network. Products include Heliocol, SunStar, SunValue, Universol, SunSmile, SPHERE, and Bone Dry brands.
- Hybrid Heating Systems: Combined solar and traditional heating systems for pools
- Solar Attic Fans: Solar-powered attic ventilation products
- Domestic Hot Water Systems: Solar thermal systems for residential hot water heating
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
UMA Solar product offering
Product offeringCore offering
UMA Solar (also operating as Magen Eco-Energy US) is a solar thermal and solar electric distributor that manufactures and distributes solar pool heating collectors and related solar thermal products through an Authorized Dealer Network. The company offers seven solar pool heating collector brands, hybrid solar-conventional heating systems, solar attic fans, and domestic hot water systems for residential and commercial pool projects.
Product overview
Magen eco-energy US is a solar thermal equipment manufacturer offering a comprehensive portfolio of solar pool heating collectors and related products. The core product line includes seven distinct solar pool heating collectors: Heliocol, SunStar, SunValue, Universol, SunSmile, SPHERE, and Bone Dry. The company also offers a Hybrid Heating System that combines solar thermal technology with conventional heating for year-round pool temperature maintenance. Complementary products include a Solar Attic Fan for ventilation and a Domestic Hot Water System for residential hot water needs. The company emphasizes its 50+ years of manufacturing experience, patented mounting systems, and up to 12-year warranties across its product range. The products are distributed exclusively through an Authorized Dealer Network and are described as maintenance-free with no operating costs.
Differentiator
Problem solved
Functional benefit
Brands
- Heliocol: Solar pool heating collector product line
- SunStar
- SunValue
- Universol
- SunSmile
- SPHERE
- Bone Dry
Products and services
- Heliocol Solar pool heating collector product line under the Heliocol brand, sold through the Authorized Dealer Network for residential and commercial pool heating.
- SunStar Solar pool heating collector product line under the SunStar brand, distributed through certified dealers.
- SunValue Solar pool heating collector product line under the SunValue brand, sold through the Authorized Dealer Network.
- Universol Solar pool heating collector product line under the Universol brand, distributed to certified installers.
- SunSmile Solar pool heating collector product line under the SunSmile brand, sold through dealers.
- SPHERE Solar pool heating collector product line under the SPHERE brand, sold through the Authorized Dealer Network.
- Bone Dry Solar pool heating collector product line under the Bone Dry brand, designed for drying applications as well as pool heating.
- Hybrid Heating System Combined solar thermal and traditional heating system for pools that integrates solar collectors with conventional heating equipment for year-round pool temperature maintenance.
- Solar Attic Fan Solar-powered attic ventilation fan that uses free solar energy to cool attic spaces without operating costs.
- Domestic Hot Water System Solar domestic hot water system for residential water heating applications using solar thermal technology.
Quantifiable outcome
- 60,000,000 lbs CO2 reduction over 5 years through solar pool heating adoption
Companies that use UMA Solar
Customer profileSegments2 records
Ideal customer profiles3 records
UMA Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
UMA Solar partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
UMA Solar competitors and assessment
Company assessmentDirect peers
- FAFCO Inc. One of the original US manufacturers of solar pool heating collectors using unglazed polymer technology, serving residential pool owners through dealers — directly comparable product and channel model to Magen Eco-Energy US.
- SmartPool: Solar pool heating and pool automation product manufacturer serving the residential pool market with similar unglazed collector offerings, comparable to Magen's core Heliocol/SunStar product family.
- AquaCal: Leading US manufacturer of pool heat pumps and chillers, addressing the same pool-heating customer need as Magen but with electric heat-pump technology — a competing solution increasingly referenced in Magen's hybrid system messaging.
- SunQuest Solar Pool Heating: Solar pool heating system manufacturer selling through dealer and installer channels, targeting the same residential pool market with comparable unglazed collector products.
Broad incumbents
- Pentair: Large publicly-listed pool and water solutions company with broad portfolio of pumps, filters, heaters, and automation — competes for the same pool owner's capital budget and dealer relationships as Magen.
- Hayward Holdings: Major pool equipment manufacturer offering heaters, pumps, sanitization, and automation — overlaps with Magen at the pool-heating and broader pool equipment category, with far larger scale and dealer footprint.
- Jandy (Fluidra): Pool equipment brand under Fluidra, offering heaters, pumps, controls, and automation — directly competes for the same residential and commercial pool heating budgets as Magen's offerings.
- Rheem: Large US water heating manufacturer with solar thermal product lines and a broad dealer network — overlaps with Magen's domestic hot water and solar thermal heating categories at significantly larger scale.
- Viessmann: European-based manufacturer of heating, industrial, and refrigeration systems including solar thermal collectors — comparable solar thermal collector technology to Magen, though primarily focused on hydronic space and water heating rather than pool heating.
Regional players
- Caleffi: Italian manufacturer of solar thermal components and hydronic heating systems — comparable in solar thermal collector and mounting technology to Magen, though primarily serving European residential and commercial heating markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
UMA Solar social profiles
Digital presenceUMA Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
UMA Solar leadership team
Management profileNumber of profiles
Profiles1 record
UMA Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UMA Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UMA Solar
What does UMA Solar do?
UMA Solar (also operating as Magen Eco-Energy US) is a solar thermal and solar electric distributor that manufactures and distributes solar pool heating collectors and related solar thermal products through an Authorized Dealer Network. The company offers seven solar pool heating collector brands, hybrid solar-conventional heating systems, solar attic fans, and domestic hot water systems for residential and commercial pool projects.
Is UMA Solar a public or private company?
UMA Solar is a private company. It is classified as unknown and is currently operating.
When was UMA Solar founded?
UMA Solar was founded in 1974. It employs 11 to 50 people.
Where is UMA Solar based?
UMA Solar is headquartered in Altamonte Springs, United States, in the North America region.
How does UMA Solar make money?
Four revenue lines are on record. Solar Pool Heating Equipment Sales are the primary driver. The others are hybrid Heating Systems, solar Attic Fans and domestic Hot Water Systems.
Who are UMA Solar's main competitors?
Direct peers on record are FAFCO Inc., SmartPool, AquaCal and SunQuest Solar Pool Heating. Broad incumbents are Pentair, Hayward Holdings, Jandy (Fluidra), Rheem and Viessmann. Caleffi is listed as a regional player.
Does UMA Solar have an API?
No public API is recorded for UMA Solar.
What industry is UMA Solar in?
UMA Solar's product category is Solar Pool Heating Equipment. Its primary akta.pro industry code is EUAMABAL, Solar Thermal & CSP Systems (Collectors, Receivers, Thermal Storage, CSP EPC). Its SIC code is 3433.