What Bluestone & Hockley Realty Inc does

Bluestone & Hockley Realty Inc, doing business as Bluestone Real Estate Services, is a Portland, Oregon-based privately held property management firm that has operated in the Pacific Northwest since 1972 (with primary branding noting 1985) and serves property owners, homeowner associations, and tenants across the Willamette Valley, Oregon Coast, and SW Washington. The company runs four core service lines: residential property management (multifamily and single-family), commercial property management (retail, office, industrial), SVN Bluestone commercial brokerage, and community association (HOA/condo) management, with supporting maintenance coordination and court-appointed receivership work. Back-office operations, owner reporting, tenant communication, and leasing are run on the third-party AppFolio property management platform, paired with PetScreening for pet/ESA registration; no proprietary AI or ML capabilities are disclosed.

The firm operates from three regional offices — Portland (headquarters), Salem, and Vancouver — with go-to-market driven by relationship-based acquisition, direct sales, and self-service AppFolio tenant/owner/HOA portals. Revenue is generated primarily through recurring management fees on managed residential, commercial, and HOA portfolios, supplemented by transaction commissions from SVN Bluestone brokerage and professional-services fees for receivership engagements. Pricing is quote-based and not publicly disclosed; individual listing data points include residential units starting near $1,275/month and commercial suites around $1,750/month.

Customer evidence points to a distributed, mid-market book: numerous named multifamily and HOA communities (e.g., Lakepoint at Inland Shore, Dutch Village Apartments, The Courtyards at Fairview, The Envoy, Arbor Station HOA, Sahhali Shores), plus commercial assets like Reed Opera House. Brand position is supported by three consecutive Portland Business Journal fastest-growing private company nominations and dual CAI 2025 Community Association of the Year awards (small and large divisions). The company previously operated under the name Criteria Properties and has no disclosed parent, institutional investor, or cap-table information.

Name

Bluestone & Hockley Realty Inc

Legal name

Bluestone Real Estate Services

Website

https://bluestonehockley.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Bluestone Real Estate Services is a Portland-based private property management firm operating across the Pacific Northwest, providing residential, commercial, HOA, brokerage, and receivership services to property owners, associations, and tenants via three regional offices.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Residential Property Managers (531311), Nonresidential Property Managers (531312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential property management
• Commercial property management
• HOA management
• Commercial real estate brokerage
• Community association management

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: Recurring management fees from residential (multifamily and single-family), commercial properties, and HOA/community association management. Revenue is generated through ongoing management contracts with property owners and associations.
2. Commercial Brokerage: Commercial real estate brokerage services through SVN Bluestone, generating commissions on commercial property transactions.
3. Receivership Services: Property receivership services for properties in transition or distress.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bluestone & Hockley Realty Inc (operating as Bluestone Real Estate Services) provides professional property management services for residential (multifamily and single-family), commercial (retail, office, industrial), and homeowner/community association properties across the Pacific Northwest. The company also operates SVN Bluestone Commercial Brokerage for commercial real estate transactions and offers receivership services for distressed properties. All operations are supported by the AppFolio platform, which powers tenant, owner, and HOA portals for rent payment, maintenance requests, financial reporting, and communication.

Product overview

Bluestone Real Estate Services offers a comprehensive property management platform serving the Pacific Northwest since 1972. The core offering consists of four main service lines: Residential Property Management (multifamily and single-family homes), Commercial Property Management (retail, office, and industrial properties), SVN Commercial Brokerage, and Community Association Management. The company also provides maintenance services and receivership. All services are supported by integrated AppFolio-powered tenant, owner, and HOA portals that enable online rent payments, maintenance requests, financial reporting, and communication. The company operates throughout the Willamette Valley, Oregon Coast, and SW Washington areas from offices in Salem, Vancouver, and Portland Metro.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Management

Quantifiable outcome

• Emergency repairs can cost three to five times more than planned preventative maintenance

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SVN (Sperity Van Trumpnyder) Commercial BrokeragecoreChannel Partner/ Reseller/ DistributorBluestone operates SVN Bluestone Commercial Brokerage, a division providing commercial real estate brokerage services. The SVN broker serves as an advocate for clients' best interests, working to close commercial real estate transactions effectively.
• AppFoliocoreTechnology or IntegrationAppFolio is Bluestone's core property management technology platform, managing communication, maintenance requests, accounting, leasing, and reporting. The integration creates a seamless experience for owners, tenants, and the management team.
• Red CrossminorGTM or Marketing PartnerBluestone partnered with the Red Cross to host blood drives and community donation events. The company serves as a sponsor and event host for Red Cross blood donation initiatives.
• We Believe in Portland / Adopt One BlockminorGTM or Marketing PartnerBluestone is a local sponsor of the We Believe in Portland community cleanup initiative led by Adopt One Block. The company participates in volunteer events to support the Portland community.
• VF LawminorOthersVF Law partner Ryan Harris serves as guest speaker for Bluestone's Common Ground educational series, providing legal updates on WUCIOA and Oregon HOA legislation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Greystar Real Estate Partners: Largest multifamily and student housing property manager and developer globally. Directly comparable business model (fee-based property management) but at vastly greater scale across many U.S. markets including the Pacific Northwest.
• Lincoln Property Company: Diversified real estate services firm offering residential and commercial property management plus brokerage. Comparable multi-service structure; significantly larger scale and broader geographic footprint.
• Cushman & Wakefield: Global commercial real estate services firm offering property management, valuation, and brokerage. Comparable commercial management and brokerage services to Bluestone's commercial arm, though Cushman operates at global scale.
• CBRE Group: Largest global commercial real estate services firm with property management, brokerage, and advisory services. Comparable commercial PM and SVN-like brokerage model, with significantly broader geographic and service coverage.

Direct peers

• RPM Living: National multifamily property management firm providing fee-based management services. Highly comparable third-party PM business model, though RPM operates across far more metros than Bluestone's PNW focus.
• FirstService Corporation: Public company providing property management and related services across residential, commercial, and HOA segments via FirstService Residential and commercial brands. Closest scaled comparables in HOA management and mixed-use property services.
• SVN International Corp: Commercial real estate brokerage franchise network. Bluestone operates SVN Bluestone as its commercial brokerage arm, making SVN the parent brand and franchise peers across other U.S. metros.

Others

• AppFolio: Cloud-based property management software platform serving residential and HOA managers. Bluestone runs on AppFolio, making it both a customer and ecosystem peer; competitors like Buildium and Yardi sit alongside.
• RealPage: Enterprise property management software platform serving large multifamily operators. Competes with AppFolio for Bluestone's tech stack; relevant industry peer as the broader PM-software ecosystem.

Regional players

• Cascade Management: Pacific Northwest-based property management company serving Oregon, Washington, and Idaho. Most direct regional comparable in geographic footprint, HOA and multifamily mix, and mid-market customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bluestonemgt.com
• Xx.com/BluestoneRE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluestone & Hockley Realty Inc