RPM Living

What RPM Living does

RPM Living is a vertically integrated multifamily real estate platform operating three integrated business lines: Property Management (full-service conventional, senior, and affordable housing management maximizing NOI for property owners); Investments (acquisitions and asset management of value-add, stabilized cash flow, and development deals, with 45,000+ units acquired and 90+ full-cycle exits to date across 800+ institutional, family office, and HNW investor relationships); and Development (multifamily ground-up development under the Olmsted brand and RPM Student Living sub-brand, with 1,700+ units delivered and 1,475+ in the pipeline representing $431M+ of deals). At the operational layer, RPM runs a proprietary business intelligence and reporting platform and integrates third-party resident technology (TransUnion TruVision screening, Airbnb-friendly apartments, EliseAI conversational tools). The company employs 5,000+ professionals across an Austin, Texas headquarters and regional offices in Atlanta, Phoenix, Dallas, Denver, Charleston, Chicago, Houston, San Antonio, West Palm Beach, Las Vegas, and Nashville, executing the model across 25+ states and 240,000+ units under management (ranked #4 on NMHC's 2025 Top 50).

Revenue is generated through managed-services fees on third-party property management contracts, ownership-side equity participation in in-house acquired/developed assets, disposition and capital markets fees, and asset management fees on the investment-management book. The customer base is bifurcated: B2B clients include institutional real estate investors, REITs, family offices, and individual property owners (with GSH, SR Jacobson, and Lormax Stern as named institutional counterparties); B2C customers are renters reached through property-level websites and the RPM Find A Community search portal. Go-to-market is sales-led via direct enterprise account management and dedicated client partnership teams, with a self-serve leasing layer at the property level. The platform's strategic positioning is built on the combination of top-5 NMHC scale, the proprietary BI/analytics layer, and the integrated investment-management capability that creates cross-sell between property management mandates and acquisition deal flow. Unit-level economics are anchored to standard market-rate apartment rents (Orland Ridge $2,873/month anchor) and conventional third-party property management fee structures that are not publicly disclosed.

Founded in 2002 as Roscoe Property Management with 10 units, RPM executed its defining corporate event in March 2021 when F&B Capital and Roscoe Properties merged with CF Real Estate Services to form RPM Living, simultaneously absorbing Pace Realty (adding student living) and Maverick Residential (West Coast). Subsequent growth has been a mix of organic wins (record 90 takeovers in 2019, summer intern program, annual RPMOne leadership conference) and selective M&A (B/K Multifamily Services 2019; Orland Ridge 2026), with leadership concentrated among founding partners Jason Berkowitz (CEO), Hanford "Hank" Farrell III (CEO RPM Living Investments), Brett Finkelstein (CIO), and Josh Kahn (COO).

Name

RPM Living

Legal name

RPM Living

Website

https://rpmliving.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RPM Living is a vertically integrated multifamily property management, investment, and development firm managing 240,000+ units across 25+ US states for institutional investors, property owners, and residents, ranked #4 on the 2025 NMHC Top 50 list.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Property Management Services: Full-service multifamily property management services where RPM Living maximizes property value and NOI for clients through professional management of residential rental real estate
2. Investment Management: Investment in value-add, stabilized cash flow and development opportunities with over 45,000 units acquired and 90+ investments taken full-cycle
3. Development Services: Comprehensive multifamily development including property transitions, lease-up mobilization plans, and total construction project management. Has delivered over 1,700 units with 1,475 under construction/planned

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RPM Living is a vertically integrated multifamily real estate company providing full-service property management, investment management, and development services for apartment communities across the United States. The firm manages over 240,000 units across conventional, senior, affordable, student, and build-to-rent housing verticals, while its investment division acquires and develops value-add, stabilized cash flow, and ground-up multifamily opportunities. Operating from a headquarters in Austin, Texas and regional offices in 12 cities, RPM Living ranks #4 on the NMHC Top 50 list and serves institutional investors, property owners, and residents.

Product overview

RPM Living is a vertically integrated multifamily property management, investment, and development company operating through three core business segments: Property Management (covering conventional, senior, and affordable housing), Investments (acquisitions and asset management with 45,000+ units acquired), and Development (under the Olmsted brand and RPM Student Living sub-brand). The platform is enhanced by resident-facing tools including the Resident Portal, TransUnion TruVision screening integration, and the Airbnb-Friendly Apartment program. With over 240,000 units under management across 25+ states, RPM Living ranked #4 on the 2025 NMHC Top 50 list and operates through corporate offices in Austin, Atlanta, Phoenix, and regional offices nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• RPM Living Property Management

Quantifiable outcome

• Acquired over 45,000 units and taken 90+ investments full-cycle
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AirbnbcoreStrategic or Co-development Partner · 23 February 2026RPM Living joined Airbnb's Airbnb-friendly Apartment program following an initial pilot. The participation has led to a more than 200% year-over-year increase in resident earnings from Airbnb hosting across ten RPM-managed properties.
• myQ CommunityminorStrategic or Co-development Partner · 28 October 2025Study partnership to identify drivers of resident satisfaction in multifamily housing, emphasizing the growing role of digital tools and AI.
• EliseAIminorStrategic or Co-development Partner · 28 October 2025Study partnership to reveal keys to retaining renters in a high-turnover market, highlighting technology solutions and AI automation.
• Peerless InsightsminorStrategic or Co-development Partner · 28 October 2025Study partnership to identify factors influencing resident satisfaction in multifamily housing.
• LiftMaster (Chamberlain Group)minorStrategic or Co-development Partner · 27 October 2025LiftMaster released the 2025 Resident Experience Trends and Insights Study in partnership with RPM Living and EliseAI, surveying over 180 property managers and 2,300 renters.
• TransUnioncoreTechnology or Integration · 15 October 2025TransUnion expanded its partnership with RPM Living to provide TruVision Resident Screening solution to 188,000 units within RPM Living's portfolio. The enhanced agreement aims to improve screening efficiency, risk mitigation, and operational consistency using data-driven insights.
• GSHcoreChannel Partner/ Reseller/ DistributorGSH selected RPM Living as management partner for 16 communities in the Midwest, Mid-Atlantic, and Southeast Markets.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Greystar Real Estate Partners: Greystar is the largest multifamily property management, investment, and development firm in the U.S., managing ~800k+ units globally. It is the most direct competitor to RPM Living across management, investment, and development verticals, and the #1 firm on the NMHC Top 50 list that RPM Living is chasing.
• Asset Living: Asset Living is one of the largest third-party multifamily property managers in the U.S. and a direct peer on the NMHC Top 50, competing head-to-head with RPM Living for institutional management mandates and operating similar conventional, affordable, and student housing portfolios.
• Bozzuto Group: Bozzuto is a vertically integrated multifamily management, development, and construction firm with a strong East Coast/Mid-Atlantic footprint. It is comparable to RPM Living in combining property management with in-house development and serves similar institutional and luxury client segments.
• WinnCompanies: WinnCompanies is a national multifamily property manager with significant affordable housing exposure, similar to RPM Living's affordable segment. It competes for the same institutional and government-backed management contracts and operates at comparable scale.
• Morgan Properties: Morgan Properties is a multifamily owner-operator and third-party manager with ~100k+ units, competing directly with RPM Living for institutional ownership portfolios and value-add acquisitions in similar Sun Belt and Northeast markets.
• Avenue5 Residential: Avenue5 Residential is a top-10 NMHC multifamily third-party manager with national reach, comparable in scale and customer base to RPM Living. It competes for the same institutional owner mandates and offers similar technology-enabled property management services.
• BH Management Services: BH Management Services is a national multifamily property manager ranked near RPM Living on the NMHC Top 50. It competes for similar institutional owner mandates, has a comparable footprint, and offers similar third-party management services.
• FPI Management: FPI Management is a multifamily property manager with a strong West Coast and Sun Belt presence, directly comparable in customer type and service offering to RPM Living's property management segment.

Broad incumbents

• Cushman & Wakefield (Multifamily): Cushman & Wakefield is a global commercial real estate services firm with a multifamily asset services and investment sales practice. It competes with RPM Living for institutional owner mandates at the upper end of the market but operates across all property types, not as a focused multifamily specialist.
• JLL (Multifamily): JLL's multifamily division provides property management, investment sales, and capital markets services to institutional owners, overlapping with RPM Living's institutional-facing management and investments segments while operating as part of a broader commercial real estate platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RPMLiving
• LinkedInlinkedin.com/company/rpmliving
• Instagraminstagram.com/rpmliving

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RPM Living