Joe Moore Award

What Joe Moore Award does

The Joe Moore Award is an annual college football recognition presented by The Foundation for Teamwork, a 501(c)(3) nonprofit organization founded in 2015 and headquartered in New York. It honors the Most Outstanding Offensive Line Unit in FBS (Division I) college football based on six criteria — toughness, effort, teamwork, consistency, technique, and finishing — and is the only major college football award to recognize an entire unit rather than an individual player. The award is named after legendary offensive line coach Joe Moore, who sent 52 players to the NFL across 18 seasons, and is co-founded by Aaron Taylor, a CBS Sports analyst, College Football Hall of Fame member, and former Notre Dame All-American who played under Moore.

The program's core "product" is the award itself, supported by a 7-foot, 800-plus-pound trophy crafted by sculptor Jerry McKenna (the largest in college football), a weekly YouTube show called "Trench Life," a Hall of Fame, and a Legacy Helmet fundraiser. Past winners include Alabama (2015, 2020), Iowa (2016, 2025), Notre Dame (2017), Oklahoma (2018), LSU (2019), Michigan (2021, 2022), Washington (2023), and Army (2024). In 2021, the Joe Moore Award became the first post-season college football award to launch a Name, Image and Likeness (NIL) program for its recipients, with Michigan as the inaugural NIL winner.

The award is governed by a 200+ member voting body that includes all current FBS offensive line coaches, former players, colleagues of Coach Moore, and select media. Commercial partners include Enovis Corporation's DonJoy brand as the official sponsor (under a three-year extension signed in 2024), The Brandr Group (TBG) for NIL management, Make Your Move for limited-edition merchandise, and the AthLife Foundation as a charitable beneficiary matched by The Foundation for Teamwork up to $10,000. The Foundation for Teamwork operates as a 501(c)(3) with no public revenue disclosure.

Name

Joe Moore Award

Legal name

The Foundation for Teamwork

Website

https://joemooreaward.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Joe Moore Award, presented by The Foundation for Teamwork, annually recognizes the Most Outstanding Offensive Line Unit in FBS college football and is the only major college football award honoring a group rather than an individual, serving FBS programs, the O-line coaching community, and sponsors including Enovis' DonJoy brand.

Ownership category

akta.pro rank

Product category

College Sports Awards

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industry

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• College football awards
• Offensive line recognition
• NIL programs
• College sports awards
• Nonprofit athletics recognition

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Others

Distribution channels2 records

Marketing channels6 records

Core offering

The Joe Moore Award is an annual college football award presented by The Foundation for Teamwork that recognizes the Most Outstanding Offensive Line Unit based on six criteria: toughness, effort, teamwork, consistency, technique, and finishing. It is the only major college football award that honors a group or unit rather than an individual player, with a voting body of 200+ members including FBS Division I offensive line coaches, former players, coaches, colleagues of Coach Joe Moore, and select media members. The physical trophy is the largest in college football, standing 7 feet tall and weighing over 800 pounds, crafted by sculptor Jerry McKenna.

Product overview

The Joe Moore Award is a prestigious college football award program that recognizes the Most Outstanding Offensive Line Unit, presented annually by The Foundation for Teamwork. The program centers on the Joe Moore Award itself—the only major college football award to honor a group or unit rather than an individual player. Supporting offerings include the 'Trench Life' weekly YouTube show for O-line analysis and award announcements, the Joe Moore Award Trophy (crafted by Jerry McKenna, standing 7 feet tall and weighing 800+ pounds), the Hall of Fame for past recipients, the Legacy Helmet Fundraiser for community engagement, and the NIL Program enabling winning units to receive merchandise proceeds and charitable matching donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Joe Moore Award The Joe Moore Award is the only award in college football that celebrates a group or unit, recognizing the Most Outstanding Offensive Line Unit based on toughness, effort, teamwork, consistency, technique, and finishing. Voted on by 200+ members of the offensive line community.
• Trench Life Weekly YouTube show that provides analysis of offensive line play and reveals Joe Moore Award semifinalists and other award-related announcements.
• Joe Moore Award Trophy The Joe Moore Award trophy, crafted by legendary sports sculptor Jerry McKenna, is the largest trophy in college football standing 7 feet tall and weighing over 800 pounds. The trophy is displayed at the winning university until the next winner is crowned.
• Joe Moore Award Hall of Fame Hall of Fame recognizing past recipients and notable offensive line units and coaches associated with the Joe Moore Award.
• Legacy Helmet Fundraiser Fundraiser program supporting the Joe Moore Award foundation and its mission to foster teamwork, with charitable proceeds benefiting the AthLife Foundation and educational programs.
• Joe Moore Award NIL Program Name, Image and Likeness program that allows award winners to receive merchandise proceeds and charitable donation matching, making it the first post-season college award platform to launch such a program. Includes partnership with The Brandr Group (TBG) for NIL management and Make Your Move for merchandise.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• The Brandr Group (TBG)coreGTM or Marketing Partner · 21 November 2023Partnership with The Brandr Group (TBG) for managing sales and Name, Image and Likeness (NIL) partnerships for award nominees. TBG represents the award by fostering and managing NIL opportunities for student-athletes, positioning the Joe Moore Award as a trendsetter in NIL for team-focused awards.
• Enovis Corporation (DonJoy Brand)coreGTM or Marketing Partner · 21 November 2023DonJoy brand serves as the official sponsor of the Joe Moore Award. Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company. DonJoy knee braces are used by nearly all college football teams and over 95% of Division I linemen trust DonJoy Defiance knee braces to prevent injury. Three-year sponsorship extension announced in 2024.
• Make Your MovesupportingGTM or Marketing Partner · 30 December 2021Make Your Move designs and processes limited edition merchandise and t-shirts for Joe Moore Award winners, enabling NIL benefits for winning offensive line units through merchandise sales.
• AthLife FoundationsupportingOthers · 30 December 2021Charitable beneficiary of NIL proceeds from award merchandise sales. The Foundation for Teamwork matches donations up to $10,000 to support educational programs for deserving youth in challenged communities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Butkus Award: The Butkus Award is presented to the nation's best linebacker in college football and is operated by the Butkus Foundation. It is a direct structural peer: position-specific annual college football award with foundation governance, voting committee, and trophy presentation.
• Chuck Bednarik Award: The Chuck Bednarik Award honors the most outstanding defensive player in college football. Like the Joe Moore Award, it is administered by an independent foundation, follows an annual voting cycle, and operates in the same FBS-level college football awards ecosystem.
• Outland Trophy: The Outland Trophy recognizes the most outstanding interior lineman (offensive or defensive) in college football, with Iowa's Logan Jones named a finalist in 2025. It overlaps directly with the Joe Moore Award's offensive line focus and serves the same FBS audience and voting community.
• Davey O'Brien Award: The Davey O'Brien Award recognizes the nation's best college quarterback and is operated by the Davey O'Brien Foundation. It is a structural and operational peer to the Joe Moore Award within the college football awards category.
• Walter Camp Award: The Walter Camp Award is one of the oldest college football player-of-the-year awards and is administered by the Walter Camp Football Foundation. It is a comparable foundation-driven, annually-voted college football award sharing the same FBS audience and media footprint.
• Rimington Trophy: The Rimington Trophy is presented annually to college football's most outstanding center, and is explicitly cited in the Joe Moore Award coverage as a parallel award won by Iowa's Logan Jones. It is the most positionally adjacent award (also recognizing an offensive line position) and the closest direct peer in format, voting body, and audience.
• Maxwell Award: The Maxwell Award is presented to the college player of the year and shares the same annual voting body structure, sponsor ecosystem, and audience as the Joe Moore Award. It is one of the most established peer awards in college football and a benchmark for sponsor economics and audience reach.
• Biletnikoff Award: The Biletnikoff Award recognizes the most outstanding college football receiver and is sponsored by the Biletnikoff Foundation. It mirrors the Joe Moore Award's structure: a position-specific annual award with its own foundation, voting body, trophy, and corporate sponsorship model.
• Doak Walker Award: The Doak Walker Award recognizes the nation's premier running back in college football and operates the same annual-vote, trophy-driven model as the Joe Moore Award. It is a structurally and operationally analogous peer within the same college football awards ecosystem.

Broad incumbents

• Heisman Trophy: The Heisman Trophy is the most prestigious annual award in college football and serves as the category-defining incumbent. While it recognizes the most outstanding individual player (rather than a unit), it sets the sponsorship, media, and brand template that all college football awards — including the Joe Moore Award — operate within.

Market position

Strengths1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JoeMooreAward
• YouTubeyoutube.com/@joemooreaward2015
• Facebookfacebook.com/JoeMooreAward
• Instagraminstagram.com/joemooreaward
• LinkedInlinkedin.com/company/joe-moore-award

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joe Moore Award