What Kyna.vn does

Kyna.vn is a Vietnam-based direct-to-consumer e-learning marketplace operated by Công Ty TNHH Đào Tạo Nguồn Lực Việt (NLV Training), a private limited liability company headquartered in Ho Chi Minh City with additional offices in Hanoi and Da Nang. The platform sells video-based online courses to Vietnamese individual learners across 15+ categories — finance and investment (stock-market, derivatives, technical analysis), sales and customer service, digital marketing, real estate, IT and programming, foreign languages (English, Chinese, Japanese, Korean), administrative and HR skills, and personal development. Bestselling courses are taught by named industry practitioners such as Jennifer Trần (securities), Joseph Nguyễn (sales and insurance), and Phan Công Chánh (real estate), with VNDIRECT Securities Company acting as a content partner for stock-market courses. Enrollment per course ranges from several hundred to over 16,000 lifetime students, and the platform has a K-point loyalty system (rebranded from Deltaxu in 2024) and combo/bundle product offerings.

The core technology is a standard web-based e-commerce LMS (kyna.vn) supplemented by an Android mobile application (com.navikyna) distributed through the Google Play Store; no iOS app, public API, SDK, or MCP integration is disclosed. The platform is "powered by" VietnamWorks, the largest online recruitment network in Vietnam, indicating a shared ecosystem and likely cross-promotional relationship. Kyna.vn also operates a B2B Corporate Training Services line and a KynaEnglish sub-brand for English-language instruction.

Name

Kyna.vn

Legal name

Công Ty TNHH Đào Tạo Nguồn Lực Việt (NLV Training)

Website

https://kyna.vn

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Kyna.vn is a Vietnam-based direct-to-consumer e-learning marketplace, operated by NLV Training, that sells video-based professional and personal-development courses to Vietnamese individual learners across finance, sales, marketing, real estate, IT, and languages, with a VietnamWorks ecosystem relationship and a small B2B corporate training line.

Ownership category

akta.pro rank

Product category

Online Education

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)

Keywords

• Online learning platform
• Video-based courses
• Professional skills training
• E-learning marketplace
• Lifelong learning

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Course Sales: One-time purchase model for individual online courses. Students pay upfront for access to video-based course content with varying numbers of lessons, durations, and instructor ratings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kyna.vn is a Vietnamese online learning marketplace that connects individual learners with industry practitioners through video-based courses spanning finance, sales, marketing, real estate, IT, languages, and personal development. Courses are sold individually (and in bundled "Combo" packages) via a self-serve e-commerce site and Android app, with a B2B Corporate Training service and a K-point loyalty rewards program layered on top.

Product overview

Kyna.vn operates as an online learning marketplace connecting learners with industry experts. The core offering is the Kyna.vn Online Learning Platform (https://kyna.vn), complemented by the Kyna Mobile Application for Android devices and the KynaEnglish sub-brand for English language courses. The platform provides Combo Courses as bundled product packages and Corporate Training Services for enterprise clients. A K-point loyalty program (formerly Deltaxu) enables users to earn and redeem rewards for course purchases. Course categories span business skills, IT/programming, languages (English, Chinese, Japanese, Korean), marketing, design, personal development, finance, HR, and lifestyle topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Kyna.vn Online Learning Platform Web-based online learning marketplace that aggregates video-based courses from industry expert instructors across business, finance, marketing, IT, languages, and personal development categories, sold to Vietnamese individual learners on a self-serve basis.
• Kyna Mobile Application Android mobile application that lets learners browse, purchase, and consume Kyna's video courses on mobile devices; distributed via the Google Play Store.
• Kyna English Courses English language learning courses sold under the KynaEnglish sub-brand, accessible through a dedicated subdomain of the Kyna platform.
• Combo Courses Bundled course packages that group multiple related courses together at a discounted price for individual learners.
• Corporate Training Services B2B corporate training solution where Kyna provides packaged professional skills training content to businesses for employee development.
• K-point Loyalty Program Loyalty rewards program (formerly Deltaxu, rebranded to K-point) that lets learners earn and redeem reward points as vouchers toward course purchases.

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• VietnamWorksminorStrategic or Co-development PartnerKyna.vn is powered by VietnamWorks, suggesting a strategic partnership or common ownership under the VietnamWorks ecosystem. VietnamWorks is a prominent job recruitment platform in Vietnam, and the partnership may provide cross-promotional opportunities and shared user base.
• VNDIRECT Securities CompanyminorChannel Partner/ Reseller/ DistributorVNDIRECT Securities Company provides financial education courses on the Kyna platform, including 'Hoạch định chiến lược trong đầu tư chứng khoán' and 'Nhập môn chứng khoán cho người mới bắt đầu'. The company acts as an instructor/content provider, distributing their expertise through Kyna's platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• VietnamWorks: Vietnam's leading online recruitment platform and disclosed partner/powering entity for Kyna.vn. Not a direct course competitor but a strategic ecosystem partner and potential B2B distribution channel for Kyna.vn's corporate training services.

Broad incumbents

• Udemy: Global online course marketplace with expert-instructor content sold à la carte to individual learners. Comparable to Kyna.vn in self-serve, course-purchase model; differs in global scale, English-first content, and broader category breadth.
• Coursera: Global online learning platform offering courses, certificates, and degrees from universities and companies. Comparable as a professional upskilling destination, but with university/institution-led rather than individual-expert-led content and a stronger B2B enterprise channel.
• Pluralsight: Technology-focused online learning platform serving individual developers and enterprise teams. Comparable to Kyna.vn in the IT/programming course segment (Python, web development), with a more specialized tech-only focus and B2B-heavy model.
• LinkedIn Learning: B2B-leaning professional development platform with expert-led video courses tightly integrated with LinkedIn's professional network. Comparable in professional upskilling focus and corporate training potential; advantages from LinkedIn's distribution and enterprise integration.

Direct peers

• Skillshare: Subscription-based online learning community featuring creator-led courses across business, design, and technology. Directly comparable to Kyna.vn in expert-led video-course content, though operating on a subscription rather than à la carte model.
• MasterClass: Premium expert-led video course platform featuring world-class instructors. Comparable to Kyna.vn in its reliance on named-expert instructor content and production-quality video, though positioned at a significantly higher price tier and global market.
• Edumall: Vietnam-based online course marketplace offering video-based professional courses in Vietnamese from local experts. Directly comparable to Kyna.vn in business model (course sales to individuals) and target market.
• Topica Edtech Group: Vietnamese-founded online education group (Topica Native, TopUni) serving Vietnamese-speaking learners with university-level and professional courses. Closest direct geographic and product peer to Kyna.vn in the local online learning category.

Regional players

• Hocmai: Vietnamese online education platform with a longer history in K-12 and exam preparation, but with overlapping professional/soft-skills content. Comparable as a domestic-language online learning brand, though traditionally more academic-oriented than Kyna.vn's professional-skills focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/kynavn
• Facebookfacebook.com/kyna.vn
• Xx.com/kynavn
• LinkedInlinkedin.com/company/deltaviet

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kyna.vn