Eticas

What Eticas does

Eticas is an AI auditing firm founded in 2012 by Dr. Gemma Galdon-Clavell, operating as Eticas Research and Consulting S.L. (Spain, primary) and Algorithmic Auditing Inc. (United States). The firm conducts independent evaluations of AI systems already deployed in production environments, serving AI developers, AI deployers, and government organizations across healthcare, HR and hiring, education, and the public sector, with coverage spanning 15+ industries and four continents. Its core proposition is a socio-technical methodology that examines the full AI system, including data flows, model behavior, business rules, user interface, human oversight, and real-world outcomes, rather than testing models in isolation. Eticas has completed 200+ evaluations since founding, including work for the Gates Foundation, Robert Bosch Stiftung, Koa Health, Allegheny County, Spain's VioGén system, Avon and Somerset Police, Telefónica/Alpha, Nestlé, and UN bodies, and has been commissioned by the European Data Protection Board to author the Checklist for AI Auditing.

Eticas delivers its service through a "Service as Software" model that combines proprietary technology with expert human judgment. The platform includes structured evaluation tracks for Expert and Predictive Systems, LLM-based Systems (covering generative AI, RAG pipelines, and AI-assisted workflows), and Agentic Systems; an AI Leaflet / Eticas Seal standardized scorecard; a Risk Dynamics Dashboard for continuous drift monitoring; an AI Judges and Benchmarks module for scanning production data; and a Sandbox for pre-deployment change testing. The company has been recognized through BBC's "people changing the world," TechCrunch Disrupt Best Pitch, Ashoka Fellowship, and Mozilla Rise25, and its founder co-founded the International Association of Algorithmic Auditors in 2023, the first professional body for the AI auditing category.

Eticas generates revenue through professional services engagements for initial AI system audits, subscription-based continuous monitoring services that cannot be purchased standalone, and an indirect revenue stream via a partnership with Armilla AI that enables audited clients to access AI liability insurance with up to 20% premium reductions. The firm sells primarily through consultative enterprise field sales, supported by thought leadership, keynote speaking, an extensive Knowledge content library, and co-founding of the IAAA professional community. Eticas has no disclosed external funding rounds and remains privately held under founder control.

Name

Eticas

Legal name

Algorithmic Auditing Inc. and Eticas Research and Consulting S.L.

Website

https://eticas.ai

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Eticas conducts independent socio-technical evaluations of production AI systems for enterprise and government clients in healthcare, HR, education, and public sectors. Founded in 2012, the firm operates from Barcelona and New York using proprietary benchmarks and expert human review.

Ownership category

akta.pro rank

Product category

AI Auditing and Assurance

NAICS

Testing Laboratories and Services (54138), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Testing Laboratories (8734), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE)

akta.pro secondary industries

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL), Evaluation, Benchmarking & Observability (Evals, Monitoring, Tracing) (HDAAACAH), Documentation & Reporting Automation (Model Cards, Datasheets, Impact Assessments) (HDAAAMAJ), Bias, Fairness & Non-Discrimination Testing (HDAAAMAC)

Keywords

• AI auditing services
• Algorithmic auditing
• AI risk assessment
• Responsible AI evaluation
• AI compliance monitoring

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI System Evaluations and Audits: Initial independent evaluations of AI systems in production, involving expert consultation, risk matrix development, data schema creation, metric configuration, and comprehensive reporting with AI Leaflet certification. Typical timelines range from a few days to a couple of weeks depending on scope.
2. Ongoing Monitoring Services: Continuous tracking of agreed metrics at defined intervals based on system risk profiles. Includes automated flagging of performance drifts, behavioral changes, alerts, and interpretation. Monitoring depends on prior evaluation and cannot be purchased standalone.
3. AI Insurance Partnership Benefits: Through partnership with Armilla AI, organizations completing Eticas audits may qualify for purpose-built AI liability insurance with premium reductions of up to 20%, creating indirect revenue value through customer acquisition and retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Eticas conducts independent, socio-technical evaluations of AI systems running in production environments, combining a proprietary auditing methodology with software tooling. It delivers an initial AI System Evaluation followed by Continuous Monitoring, producing standardized AI Leaflet / Eticas Seal certification for stakeholders including clients, investors, and regulators. Specialized evaluation tracks cover Expert & Predictive Systems, LLM-based Systems, and Agentic Systems across healthcare, education, HR, public sector, and other verticals.

Product overview

Eticas offers a comprehensive AI evaluation and assurance platform centered on three core service stages: initial independent evaluation, continuous monitoring, and periodic re-evaluation. The core offering includes specialized evaluation tracks for Expert & Predictive Systems, LLM-based Systems, and Agentic Systems. The platform delivers structured outputs including a proprietary Risk Dashboard for visualizing risk levels across metrics, the Eticas Seal (standardized AI Leaflet scorecard) for sharing with stakeholders, and remediation guidance. All evaluations follow a socio-technical auditing methodology examining data flows, model behavior, business rules, user interface, human oversight, organizational processes, and real-world outcomes. The company operates across healthcare, education, recruitment & HR, public sector, and customer operations verticals, serving both AI developers and deployers. A partnership with Armilla AI extends the offering into AI liability insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Eticas.ai: Company website and primary digital platform for AI evaluation and audit services.

Quantifiable outcome

• Organizations completing Eticas audits may qualify for AI liability insurance with premium reductions of up to 20%
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

One partnership is on record.

• Armilla AIcoreStrategic or Co-development PartnerEticas partnered with Armilla AI, a Lloyd's of London Coverholder and Managing General Agent specializing in AI liability insurance. Organizations completing Eticas AI audits may qualify for purpose-built AI liability insurance with premium reductions of up to 20%, subject to underwriting. Armilla provides coverage for third-party claims arising from AI use including financial loss, property damage, privacy violations, and AI regulatory violations, with limits up to $20M+ per company backed by A-rated insurers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Holistic AI: Holistic AI is an AI governance, risk, and compliance platform offering bias audits, regulatory readiness, and AI assurance software to enterprises deploying AI. It is one of the most direct competitors to Eticas in independent AI auditing and AI governance tooling.
• Credo AI: Credo AI provides an AI governance platform for enterprises to operationalize responsible AI, with policy management, bias assessment, and audit-ready reporting. It targets the same AI developers and deployers as Eticas and overlaps materially on AI risk assessment workflows.
• Fairly.ai: Fairly.ai offers an AI auditing-as-a-service platform that combines pre-built audit workflows with human reviewer expertise for bias, fairness, and policy compliance. It is closely comparable to Eticas's expert-led AI auditing offering.
• Monitaur: Monitaur provides AI governance, model monitoring, and assurance software focused on responsible AI for regulated industries. Its overlay on existing ML stacks is comparable to Eticas's monitoring and audit offering in healthcare, financial services, and insurance.

Emerging players

• Arthur AI: Arthur AI is an AI observability platform that monitors model performance, drift, and explainability in production. It overlaps with Eticas's monitoring and risk-dashboard features, though Arthur focuses on ML performance rather than socio-technical auditing.
• Fiddler AI: Fiddler AI provides an AI observability and model performance platform with explainability and bias monitoring for production ML. Its continuous monitoring layer intersects with Eticas's Risk Dynamics Dashboard and AI Leaflet outputs.
• WhyLabs: WhyLabs offers an AI observability platform for data and ML monitoring, drift detection, and LLM evaluation. It is adjacent to Eticas's LLM-based systems evaluation and drift alerting capabilities.

Broad incumbents

• KPMG AI Assurance: KPMG, through its Emerging Technology Risk and AI assurance practices, offers AI audits, model governance, and EU AI Act readiness services to large enterprises. It is a broad incumbent offering overlapping AI assurance within a much larger professional-services portfolio.
• Deloitte AI Institute: Deloitte's AI risk and ethics practices deliver AI assurance, model risk management, and AI Act readiness engagements for global enterprises. It competes for similar enterprise AI assurance budgets but as part of a much broader advisory portfolio.

Others

• Armilla AI: Armilla AI is a Lloyd's of London Coverholder/MGA providing AI liability insurance and AI quality assessments. It is a strategic partner to Eticas for the AI insurance offering and also operates in adjacent AI assurance territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eticasai
• Xx.com/EticasAI

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eticas