My/Mochi
My/Mochi is the largest manufacturer of mochi ice cream in North America, producing portion-controlled frozen snacks sold through 50,000+ U.S. retail locations and direct-to-consumer channels. Founded in 1993 and now a subsidiary of Morinaga & Co., Ltd.
- Company typePrivate
- Founded1993
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What My/Mochi does
My/Mochi (legally The Mochi Ice Cream Company, LLC) is a Los Angeles-based consumer packaged goods company that manufactures and distributes mochi ice cream. Founded in 1993, the company is credited with inventing the mochi ice cream category by combining traditional Japanese sweet rice dough with premium ice cream, producing a portion-controlled, handheld frozen snack at 70-90 calories per piece. Its product portfolio spans 20+ flavors across dairy, non-dairy (vegan oat milk), and sorbet lines, along with seasonal limited-edition offerings and collaborations with brands such as Mattel's Barbie. The company also retains the Mikawaya sub-brand for traditional mochi flavors.
The business operates on a wholesale retail distribution model, selling through more than 50,000 locations nationwide across grocery chains (Albertsons/Safeway/Vons banners, regional grocers), club stores (Sam's Club, Costco), mass retailers (Target, Walmart), and convenience stores, supplemented by direct-to-consumer online sales and delivery partnerships (Instacart, Gopuff, Amazon Fresh). The product is manufactured at a single California facility that uses nearly 50% renewable power, holds peanut/tree nut-free certification, and is OK Kosher and Halal certified. Marketing is concentrated on Gen Z and health-conscious consumer segments via Instagram, TikTok, influencer partnerships, and cultural trend activations (Barbie, Dubai Chocolate, NASCAR).
In 2025, My/Mochi was acquired by Morinaga & Co., Ltd., a Japanese confectionery company, integrating the business into a larger corporate parent with international supply chain and distribution capabilities. The company continues to operate its Los Angeles headquarters and production facility while expanding its product line (most recently launching Mochi Ice Cream Sandwiches in July 2025) and pursuing exclusive flavor arrangements with major retail partners.
My/Mochi firmographics
Firmographics- Name
- My/Mochi
- Legal name
- The Mochi Ice Cream Company, LLC
- Website
- https://mymochi.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- My/Mochi is the largest manufacturer of mochi ice cream in North America, producing portion-controlled frozen snacks sold through 50,000+ U.S. retail locations and direct-to-consumer channels. Founded in 1993 and now a subsidiary of Morinaga & Co., Ltd.
- Ownership category
- akta.pro rank
My/Mochi industry classification
Industry- Product category
- Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020), Food And Kindred Products (2000)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industries
- Ice Cream & Refrigerated Desserts (CRADACAE), Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA), Frozen Bakery Products Manufacturing (AFAKAAAF)
Keywords
Where My/Mochi is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
My/Mochi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mochi Ice Cream Product Sales: Direct product sales of mochi ice cream through retail distribution channels including grocery stores, convenience stores, club stores, and mass retailers. Also includes online direct-to-consumer sales via their website with delivery partners.
Go-to-market motion2 records
Distribution channels10 records
Marketing channels9 records
My/Mochi product offering
Product offeringCore offering
My/Mochi manufactures and distributes mochi ice cream products, wrapping premium ice cream in a sweet rice (mochi) dough. The company offers dairy, non-dairy, and vegan options across 20+ flavors and distributes them through more than 50,000 retail locations across the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Mikawaya: Traditional mochi brand produced by The Mochi Ice Cream Company with more traditional mochi flavors such as Red Bean and Plum Wine.
Products and services
- My/Mochi Mochi Ice Cream
- My/Mochi Non-Dairy Mochi
- My/Mochi Mochi Sorbet Fruit-based sorbet wrapped in mochi rice dough, offering a dairy-free frozen treat option.
- My/Mochi Seasonal Limited-Edition Flavors
- My/Mochi Mochi Ice Cream Sandwiches Mochi-wrapped ice cream served in a handheld sandwich format, expanding beyond the traditional ball shape.
- Mikawaya Traditional Mochi Traditional Japanese-style mochi confections (non-ice cream) sold under the Mikawaya heritage brand.
Quantifiable outcome
- 50,000+ retail locations
- +3 more outcomes
Companies that use My/Mochi
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
My/Mochi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
My/Mochi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MattelcoreMy/Mochi and Mattel collaborated on limited-edition Barbie-themed flavors including Barbie Cotton Candy and Barbie Birthday Cake. These products were sold exclusively at Albertsons, Safeway, Vons, Jewel-Osco, and other banner stores, leveraging the Barbie brand for seasonal marketing campaigns targeting Gen Z consumers.
- Live Fast MotorsportsminorMy/Mochi was the primary sponsor of the #78 Ford Mustang NASCAR Cup Series car for the Ambetter 301 at New Hampshire Motor Speedway. The partnership celebrated National Ice Cream Day with racing-themed marketing activations.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
My/Mochi competitors and assessment
Company assessmentDirect peers
- Bubbies Ice Cream: Bubbies is a long-standing mochi ice cream brand offering premium mochi-wrapped ice cream in natural and grocery channels. Directly comparable in product format, target customer, and retail placement.
- Mochi Foods: Mochi Foods produces and distributes mochi ice cream products directly competing with My/Mochi in the same category and similar retail channels. Closest direct competitor in mochi ice cream novelties.
Broad incumbents
- Häagen-Dazs: Premium global ice cream brand owned by General Mills, distributed across grocery, club, and convenience. Competes for premium frozen dessert shelf space and occasions with My/Mochi's indulgent positioning.
- Talenti: Premium gelato and frozen dessert brand owned by Unilever, sold in similar grocery and mass channels. Competes for the same better-for-you indulgent frozen snack occasions.
- Magnum (Unilever): Unilever's premium handheld ice cream novelty brand with global distribution. Directly competes with My/Mochi's handheld, portion-controlled novelty frozen treat format.
- Tillamook: Premium dairy and ice cream brand with national grocery distribution. Comparable on premium positioning, natural ingredients claims, and broad retail footprint similar to My/Mochi's.
- Ben & Jerry's: Iconic Unilever-owned premium ice cream brand with deep grocery and convenience distribution. Competes for premium freezer real estate and brand-driven indulgence occasions across My/Mochi's retail base.
Emerging players
- Yasso: Better-for-you frozen Greek yogurt and ice cream brand positioned on portion control and clean ingredients. Comparable on the health-conscious, portion-controlled frozen snack positioning My/Mochi uses.
- Jeni's Splendid Ice Creams: Premium craft ice cream brand with national grocery distribution and direct-to-consumer shipping. Competes for premium frozen dessert occasions and innovative flavor positioning.
- Coolhaus: Premium ice cream sandwich and novelty brand with retail and foodservice presence. Comparable on handheld novelty format, innovation pipeline, and Gen Z marketing approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
My/Mochi social profiles
Digital presenceMy/Mochi financial estimates
Financial estimateRevenue estimate
Valuation estimate
My/Mochi leadership team
Management profileNumber of profiles
My/Mochi subsidiaries and ownership
Company hierarchySubsidiaries1 record
My/Mochi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My/Mochi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My/Mochi
What does My/Mochi do?
My/Mochi manufactures and distributes mochi ice cream products, wrapping premium ice cream in a sweet rice (mochi) dough. The company offers dairy, non-dairy, and vegan options across 20+ flavors and distributes them through more than 50,000 retail locations across the United States.
Is My/Mochi a public or private company?
My/Mochi is a private company. It is classified as corporate owned and is currently operating.
When was My/Mochi founded?
My/Mochi was founded in 1993. It employs 51 to 100 people.
Where is My/Mochi based?
My/Mochi is headquartered in Los Angeles, United States, in the North America region.
How does My/Mochi make money?
One revenue line is on record: mochi Ice Cream Product Sales.
Who are My/Mochi's main competitors?
Direct peers on record are Bubbies Ice Cream and Mochi Foods. Broad incumbents are Häagen-Dazs, Talenti, Magnum (Unilever), Tillamook and Ben & Jerry's. Emerging players are Yasso, Jeni's Splendid Ice Creams and Coolhaus.
Does My/Mochi have an API?
No public API is recorded for My/Mochi.
What industry is My/Mochi in?
My/Mochi's product category is Frozen Desserts. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of CRADACAE, Ice Cream & Refrigerated Desserts. Its NAICS code is 311520 and its SIC code is 2024.