What Yasso does

Yasso is a frozen Greek yogurt brand that produces and distributes better-for-you frozen desserts across the United States. Founded in 2009 by childhood friends and former college athletes Amanda Klane and Drew Harrington, the company uses strained Greek yogurt as its base ingredient, delivering higher protein content (4-19g per serving depending on format) and lower calories (35-410 per serving) than traditional ice cream. Its product portfolio spans five core formats: stick bars (80-170 calories, 4-5g protein), chocolate crunch bars dipped in chocolatey quinoa coating, Spoonables pints (18-19g protein), Poppables bite-sized pieces (35 calories), and sandwiches, plus a single-serve cup format sold at warehouse clubs.

The company distributes through major national retailers including Costco, BJ's Wholesale Club, Target, and grocery chains, with products positioned in the freezer aisle as a healthier alternative to traditional ice cream. Most products are Kosher certified, with select bar flavors gluten-free, and the line avoids sugar alcohols. Marketing is driven by social media engagement, celebrity partnerships (Bethenny Frankel, Chelsea Handler), sweepstakes campaigns, and the founder-led Game On! 501c3 foundation. Yasso is currently owned by The Magnum Ice Cream Company, a subsidiary of Unilever, and incorporated in Colorado with offices in Boulder. The company has no direct e-commerce channel, operating as a pure-play wholesale CPG brand.

Name

Yasso

Legal name

Yasso Inc.

Website

https://yasso.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Yasso is a U.S. frozen Greek yogurt brand producing better-for-you frozen desserts, including stick bars, pints, bites, sandwiches, and cups, distributed nationwide through Costco, BJ's, Target, and grocery retailers, and owned by The Magnum Ice Cream Company (Unilever).

Ownership category

akta.pro rank

Product category

Frozen Greek Yogurt

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Dairy-Based Frozen Novelties Manufacturing (Bars, Sandwiches, Cones) (AFAHAEAG)

akta.pro secondary industries

Frozen Yogurt Manufacturing (AFAHAEAC), Ice Cream & Refrigerated Desserts (CRADACAE)

Keywords

• Frozen yogurt products
• Frozen novelties
• Greek yogurt bars
• Frozen dessert snacks
• Better-for-you ice cream

Headquarters

HQ city

Quincy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Consumer Packaged Goods Sales: Yasso generates revenue through the sale of frozen Greek yogurt products including bars, chocolate crunch bars, spoonables (pints), poppables (bites), and sandwiches through retail grocery stores, warehouse clubs, and food retailers nationwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Yasso manufactures and sells frozen Greek yogurt snack products across multiple formats including stick bars, chocolate crunch bars, pint-sized Spoonables, bite-sized Poppables, frozen yogurt sandwiches, and single-serve cups. Products are distributed through major U.S. retail channels including warehouse clubs (Costco, BJ's), Target, and grocery stores, positioned as a better-for-you alternative to traditional ice cream with higher protein content and lower calories.

Product overview

Yasso is a frozen Greek yogurt brand offering a portfolio of better-for-you frozen snack products. The product line consists of five core formats: Frozen Greek Yogurt Bars (80-100 calories, 4-5g protein per bar), Chocolate Crunch Bars (dipped in chocolatey coating with quinoa), Spoonables (pint-sized containers with 370-410 calories and 18-19g protein per container), Poppables (bite-sized pieces at 35 calories each), and Sandwiches (Greek yogurt between chocolate wafers, 130-170 calories per sandwich). Additionally, Vanilla Caramel & Fudge Chip Cups are single-serving cups launched at Costco. The brand is owned by The Magnum Ice Cream Company and positions itself as a healthier alternative to traditional ice cream, emphasizing protein content, low calories, and no sugar alcohols in most products.

Differentiator

Problem solved

Functional benefit

Brands

• Game On! Foundation: A 501c3 foundation with a mission to inspire health and happiness in people of all ages, providing tools and resources to communities in need to encourage movement.

Products and services

• Yasso Frozen Greek Yogurt Bars Frozen Greek yogurt bars on wooden sticks available in multiple flavors including Pineapple Coconut, Strawberries & Cream, Creamy Mango, Chocolate Fudge, Mint Chocolate Chip, Sea Salt Caramel, Black Raspberry Chip, Chocolate Chip Cookie Dough, Cookies 'n Cream, Fudge Brownie, Coffee Chocolate Chip, and Chocolate Peanut Butter Chip. Each bar contains 80-100 calories and 4-5g of protein. Target customers are health-conscious adults seeking better-for-you frozen snacks.
• Yasso Chocolate Crunch Bars Frozen Greek yogurt bars dipped in a chocolatey coating with quinoa crispies. Available in Vanilla Chocolate Crunch, Sea Salt Caramel Chocolate Crunch, Fudge Chocolate Crunch, Cherry Chocolate Crunch, Strawberry Chocolate Crunch, Mint Chocolate Crunch, and Peanut Butter Chocolate Crunch varieties. Target customers are health-conscious consumers seeking a chocolate-coated frozen Greek yogurt snack with higher protein.
• Yasso Spoonables Pint-sized frozen Greek yogurt containers for spooning. Available in Mint Chocolate Chip, Chocolate Chip Cookie Dough, Fudge Brownie, Cookies 'n Cream, and Coffee Chocolate Chip flavors. Each 14oz container contains 370-410 calories and 18-19g of protein. Target customers are health-conscious adults seeking a scoopable better-for-you frozen dessert alternative to traditional ice cream pints.
• Yasso Poppables Bite-sized frozen Greek yogurt pieces with a chocolatey, quinoa-crispied shell. Available in Fudge, Sea Salt Caramel, Vanilla Bean, and Coffee flavors. Each Poppable contains 35 calories with no sugar alcohols. Target customers are health-conscious consumers seeking portion-controlled, poppable frozen snacks. Yasso Vanilla Bean Poppables won Good Housekeeping's 2023 Best Snack Awards for Best Ice Cream Bites.
• Yasso Sandwiches Frozen Greek yogurt filling sandwiched between two soft chocolate wafers. Available in Vanilla Bean, Chocolate Peanut Butter, and Cookies 'n Cream varieties. Each sandwich contains 130-170 calories and 4-5g of protein. Target customers are health-conscious consumers and families seeking better-for-you frozen dessert sandwiches.
• Vanilla Caramel & Fudge Chip Cups Single-serving frozen Greek yogurt cups available in Vanilla Caramel and Fudge Chip flavors. Each cup contains 80-90 calories and 4g of protein with no sugar alcohols. Sold as a 12-pack at Costco. Target customers are health-conscious consumers and families seeking individually portioned better-for-you frozen desserts.

Quantifiable outcome

• 29% increase in sales for lighter frozen dessert alternatives
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Bethenny FrankelcoreGTM or Marketing Partner · 31 March 2026Yasso partnered with Bethenny Frankel for the 'Foolproof Freezer' campaign to promote their new Greek yogurt spoonables and call out freezer fraud. The campaign offered 40,001 free products nationwide from March 31 to April 30, 2026. Bethenny Frankel is a prominent entrepreneur and social media influencer with a significant following.
• Chelsea HandlercoreGTM or Marketing Partner · 23 April 2025Yasso partnered with comedian Chelsea Handler for the 'Handle Your Freezer' giveaway campaign. Chelsea Handler performed freezer clean-out tasks for winners in New York City as part of the promotional campaign, bringing celebrity visibility to the brand.
• Can'd AidcoreStrategic or Co-development PartnerYasso has joined forces with Can'd Aid for the third consecutive year to donate 1,200 bikes annually to youth nationwide. In 2025, Yasso & Can'd Aid hosted public bike builds in 12 cities across the country, rallying volunteers and local communities to help inspire and empower the recipients - 1,200 elementary age kids - to lead healthy, active lives.
• Lemon PerfectminorGTM or Marketing PartnerYasso partnered with Lemon Perfect for a collaborative Instagram giveaway campaign. The sweepstakes required participants to like collaborative posts, follow both brands, and tag friends. Prize included Target gift cards and product from both brands.
• CaulipowerminorGTM or Marketing PartnerYasso partnered with Caulipower for a collaborative giveaway campaign. The sweepstakes required following both brands on Instagram and tagging friends. Ten winners received Caulipower products and Yasso coupons.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Enlightened: Better-for-you frozen desserts (ice cream, bars, bites) with high-protein, low-sugar positioning. Directly comparable in SKU format mix and target shopper.
• Arctic Zero: Low-calorie frozen dessert pints marketed on health/wellness attributes; overlaps with Yasso on better-for-you positioning and grocery distribution channels.
• Halo Top: The most direct competitor in the better-for-you, high-protein, lower-calorie pint and novelty frozen dessert category; competes head-to-head with Yasso on nutritional positioning and retail placement.

Broad incumbents

• Breyers: Mass-market ice cream brand under Unilever/Magnum; comparable in distribution (national grocery, club) and increasingly overlapping via its better-for-you 'Delights' line.
• Ben & Jerry's: Premium novelty/bar ice cream owned by Unilever/Magnum; sister brand competing for club and grocery novelty shelf alongside Yasso bars and sandwiches.
• Klondike: Iconic novelty/sandwich ice cream brand owned by Unilever/Magnum; sister brand with overlapping novelty SKUs (bars, sandwiches) at the same retail accounts.
• Dove (Mars Ice Cream): Premium chocolate-covered ice cream bar brand competing directly with Yasso Chocolate Crunch Bars in the novelty set at grocery and club channels.
• Walls (Unilever/Magnum International): International Unilever/Magnum ice cream portfolio operating outside the U.S.; comparable product formats and corporate strategy but does not directly compete in Yasso's domestic geography.
• Blue Bunny: Mass-market novelty and pint ice cream brand with comparable distribution at grocery and club, increasingly overlapping with Yasso on indulgence-format novelties.
• Talenti: Premium gelato brand also owned by The Magnum Ice Cream Company/Unilever, making it a sister brand competing for the same freezer-aisle shelf space and better-for-you occasion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/yassofroyo
• Facebookfacebook.com/YassoFrozenYogurt
• Instagraminstagram.com/yasso
• TikToktiktok.com/@yassofroyo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yasso