Knoweats
Knoweats is a Spanish direct-to-consumer meal delivery service that produces and ships weekly chef-cooked Mediterranean dishes via cook-and-chill cold-chain logistics, serving busy professionals, families, and corporate clients across Spain and Portugal through subscriptions and one-time purchases.
- Company typePrivate
- Founded2019
- HeadquartersLa Nucía, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Knoweats does
Knoweats (legal entity KNOWEATS ALIMENTACIÓN, S.L.) is a privately held Spanish direct-to-consumer meal preparation and delivery service founded in 2019 by co-founders Dani Barbera and Carlos Caro, operating from a single production kitchen in La Nucía, Alicante. The company produces chef-cooked Mediterranean dishes using a cook-and-chill method—food is cooked, packaged hot, and rapidly cooled to inhibit microbial growth, yielding a refrigerated shelf life of 7–10 days—and ships them via refrigerated cold-chain logistics across the Iberian Peninsula, including Portugal, with deliveries concentrated on Mondays and Fridays. The core product surface comprises a weekly rotating menu of 16 main dishes (priced €7–€8 per plate on subscription and €7.10–€8.95 for one-time purchases), supported by a Welcome Pack (€37 promotional), digital gift cards (€40–€200), a digital wallet that accepts Sodexo, Pluxee, Edenred, and Cheque Gourmet restaurant tickets, a Knoweats Club loyalty program, and a corporate meal channel (Comidas para empresa) targeting employer-subsidized employee benefits.
The revenue model is primarily subscription-recurring, with weekly subscriptions offering up to 20% savings versus one-time purchases and full flexibility to pause, modify, or cancel; one-time purchases and gift cards provide a transactional entry point for trial users. Distribution is exclusively direct via the company's Shopify-based website, with no physical retail and no mobile app, and marketing relies on organic social (Instagram, Facebook, X, TikTok), email, influencer collaborations, a referral program paying €10 to both parties, and affiliate partnerships via Uppromote. The company reports 800,000+ dishes delivered cumulatively, 300,000+ dishes sold, and a 4.2/5 Google rating across 933+ reviews, and operates without disclosed external funding, parent company, or subsidiaries. Brand partnerships with HUAKAI (travel-themed four-week gastronomy promotion) and D·Origen Coffee Roasters (premium coffee add-ons) extend the product mix into adjacent categories.
Knoweats firmographics
Firmographics- Name
- Knoweats
- Legal name
- KNOWEATS ALIMENTACIÓN, S.L.
- Website
- https://knoweats.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Knoweats is a Spanish direct-to-consumer meal delivery service that produces and ships weekly chef-cooked Mediterranean dishes via cook-and-chill cold-chain logistics, serving busy professionals, families, and corporate clients across Spain and Portugal through subscriptions and one-time purchases.
- Ownership category
- akta.pro rank
Knoweats industry classification
Industry- Product category
- Prepared Meal Delivery
- NAICS
- Special Food Services (7223), Food Service Contractors (72231)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industry
- Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)
Keywords
Where Knoweats is headquartered
LocationHeadquarters
- HQ city
- La Nucía
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Knoweats business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Subscription Meal Plans: Weekly recurring subscription model where customers receive fresh cooked meals delivered to their doorstep. Subscribers save up to 20% compared to one-time purchase prices. The subscription includes flexibility to pause, cancel, or modify orders weekly.
- One-time Meal Purchases: Customers can purchase individual meals without committing to a subscription. Prices range from €7.45 to €8.95 per plate, higher than subscription rates.
- Gift Cards: Digital gift cards available in denominations of €40, €50, €100, €150, and €200. Valid for all dishes and subscriptions, can be used multiple times, and never expire.
- Knoweats Club Loyalty Program: Points-based loyalty program where customers earn 1 point per €1 spent on one-time purchases and 1.5 points per €1 on subscription orders. Points can be redeemed for discounts up to €50.
- Corporate Meal Programs: Business-to-business service offering meal subscriptions to companies for their employees, with volume pricing and dedicated account management.
- Digital Wallet / Ticket Restaurant Conversion: Customers can load restaurant tickets (Sodexo, Pluxee, Edenred, Cheques Gourmet) onto their Knoweats digital wallet to pay for orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Standard Subscription - €7 per plate |
| Subscription | Weekly | Premium Subscription - €8 per plate |
| One time/ perpetual license | Pay-as-you-go | One-time Purchase - €7.25 to €8.95 per plate |
| Unit Pricing | One time/ perpetual license | Welcome Pack - €37 promotional (€47 regular) |
| Unit Pricing | One time/ perpetual license | Gift Cards - €40 to €200 |
| Unit Pricing | Pay-as-you-go | Digital Wallet Top-up - €0.50 to €14 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Knoweats product offering
Product offeringCore offering
Knoweats prepares and delivers chef-cooked, ready-to-eat Mediterranean meals to customers across the Iberian Peninsula on a weekly basis. Customers can subscribe to a recurring weekly meal plan (€7–€8 per plate) or buy individual dishes one-off (€7.25–€8.95), with new menus of 16 main dishes released every Thursday and refrigerated delivery every Friday or Monday. Meals reheat in approximately 3 minutes and are designed for busy professionals and families who want healthy, varied meals without cooking, meal-planning, or cleanup.
Product overview
Knoweats is a Spanish meal preparation and delivery service operating from La Nucía, Alicante. The core offering consists of two purchasing models: a weekly subscription (Suscripción semanal) providing savings up to 20% with flexible pause/cancel options, and one-time purchases (Compra única) for non-committed customers. The weekly rotating menu features 16+ chef-cooked main courses priced €7-8.95 per dish, with new options every Thursday. Supporting products include a Welcome Pack (Pack Bienvenida), Gift Cards (Tarjeta Regalo), wallet recharge for restaurant tickets (Recarga monedero), a loyalty program (Knoweats Club), and corporate meal solutions (Comidas para empresa). The company also offers branded collaborations including specialty coffee with D·Origen Coffee Roasters and a travel-themed promotion with Huakai travel company.
Differentiator
Problem solved
Functional benefit
Products and services
- Suscripción semanal (Weekly subscription) Recurring weekly meal subscription that delivers freshly prepared, chef-cooked Mediterranean dishes to the customer's home or office every Friday or Monday. Customers choose from a rotating weekly menu of 16+ main courses, pay €7 per plate (€8 for premium dishes), and can pause, modify, or cancel weekly.
- Compra única (One-time purchase)
Quantifiable outcome
- 4.2 out of 5 Google rating with 933+ reviews
- +5 more outcomes
Companies that use Knoweats
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Knoweats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Knoweats partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- HUAKAIflagshipKnoweats partnered with HUAKAI, a group travel company, for a 4-week gastronomic experience. Each week featured a dish inspired by travel destinations (Thailand, Japan, Morocco, Mexico). Customers purchasing designated dishes received flyers to enter a sweepstakes for a free trip. HUAKAI manages the prize and communicates with winners. Both brands benefit from cross-promotion.
- D·Origen Coffee RoastersminorKnoweats partnered with D·Origen Coffee Roasters from Altea to offer premium hand-roasted coffee as an add-on to meal orders. D·Origen has been roasting coffee since 2012 and won three awards for best espresso in Spain. Coffee products available include Old School Blend capsules (€10.90), Eldorado Espresso Brasil (€16.00), and Serra Gelada Espresso Blend (€14.50).
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Knoweats competitors and assessment
Company assessmentDirect peers
- HelloFresh: Europe's largest meal-kit subscription operator with a direct Spanish operation; Knoweats explicitly positions itself as a HelloFresh alternative in Spain and HelloFresh Spain's Google rating (4.2/5) is the comparison benchmark Knoweats uses.
- Factor: HelloFresh-owned chef-prepared, fully-cooked ready-to-heat meal subscription; closest U.S. analogue to Knoweats' cook-and-chill ready-meal model. Competes head-to-head if Factor expands to Spain.
- Cookunity: Chef-prepared ready-to-eat meal subscription delivering weekly rotating menus of restaurant-quality dishes; near-identical GTM motion, technology, and customer value proposition to Knoweats.
- Freshly: Chef-cooked, fully-prepared single-serve meals delivered weekly and ready in 3 minutes — essentially the U.S. reference model for Knoweats' cook-and-chill ready-meal subscription.
- Blue Apron: Pioneer subscription meal-kit operator offering weekly rotating chef-designed recipes with pre-portioned ingredients; comparable subscription GTM and menu-rotation mechanics, though customers still cook.
- Gousto: UK-based weekly meal-kit and prepared-meal subscription with a rotating menu and strong direct-to-consumer e-commerce motion; closest European meal-kit peer by operating model.
- Marley Spoon: Global meal-kit subscription operator active in Europe (including Spain/Europe markets); comparable weekly rotating menu and direct-to-consumer subscription model to Knoweats.
- Daily Harvest: U.S. direct-to-consumer subscription service delivering chef-prepared, frozen ready-to-heat meals and bowls on a weekly cadence; comparable prepared-meal subscription economics and customer value proposition.
Broad incumbents
- Sodexo: Global food services and facilities management major, including corporate meal programs and restaurant-ticket services in Spain; overlaps with Knoweats on B2B corporate dining and is also a payment-integration partner (Sodexo restaurant tickets accepted by Knoweats).
- Edenred: World leader in employee benefits and meal vouchers (Ticket Restaurant, Pluxee); both a competitor in the corporate meal-benefit space and a payment-rail partner that Knoweats accepts through its digital wallet.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Knoweats social profiles
Digital presenceKnoweats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knoweats leadership team
Management profileNumber of profiles
Profiles2 records
Knoweats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knoweats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knoweats
What does Knoweats do?
Knoweats prepares and delivers chef-cooked, ready-to-eat Mediterranean meals to customers across the Iberian Peninsula on a weekly basis. Customers can subscribe to a recurring weekly meal plan (€7–€8 per plate) or buy individual dishes one-off (€7.25–€8.95), with new menus of 16 main dishes released every Thursday and refrigerated delivery every Friday or Monday. Meals reheat in approximately 3 minutes and are designed for busy professionals and families who want healthy, varied meals without cooking, meal-planning, or cleanup.
Is Knoweats a public or private company?
Knoweats is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Knoweats founded?
Knoweats was founded in 2019. It employs 1 to 10 people.
Where is Knoweats based?
Knoweats is headquartered in La Nucía, Spain, in the Europe region.
How does Knoweats make money?
Six revenue lines are on record. Subscription Meal Plans are the primary driver. The others are one-time Meal Purchases, gift Cards, knoweats Club Loyalty Program, corporate Meal Programs and digital Wallet / Ticket Restaurant Conversion.
Who are Knoweats's main competitors?
Direct peers on record are HelloFresh, Factor, Cookunity, Freshly, Blue Apron, Gousto, Marley Spoon and Daily Harvest. Broad incumbents are Sodexo and Edenred.
Does Knoweats have an API?
No public API is recorded for Knoweats.
What industry is Knoweats in?
Knoweats's product category is Prepared Meal Delivery. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of CRAHAJAJ, Corporate/Workplace Meal Programs & Bulk Prepared Meals. Its NAICS code is 7223 and its SIC code is 2090.