Tea+
TEA+ is a vitamin-infused tea range of six functional variants (Vitamin D, Vitamin C, Energy, Sleep, Beauty, Cleanse) sold direct-to-consumer via Vitabiotics Ltd.'s vitabiotics.com storefront, targeting UK and international health-conscious consumers seeking convenient daily vitamin supplementation.
- Company typePrivate
- Founded2014
- HeadquartersHarrogate, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tea+ does
TEA+ is a vitamin-infused tea product line owned and operated by Vitabiotics Ltd., a private limited company registered in England that markets itself as the UK's No.1 Vitamin Company. The range consists of six variants — Vitamin D, Vitamin C, Energy, Sleep, Beauty, and Cleanse — each formulated to deliver targeted nutrients (e.g., 200% of daily NRV of Vitamin D per cup in the Vitamin D variant; B6/B12 for energy; magnesium, Passion Flower, Chamomile, and Lavender for sleep) combined with traditional tea bases. All SKUs contain 14 tea bags per box (a two-week supply), use natural flavorings with no artificial colors, sweeteners, or preservatives, and include both vegan and vegetarian options.
The core technology is the infusion of measured vitamin and mineral doses into tea blends, leveraging Vitabiotics' supplement formulation expertise; the company also markets the moderate caffeine content (~25mg per cup, similar to regular black tea) from green tea, except for the caffeine-free Sleep variant. The product line operates a direct-to-consumer e-commerce model through vitabiotics.com with worldwide shipping and free UK delivery, supplemented by a Subscribe & Save subscription program offering a 20% discount plus an every-fifth-item-free incentive. Customer segments include health-conscious consumers, UK adults seeking seasonal vitamin D supplementation, busy professionals, and sleep seekers, with marketing executed through owned e-commerce, content marketing (e.g., downloadable running guides), earned media (Get The Gloss, Health & Fitness, Woman's Own), reward points, and promotional offers.
TEA+ Energy was awarded Gold at the 2020 Boots Wellness Awards, providing a notable third-party validation signal. The parent company Vitabiotics Ltd. is ISO27001 certified, and the legal entity operates from the UK with the broader Vitabiotics product portfolio (Wellwoman, Pregnacare, Immunace, etc.) serving as the corporate and distribution backbone.
Tea+ firmographics
Firmographics- Name
- Tea+
- Legal name
- Vitabiotics Ltd.
- Website
- https://teaplusdrinks.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TEA+ is a vitamin-infused tea range of six functional variants (Vitamin D, Vitamin C, Energy, Sleep, Beauty, Cleanse) sold direct-to-consumer via Vitabiotics Ltd.'s vitabiotics.com storefront, targeting UK and international health-conscious consumers seeking convenient daily vitamin supplementation.
- Ownership category
- akta.pro rank
Tea+ industry classification
Industry- Product category
- Functional Beverages / Vitamin-Infused Tea
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industry
- Tea Blending & Flavoring (AFAFADAG)
Keywords
Where Tea+ is headquartered
LocationHeadquarters
- HQ city
- Harrogate
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tea+ business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Vitamin Tea Product Sales: Direct product sales of vitamin-infused tea boxes through e-commerce. One-time purchases at £3.95 per box (14 tea bags). Revenue generated through individual product transactions with no minimum commitment.
- Subscribe & Save Subscription: Recurring subscription model offering 20% discount on all TEA+ products plus every 5th item free. Provides predictable recurring revenue through automated repeat deliveries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single box purchase at £3.95 |
| Subscription | Monthly | Subscribe & Save - 20% discount with free delivery |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Tea+ product offering
Product offeringCore offering
TEA+ is a vitamin-infused tea product line sold by Vitabiotics Ltd., the UK's No.1 Vitamin Company. The range comprises six variants (Vitamin D, Vitamin C, Energy, Sleep, Beauty, Cleanse) that combine traditional tea blends with scientifically formulated vitamins and minerals, with each box containing 14 tea bags (2-week supply) priced at £3.95. Products are sold direct-to-consumer via Vitabiotics.com with worldwide shipping and a Subscribe & Save subscription program offering 20% discount.
Product overview
TEA+ is a range of vitamin-infused teas designed by Vitabiotics, the UK's No.1 Vitamin Company. The product line consists of five distinct vitamin tea variants: TEA+ Vitamin D (providing 200% daily NRV), TEA+ Vitamin C (immune support with botanicals), TEA+ Energy (B vitamins for fatigue reduction, containing ginseng), TEA+ Sleep (caffeine-free relaxing blend with magnesium and passion flower), TEA+ Beauty (wellness blend with herbs and green tea), and TEA+ Cleanse (detox blend with B vitamins and selenium). All products contain 14 tea bags per box (2-week supply), use natural flavorings with no artificial colors, sweeteners or preservatives, and are priced at £3.95 each. Some variants are vegan-friendly while others are vegetarian-friendly. The teas contain moderate caffeine from green tea (approximately 25mg per cup), except for the Sleep variant which is caffeine-free.
Differentiator
Problem solved
Functional benefit
Brands
- TEA+ Vitamin D: Vitamin D vitamin tea with mango and pineapple flavors, providing 200% of daily NRV per cup
- TEA+ Vitamin C
- TEA+ Energy
- TEA+ Sleep
- TEA+ Beauty
- TEA+ Cleanse
Products and services
- TEA+ Vitamin D Vitamin Tea A vitamin-infused tea providing 200% of the daily NRV (Nutrient Reference Value) of Vitamin D per cup, with mango and pineapple flavour. Targeted at consumers needing vitamin D supplementation, particularly relevant for UK adults during autumn and winter months.
- TEA+ Vitamin C Vitamin Tea Designed to support the immune system, packed with botanicals plus vitamin C, with orange and blueberry flavour. Vegetarian friendly. Targeted at consumers seeking immune system support through their daily beverage routine.
- TEA+ Energy Vitamin Tea A vitamin-infused tea containing vitamins B6 and B12 which contribute to the reduction of tiredness and fatigue and normal energy release, with raspberry and pomegranate flavour. Vegan friendly. Targeted at busy professionals and individuals experiencing tiredness. Awarded Gold in the 2020 Boots Wellness Awards.
- TEA+ Sleep Vitamin Tea A caffeine-free relaxing blend of Rooibos tea, magnesium, Passion Flower, Chamomile, Lavender and vitamin C designed to aid restful sleep, with blackcurrant and cherry flavour. Vegan friendly. Passion Flower contributes to normal sleep. Targeted at individuals seeking natural sleep aids.
- TEA+ Beauty Vitamin Tea Infused with a blend of vitamins, herbs, fruit and green tea designed to support daily wellness goals. Targeted at consumers seeking beauty and wellness benefits from their daily beverage consumption.
- TEA+ Cleanse Vitamin Tea Contains B vitamins and Selenium within every tea bag, with apple and blackcurrant flavour. Vegan friendly. Targeted at consumers seeking a cleansing or detox benefit from their daily tea consumption.
Quantifiable outcome
- 200% of daily NRV of Vitamin D per cup
- +3 more outcomes
Companies that use Tea+
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
Tea+ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tea+ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Running Guide Content PartnersminorTEA+ collaborated with exercise and running experts to create and distribute a free running guide PDF, positioning the brand as a wellness partner beyond just a product.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Tea+ competitors and assessment
Company assessmentBroad incumbents
- Centrum: Global mass-market multivitamin brand from Haleon. Comparable in delivering fortified nutrients for immunity, energy, and beauty, though via tablets — TEA+'s beverage format is a differentiated delivery challenger.
- Tetley: Mass-market UK tea brand owned by Tata Consumer Products with broad retail distribution and an extending functional range. Provides the scale and price benchmark TEA+ must compete against in UK retail.
- Twinings: Iconic UK tea brand offering functional ranges (Sleep, Energy, Immune) within a much broader portfolio. Larger incumbent with significantly more retail distribution; TEA+ competes for the same functional tea occasions.
Direct peers
- Celestial Seasonings: Herbal and wellness tea brand with sleep, relaxation, and wellness-positioned blends. Comparable product strategy targeting health-conscious consumers through flavored functional teas.
- Yogi Tea: Functional wellness tea brand with purpose-driven blends targeting sleep, energy, immunity, and cleansing. Closest international peer in vitamin/wellness-infused tea positioning with comparable SKU architecture.
- Pukka Herbs: UK-based premium herbal tea brand offering functional blends for sleep, energy, immunity, and detox. Most direct comparable in the UK functional tea category with overlapping use cases and similar DTC plus retail distribution model.
- Traditional Medicinals: Herbal tea company focused on therapeutic benefits across sleep, digestion, immunity, and women's health. Directly comparable to TEA+ in functional tea positioning with health-claim-led marketing.
Emerging players
- Olly: DTC-friendly functional wellness brand known for gummy vitamins. Comparable in delivering nutrients through enjoyable formats rather than pills, though in confectionery rather than beverage format.
- Stash Tea: Specialty tea company with functional and flavored varieties. Comparable premium-positioned DTC-friendly tea brand with overlapping wellness and flavor-driven product development.
Regional players
- Clipper Tea: UK-based ethical tea brand with organic and functional offerings, primarily competing in the British market. Comparable in geography and price tier with overlapping ethical/natural positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tea+ social profiles
Digital presenceTea+ compliance and trust
Trust signalCompliance1 record
Tea+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tea+ leadership team
Management profileNumber of profiles
Profiles1 record
Tea+ funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tea+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tea+
What does Tea+ do?
TEA+ is a vitamin-infused tea product line sold by Vitabiotics Ltd., the UK's No.1 Vitamin Company. The range comprises six variants (Vitamin D, Vitamin C, Energy, Sleep, Beauty, Cleanse) that combine traditional tea blends with scientifically formulated vitamins and minerals, with each box containing 14 tea bags (2-week supply) priced at £3.95. Products are sold direct-to-consumer via Vitabiotics.com with worldwide shipping and a Subscribe & Save subscription program offering 20% discount.
Is Tea+ a public or private company?
Tea+ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tea+ founded?
Tea+ was founded in 2014. It employs 1 to 10 people.
Where is Tea+ based?
Tea+ is headquartered in Harrogate, United Kingdom, in the Europe region.
How does Tea+ make money?
Two revenue lines are on record. Vitamin Tea Product Sales are the primary driver. The others are subscribe & Save Subscription.
Who are Tea+'s main competitors?
Broad incumbents on record are Centrum, Tetley and Twinings. Direct peers are Celestial Seasonings, Yogi Tea, Pukka Herbs and Traditional Medicinals. Emerging players are Olly and Stash Tea. Clipper Tea is listed as a regional player.
Does Tea+ have an API?
No public API is recorded for Tea+.
What industry is Tea+ in?
Tea+'s product category is Functional Beverages / Vitamin-Infused Tea. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of AFAFADAG, Tea Blending & Flavoring. Its NAICS code is 311920 and its SIC code is 2833.