PROPEL Orthodontics
PROPEL Orthodontics is a US medical device company that sells FDA-cleared orthodontic treatment-acceleration hardware — primarily the VPro high-frequency vibration device and the Excellerator micro-osteoperforation series — through a 2,550+ enrolled-provider network of orthodontists across the US and Canada. Since June 2021 the assets have been owned by Dentsply Sirona and marketed under the SureSmile VPro brand.
- Company typePrivate
- Founded2010
- HeadquartersMilpitas, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What PROPEL Orthodontics does
PROPEL Orthodontics is a US-based medical device company that develops and sells orthodontic treatment-acceleration products, primarily the VPro high-frequency vibration device and the Excellerator Series of micro-osteoperforation instruments. The company's core technology is mechanical/biological — VPro delivers high-frequency vibration (5 minutes daily) claimed to accelerate orthodontic tooth movement, reduce discomfort, and shorten treatment time by up to 50%, while Excellerator provides in-office micro-osteoperforation procedures; both are FDA-cleared, Rx-only devices protected by 24+ US and Hong Kong patents.
The business model is a doctor-prescribed, channel-distributed hardware sale rather than a direct-to-consumer offering. Orthodontists and dentists enroll as PROPEL providers via a "Become a Provider" form and are subsequently supported by local Territory Managers; enrolled providers (2,550+ locations across the United States and Canada per the website) prescribe VPro to patients undergoing treatment with clear aligners or traditional braces, and patients purchase the hardware through their prescribing practice at provider-determined pricing. A Bluetooth-paired mobile app (VPro Fastrack) captures device usage and aligner wear data that can be shared with providers. Educational resources, a Find-a-Provider locator, and doctor/patient testimonials complete the marketing infrastructure.
Since June 1, 2021, PROPEL's assets have been owned by Dentsply Sirona (NASDAQ: XRAY), a publicly traded global dental products company headquartered in Charlotte, North Carolina, and PROPEL products are now marketed under the SureSmile VPro brand within the parent's broader orthodontic platform. The subsidiary employs 11-50 people, primarily operates in North America, and functions today as a focused product line rather than a standalone venture-backed entity; there is no public revenue disclosure and no independent funding history in the source material.
PROPEL Orthodontics firmographics
Firmographics- Name
- PROPEL Orthodontics
- Legal name
- Propel Orthodontics
- Website
- https://propelortho.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PROPEL Orthodontics is a US medical device company that sells FDA-cleared orthodontic treatment-acceleration hardware — primarily the VPro high-frequency vibration device and the Excellerator micro-osteoperforation series — through a 2,550+ enrolled-provider network of orthodontists across the US and Canada. Since June 2021 the assets have been owned by Dentsply Sirona and marketed under the SureSmile VPro brand.
- Ownership category
- akta.pro rank
PROPEL Orthodontics industry classification
Industry- Product category
- Orthodontic Medical Devices
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Dental Equipment & Supplies (3843), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
Keywords
Where PROPEL Orthodontics is headquartered
LocationHeadquarters
- HQ city
- Milpitas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PROPEL Orthodontics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- VPro Device Sales: One-time hardware sale of VPro high-frequency vibration devices sold to orthodontic patients through enrolled provider practices. Patients purchase the device as part of their orthodontic treatment plan.
- Patient Resources and Brochures: Educational materials and guides provided to patients, though this appears to be a supporting revenue stream rather than primary.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Pricing determined by individual providers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
PROPEL Orthodontics product offering
Product offeringCore offering
PROPEL Orthodontics designs and manufactures FDA-cleared orthodontic treatment accelerators sold exclusively through a doctor-prescribed channel. Its flagship VPro™ product is a high-frequency vibration device used at home for 5 minutes daily that may reduce orthodontic treatment time by up to 50% and improve aligner seating with clear aligners or braces. The Excellerator Series provides in-office micro-osteoperforation instruments that orthodontists use to mechanically accelerate tooth movement. A companion Bluetooth-paired VPro Fastrack mobile app tracks usage and shares progress with providers.
Product overview
PROPEL Orthodontics offers two main product lines for accelerating orthodontic treatment: the VPro™ Series (high frequency vibration devices for at-home and in-office use) and the Excellerator Series (micro-osteoperforation tools for in-office procedures). These products work with clear aligners and braces to accelerate tooth movement, reduce treatment time, and improve patient outcomes. The VPro devices are used for 5 minutes daily at home, while the Excellerator Series provides in-office treatment options. On June 1, 2021, Propel Orthodontics' assets were acquired by Dentsply Sirona and the VPro products are now marketed as part of the SureSmile® VPro family.
Differentiator
Problem solved
Functional benefit
Brands
- VPro: High frequency vibration device product line used to accelerate orthodontic tooth movement in just 5 minutes a day.
- Excellerator Series
Products and services
- VPro High Frequency Vibration Device A high-frequency vibration (HFV) device prescribed by orthodontists and used at home for 5 minutes daily by patients in clear aligners or braces. May reduce orthodontic treatment time by up to 50%, improve aligner seating, reduce discomfort, and decrease required office visits. Sold through a network of 2,550+ enrolled orthodontic providers across the US and Canada.
- Excellerator Series (Micro-Osteoperforation Devices) In-office micro-osteoperforation instruments indicated for manually creating micro-holes in tissue and bone during orthodontic procedures to stimulate bone remodeling and accelerate tooth movement. Used by orthodontists as a chair-side treatment modality. Sold through the same enrolled provider network as VPro.
Quantifiable outcome
- May speed up orthodontic treatment time by up to 50%
- +5 more outcomes
Companies that use PROPEL Orthodontics
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
PROPEL Orthodontics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PROPEL Orthodontics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dentsply SironacoreOn June 1, 2021, assets of Propel Orthodontics were acquired by Dentsply Sirona. The company is now integrated under the SureSmile brand, with VPro products becoming part of Dentsply Sirona's family of orthodontic products. Propel products are now marketed as SureSmile VPro through Dentsply Sirona's distribution channels.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PROPEL Orthodontics competitors and assessment
Company assessmentBroad incumbents
- Align Technology: Align Technology is the dominant clear-aligner maker (Invisalign) and the largest commercial ecosystem that PROPEL's VPro integrates with as a complementary accelerator. Strategic and competitive dynamics are tightly linked because VPro is most often co-prescribed with Invisalign aligners, making Align the single most important channel partner for PROPEL's category.
- SureSmile (Dentsply Sirona): SureSmile is the Dentsply Sirona orthodontic treatment system that now houses PROPEL's VPro products. Same parent, complementary hardware/software platform — comparison illuminates how PROPEL technology is positioned alongside clear aligners, imaging, and treatment-planning software rather than as a standalone brand.
- American Orthodontics: American Orthodontics is one of the largest privately held orthodontic product manufacturers worldwide, selling brackets, wires, and ancillary orthodontic supplies to the same provider base PROPEL serves. They represent both an adjacency (similar distribution channel) and a potential bundling competitor.
- Henry Schein: Henry Schein is the largest dental distributor in North America and a major channel for orthodontic supplies and equipment. Its Practify/Simply Orthodontics and other offerings make it a relevant comparison for distribution-side competitive dynamics and provider reach.
- Dentsply Sirona: Dentsply Sirona is PROPEL's parent company (acquired assets June 2021) and a global dental products manufacturer with a broad orthodontic, endodontic, and implant portfolio. While not a direct accelerator competitor, Dentsply sets PROPEL's strategic priorities, owns its distribution channels, and re-brands the technology under SureSmile.
- Straumann Group (ClearCorrect): Straumann is a global dental implant and orthodontics leader whose ClearCorrect aligner system competes in the same clear-aligner ecosystem where VPro is co-prescribed. Straumann's scale and aligner ambitions position it as a key channel partner and indirect competitive force for orthodontic acceleration devices.
- 3M Oral Care (Solventum): Solventum (the 3M spin-off that includes 3M Oral Care) supplies Clarity aligners and a wide range of orthodontic products through the same provider channel as PROPEL. Their scale and brand make them a meaningful comparable incumbent with the resources to compete in or acquire acceleration technologies.
- Ormco (Envista): Ormco is a long-established orthodontic appliance and bracket manufacturer (Damon System, Insignia) under Envista Holdings. They operate in the same orthodontic chairside-recommendation channel as PROPEL and could launch competing acceleration technologies bundled with their brackets.
Direct peers
- OrthoAccel (AcceleDent): OrthoAccel makes AcceleDent, a high-frequency vibration mouthpiece designed to accelerate orthodontic tooth movement — the most direct competitive product to PROPEL's VPro. Both companies target the same orthodontic chairside recommendation and patient out-of-pocket purchase workflow, with overlapping clinical claims around speed and comfort.
Emerging players
- LightForce Orthodontics: LightForce makes 3D-printed, fully customized bracket systems targeting treatment efficiency for orthodontic patients — adjacent to PROPEL's acceleration thesis. They represent the emerging wave of orthodontic-tech entrants that could bundle or compete with HFV-based acceleration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PROPEL Orthodontics social profiles
Digital presencePROPEL Orthodontics financial estimates
Financial estimateRevenue estimate
Valuation estimate
PROPEL Orthodontics leadership team
Management profileNumber of profiles
PROPEL Orthodontics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PROPEL Orthodontics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PROPEL Orthodontics
What does PROPEL Orthodontics do?
PROPEL Orthodontics designs and manufactures FDA-cleared orthodontic treatment accelerators sold exclusively through a doctor-prescribed channel. Its flagship VPro™ product is a high-frequency vibration device used at home for 5 minutes daily that may reduce orthodontic treatment time by up to 50% and improve aligner seating with clear aligners or braces. The Excellerator Series provides in-office micro-osteoperforation instruments that orthodontists use to mechanically accelerate tooth movement. A companion Bluetooth-paired VPro Fastrack mobile app tracks usage and shares progress with providers.
Is PROPEL Orthodontics a public or private company?
PROPEL Orthodontics is a private company. It is classified as corporate owned and is currently operating.
When was PROPEL Orthodontics founded?
PROPEL Orthodontics was founded in 2010. It employs 11 to 50 people.
Where is PROPEL Orthodontics based?
PROPEL Orthodontics is headquartered in Milpitas, United States, in the North America region.
How does PROPEL Orthodontics make money?
Two revenue lines are on record. VPro Device Sales are the primary driver. The others are patient Resources and Brochures.
Who are PROPEL Orthodontics's main competitors?
Broad incumbents on record are Align Technology, SureSmile (Dentsply Sirona), American Orthodontics, Henry Schein, Dentsply Sirona, Straumann Group (ClearCorrect), 3M Oral Care (Solventum) and Ormco (Envista). OrthoAccel (AcceleDent) is listed as a direct peer. LightForce Orthodontics is listed as an emerging player.
Does PROPEL Orthodontics have an API?
No public API is recorded for PROPEL Orthodontics.
What industry is PROPEL Orthodontics in?
PROPEL Orthodontics's product category is Orthodontic Medical Devices. Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics. Its NAICS code is 339114 and its SIC code is 3843.