What Newtron does

Newtron operates a web-based B2B procurement platform that connects buying companies with suppliers for digital purchasing workflows. Founded in 1998 and headquartered in Dresden, Germany, the company was acquired by SupplyOn GmbH in January 2017 and now operates as a service brand under the SupplyOn parent, with its legal form converted from a stock corporation (AG) to a limited liability company (GmbH) in January 2018. Its product suite comprises five core modules: eProcurement (catalog-based purchasing with approval workflows and ERP integration), eSourcing (digital tendering, RFQ, and auctions), Supplier Relationship Management (SRM), EDI (electronic data interchange handled by an in-house team), and Newtron AI (AI-supported award decisions and automated evaluations), complemented by a Mobile App and three pre-configured "Easy Start" entry-level modules for rapid deployment without major IT projects.

The platform is delivered as cloud-hosted SaaS with development, operations, and data centers located in Germany, holding ISO/IEC 27001 certification for information security. The company reports a network of more than 120,000 suppliers and over 1,000 buying companies globally, with named enterprise customers including Bilfinger, Weidmüller, WTE Wassertechnik, Stadtwerke Konstanz, Max Bögl, and inTime Express Logistik. Newtron holds the BME-Gütesiegel across multiple procurement categories and the KI-INNOVATOR-Siegel for AI application.

Revenue is generated through annual SaaS subscriptions (Easy Start modules and platform licenses), paid supplier Professional Accounts, in-house consulting services, and managed procurement project engagements. Go-to-market is hybrid: enterprise field sales for buying organizations and self-serve supplier registration for long-tail suppliers. With 51–100 employees, Newtron functions as an integrated business unit within SupplyOn GmbH rather than an independently financed entity.

Name

Newtron

Legal name

SupplyOn GmbH

Website

https://newtron.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Newtron operates a B2B procurement platform connecting over 1,000 buying companies with more than 120,000 suppliers, offering eProcurement, eSourcing, SRM, EDI, and AI tools for digital purchasing. The company is a SupplyOn GmbH subsidiary based in Dresden, Germany.

Ownership category

akta.pro rank

Product category

Procurement Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• EProcurement software
• Supplier relationship management
• Electronic data interchange
• Digital sourcing platform
• B2B procurement solutions

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Annual license model for Easy Start and platform access. Preconfigured packages with one-time setup fee and recurring annual license.
2. Professional Supplier Account: Paid professional account for suppliers offering extended features including priority display, unlimited users, phone helpdesk, and catalog presentation.
3. Consulting Services: In-house consulting team providing expert support from initial consultation through implementation and usage.
4. Managed Procurement Projects: Managed procurement project services for customer implementations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Newtron provides a modular SaaS-based eProcurement platform that enables buying companies and their suppliers to digitally manage the full purchasing lifecycle—from catalog-based ordering, sourcing/RFQ/auctions, and supplier relationship management to EDI-based automated data exchange—directly integrated into customer ERP systems. The platform is delivered as cloud-hosted software developed in-house in Dresden, Germany, with optional Easy Start pre-configured modules for rapid deployment and adjacent consulting, project management, and customer support services.

Product overview

Newtron is a web-based procurement platform operated by SupplyOn GmbH, offering a modular suite of solutions for digital procurement between buying companies and suppliers. The platform comprises five core modules—eProcurement (catalog-based purchasing with approvals), eSourcing (digital procurement processes from RFQ to auction), Supplier Relationship Management/SRM (supplier lifecycle management), EDI (electronic data interchange), and Newtron AI (AI-powered procurement intelligence)—plus a Mobile App for on-the-go access. Three Easy Start entry-level modules (Easy Start Sourcing, Easy Start SRM, Easy Start eProc) provide pre-configured quick-start options for rapid deployment without extensive IT projects. The platform is delivered as SaaS with in-house development in Dresden, hosted in Germany with ISO 27001 certification, supporting over 1,000 buying companies and 120,000 suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• eProcurement Catalog-based procurement module with approval workflows and direct ERP integration that centrally manages all ordering processes from search through approval to goods receipt, for buying companies seeking fast and transparent purchasing with mobile app support.
• eSourcing Digital sourcing module that manages audit-secure and traceable procurement processes from demand notification through RFQ/tender to auction, enabling easy quote comparison and better award decisions for buying companies.
• Lieferantenmanagement / SRM (Supplier Relationship Management) Supplier Relationship Management module that manages all stages of supplier relationships—from supplier selection, onboarding, certificate and survey management, complaint handling, to supplier development—for buying companies that need a centralized view of their supplier base.
• EDI (Electronic Data Interchange) Electronic Data Interchange module that standardizes and automates all processes for exchanging data with suppliers and business partners without media breaks, delivering time savings on both buyer and supplier sides.
• Newtron AI AI-powered procurement intelligence capability that supports award decisions, automates evaluations, and provides precise decision-making foundations for buying companies running sourcing and award processes.
• Newtron Mobile App Mobile application that gives buyers access to Newtron's eProcurement platform on smartphones and tablets, enabling purchasing and approvals on the go.
• Easy Start Sourcing Pre-configured Easy Start module for digital sourcing that enables structured comparison of supplier quotes with decision documentation, reducing manual Excel-based procurement maintenance for buying companies.
• Easy Start SRM Pre-configured Easy Start module for supplier management that centralizes supplier information, evaluations, and self-assessments to reduce dependency on individual employees for buying companies.
• Easy Start eProc Pre-configured Easy Start eProcurement module that provides guided catalog purchasing, clear approval logic, transparency over pending orders, OCI PunchOut connection, and three upload catalogs to reduce Maverick Buying without requiring a full ERP project.
• eAuction Electronic auction functionality supporting reverse auctions, forward auctions, and sealed bids for competitive supplier bidding scenarios within the Newtron eSourcing module.
• Consulting Advisory and implementation support service for digital procurement transformation that helps buying customers define processes and deploy Newtron solutions, delivered by in-house expert teams.
• Managed Procurement Projects End-to-end managed project service for procurement digitization initiatives that guides buying customers from initial requirements through go-live of Newtron solutions.
• Customer Service Multi-language customer support service (12 languages) for Newtron platform users, providing technical assistance and supplier onboarding support.
• Professional Supplier Account Paid Professional subscription account for suppliers that provides prioritized display, unlimited users, phone helpdesk, unlimited tender participation, and FlyCat catalog presentation for product visibility to 1,000+ buying companies.

Quantifiable outcome

• 30% reduction in delivery delays within four months and 1.2 million EUR annual savings from Best Practice transfer
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SupplyOn GmbHcoreOthers · 1 January 2017SupplyOn GmbH acquired Newtron in January 2017. SupplyOn is a leading supply chain collaboration platform for the manufacturing industry, enabling companies to manage business processes with suppliers and service providers across all continents. Newtron operates as a subsidiary under SupplyOn, with SupplyOn providing the parent company infrastructure and network of over 60,000 companies from 70 countries.
• Hochschule Mittweida (HSMW)minorStrategic or Co-development PartnerCooperation partner in science creating added value through expertise and know-how transfer.
• BME (Bundesverband Materialwirtschaft, Einkauf und Logistik)minorStrategic or Co-development PartnerProfessional association membership providing network access to procurement, supply chain, and logistics managers in Germany and Europe.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• SAP Ariba: SAP Ariba is the dominant incumbent in network-based procurement, offering sourcing, contract management, supplier lifecycle, and the Ariba Network. It competes head-on with Newtron at large enterprises while bundling into SAP's broader ERP portfolio.
• Coupa Software: Coupa offers a broad Business Spend Management platform covering procurement, sourcing, invoicing, and expense management. While wider in scope than Newtron, it competes directly for the same enterprise procurement budget.

Regional players

• Serrala: Serrala is a Hamburg-based provider of financial and supply chain software including procurement and payment solutions. As a German-headquartered competitor with overlapping enterprise finance and procurement functionality, it is a regional comparable.
• Basware: Basware is a Finnish provider of purchase-to-pay and e-invoicing solutions with sourcing and supplier management capabilities. It primarily serves Nordic and broader European markets, partially overlapping with Newtron's European footprint.
• Onventis: Onventis is a German eProcurement and supplier network provider targeting mid-market and enterprise buyers in DACH. It overlaps directly with Newtron's catalog purchasing, sourcing, and SRM modules within the same geography.

Direct peers

• Tradeshift: Tradeshift operates a network-based B2B platform for procurement, invoicing, and supplier collaboration. Its network-and-marketplace model parallels Newtron's two-sided supplier/buyer platform structure.
• GEP: GEP SMART is a unified procurement platform covering sourcing, contract management, supplier management, and procurement. GEP competes for the same enterprise buyers with a comparable all-in-one offering.
• Ivalua: Ivalua provides a unified spend management platform spanning procurement, sourcing, supplier management, and contract management. Its modular all-in-one approach and enterprise buyer focus make it a direct comparable to Newtron.
• SynerTrade: SynerTrade (an Econocom brand) is a European procurement platform with eSourcing, eProcurement, SRM, and supplier management modules. Its French roots and European mid-to-large enterprise focus make it a close regional comparable to Newtron.
• Jaggaer: Jaggaer offers an end-to-end procurement suite covering eProcurement, eSourcing, SRM, contract management, and supplier management — closely aligned with Newtron's core modules and target buyer profile of mid-to-large enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@newtronservices
• LinkedInlinkedin.com/company/newtron-ag
• Instagraminstagram.com/newtron.de
• TikToktiktok.com/@newtronservices
• Xx.com/NEWTRON_GmbH
• Facebookfacebook.com/newtrongmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newtron