Turners Outdoorsman

What Turners Outdoorsman does

Turners Outdoorsman is a privately held, California-headquartered specialty retailer of firearms, ammunition, and outdoor recreation equipment. The company was founded in 1996 and operates physical retail stores across California and Arizona, complemented by a full direct-to-consumer e-commerce platform at turners.com. Its product catalog spans handguns, rifles, shotguns, and receivers, alongside a complete ammunition line (pistol, rifle, rimfire, shotgun), optics, archery, fishing, hunting, and clothing/apparel. The catalog is organized to handle California's heavily regulated firearms market, with a dedicated "Law Enforcement or Non-California Compliant" gating mechanism and CA-approved product filtering on the website. Core retail technology consists of an in-house e-commerce storefront with integrated inventory management, online ordering, order tracking, and a used/consignment marketplace (Online Gun Rack).

The business model is direct-to-consumer retail, with revenue generated primarily from hardware sales of new firearms, ammunition, and outdoor gear priced on a per-unit basis. A secondary revenue stream comes from professional services, specifically firearms training courses (including CCW certification) offered through The Training Center in California and Arizona, and from gift cards. Distribution is omnichannel: company-owned retail locations provide in-person sales and training, while turners.com handles online orders with shipping and in-store pickup. Customer acquisition leans on the Discount Club email program, weekly advertising flyers, and the e-commerce site's organic search presence. The target customer is the individual firearms consumer (self-defense, concealed carry, sport shooting, hunting, collecting), with secondary exposure to law enforcement buyers and outdoor recreation enthusiasts. Ownership is independent and private, with no identified parent company, private equity backing, institutional investment, or M&A activity in the source data.

Name

Turners Outdoorsman

Legal name

Turner's Outdoorsman

Website

https://turners.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Turners Outdoorsman is a privately held, California-based specialty retailer selling firearms, ammunition, optics, and outdoor recreation gear through multi-state physical stores in California and Arizona and a direct-to-consumer e-commerce platform, with complementary firearms training services.

Ownership category

akta.pro rank

Product category

Firearms Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD), Hunting, Shooting Sports & Archery Retail (CRAMABAK)

Keywords

• Firearms retail
• Ammunition sales
• Outdoor sporting goods
• Hunting equipment
• Archery supplies

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Firearms Sales: Retail sales of handguns, rifles, shotguns, and receivers directly to consumers through physical stores and e-commerce. Products range from budget-friendly options under $300 to premium firearms exceeding $10,000.
2. Ammunition Sales: Retail sales of ammunition across multiple calibers for pistols, rifles, shotguns, and rimfire. Products include ranges from budget ammunition under $15 to premium defense and hunting rounds exceeding $100 per box.
3. Outdoor Gear and Accessories: Sales of optics (scopes, red dots, binoculars), archery equipment, fishing gear, hunting accessories, shooting sports accessories, clothing, and protective gear.
4. Training Courses: Revenue from firearms training courses offered through The Training Center in California and Arizona locations, including CCW (Carry Concealed Weapon) training.
5. Gift Cards: Sale of gift cards for use in stores and online purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Turners Outdoorsman is a California-based firearms and outdoor gear retailer that sells handguns, rifles, shotguns, receivers, ammunition, optics, shooting sports accessories, archery, fishing, and hunting equipment through company-owned retail stores in California and Arizona and a nationwide e-commerce platform. The company also provides firearms training courses (including CCW certification) and operates an Online Gun Rack for buying and selling used and consignment firearms.

Product overview

Turners Outdoorsman is a California-based firearms and outdoor gear retailer operating as a single unified e-commerce platform with physical store locations. The core product offering centers on firearms retail (Guns category comprising Handguns, Rifles, Shotguns, Receivers, and Law Enforcement/Non-CA Compliant sub-products) and ammunition sales (Ammo including Pistol Ammunition sub-category). Supporting product lines include Optics and Shooting Sports accessories (AR parts, maintenance, targets, protection), outdoor recreation products (Archery, Fishing, Hunting categories), and apparel. Additional services include firearms training courses in California and Arizona, an Online Gun Rack for used/consignment firearms, and gift card services. The company operates across Arizona and California with a physical store presence.

Differentiator

Problem solved

Functional benefit

Brands

• Turner's Operations: Outdoor operations brand listed in the company's brand directory.

Products and services

• Guns (Firearms)
• Ammunition
• Optics
• Shooting Sports Accessories
• Archery Equipment
• Fishing Gear
• Hunting Accessories
• Clothing and Tactical Apparel
• Firearms Training Courses (The Training Center)
• Online Gun Rack (Used / Consignment Firearms)
• Gift Cards

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bass Pro Shops: Largest U.S. outdoor specialty retailer (parent of Cabela's), offering firearms, ammunition, optics, hunting, fishing, and apparel across a national store and e-commerce footprint — directly overlapping Turner's category mix at significantly greater scale.
• Academy Sports + Outdoors: Large multi-category sporting goods retailer carrying firearms, ammunition, hunting, fishing, and outdoor apparel. Operates an omnichannel model comparable to Turner's, with broader general sporting goods assortment.
• Scheels: Large regional sporting goods retailer offering firearms, hunting, fishing, and outdoor gear across multiple U.S. states. Comparable omnichannel specialty retailer model with strong in-store experience focus.

Direct peers

• Sportsman's Warehouse: National specialty retailer focused on firearms, ammunition, hunting, fishing, and outdoor gear with stores across the Western U.S. Closely comparable in store-based model and category breadth to Turner's, including California and Arizona locations.
• Midway USA: Specialty retailer of firearms, ammunition, reloading components, shooting, and hunting accessories. Strong direct-to-consumer e-commerce model that competes head-to-head with Turner's online in firearms-adjacent categories.
• Cheaper Than Dirt: Online firearms, ammunition, and outdoor gear retailer. Direct competitor to Turner's e-commerce channel across ammo, firearms accessories, and shooting sports.

Regional players

• Big 5 Sporting Goods: Sporting goods chain with heavy Western U.S. presence including California and Arizona. Sells firearms and hunting/fishing gear alongside broader sporting goods — directly comparable in regional footprint to Turner's.

Emerging players

• Lucky Gunner: Direct-to-consumer online ammunition retailer with deep SKU and price advantages. Represents a focused, lower-overhead competitor in one of Turner's core categories (ammunition).
• Palmetto State Armory: Vertically integrated online firearms, parts, and ammunition retailer growing rapidly nationwide. Competes with Turner's across firearms and accessories with a digital-first, low-overhead model.

Others

• REI: Outdoor recreation co-op retailer; overlaps with Turner's on hunting-adjacent apparel, optics, and outdoor gear (though REI does not sell firearms). Useful adjacent comparable for outdoor category merchandising and member retention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/turners
• Facebookfacebook.com/turnersoutdoorsman

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turners Outdoorsman